3 Online Lead

Generation Mistakes

You Are Probably Making

Inbound Marketing

A small mistake in an online

lead generation campaign can

lead to a huge loss in budget

& disastrous aftermath for

the business

3 Online Lead Generation Mistakes

1. Attract The Wrong Traffic

A huge amount of traffic

means nothing if it can’t be

converted to sales & revenue

Are You Failing At Inbound Marketing?

Know who you plan to attract

to your services, and develop

promotional content that

appeal to that specific target

Are You Failing At Inbound Marketing?

2. Terrible Landing Pages

It doesn’t matter how brilliant

your advertisements are - if

your landing pages are awful,

you will fail to convert anyone

into a customer

Are You Failing At Inbound Marketing?

To create a high converting

landing page, the 3 things

you should concentrate on

are: headline, copy, and

call-to-action

Are You Failing At Inbound Marketing?

Aside from increasing your

customer conversion rate, good

landing pages also help you to

track activities & goal progress

much easier

Are You Failing At Inbound Marketing?

3. No KPIs

It’s necessary to develop some

proper KPIs (Key Performance

Indicators) in place to keep

track of your online ad activities

Are You Failing At Inbound Marketing?

The 2 most important KPIs:

Where you are getting the

most traffic

Which landing pages are

converting the most & why

Want more tips about

inbound marketing?

Click This!

Need help with digital marketing

planning for your business?

Hotpink Websites

http://www.hotpinkwebsites.com.au/