3 Steps to Success with Digital Marketing
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Transcript of 3 Steps to Success with Digital Marketing
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Introduction
You have developed your website but the project and journey has just begun!
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Introduction
How do you get found in a “universe of 500 million websites”?
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Introduction
How do you get found when there are 150 million blogs?
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Introduction
How do get found when there are over 200 billion internet display banner ads every 90 days?
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Introduction
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Introduction
“Every two days we create as much information as
we did from the dawn of civilization up until 2003” - Eric Schmidt, 2010 (CEO of Google)
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Introduction
Amongst this noise and clutter, what are the steps to success online in a digital economy?
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The Steps to SuccessStep One: Create a StrategyThis includes
• Establish a clear vision• Define your target audience• Outline your goals• Plan and implement the marketing tactics to
achieve those goals where your audience is • Monitor, measure and modify• Persist with what works
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The Steps to SuccessStep Two: Take Multiple Channel Action
Mobile
Search Engine Optimised Email Marketing
Paid Digital Marketing
Social Networks
Digital Assets Hub
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The Steps to SuccessStep Two: Take Multiple Channel Action
Channel One: Paid Digital Advertising - The fast track “Catalyst” as organic word of mouth marketing takes time. SEO takes time
• Search - eg Google AdWords ($50 Billion US per annum)
• Social – Facebook Ads, LinkedIn Ads($3 Billion US per annum)
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The Steps to SuccessStep Two: Take Multiple Channel Action
Channel Two: Search Engine Optimisation (SEO)
• Onsite SEO – Optimise content and website• Offsite SEO – 6 - 12 month program of link
building. Google values your site based on who you link to. It includes, research, implementing, modifying and patience
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The Steps to SuccessStep Two: Take Multiple Channel Action
Channel Three: Social Media Marketing The goal is to attract and engage your customers and prospects
• Using liquid and linked content • On multiple social media channels • Using multimedia
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The Steps to SuccessStep Two: Take Multiple Channel Action
Channel Four: Email marketing You own it, you have control and it is an asset you can build over time. Opt-in lists have highest open rates
• Select a Platform (eg Exact Target, Mail Chimp) • Design and Build an email template that is editable • Email clients regularly
Note: Guide to high engagement, use 80% educational and 20% sales calls to action. Socialize and link to blog content
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The Steps to SuccessStep Two: Take Multiple Channel Action
Channel Five: Mobile The smart phone is transforming communication and publishing. 5.9 billion phones, 1.2 billion smart phones, 490 million smart phones sold in 2011.The implications?
• Optimise your website for mobile • Design and develop an app for your online store
The concept – Think of the whole world as a store! Buy anything, anytime, anywhere. Think global not local.
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The Steps to SuccessStep Three: Monitor, Measure, Modify and Persist
Digital marketing can be measured, it can be easily modified, it takes away the guesswork. It is where your audience researches, finds entertainment and increasingly buys.
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The Steps to Success
“Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent”-- Calvin Coolidge - US President