Three Keys To Internet Marketing Success For Small Business

Content, Connections, & Conversions

www.mySEOworkshop.com612-251-8237 – myseoworkshop@gmail.com

Agenda

• Example of Successful Internet Marketing for a Small Business

• Content • Connections • Conversions

Content

http://www.thegaragedoorguy.net/locations/minnetonka/

Content– Keyword research– The Perfectly Optimized web page– Why Blog? (See Connections – Social Media)

Content – Keyword ResearchKeyword research - The source of all good content. Who is searching for what?

Content – Keyword ResearchUse keyword tool to expand your list with additional keyword ideas

Content – On Page Optimization

Content - Tips• Keyword research - The source of all good content. Who is searching for

what?• Trouble with high volume terms – stiff competition• Longtail terms• What makes web content show up on the first page of the Google search

results?– Relevant – To what the person is searching for– Timely – Content is about recent/current events or trending topics or it is

evergreen.– Connected/Back links – – Answer questions, solve problems

• Free tools – – https://freekeywords.wordtracker.com/searches

Connections– Internal Linking

• Anchor text links –

– Inbound – Back Links• Anchor text links – best practice (shouldn’t all be the same, must

be in relevant contest, no cheating)• Social media links – when people share your posts, tweets and

updates with links back to your site

– Outbound links• Social sharing – Add social sharing links to every piece of content you have or

share on the web

Connections - Internal

Connections - External

Connections – Social Media

Connections – Social Media

Connections – Social Couponing

Connections – Social Couponing

Connections – Social Couponing

Connections - Tips• Free Tools

– http://mycoupins.com/ -Free Social Couponing site– http://www.opensiteexplorer.org/ - Back Link finder– http://www.addthis.com Social Sharing Widgets and buttons– 10 Best Free Event Listing Websites

Conversions• Call-to-Action • Trust Badges, Testimonials and Reviews• The Landing page • Tracking -

– Google Analytics

Conversions – Call to Actions

Conversions – Call to Actions

Conversions – Call to Actions

Conversions – Trust Badges

Conversions – Landing Page

Conversions – Landing Page

Conversions

Conversions – Tracking- GA

Conversions• Free Tools and Resources:

– Traffic - Free Tool – http://www.google.com/analytics/ – Ranking – Free Tool - https://www.google.com/webmasters/– Landing page software and resources;

• https://www.optimizely.com/• http://unbounce.com/• https://www.leadpages.net/products/• http://www.formstack.com/the-anatomy-of-a-perfect-landing-page

Three Keys To Internet Marketing Success For Realtors

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