1. 1. Creative Briefs To Fuel Creative Agency Success
2. 2. Creative briefs are a critical part of design project best practices Theres no debate about that. But agency life is busy and sometime theres just no time. To make life simpler, Im going to share 3 brief templates But first Creative briefs are a critical part of design project best practices. But agency life is busy and sometimes theres just no time.
3. 3. Creative briefs are a critical part of design project best practices Theres no debate about that. But agency life is busy and sometime theres just no time. To make life simpler, Im going to share 3 brief templates But first To simplify your agency life, Ill be sharing 3 brief templates But first Creative briefs are a critical part of design project best practices. But agency life is busy and sometimes theres just no time.
4. 4. My name is Chris. Im President and CEO at Function Point, and when Im not in the office, Im shredding some mountain pow! Hi!
5. 5. Now, lets get to those briefs templates so you can get to more bright ideas
6. 6. The Classic (a.k.a. the dark roast cup of joe)
7. 7. facts and views required for the scope of the job Covers:
8. 8. definition of audience segmentation input of key messaging by segment insights around broader competitive market this enables:
9. 9. Intake Form The Classic + (a.k.a. the latte, no foam)
10. 10. everything in The Classic required assets, style guides, examples of old work Covers:
11. 11. This allows clients to start the briefing process by: initiating work transferring relevant files to the creative department
12. 12. The Strategic (a.k.a. venti low fat no whip iced cap)
13. 13. overview of the clients operating reality requirements for developing a broader brand strategy Covers:
14. 14. competitive landscape innovation regulation product agency culture Asks questions about:
15. 15. Get these 3 free creative brief templates
16. 16. streamline processes simplify collaboration centralize information get real-time business data Visit functionpoint.com to learn what fp. can do for your agency