2O12Q2 PROGRAMS

Proud to be The Official Whiskyof The Open Championship

Permanent Pack

Dair BlocSKU: 2014077 Packout: 1 Unit

Flight TraySKU: 2016075 Packout: 1 Unit

TongsSKU: 2010792

Packout: 6 Units

TumblerSKU: 2011419

Packout: 6 Units

18 Years OldUPC: 081753810849

SCC: 10081753810846

Water PitcherSKU: 2011440

Packout: 6 Units

Ice BucketSKU: 2014079

Packout: 6 Units

Original 1L5% Better Buy

FOB vs 750 mL bottle

On-Premise Merchandising Tools and Service ItemsContact Your RMM for Allocations

Off-Premise Merchandising Tools

Navigator Panel and FrameSKU: 2018189 Packout: 1 Unit

EMR Window KitSKU: 301990

Packout: 1 Unit

Core Range Dummy Bottles Pack Original + EMR

SKU: 301992 Packout: 1 Unit

Free-Standing Display UnitSKU: 2016388 Packout: 1 Unit

Flexible unit with clear acrylic lockbox and lockable cupboard at base

Contact Your RMM for Allocations

Father’s Day GiftingIncrease Sales and Turnover by Leveraging Glenmorangie VAPs During the Key Father’s Day Gifting Period

Q2PROGRAMS

UPC: 081753822231 SCC: 10081753822238

SAP: 1055971

UPC: 081753817916 SCC: 10081753820975

SAP: 1052521

750ML Original + 2 Glasses

6 VAPs / Case

NEW 4x100ML Taster Pack

6 VAPs / Case

Discovery Pack750ML Original + 50ML Lasanta + 50ML

Quinta Ruban + 50ML Nectar D’Òr

6 VAPs / Case

UPC: 081753818395 SCC: 10081753818392

SAP: 1050319

Permanent Pack

750ML Original + 50ML Quinta Ruban

2011 Surplus

6 VAPs / Case

UPC: 081753820695 SCC: 10081753820692

SAP: 1052542

Please Drink Responsibly. Glenmorangie Single Malt Scotch Whisky, 43% Alc./Vol. Glenmorangie Single Malt Scotch Whisky, 46% Alc./Vol. ©2012 Moët Hennessy USA, Inc., New York, New York

T-Shirt (5)Portfolio Sell SheetOriginal, EMR, 18 (25)

Bartender Cheat SheetWaterproof &

Pocket-sized (25)

Blitz Kits

•Core Range Leaflet (25)

•Key Rings (5)

•Luggage Tag (5)

• Self Adhesive Shelf Talkers (Available for Original and EMR-10 Packs of 4)

Master Brand Ambassador

Available for:• Staff Trainings

• Consumer Dinners and Events

• Steak and Scotch Pairings

• Golf Club Members Tastings

(Contact RMM to coordinate)

David Blackmore

On-Premise Visibility

The Highest Consistent Rating of its Peer GroupGlenmorangie is Consistently Rated 94/100 for the 9th Consecutive Year in Jim Murray’s “Whisky Bible”

Key Selling Points

The Best Awarded Single Malt Whisky

SOURCE: SYMPHONY IRI For period up to January 22, 2012

Dollar % ChgVolume % Chg

Sales % Chg vs Yr Ago Current 52 Weeks

3

Glenlivet 12 YRS

-1Glenfiddich

12 YRS

18 18

Macallan 12 YRS

1417

The Balvenie 12 YRS

21 21

Glenmorangie Original

Glenmorangie 12 yrs (EMR)

26 2855 60

• Five Double Gold Medals

• Two Gold Medals

• Distillery of the Year (2010)

San Francisco World Spirits Competition 2011

• Wine Enthusiast Distiller of the Year

Wine Enthusiast Wine Star Awards 2011International Wine & Spirit Competition 2011• Best Awarded Single Malt with 18 ‘Gold Best in

Class’ Medals in the past five years

• Glenmorangie Original - Gold (Best in Class)

• Glenmorangie Nectar D’Or - Gold (Best in Class)

• Glenmorangie 18 YO - Gold (Best in Class)

• Glenmorangie Signet - Gold (Best in Class)

• Glenmorangie Quarter Century - Gold (Best in Class)

• Top UK Spirits Distiller of the Year

Macallan 12 YO

Glenlivet 12 YO

Glenmorangie Original

Glenfiddich 12 YO

Jim Murray is the “Robert Parker

of Whisky”

94 Points

70

80

90

100

20052004 2006 2007 2008 2010 2011 20122009

The Fastest Growing Single Malt in the U.S.Glenmorangie Growth

The Official Whisky of the 2012 Open Championship• Glenmorangie has signed a three year partnership with The Open Championship – The oldest and

most prestigious golf tournament in the world.

• It will be televised in over 190 countries worldwide, reaching over 456 million homes and attended by approximately 200,000 spectators.

• Glenmorangie’s advertising budget will be doubled year over year to include TV for the first time. With a high investment into ESPN and Golf Channel, we will have special features integrated into the live broadcast such as “The Unnecessarily Well Made Shot of the Day.”

• Glenmorangie will reach 1 Million Single Malt Whisky Drinkers through High Frequency messaging across all marketing platforms.

The Original• Among the top 4 selling super-premium malts

in the U.S. (Impact Databank)

• The best single malt whisky since 1843 because:- The tallest malt whisky stills for a purer, smoother Single Malt- Matured in the finest casks that are only used up to two

times (whereas competitors use up to six times) for greater complexity and flavor

• Scotland’s favorite single malt for over 50 years

Extra Matured Range (12 Years Old)• Glenmorangie pioneered wood finishing and extra maturation

• Aged for 12 years: after being matured 10 years in bourbon casks, each expression is extra matured in superior quality wine casks for a full 2 years: Port for Quinta Ruban, Sherry for Lasanta, Sauternes for Nectar D’Or

• Bottled at 46% ABV (compared to the standard 43%) and non chill-filtered

Extremely Rare 18 Years Old• The Perfect Gift:

The best whisky and the best packaging

• Suggested retail price of $99.99

Q2PROGRAMS

TaylorMade RocketBallz Driver

(Branded with Glenmorangie logo)

TaylorMade Ghost Manta Putter

(Branded with Glenmorangie logo)

The Open Off-Premise Displays

Key PrioritiesLeverage The Open Sponsorship with Special VAP Items and Strong Activation Tools to:

1. Increase Distribution by at least 15% in both On and Off-Premise 2. Drive Velocity and ROS Increase of Core Range: Original, Extra Matured Range and 18 Years Old

“Kiss the Claret” Display

TaylorMade Golf Bag(Branded with Open Championship

and Glenmorangie logo)

Nylon Golf Shoe Bag(Branded with Open Championship

and Glenmorangie logo)

TaylorMade Burner Golf Balls

(Branded with Glenmorangie logo)

Hat(Branded with Open Championship

and Glenmorangie logo)

Golf Towel(Branded with Open Championship

and Glenmorangie logo)

Polo(Branded with Open Championship

and Glenmorangie logo)

The Open On-Premise Viewing Parties

2012 Open Championship

Glenmorangie Glasses Commemorative Edition for

Sampling & Gifts

Double-sided Original & 18 Years Old Customizable Table Tent

(Available on Centiv)

Glenmorangie 1.75L Commemorative

Edition for Sampling

A select group of Golf Clubs & Hotels will be provided with POS Kits to host Viewing Parties during the broadcast of The Open.

Customizable E-vite Template(Available on Centiv)

Customizable Poster(Available on Centiv)

Bottle BinLimited Edition Podium Display

The Open Sweepstakes Case Card

Large Gift Pack(Branded with Open Championship

and Glenmorangie logo)

Brass Key Ring(Branded with Open Championship

and Glenmorangie logo)

Q2PROGRAMS

Glenmorangie and Ruth’s Chris Steakhouse (135 locations) will co-host the Largest Father’s Day Dinner. Guests will receive special Glenmorangie commemorative glasses with their 5 course meal and Glenmorangie pairings. Throughout the year, Glenmorangie tastings and specials will be created to help consumers better understand the quality, innovation and expertise behind Glenmorangie’s range of expressions.

Ruth’s Chris & Glenmorangie Partner for the Largest Father’s Day Dinner

New Open Championship Promotional VAPsAll items will be available for a limited period surrounding The Open.

The unique commemorative glasses have been engraved with both the Glenmorangie and The Open Championship logos.

The Open On-Premise Trade Appreciation Event

In major markets, attendees will have the chance to play the 2012 Open Championship course, Royal Lytham and St. Annes, on the Glenmorangie golf simulator and enjoy a dram to celebrate our partnership with the R&A.

All events to be executed in July, in the following markets:• NewYork

• Boston

• Chicago

• Dallas

• SanFrancisco

• Miami

Original + 2 Open-Branded Glasses

6 VAPs / Case

UPC: 081753817916 SCC: 10081753822702

SAP: 1056876

UPC: 081753810832 SCC: 10081753822801

SAP: 1057043

The Original 1.75L with Open Championship Label

4 Bottles / Case

Q2PROGRAMS

Glenmorangie will be advertising on TV for the first time. Throughout July, Glenmorangie will air its first TV creative on ESPN, ESPN2 and Golf Channel. During The Open, ESPN and Golf Channel will both have Glenmorangie special features during the broadcast.

Glenmorangie’s First Ever Television Advertising Campaign

April May June July August

26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20

TELEVISIONESPN/ESPN2Golf ChannelNEWSPAPERWall Street JournalFinancial Times Front PageCONSUMER MAGAZINEGolfESPN the MagazineGolf Digest Golf MagazineKingdom MagazineTPC ProgramsAffluent LifestyleCigar AficionadoThe New YorkerWorthWine SpectatorWine EnthusiastBusinessMarket WatchWhisky EnthusiastWhiskey Advocate

ADVERTISING BOOST

ADVERTISING BOOST

Glenmorangie Q2 Media PlanMedia Investment More Than DoubledTotal Q2 Media Spend Over $1.6MM

The Open Advertising Campaign

Q2PROGRAMS