3 Confidential ScotchBlue Painters Tape and Edge-Lock Paint Line Protector.
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Transcript of 3 Confidential ScotchBlue Painters Tape and Edge-Lock Paint Line Protector.
Confidential
ScotchBlue™ Painter’s Tapeand
Edge-Lock™ Paint Line Protector
Confidential
ScotchBlue™ Brand Promise
ScotchBlue™ provides user-friendly, efficient painting project solutions that deliver professional results.
Confidential
New ScotchBlue™ FamilyBrand Mark & Positioning
Confidential
ScotchBlue™ Painter’s Tapes
• 20+ Years of Proven Performance
• Acrylic adhesive• Medium adhesion• Crepe backing• Ideal for:
• Walls• Trim• Glass• Hardware
• 14 day clean removal
• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines
• Acrylic adhesive• Medium adhesion• Smooth structure backing• Ideal for:
• Walls• Trim• Glass• Hardware
• 14 day clean removal
• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old)
• Acrylic adhesive• Low-Medium adhesion• Flat backing• Ideal for:
• Walls• Trim• Floors• Glass• Hardware• Accent walls and stripes
• 60 day clean removal
Original Multi-Surface#2090
Advanced Multi-Surface#2093EL
Advanced Delicate Surface#2080EL
Confidential
Edge-Lock™ Paint Line Protector
Confidential
ScotchBlue™ Painter’s Tapewith Edge-Lock™ Paint Line
Protector
• ScotchBlue™ Painter’s Tape has all of the legendary performance PLUS new Edge-Lock™ Paint Line Protector
• What is Edge-Lock™?• Edge-Lock™ Paint Line Protector is a new 3M proprietary
edge treatment designed to produce super sharp paint lines
• Edge-Lock™ treatment does not swell with moisture, so there are no added paint ridges
• It can be handled just like traditional ScotchBlue™ Painter’s Tape, no need for an additional protective storage container
Confidential
Question: Which Product Should I Sell?Answer: All of them!!!
• All three ScotchBlue™ Painter’s Tapes should be sold as a family of products
• With 20+ Years of Proven Performance, #2090 Original Multi-Surface is the entry point into the ScotchBlue™ Painter’s Tape family
• #2093EL & #2080EL are the ScotchBlue™ Painter’s Tapes that will provide the end-user with super sharp paint lines
• The products you recommend to the dealer / store will depend upon some of the following…
• Allocated space• Competitive tapes currently being stocked / considered• Customer / Consumer / Contractor base• Primary retail competition for your dealer or paint store
Confidential
ScotchBlue™ Painters TapeFinancial Example
Addition of 2093 will increase POS $, Profit $ & GM% within the ScotchBlue™ Painter’s Tape category AND the Total Masking
Tape category(Double Click Excel file icon to launch spreadsheet) Microsoft Excel
Worksheet
Confidential
Sell Pages
Adobe Acrobat Document
Adobe Acrobat Document
Available to Order October 1Double Click PDF icons to launch each sell sheet
to save and / or print
(Stock #: 70-0713-3774-8)(Stock #: 70-0713-3775-5)
Confidential
Packaging
Confidential
Open StockCase Configurations (Shrink-
wrapped)
2090Original
Multi-Surfaces
2093ELAdvanced
Multi-Surfaces
2080ELAdvancedDelicate Surfaces
Case / PackoutDescription
A Cases •Perforated cut case•Limited graphics / communication space•Case heights vary
E Cases
•Smaller quantities•Perforated cut case•Limited grapics / communication space•Case heights for each available size are the same – offers a more consistent merchandising look
N Trays
•Display case (cap case)•Graphics on each side – better communication•Case height same for all sizes – more versitile…use in-line / endcap•Can be merchandised in two directions
•Front – two facings•Side – three facings
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryNow Available
InventoryAvailable mid-October
Confidential
Product List / Pricing(A, E and N cases – Shrink-wrapped)
Double click Excel icon to launch Product / Pricing spreadsheet
Note: Item UPC for 2080EL will remain the same as current version of 2080. Only stock #s and case UPCs are changing.
Microsoft Excel Worksheet
Confidential
Packaging Architecture & Artwork
1. Brand2. Application3. Roll Width4. Added Feature
1
2
3
1
1
2
3
3
4
4
2
Confidential
Displays
Confidential
Display Offerings
Floor Stands
20902080-FS(Available Now)
SB MIXED FS(Available Oct 1)
Mini Pallets
2090 – 1”, 1.5, 2”, Mixed2080 – 1”, 1.5”, 2”, Mixed
Counter Tops
2090 – 1” & 2”
2080EL – 1” & 2”
2093EL – 1” & 2”
Note: Graphics on Mini Pallets displays in process of being revised. Counter Tops are make to order (6-8 wk lead time)
Confidential
Permanent “N” Tray Display
•Allows for mix and match assortment• Permanent display (small footprint)
• 32”wide X 16.5” deep X 51” tall
•Uses N tray cases on shelves – easy replenishment• Late Q4 / January 2011 availability
Confidential
Merchandising
Confidential
ScotchBlue™ Painter’s Tape PK Cards (Stock #: 70-0713-3773-0)
FRONT
BACK
Note: POP Materials will be available in October
Confidential
ScotchBlue™ Painter’s Tape Hang Card(Stock #: 70-0713-3776-3)
FRONT
BACK
Note: POP Materials will be available in October
Confidential
ScotchBlue™ Painter’s Tape Table Tent(Stock #: 70-0713-3772-2)
FRONT
BACK
Note: POP Materials will be available in October
Confidential
Merchandising Tools
OUTSIDEINSIDE
AISLE VIOLATORS
70-0713-3781-3 70-0713-3780-5 70-0713-3808-4
DANGLERS
CHANNEL STRIPS
ScotchBlue™Button
HEADER
Note: POP Materials will be available in October
Confidential
Marketing /Marketing Communications
Confidential
Marketing PlanMarketing Plan
TV Ad
Website
Print Ad – DIY & Pro
Sweat Equity Contest
PromotionalOrders
On-lineSearch
Up Sell
Nascar
End User Literature
Online Ads
Emails
Social Media
eCommerece
New Product Promos
Confidential
2011 TV Advertising Plan
Media Plan• Traditional Network /National Cable• Advertising during key holidays
Channels listed are tentative and subject to change. Final media plan should include additional channels.
Confidential
Print Ad Creative
Pro Contractors Consumers
Consumer Print for #2093EL Coming Soon
Confidential
ScotchBlue™ Nascar® Events & Promotions
• The ScotchBlue™ branded car will be racing twice in 2010
• Atlanta – Sunday, Sept 5th (Labor Day)• Charlotte – Saturday, Oct 16th
• The ScotchBlue™ branded car will be racing again in 2011 • Exciting on-track activities and promotions
• Games and sampling• Sweepstakes with hundreds of prizes including a trip for two
for a Sprint Cup race, and an original ScotchBlue™ car hood signed by Greg Biffle!
At track scratch card game
At track sweepstakes card
Confidential
2010 ScotchBlue™ Nascar® Promotion(planned for 2011)
Sweepstakes microsite
Confidential
2010 Consumer Contest
Chance to win $15,000 and be a star on DIY Network’s Sweat Equity reality show!
• Consumers to apply via the ScotchBlue™ contest micro site
• Winner will receive $15,000 towards the renovation of a room and appear on one episode of DIY Network’s “Sweat Equity”.
• 20 gift card prizes for runner-ups.
• Contest to be promoted on-pack, email blasts, website, store signage, and more. Millions of impressions!
Confidential
National End User Contest
Microsite to announce program & facilitate entries
Confidential
e-Marketing
• Upgrades to the ScotchBlue™ brand consumer website• Focus on product and usage education• Enhanced content with tips & techniques
• Tip sheets & video• Downloadable to mobile devices
• Link to pro-painter website• Easy to use “where to buy”• Interface with social media
• Facebook® • Twitter®
• Product rating & reviews• Integrated with paid search efforts
Confidential
Thank You!Good Selling!!!
Confidential
Appendix
Support Slides
Confidential
ScotchBlue™ Product Positioning
• Original Multi-Surface #2090• Acrylic adhesive• Medium adhesion• Crepe backing• Ideal for:
• Walls• Trim• Glass• Hardware
• 14 day clean removal
• “20+ Years of Proven Performance”
Confidential
ScotchBlue™ Product Positioning
• Advance Multi-Surface #2093EL• Acrylic adhesive• Medium adhesion• Smooth structure backing• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines
• Ideal for:• Walls• Trim• Glass• Hardware
• 14 day clean removal
Confidential
ScotchBlue™ Product Positioning
• Advanced Delicate Surface #2080EL
• Acrylic adhesive• Low-Medium adhesion• Flat backing• Edge-Lock™ Paint Line Protector
• Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old)
• Ideal for:• Freshly painted surfaces (24 hours old)• Walls• Trim• Floors• Glass• Hardware
• 60 day clean removal