7 Steps to Solopreneur Marketing Success Presentation
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Transcript of 7 Steps to Solopreneur Marketing Success Presentation
7 Steps to
Small Business Marketing Success
Matthew Scott, M.S.Founder & Head Coach
The Life’s Work Group, Inc.
I am in the ______ business?a) Marketing
b) Unemployment
c) None of the above
{ }
marketing is...
marketing is getting people with a specific challenge to know, like, trust, and refer you.
knowlike
trust try
buy repeat refer !
1
Focus
Ideal Customer
Ideal Customer
• Start with who is not your ideal customer
• Current customers
• Startup-look at competitors
• Picture
• Verb or Adjectives
Law of Customer Attraction
< >
My ideal customer is...
2
Find & Communicate Difference
[er] Marketing
Features & Benefits
“There will always be someone who is willing to go out of business faster than you!”
“What do you do?”
Talking Logo
The pattern for the Talking Logo is:
Step #1
Action Verb (I show, I coach, etc…) +Target Market (divorced mothers, GREEN landscapers, etc…) +How to XXXX (solve a problem or meet a need)
3Package & Process
men@pause
http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg
Customers Love Protocol
and...
Process
4Marketing
Materials
That
Educate
? ?rather...
{ Marketing Kit }
Lead GenerationTrio
1. Advertising2. Referral System3. Public Relations
5
6Automate
& Dominate
You only need a website if...
...want customers
You only need a blog if...
...want community
web presence vs.
web site
7Live by Marketing Calendar
How many of you in business still plan on being in business 6-months from now?
Attention
Coach?
www.askducttapemarketing coach.com
Step #1
www.marketingcoachseminar.com
Step #2
Step #3
www.basecampcoach.com