29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon...
-
Upload
arun-navaneethan -
Category
Documents
-
view
218 -
download
0
Transcript of 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon...
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 1/107
1
A Project Report On
ANALYSIS OF DEFFERENT INVESTMENT SOLUTIONS
By ARUN N
From GEOJIT BNP PARIBAS
j
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 2/107
2
00534Fax: 03aaaHGHGDDDDDD3-40053410-41
PROJECT REPORT
ON
COMPARATIVE ANALYSIS OF DIFFERENT ALTERNATIVE OF INVESTMENTS
AT
UNICON INVESTMENT SOLUTION
AS A PARTIAL FULFILLMENT FOR THE AWAR D OF MASTER OF BUSINESS ADMINISTRATIO N
SESSION: 2008-2010
Submitted to U.P. TECHNICAL UNIVERSITY, LUCKNOW
PROJECT GUIDE SUBMITTED BY: ~
Mr. Vikas Jain Sayan Das LECTURER MBA- Semester III
MBA Roll No. -0807470076
DEWAN INSTITUTE OF MANGEMENT STUDIES
By-pass Road, PARTAPUR, MEERUT.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 3/107
3
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 4/107
4
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 5/107
5
Report ACKNOWLEDGEMENT
I am thankful to the management, colleagues and f riends of U NICO N
INVESTMENT SOLUTIO N f or their overwhelming co-oper ation to carry out the academic tr aining wor k .
First of all Mr.Priyank Pandey, sales manager of the company, with whom
permission I have got the opportunity to do my project wor k at the company.
I am very much gr ateful to Prof . J.C.Pant, director of DEWAN INSTITUTE OF
MANAGEMENT STUDIES.
I would ex pressed my gr atitude to our HOD, Prof . Gaur av Kaushik
It would not be fair enough at all if I would not thank Mr.Ashish Mittal f or
providing me the opportunity to do my summer inter nship at U NICO N
INVESTMENT SOLUTIO N.
A big thank s you to my inter nal guide Prof . Manoj Malik faculty co-or dinator f or
continuous co-oper ation and su pport about the tr aining.
Thank you to all the stuff s of the diff erent dept. when I have wor k ed, f or helping
me at the time of need.
Thank to those who have helped me to look through the recor ds and inf ormation
about company, without which I could not complete my project.
Thank s to my co-tr ainees f or their f riendliness and sharing attitude.
(Sayan Das)
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 6/107
6
EXECUTIVE SUMMARY
This project was undertak en to understand the wor k ing of Unicon , in during
summer tr aining, to acquire new clients f or Unicon to lear n mar k eting techniques
and mar k et analysis of investment sector .
The project ref lects inf ormation about product and services off ered by unicon in to
their customer. This also includes requirements and ways to acquire clients. The
procedure of client acquisition has been ex plained and the pro blems faced to
handle the clients.
In mar k et analysis, the gener al public¶s views who are interested to investment
sector are tak en. It contains various investment sectors which is provided by
Unicon.Then I prepared a compar ative analysis among those sectors lik e mutual
fund, insur ance, equty etc. During the tr aining preor d I collect the inf ormation and
facilities about those sectors. Observe the regular u ps and down of investment
mar k et. I also o bserved the str ategy of competitors of unicon.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 7/107
7
CO NTENT
SL no Topic Page No
1 Objective 11
2 Introduction 12
3 A Study On Marketing
Concept & Tools
13
4 Company Profile 27
5 Location Across India 32
6 Management Team 33
7 Product & Service
Information
35
8 Mission & Vision of the
company
57
9 Literature Review of
Investment
58
10 Research Design 70
11 Methodology of ProjectWork
72
12 Finding in Project Work 75
13 Limitation 93
14 SWOT Analysis 94
15 Conclusion 101
16 Recommendation 103
17 Bibliography 105
18 Questionnaire 106
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 8/107
8
LIST OF FIGURE,TABLE & CHART CO NTENT
FIGURE CO NTENT
Figure no. Particulars Page no
1.1 A Simple Marketing System 15
1.2 Structure of flows in a modern
exchange economy
17
1.3 The four P components of the
Marketing Mix
21
1.4 Marketing-Mix strategy 22
1.5 Contrast between the sales
concepts & Marketing concepts
25
2.1 Location across India of Unicon 32
2.2 Product of Unicon 36
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 9/107
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 10/107
10
CHART CO NTENT
Chart No.
Particulars Page No.
1 Pie chart showing interested
person to invest in any sector
80
2 Bar chart showing preferable
investment sector
83
3 Pei chart showing person
interested to invest in future
84
4 Line chart showing person like
his/her period of investment
86
5 Bar chart showing person
interested to save from his income
88
6 Pie chart showing people like
suitable basis of invest his/her
money
89
7 Area chart showing Tax Paid & non
paid
90
8 Bar chart showing the age of
respondent person towards share
trading
92
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 11/107
11
OBJECTIVES
y To study the wor k ing procedure of Unicon investment solution as a brok ing
house.
y To study the unicon investment solution¶s Competitors¶ weaknesses in
relation to unicon.
y To analyze the product & services of unicon investment solution.
y To lear n the mar k eting techniques that are used to acquire a client , was the
secondary o b jective of the summer tr aining
y To study the wor k ing procedure of unicon investment solution as a other
investment sector lik e mutual fund, insur ance
y To analyze the customer ref lection on investment sector.
y To study on customer portf olio
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 12/107
12
INTRODUCTION
How many times have you thought about becoming a more serious investor in the
investment sector? Perha ps you would lik e to become hotshot investor, but you are
not sure where to start. Investment mar k et tr ading does not have to be f or the
f inancially well versed anymore, you can mak e huge sums of money with
investment mar k et tr ading, with little help.
No one would aspect that Bill Gates would need to read a newsletter technology
trends. Wouldn¶t he, af ter all know the most about these trends, since he¶s in
business f irsthand? Nothing could be further f rom the tr uth. Someone immersed in
the technology business needs most to have the right tools and indicators to the
where the mar k et is heading. If they don¶t stay abreast of coming developments,
their business will suff er.
It¶s essentially the same reasoning with investment mar k et tr ading. No matter what
you sk ill level, the need to stay abreast of mar k et trends and stock per f ormance is
par amount. Luck ily you can access investment mar k et tr ading ex pert advice by
email each day, by subscri bing to investment mar k et tr ading newsletters.
There are numerous investment mar k et tr ading newsletters and resour ces on the
inter net, all attempting to help people become ex perts of online investment tr ading.
It is important to k eep in mind that one can no tr ust all sour ces, as some are just init f ir the quick buck . When choosing an investment newsletter or guide, mak e sure
that the sour ces is legitimate.
Although it is important to stay abreast of the current trends, it is more important to mak e sure that you are not receiving misleading inf ormation.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 13/107
13
A STDUY ON MARKETING
MARKETING CONCEPTS AND TOOLS
DEFINING MARKETING
We can distinguish between a social and managerial def inition of mar k eting.
Asocial def inition shows the role of mar k eting plays in society. One mar k eter said
that mar k eting¶s role is to ³deliver a higher standar d of living´. Here is a social
def inition that serves our purpose. Marketing is a social process by which
individuals and grou ps o btain what they need and want through creating, off ering,
and f reely exchanging products and services of value with others. For a managerial
def inition, mar k eting has of ten been descri bed as ³the art of selling products,´ but
people are surprised when they hear that the most important part of mar k eting is
not selling! Selling is only the tip of the mar k eting ice ber g.
Peter Drucker, a leading management theorist, puts it this way:
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 14/107
14
There will always, one can assume, be need f or some selling. But the aim of
mar k eting is to mak e selling su per f luous. The aim of mar k eting is to know and
understand the customer so well that the product or service f its him and sells itself .
Ideally, mar k eting should result in a customer who is ready to buy. All that should
be needed then is to mak e the product or service available. The American Mar k eting Association off ers the f ollowing def inition:
Mar k eting is the process of planning and executing the conception, pricing,
promotion, and distri bution of ideas, goods, and services to create exchanges that
satisf y individual and or ganizational goals. Coping with exchange processes calls
f or a consider able amount of wor k and sk ill. Mar k eting management tak es place
when at least one party to a potential exchange think s about the means of achieving
desired responses f rom other parties. We see marketing management as the art
and science of choosing tar get mar k ets and getting, k eeping, and growing
customers through creating, delivering, and communicating su perior customer value.
CO RE MARKETING CO N C EPTS
Mar k eting can be further understood by def ining sever al of its core concepts.
TARGET MARKETS AND SEGMENTATION:- A mar k eter can r arely satisf y
everyone in a mar k et. Not everyone lik es the same sof t drink s, hotel room,
restaur ant, automo bile, college and movie. Theref ore, mar k eters start by dividing
u p the mar k et.
Tr aditionally, a ³mar k et´ was a physical place where buyers and sellers gathered to buy and sell good. Economists now descri be a mar k et as a collection of buyers and
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 15/107
15
Fig.1.1 A simple Marketing System
sellers who tr ansact over a particular product and product class (the housing
mar k et or gr ain mar k et); but mar k eters view the sellers and constituting the
industry and the buyers as constituting the mar k et)
communication
Goods/ Service
Money
information
Industry
(a
collection
of seller)
Market
(a
collection
of
buyers)
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 16/107
16
Today we can distinguish between a marketplace and a marketspace. The
Marketplace is physical, as when one goes shopping in store; marketspace is
digital, as when one goes in shopping on the inter net. Many o bservers believes that
an increased amount of pur chasing will shif t into mar k etspace.
Mohan Sawhney has Proposed the concept of a metamarket to descri be a cluster
of complementary products and services thatare closely relatedin the mind of
consumers but are spread across a diverse set of industries.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 17/107
17
Fig.1.2 Str ucture of f lows in a moder n exchange economy
MARKETERS AND PROSPECTS: A mar k eter is someone seek ing a
response (attention, a pur chase, a vote, a donation) f rom another party, called the
prospect. If two parties are seek ing to sell something to each other, we call them
both mar k eters.
Resour ces Resour ces
Money Money
Taxes, Services
Goods money
Services,
Money Taxes
Taxes, goods Services
Services, Taxes,
Money goods
Money Money
Goods and services Goods and services
Intermediary
markets
Government
markets
Resource
markets
Customer
markets
Manufacturer
markets
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 18/107
18
NEEDS, WANTS, DEMANDS: The mar k eter must try to understand the
tar get mar k et¶s needs, wants, and demands.
Needs are the basic human requirements. People need f ood, air, water, clothing,
and shelter to survive. People also have strong needs f or recreation, education, and
entertainment.
These needs become Wants when they are directed to specif ic o b jects that might
satisf y the need. An American needs f oods but wants a French f ries, and a sof t
drink . Demands are wants f or specif ic products back ed by an ability to pay. Many
people want Mer cedes; only a f ew are able and willing to buy one. Companies
must measure not only how many people want their product but also how many
would actually be willing and able to buy it.
PRODUCT, OFFERING, AND BRAND: Companies address needs by
putting f orth a value proposition, a set of benef its they off er to customers to
satisf y their needs. The intangi ble value proposition is made physical by an
offering, which can be a com bination of products, services, inf ormation, and
ex periences.
VALUE AND SATISFACTION: The off ering will be successful if it delivers
value and satisfaction to the tar get buyer. The buyer chooses between diff erent
off ering on the basis of which is per ceived to deliver the most value, Value can be
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 19/107
19
seen as primarily a com bination of service, quality, and price, called customer
value triad. Value increases with quality and decreases with price. The mar k eter
can increase the value of the customer off ering in sever al ways:
R aise benef its
Reduce costs
R aise benef its and reduce costs
R aise benef its by more than the r aise in costs
Lower benef its by less than the reduction in costs
MARKETING CHANNELS: To reach a tar get mar k et, the mar k eter uses
three k inds of mar k eting channels, Communication channels deliver and receive
messages f rom tar get buyers, and include newspa per, magazines, r adio, television,
mail, telephone, bill boar ds, posters, f liers, CDs, audiota pes, and the Inter net.
Beyond these, communications are conveyed by facial ex pressions and clothing,
the look of retail stores, and many other media. Distribution channels to displays,
sell, or deliver the physical product or service(s) to the buyer or user. They include
distri butors, wholesalers, retailers, and agents. Service channels to carry out
tr ansactions with potential buyers. Service channels include warehouse,
tr ansportation companies, bank s, and insur ance companies that facilate tr ansaction.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 20/107
20
Mar k eters clearly face a design pro blem in choosing the best mix of
communication, distri bution, and service channels f or their off erings.
MARKETING ENVIRONMENT Competition represents only one f or ce
in the environment in which the mar k eter oper ates consists of the task environment
and the broad environment.
The task environment includes the immediate actors involved in producing,
distri buting, and promoting the off ering. The main actors are the company,
su ppliers, distri butors, dealer, and tar get customers. Included in the su pplier grou p
are material su ppliers and service su ppliers such as mar k eting resear ch agencies,
advertising agencies, bank ing and insur ance companies, tr ansportation, and
telecommunications companies. Included with distri butors and dealers are agents,
brokers, manufacturer representatives, and others who facilitates and selling to
customers.
The broad environment consists of six components: demogr a phic
environment, economic environment, natur al environmental, technological
environment, political-legal environment, and social cultur al environment.
The marketing program consists of numerous decisions on the mix of
mar k eting tools to use. The marketing mix is the set of mar k eting tools the f irm
uses to pursue its mar k eting o b jectives in the tar get mar k et.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 21/107
21
Fig.1.3. The four P Components of the Marketing Mix
McCarthy classif ied these tools into f our broad grou ps that he called the f our Ps of
mar k eting: Product, Price, Promotion place. he particular mar k eting variables
under each Pare shown in Fig.1.3. Mar k eting-mix decisions must be made f or
inf luencing the tr ade channels as well as the f inal consumers
Product Place
Pro duct variety Channels
Quality Cover age
Design Price Promotion
Assortments Features List price Sales Promotion Location
Br and name Discounts Advertising Inventory
Packaging Allowances Sales For ce Tr ansport
Sizes Payment period Public relations
Services Credit terms Direct Mar k eting
Marketing mix
Target Market
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 22/107
22
Fig.1.4. Marketing-Mix strategy
Figure 1.4 shows the company preparing an off ering mix of products, services, and
prices, and utilizing a promotion mix of sales promotion,advertising, sales f or ce,
Sales promtion
Advertising
Sales f or ce
Public relations
Direct mail,
Tele mar k eting
& Inter net
Promotion mix
Company
Product
Services
Prices
Off ering mix
Target
customers
Distribution
channels
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 23/107
23
public reletions, directmail, telemar k eting, and Inter net to reach the tr ade channels
and the tar get customers.
PRO DU C T CO N C EPT:
Other businesses are guided by Product concept, which holds that consumers will
favor those products that off er the most quality, per f ormance, or innovative
f eatures. Managers in these or ganizations f ocus on mar k eting su perior products
and improving them over time.
SELLING CO N C EPT:
The selling concept holds the consumers and business, if lef t alone, will or dinarily
not buy enough of the or ganization¶s products. The or ganization must, theref ore,
undertak e an aggressive selling and promotion eff ort. This concept assumes that
consumers typically show buying inertia or resistance and must be coaxed into
buying. It also assumes that the company has a whole battery of eff ective selling
and promotion tools to stimulate more buying.
The selling concept is pr acticed most aggressively with unsought goods, goods that
buyers normally do not think of buying, such as insur ance, encyclopedias, and
funer al plots.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 24/107
24
Most f irms pr actice the selling concept when they have over ca pacity. Their
aim is to sell what they mak e r ather than mak e what the mar k et want. In moder n
industrial economies, productive ca pacity has been build u p to a point where most
mar k ets are buyer mar k ets (the buyers are dominant) and seller have to scr am ble
f or customers.
MARKETING CO N C EPT:
The mar k eting concept holds that the k ey to achieving its or ganizational goals
consists of the company being more eff ective than competitors in creating,
delivering, and communicating su perior customer value to its chosen tar get
mar k ets. It crystallized in the mid-1950s and has been ex pressed in many color ful
ways:
y ³Meeting needs prof itably.´
y ³Find wants and f ill them.´
y ³Love the customer, not the product.´
y ³have it your way.´ (Bur ger K ing)
y ³you¶re the boss.´(United Airlines )
y ³Putting people f irst.´ (British Airlines)
y ³Partners f or prof it.´ (Millik en & Company).
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 25/107
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 26/107
26
The mar k eting concept rests on f our pillars: tar get mar k et, customer needs,
integr ated mar k eting, and prof itability. They are illustr ated in f ig.1.5, where they
are contr asted with a selling orientation. The selling concepts tak e an inside-out
perspective. It starts with the factory, f ocuses on existing products, and calls f or
heavy selling and promoting to produce prof itable sales. The mar k eting concept
tak es an outside-in perspective. It starts with well-def ined mar k et, f ocuses on
customer needs, coor dinates all the activates that will aff ect customers, and
produces prof its by satisf ying customers.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 27/107
27
COMPANY PROFILE
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 28/107
28
NAME OF THE COMPANY: U NICO N INVESTMENT SOLUTIO N
ADRESS: Delhi Corpor ate off ice
Unicon Investment Solutions
P 45/90 1st, 2nd, 3r d Floor,
Connaught Place,
New Delhi -110001
Mum bai Corpor ate Off ice
Unicon Investment Solution
Ground Floor, Jhawar House Building 285,
Princess Street,
Mum bai-400002
K olkata regional off ice
Unicon Investment Solution
56 Hemant Basu Sar ani, Stephen House,
4th
Floor, O pp-B.B.D Bagh Bus Stand,
K olkata-700001.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 29/107
29
PHONE NO.: 011 - 43529700 / 400 / 500(Delhi Corpor ate off ice)
022-66181200 / 100(Mum bai Corpor ate Off ice)
033-4005437/424(K olkata regional off ice)
EMAIL ID: [email protected]
WEBSITE: www.uniconindia.in
Unicon has been f ounded with the aim of providing world class investing
ex perience to hitherto underserved investor community. The technology today has
made it possi ble to reach out to the last person in the f inancial mar k et and give him
the same level of service which was available to only the selected f ew.
We give personalized premium service with reasonable commissions on the NSE,
BSE & Derivative mar k et through our Equity brok ing arm Unicon Securities Pvt.
Ltd. With our sophisticated technology you can tr ade through your computer and if
you want human touch you can also deal through our Relationship Managers out of
our more than 100 br anches spread across the nation.
U NICO N is a f inancial services company which has emer ged as a one-stop
investment solutions provider. It was f ounded in 2004 by two visionary and
f lam boyant entrepreneurs, Mr. Ga jendr a Nag pal and Mr. R am M. Gu pta, who
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 30/107
30
possess ex pertise in the f ield of Finance. The company is headquartered in New
Delhi, and has its Corpor ate off ice in Mum bai with regional off ices in K olkata,
Chennai, Hyder abad and Noida
U NICO N is a prof essionally managed company, lead by a team with outstanding
managerial acumen and cumulative ex perience of more than 200 years in the
f inancial mar k ets. The company is su pported by more than 3500 Uniconians and
has an extensive networ k of over 100 br anches, 600 plus business partner locations
& 2500 remisers providing it with a national f ootprint.
With a customer base of over 200,000, the U NICO N Grou p has an eye f or the
intricate f inancial needs of its clients and caters to both their short term and long
term f inancial needs through a comprehensive bouquet of investment services.
These services r ange f rom off line & online tr ading in equity, commodities and
currency derivatives to de bt mar k ets to corpor ate f inance and portf olio
management services. The company has a sizable presence in the distri bution of
3r d party f inancial products lik e mutual funds, insur ance products and property
brok ing. It also provides ex pert Advisory on Lif e Insur ance, Gener al Insur ance,
Mutual Funds and IPO¶s. The distri bution networ k is back ed by in-house back
off ice su pport to provide prompt and eff icient customer service
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 31/107
31
The Equity brok ing arm ± U NICO N Securities Pvt. Ltd off ers personalized
premium services on the NSE, BSE & Derivatives mar k et. The Commodity
brok ing arm Unicon Commodities Pvt. Ltd off ers services in Commodity tr ading
on NCDEX and MCX. The U NICO N grou p also has a PCG division providing
investments solutions f or High Net Worth Individuals. The Corpor ate Advisory
Services arm ± Unicon nk ing services to corpor ates.
U NICO N can boast of some of the most respected names in the Private Equity
space lik e Sequoia Ca pital and Nexus India Ca pital as its share holders.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 32/107
32
FIG:2.1 LOCATION ACROSS INDIA OF UNICON
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 33/107
33
Management Team
Mr. Ga jendr a Nag pal
Founder & CEO
Mr. R am M Gu pta
Co-Founder & President
Mr. Y.P. Nar ang
Head - Fixed Income Grou p
Mr. Sandeep Aror a
Chief O per ating Off icer
Mr. Vikas Mallan
Chief Financial Off icer,
Head ± Distri bution
Mr. Subhash Nag pal
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 34/107
34
Director - Str ategic
Planning & Distri bution
Ms. Deepa Mohamed
Head -HR & Tr aining
Ms. An jali Muk hija
Chief Compliance Off icer
Mr. Vijay Chopr a
National Head (Business Alliances)
Mr. Anur ag Nayar
Chief Technology Off icer
Mr. Ashish Kuk reja
Head H NI Client Relation
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 35/107
35
PRODUCT & SERVICE INFORMATION
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 36/107
36
Unicon customers have the advantage of tr ading in all the mar k et segments
together in the same window, as we understand the need of tr ansactions to be
executed with high speed and reduced time. At the same time, they have the
advantage of having all Advisory Services f or Lif e Insur ance, Gener al Insur ance,
Mutual Funds and IPO¶s also.Unicon is a customer f ocused f inancial
Fig no 2.2-Product of Unicon
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 37/107
37
services or ganization providing a r ange of investment solutions to our customers.
We wor k with clients to meet their over all investment o b jectives
and achieve their f inancial goals. Our clients have the opportunity to get
personalized services depending on their investment prof iles. Our personalized
a pproach enables clients to achieve their Total Investment Ob jectives.
Equity
Commodity
Depository
Distri bution
NRI Services
Back Off ice
Fixed Income
Investment Bank ing
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 38/107
38
EQUITY
UniconPlus
Browser based tr ading terminal that can be accessed by a unique ID and passwor d.
This facility is available to all our online customers the moment they get registered
with us.
Features:
Tr ading at NSE,BSE and Derivatives on single screen.
Add multiple scrips on the mar k et watch.
Greater ex posure f or tr ading on the available mar gin.
Common window f or display of mar k et watch and or der execution.
Real time u pdating of ex posure and portf olio while tr ading.
Off line or der placement facility.
Stop-loss f eature.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 39/107
39
Competitive Brok er ages.
Bank ing integr ation with ICICI Bank , HDFC Bank & Axis Bank .
Proxy link to enable tr ading behind f irewalls.
UniconSwift
Application based terminal f or active tr aders. It provides better speed, greater
analytical f eatures & priority access to Relationship Managers.
Features:
Tr ading at NSE,BSE and Derivatives on single screen.
Add any num ber of scrips in the Mar k et Watch.
Tick by tick live u pdation of Intr aday chart.
Greater ex posure f or tr ading on the mar gin available
Common window f or mar k et watch and or der execution.
K ey boar d driven short cuts f or punching or ders quick ly.
Real time u pdation of ex posure and portf olio.
Facility to customize any num ber of portf olios & watch lists.
Mar k et depth, i.e. Best 5 bids and off ers, u pdated live f or all scripts.
Facility to cancel all pending or ders with a single click .
Instant tr ade conf irmations.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 40/107
40
Bank ing integr ation with ICICI Bank , HDFC Bank & Axis Bank ,& Bank of
India,& Corpor ation Bank , & Kar nataka Bank , & Oriental bank of
Commer ce, & South Indian Bank , & Vijay Bank and Yes Bank .
Stop-loss f eature.
s
Commodity
Unicon off ers a unique f eature of a single screen tr ading platf orm in MCX and
NCDEX.Unicon off ers both Off line & Online tr ading platf orms. You can Walk in
or place your or ders through telephone at any of our br anch locations
Online Commodity Inter net tr ading Platf orm through UniFlex.
Live Mar k et Watch f or commodity mar k et ( NCDEX, MCX) in one
screen.
Add any num ber of scrips in the Mar k et Watch.
Tick by tick live u pdation of Intr aday chart.
Greater ex posure f or tr ading on the mar gin available Common window f or mar k et watch and or der execution.
K ey boar d driven short cuts f or punching or ders quick ly.
Real time u pdation of ex posure and portf olio. Facility to customize any num ber of portf olios & watchlists.
Mar k et depth, i.e. Best 5 bids and off ers, u pdated live f or all scripts.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 41/107
41
Facility to cancel all pending or ders with a single click .
Instant tr ade conf irmations.
Stop-loss f eature.
Depository
Unicon Depository Services off ers dematerialization services as a
participant in Centr al Depository Services Limited (CDSL), through its
Depository oper ations. The company believes in eff icient and cost-eff ective
and integr ated service su pport to its brok er age business. Unicon Securities
Private Limited, as a depository participant, will off er depository accounts
f or individual investors as well as corpor ates which will enable them to
tr ansact in the dematerialized segment, without any hassles.
Depository off er a saf e, convenient way to hold securities as compared to
holding securities in pa per f orm. Our service provides an integr ated single
platf orm f or all our clients ensuring a risk f ree, eff icient and prompt
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 42/107
42
depository process.
Facilities Off ered by Unicon
* De-materialization:
You can submit your physical shares at the Unicon br anch f or
dematerialization into electronic f orm.
* Re-materialization:
You can also request f or Re-materialization which enables you to convert
the dematerialized shares into physical f orm.
* Tr ansf er :
Inter and intr a depository services are available through which you can
tr ansf er shares.
* IPO:
You can a pply f or IPO using your demat account details and on allotment
the securities are tr ansf erred directly to your demat account.
* Corpor ate Actions:
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 43/107
43
While holding your stock in demat account, in case you are eligi ble f or
any bonus and rights issues the allotment would be tr ansf erred to your
demat account.
* Easi:
You can view your demat account over the Inter net and avail a host of
services. This facility empowers our clients to view, download, print
u pdated holdings with respective valuations.
* Estock Login Process:-
Enter your client id as your Demat account num ber.
The passwor d would be your bank account num ber link ed with your
Demat account.
Please change the passwor d as soon as you login. This is in your own
interest and security.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 44/107
44
Distribution
Unicon is fast emer ging as a leader in the Insur ance and Mutual Funds
distri bution space. Unicon has over 100 br anches and a huge num ber o
³Business Development Executives´ who help to sour ce and service the
customers throughout the country. Unicon is fast becoming the pref erred
³Vendor Independent´ distri bution houses because of providing eff icient
service lik e f ree pick-u p of collection of cheques/DD¶s, K eeping tr ack of the
premiums etc to its customers.
Unicon off ers the f ollowing distri bution products:-
IPO's
Mutual Funds
Insur ance
Properties
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 45/107
45
IPO
At Unicon you can invest in the Primary mar k ets (Initial Public Off erings)
online without going through the hassles of f illing u p any IPO a pplication
f orms or any other pa perwor k .
We shall mak e sure that you do not miss the opportunity to subscri be/invest in
a good IPO issue by providing you an online IPO a pplication f orm, tr ansf er o
funds online through secured payment Gateways of leading bank s lik e ICICI,
HDFC, AXIS bank .
In addition to the above we shall provide you with the In-Depth analysis of the
IPO issues which shall be hitting the Indian Mar k ets in near future, IPO
Calendar, analysis on the recent IPO listings, prospectus, off er documents andother IPO resear ch reports so as to help you tak e an inf ormed decision to invest in the IPO issues.
Online IPO facility is open to all our registered clients at no cost whatsoever. All you need is the f ollowing to subscri be online to the IPO issues:
A tr ading account with Unicon
A Demat account with Unicon
An access to the net bank ing facility with the Bank s through which
Unicon has oper ational Gateway facility (ICICI, HDFC and AXIS
Bank ).
You must have signed a Power of Attor ney (POA) agreement
f or a pplying in IPO¶s online.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 46/107
46
Mutual Fund
Unicon Provides ex pert advice to its clients f or their investments in equity &
de bt mar k ets through Mutual Funds.
Our ex perts advice you the best investment solutions that suit you and help you
to reach your f inancial goals.
We help you ascertain your risk prof ile & guide you with the right product mix
which reduce your tax liability, increase your savings & enhance your wealth.
Whether you have a conservative, medium or aggressive investment risk
a ppetite, our ex perts would guide you to build a portf olio to optimize the retur n
of interest
Classif ication of mutual fund :
1. By str ucture
O pen-ended scheme
Closed-ended scheme
Interval schemes
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 47/107
47
2. By investment o b jective
Growth schemes
Income schemes
Balanced schemes
Money mar k et schemes
3. By Other Schemes
Tax saving schemes
Special schemes
Index Schemes
Sector specif ic schemes
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 48/107
48
Insurance
Unicon off ers all products of Gener al Insur ance under one um brella. Unicon
comprises of a team of distinguished prof essionals f rom insur ance, f inance and
other management disciplines who have vast business & managerial
ex perience.
Unicon team evaluates the client's business environment and studies the risk
prof ile. based on the results of these evaluations, Unicon team then suggests the
most cost eff ective , integr ated insur ance package that is per f ectly suited to the
client's risk prof ile.
Unicon has a nationwide networ k of br anches all over India, equipped with top
quality inf r astr ucture facilities, to provide you prompt & eff icient service.
Lif e Insur ance
Unicon off ers you a Peace of Mind by off ering various lif e insur ance plans f or
your unique & specif ic needs. Our philosophy is that f or every f inancial
pro blem, there is a solution also. And we are here to give you complete
f inancial solutions. At the same time we off er you very Prompt & Reliable
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 49/107
49
Policy related service f or enduring relationship.
We off er a very wide r ange of products to fulf ill your particular requirements.
You can always have an access to our 83 Br anch Off ices situated at prime
locations of the city, or you can call our Relationship Manager to guide on your
Investments.
Following is the glimpse of Lif e Insur ance Plans
Protection Plan
Investment Plans
Child Plans
Retirement/Pension Plans
Saving Plans
NRI Plans
Health Plans
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 50/107
50
PropertiesUnicon is a specialized property brok ing company. Our highly ex perienced and
prof essional teams, present retail, off ice, industrial and residential property
opportunities to a broad base of clients. Whether it is a residential or
commer cial development, Unicon off ers a total solution to our clients inclusive
of mar k et resear ch, mar k eting str ategy, inter action with the prof essional teams
and sales or leasing of the property.
Unicon¶s prof essional team of consultants will assist you to identif y suitable
premises that satisf y your requirements. We will help you negotiate favor able
leases and assist with the prepar ation of all documentation.
³Whether you are look ing f or a home or a place to conduct business Unicon
shall f ind you one´
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 51/107
51
NRI Services
With India becoming the epicentre of growth the Glo bal Indian f eels the need to
be connected to the domestic growth story.
Unicon now off ers a convenient and hassle-f ree way of Investing in the Indian
Securities Mar k et to the people who are living outside India and wish to
participate in the Indian Growth story.
Procedure f or NRI oper ations in Indian Ca pital Mar k ets:-
The NRI can deal with only one bank at any point of time.
He is allowed to invest only 5% of the paid u p ca pital of a company. The
aggregate paid u p value of equity of any company pur chased by all NRI's
and OCBs cannot exceed 10 per cent of the paid u p ca pital of the
company and in the case of converti ble de bentures, the aggregate paid u p
value of each series of de bentures pur chased by all NRI's and OCBs
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 52/107
52
cannot exceed 10 % of the paid u p value of each series of converti ble
de bentures.
He can enter only into delivery based tr ades, all deliveries must only be
routed through benef iciary accounts and not directly through the brok er.
Shares bought by him cannot be sold unless the payout of the same is
received f rom exchange.
All pur chase and sale tr ansactions have to be reported to the R BI by the
designated bank .
Original brok ers contr act notes have to be submitted to the designatedBank br anch, within 24 hours of the tr ansaction.
He will be required to mak e bill to bill payments/ settlements. No ad justments of pur chase against sale consider ation should be done.
Shares cannot be bought against the shares sold in the same settlement.
All Pur chase and Sales will be dealt separ ately f or payments / receipts.
Sale proceeds of any tr ansaction not reported/a pproved by the R BI is
allowed to be credited to the NRE/ NR O savings/demat account. The
tr ansaction will have to be reversed in the account and losses if any will
be bor ne by the client.
All tax liabilities arising out of buying and selling of securities will be handled by the designated bank
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 53/107
53
Back Office
Unicon through its online back-off ice aims to increase the
tr ansparency and provides you the link to view the details of
your account online anytime and anywhere.
Here you have the advantage of viewing the f ollowing
reports online:
Sauda Details
Financial Ledger
Net position f or the day
Net position Detail (f or the complete f inancial year)
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 54/107
54
Fixed IncomeOff erings
The Fixed income vertical of U NICO N Grou p deals in Sovereign Pa per and
Money Mar k et/Fixed Income Instr uments Broadly, it undertak es f ollowing:
Dealing in all types of money mar k et instr uments viz. Commer cial pa per
(Origination & Placement), Certif icate of Deposit and Treasury Bills both in
Primary and Secondary mar k et.
Dealing in Gover nment securities (including securities of Oil, Fertilizer &
Food Bonds) and other PSU/ Corpor ate bonds with counterparties lik e
Bank s, Primary Dealers, Mutual Funds, Insur ance Companies, Regional
R ur al Bank s, Cooper ative Bank s, Centr al & State PSUs, Housing Finance
Companies, NBFCs & Corpor ates.
Retailing of Centr al, State Gover nment Securities and Bonds to PF Tr usts,
Universities
Advisory Services to PF Tr usts. Arr angers f or Private placement of Bonds & placing it with Bank s, Mutual
funds, Insur ance Companies & Corpor ates.
Securitization of receivable portf olio of Housing Finance Companies, Bank s & NBFCs by way of Pass through certif icates.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 55/107
55
Investment Banking Overview
The Investment Bank ing arm of Unicon Ca pital Services (P) Ltd. caters to the
funding requirements of corpor ates. Our wide ex perience and mar k et knowledge as
a leading securities f irm ensures that clients¶ requirements are met at optimum
cost. By constantly improving our knowledge ca pital and remaining f ocused on
client needs, we aim to create signif icant value f or our clients by helping them
execute the right ca pitalization str ategy. We also intend to initiate mer chant
bank ing services (Ca pital Mar k ets Fundr aising) in the short term (Mer chant
Bank ing License pending)
Off erings
P rivate Equity ( P E) Syndication
We specialize in the syndication of the private equity f or the Indian companies in
high-growth mar k ets on their ca pitalization/re-ca pitalization str ategies, which
helps them to achieve their growth tar gets. Our team of prof essionals ensures
complete conf identiality, strong f ocus on implementation and quick tur naround
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 56/107
56
time. Access to k ey decision mak ers at PE funds gives us an edge in optimal
str ucturing and eff icient closure of tr ansactions. We service our clients through
various stages of the PE deal namely collater al prepar ation, investor shortlisting,
commer cial term sheet, due diligence and f inal closure.
M ergers & Acquisitions( M &A) Advisory
We provide both buy-side and sell-side advisory services as part of our M&A
advisory off ering. We advise clients during the entire tr ansaction process right
f rom tar get identif ication to deal closure. We have an ex perienced and highly
qualif ied team with more than 40+ man-years of ex perience which specializes in
identif ication and short listing of potential tar gets, str ategic planning of an
acquisition and arr anging ca pital f or the tr ansaction, if needed.
De bt Syndication
Our off erings include:
Project Finance / Term Loans f or Ex pansion - Arr anging Long-term loans
f or setting u p new projects f rom Financial Institutions and Bank s
Exter nal Commer cial Borrowings (ECBs) - Arr anging LIBOR -link ed loans
Foreign Currency Converti ble Bonds (FCCB)-Arr anging FCCB Loans
Wor k ing Ca pital Facilities - Arr anging fund-based and non-fund basedlimits f or clients f rom Bank s at competitive r ates
Tr ade Finance - Arr angement of tr ade f inance (Buyer 's / Su pplier ¶s Credit)
Inter -Corpor ate Deposits ± Borrowing and Placement
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 57/107
57
Mission & Vision of The Company
Mission :
To create long term value by empowering individual investors through su perior
f inancial services su pported by culture based on highest level of teamwor k ,
eff iciency and integrity.
Vision :
To provide the most useful and ethical Investment Solutions - guided by values
driven a pproach to growth, client service and employee development.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 58/107
58
LITERATURE REVIEW OF INVESTMENT
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 59/107
59
WHAT IS INVESTMENT?
Definition 1
In f inance, the pur chase of a f inancial product or other item of value with an
ex pectation of favor able future retur ns. In gener al terms, investment means the use
money in the hope of mak ing more money.
Definition 2
In business, the pur chase by a producer of a physical good, such as dur able
equipment or inventory, in the hope of improving future business.
WHO IS THE INVESTOR?
An individual who commits money to investment products with the ex pectation of
f inancial retur n. Gener ally, the primary concer n of an investor is to minimize risk
while maximizing retur n, as opposed to a speculator, who is willing to accept a
higher level of risk in the hopes of collecting higher -than-aver age prof its.
WHAT IS INVESTMENT MARKET?
The place where the customers are able to invest their money through a thir d party
in various type of sector lik e stock , mutual fund, bond etc. with a willing of a
retur n of a good prof it. It o bviously may be a loss of retur n.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 60/107
60
TYPES OF INVESTMENT
y Equity
y Mutual fund
y Insur ance
y Commodity
y Property
y Depository
y IPO
y Real estate
y Fixed income
y Bond
EQUITY
Equities are a type of security that represents the ownership in a company.
Equities are tr aded (bought and sold) in stock mar k ets. Alter natively, they can be
pur chased via the Initial Public Off ering (IPO) route, i.e. directly f rom the
company. Investing in equities is a good long-term investment option as the
retur ns on equities over a long time horizon are gener ally higher than most other
investment avenues. However, along with the possi bility of greater retur ns comes
greater risk .
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 61/107
61
MUTUAL FUND
A mutual fund allows a grou p of people to pool their money together and have it
prof essionally managed, in k eeping with a predetermined investment o b jective.
This investment avenue is popular because of its cost-eff iciency, risk-
diversif ication, prof essional management and sound regulation. You can invest as
little as Rs. 1,000 per month in a mutual fund. There are various gener al and
thematic mutual funds to choose f rom and the risk and retur n possi bilities vary
accor dingly.
INSURANCE
In law and economics, is a f orm of risk management primarily used to hedge
against the risk of a contingent loss. Insur ance is def ined as the equitable tr ansf er
of the risk of a loss, f rom one entity to another, in exchange f or a premium, and
can be thought of as a guar anteed and known small loss to prevent a lar ge,
possi bly devastating loss. An insurer is a company selling the insur ance; an
insured or policyholder is the person or entity buying the insur ance. The insur ance
r ate is a factor used to determine the amount to be char ged f or a certain amount of
insur ance cover age, called the premium. Risk management, the pr actice of
a ppr aising and controlling risk , has evolved as a discrete f ield of study and
pr actice.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 62/107
62
COMMODITY
A commodity is some good f or which there demand is, but which is su pplied
without qualitative diff erentiation across a mar k et. It is a product that is the same
no matter who produces it, such as petroleum, note book pa per, or milk .[1] In other
wor ds, copper is copper. The price of copper is universal, and f luctuates daily
based on glo bal su pply and demand. Stereos, on the other hand, have many levels
of quality. And, the better a stereo is [per ceived to be], the more it will cost.
One of the char acteristics of a commodity good is that its price is determined as a
function of its mar k et as a whole. Well-established physical commodities have
actively tr aded spot and derivative mar k ets. Gener ally, these are basic resour ces
and agricultur al products such as iron ore, cr ude oil, coal, ethanol, salt, sugar,
coff ee beans, soy beans, aluminum, rice, wheat, gold and silver.
Commoditization occurs as a goods or services mar k et loses diff erentiation across
its su pply
PROPERTY
In the book , Pierre-Joseph Proudhon most famously declared that ³ property is
thef t´. Proudhon believed that the common conception of property conf lated two
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 63/107
63
distinct components which, once identif ied, demonstr ated the diff erence between
property used to further tyr anny and property used to protect li berty. He ar gued
that the result of an individual's labor which is currently occu pied or used is a
legitimate f orm of property. Thus, he opposed unused land being regar ded as
property, believing that land can only be rightfully possessed by use or occu pation
(which he called " possession"). As an extension of his belief that legitimate
property ( possession) was the result of labor and occu pation, he ar gued against
such institutions as interest on loans and rent.
DEPOSITRY
Investing in bank or post-off ice deposits is a very common way of securing surplus
funds. These instr uments are at the low end of the risk-retur n spectr um.
IPO
IPO stands f or Initial Public Off ering. As the name suggests it¶s the process
wherein a company goes to public f or the f irst time f or r aising money by off ering
ownership in the company. In this process a private limited company becomes
Public Limited Company.
The main aim of coming to IPO is to r aise funds f or ex panding the business. The
str ucture of a public limited company is diff erent f rom that of a privately held
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 64/107
64
company. Once it becomes public it must disclose its f inancial reports on a regular
basis (In most cases, Quarterly) to public. It has to a ppoint share holders elected
directors who tak e k ey decisions of business. But if the promoter holds ma jor
per centage he still can inf luence the decisions.
It does not need to pay interest on the ca pital r aised f rom Public. Even it doesn¶t
need to repay the ca pital. Only in case of liquidation/bank r u ptcy it needs to pay the
residual amount af ter paying bank loans, de bentures, pref erential shares etc.
REAL ESTATE
Real estate is a legal term (in some jurisdictions, notably in the USA, United
K ingdom, Canada, and Austr alia) that encompasses land along with anything
permanently aff ixed to the land, such as buildings, specif ically property that is
f ixed in location.[1] Real estate law is the body of regulations and legal codes
which pertain to such matters under a particular jurisdiction and include things
such as commer cial and residential real property tr ansactions. Real estate is of ten
considered synonymous with real property (also sometimes called realty), in
contr ast with personal property (also sometimes called chattel or personalty under
chattel law or personal property law).
FIXED INCOME
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 65/107
65
A type of investing or budgeting style f or which real retur n r ates or periodic
income is received at regular intervals at reasonably predictable levels. Fixed-
income budgeters and investors are of ten one and the same - typically retired
individuals who rely on their investments to provide a regular, stable income
stream. This demogr a phic tends to invest heavily in f ixed-income investments
because of the reliable retur ns they off er.
Individuals who live on set amounts of periodically paid income face the risk that
inf lation will erode their spending power. Fixed-income investors receive set,
regular payments that face the same inf lation risk .
The most common type of f ixed-income security is the bond; bonds are issued by
f eder al gover nments, local municipalities or ma jor corpor ations.
BOND
Bonds are f ixed income instr uments which are issued f or the purpose of r aising
ca pital. Both private entities, such as companies, f inancial institutions, and the
centr al or state gover nment and other gover nment institutions use this instr ument
as a means of gar nering funds. Bonds issued by the Gover nment carry the lowest
level of risk but could deliver fair retur ns.
INVESTMENT STRATEGY
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 66/107
66
An investor 's plan of distri buting assets among various investments, tak ing into
consider ation such factors as individual goals, risk toler ance and horizon.
4 TIPS ON INVESTMENT STRATEGY BY UNICON
Per f ect stance, per f ect strok e
Future proof investment
Adding color to investment
Empowering investment
In the glo balised Indian mar k et when sphere of the mar k et is growing day by day it
is in absolute necessity f or any investor (may be an individual or corpor ate sale)to
tak e careful steps so as to avoid any pitfulys.So the only solution ³Right action f or
right time´. As if India is still considered a 3r d
wor d country so ex posure to
opportunities is still considered a canopy in the desert .Theref ore timing is
necessary and the extent of investment is what matters the most.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 67/107
67
This is no tak ing parrot who can predict the future because the future is uncertain.
This nature is future is what mak es the investment all the more risk y. Anywise
investor should be well acquainted with his limitation. He should know how much
he can invest so that if any future loss occurs he can easily mak es his way out of
that. A very saf e of investment is long term. In this way future can be secure well
in advance.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 68/107
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 69/107
69
This topic may be called a collective concept of above point. How can any investor
string than his investment? Simply be investing at right time at right place and gain
f rom the mar k et irrespective of its nature example-bull or bear. A good and strong
investment may be called with a decent share portf olio. Long term investment
should always be encour aged because they are less prone to risk
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 70/107
70
RESEARCH DESIGN
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 71/107
71
Why did I choose this Company?
There had been many reasons f or opting to conduct this survey in this company.
One of the prime reasons is that the company administr ation was very co-oper ative
and su pportive. It has a good reputation in mar k et. So ,I think it is a great
opportunity to me to lear n the administr ative wor k to mak e a good position of
company in competitive mar k et.
Why did I choose Marketing?
The company is a body with various departments as their body parts/or gans. The
mar k eting department is the br ain of a company. Mar k eting is typically seen as the
task of creating, promoting, and delivering goods and services to consumers and
business. Eff ective mar k eting can tak e many f orms: It can be entrepreneurial,
f ormulated, or entrepreneurial; and mar k eters are involved in mar k eting many
types of entities: goods, services, ex periences, events, persons, places, properties,
or ganizations, inf ormation, and ideas. Mar k eting has the aim of building long-
term, mutually satisf ying relations with k ey parties-customers, su ppliers, and
distri butions-in or der to ear n and retain their long-term pref erence and business.
Mar k eting is the building of a unique company asset called a mar k eting networ k .
The mar k eting concepts hold that the k ey to achieving or ganizational goals
consists of deterring the needs and wants of tar get mar k ets and delivering the
desired satisfactions more eff ectively and eff iciently than competitors. It starts with
a well-def ined mar k et, f ocuses on customer needs, coor dinates all the activities
that will aff ect customers, and produces prof its by satisf ying customers.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 72/107
72
RESEARCH METHODOLOGY OF PROJECT WORK
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 73/107
73
Research Methodology can be def ined as:
1. "the analysis of the principles of methods, r ules, and postulates employed by
a discipline"
2. "the systematic study of methods that are, can be, or have been a pplied
within a discipline";
3. "a particular procedure or set of procedures."
DATA SOURCES: primary data, secondary data.
PRIMARY DATA
Primary data is data that is collected f or the f irst time in the processing of the
analysis
y View point of Gener al public of a famous corpor ate sector of K olkata named
sector -v, salt lak e
y Knowledge of team manager of unicon investment solution
y Knowledge of employees of unicon investment solution
SECONDORY DATA:
Under secondary sour ces, we collect inf ormation f rom inter nal and exter nal
sour ces. We made use of inter net
www.uniconindia.in
www.google.com
And miscellaneous sour ces (such as brochures, pamphlets, li br ary) under exter nal sour ces.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 74/107
74
Population:
The population f or the study is gener al public of a famous corpor ate area in
K olkata named sector -v during the survey period, extending f rom June 25, 2009
to August 18, 2009. During the survey period, a total of 65 people were ask ed
sever al questions.
The people were given eight questions about interest in investment, pref er able
investment sector, future plan f or investment, period of investment, volume of
savings f rom income, basis of investment, tax payment, annual income etc.each
question have 4-5 option. Many people choose 1 or more option of same question.
so f irst of all I count the the answer of sever al question ,then I calculate the
per centage of collected data. Then I was put the data in diff erent type of chart to
understand collected data easily. A sample questioner is attached at below. By
analyzing the collected data I understood about the investment mar k et. I was also
understood about the view point of customer u pon investment sector.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 75/107
75
FINDINGS IN PROJECT WORK
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 76/107
76
In calculating Mar k eting in investment sector I have considered the opinion of 65
people
Interest in investment:
People were ask ed if they are invested or not. Out of 65, 44 people say yes they are
already invest, and only 21 person say no they are not invested right now.
Preferable investing sector:
People were ask ed about their pref er able investing sector among equity, mutual
fund, insur ance, and other sector lik e real estate, ulip, fd etc. here the many
respondent choose more than 1 option. The results are f ollowing:
Equity : 14 respondents
Mutual fund : 19 respondents
Insur ance : 27 respondents
Others : 04 respondents
Total : 64 respondents
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 77/107
77
Interest on future investing:
People were ask ed if they have any interest to invest in future. 31 persons said that
yes they are invest in future but 17 persons said no they have no interest to invest
in future.
Period of investing:
People are ask ed about their term of investment.5 option were given. The results
show below:
1-5yrs. : 21 respondents
5-10yrs. : 14 respondents
10-15yrs. : 03 respondents
15-20yrs. : 12 respondents
Total : 50 respondents
Savings from income:
People were ask ed with 4 options about their volume of savings f rom income. The
results show below:
5%-10% :09 respondents
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 78/107
78
10%-15% :15 respondents
15%-20% :14 respondents
20% & above : 11 respondents
Total : 49 respondents
Basis of investing:
People were ask ed how was they invest their money among 4 option of Monthly,
quarterly, half-yearly, yearly. Results show below:
Monthly : 22 respondents
Quarterly : 10 respondents
Half-yearly : 07 respondents
Yearly : 18 respondents
Total : 58 respondents
Tax payments:
People were ask ed if he/she paid any tax f or his or her investment. 42 persons were
responds of this question.25 said yes and 17 said no they were not paying any tax.
Age wise analyzed of interested person of equity market:
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 79/107
79
During the survey period I was meet diff erent people of sever al ages. Here I saw
the young gener ation and middle aged people are more interest on equity mar k et.
Because they are newly joined the corpor ate, and they are loved to tak ing risk
because they have enough time to recover if any loss will ha ppened.
ANALYSIS OF FINDINGS
By analyzing the collected data now I have a clear idea about the investment
sector, that where is the risk factor, where is the instant profit, which is the
better between long-term and short term investment, preferable basis of
investment etc.
Interest in investment:
67.70% respondents said that they are already invest their money to the investment
sector lik e equity, mutual fund, insur ance etc. and only 32.30% respondents they
have no interest to invest their money right now. But among those 32.30% many
are said that they are invest their money at near future. By this analyze I
understood that a ma jor part of society are interest to invest their money, because
they want to secure their lif e, they are also not depend on their salary. They want to
open a extr a income by the investment sector.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 80/107
80
Table No.1 showing interested in investment sector
Interest % of population No of person
Yes 67.70 43
No 32.30 21
Chart No.1 Pie chart showing interested person to invest in any sector
67.7
32.3
Yes No
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 81/107
81
Preferable investment sector:
There are many investment sector lik e equity, mutual fund, insur ance,others lik e
ulip,real easte etc. In equity mar k et there are prof it may come in short time. It
depends on sensex/nif ty point. The points have no certainty. To invest in this sector
people have need of a good ex perience about share mar k et, a good guidelines,
good o bservation etc. The sensex and nif ty depends almost 200 reasons lik e good
announcement of govt., good weather report, good f oreign investment, good news
of company etc. This mar k et may cause either a good retur n of prof it or a great
loss. In India there are two stock exchanges named Bom bay stock exchange (BSE)
and National stock exchange ( NSE).sensex is the point of BSE and nif ty is the
point of NSE. There are almost 12000 company listed under BSE and 5000
company listed under NSE. The tr ansaction is processed by buy and sell of that
company¶s share. If the price of share is high at the time of selling of share than the
amount of buy then the client get prof it and if the mar k et is down then the client
faced loss. So mar k et has a quick retur n but no guar anty of prof it. So only 21.88%
people invest to the equity mar k et.
Mutual fund has less risk than equity mar k et. This mar k et is more stable. It
depends on NAV value. But its retur n is not so quick . The retur n will come min. 6
months af ter invest. And prof it was not much as equity, but this mar k et has a
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 82/107
82
certainty. Risk factor is minimum. For that reason inspite of low retur n than equity
29.69% people invest their money in mutual fund. By investing money in this
mar k et people also invest their money to the equity mar k et, de bt mar k et and
money mar k et also. Because af ter collect the money f rom the mar k et the huge
amount is invested by the fund manager to those sector. And the retur n f rom that
sector is distri buted to sk im holder. So in this mar k et risk is always minimum.
Insur ance sector has no risk . The client has to give sever al premiums gr adually.
And af ter the specif ied period he or she will get back his or her money with
interest. And also between the limit periods if the customer has any accident then
he/she will get back his or her money with interest. This mar k et is totaling secure.
So 42.19% of people invest in insur ance sector.
There is also some sector lik e real estate, ulip, lic etc. have minimum prof it in long
term. so only 6.15% people choose that k ind of mar k et.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 83/107
83
Table No.2 showing pref er able investment sector
Investment sector % of population No. of person
Equity 21.88 14
Mutual fund 29.69 19
Insur ance 42.19 27
Others 6.25 4
Chart No.2 Bar chart showing pref er able investment sector
05
10
15
20
25
30
35
40
45
equitymutual
fundinsurance
others
21.8829.69
42.19
6.25
% of population
% of population
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 84/107
84
Interest in future Investment:
64.59% of people have also an interest to investment in future. Among those
people some are not investment right now. And 35.41% of people have no interest
in future. This said that investment mar k et have a great future. This mar k et is never falls down in future.
Table No.3 showing investment in future
Investment in future % of population No of person
Yes 64.59 31
No 35.41 17
Chart No.3 Pie chart showing person interested to invest in future
64.59
35.41
Yes
No
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 85/107
85
Period of investing:
The analysis shows that maximum people are investing f or short term basis.
Because of risk factor. To avoid the risk factor people 42% of people invest f or 1-
5yrs.this type of people want to quick retur n f rom mar k et.5-10yrs. Have 28%. but
10-15yrs have only 6% people. And more than 20 yrs. Have only 2% of people.
But 10-15 yrs. Have 24% of people. So mar k et ref lects that the consumer pref er
either short term or long term but not more than 20yrs.For that reason 10-15 yrs.
Have only 6% of people. The people who are investing f or long term are want to
secure their future properly.
Table No.4 showing person lik e his/her period of investment
No of year %of population No of person
1-5 42 21
5-10 28 14
10-15 06 03
15-20 24 12
More then 20 02 01
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 86/107
86
Chart No.4Line chart showing person lik e his/her period of investment
0
5
10
15
20
25
30
35
40
45
1-5 year 5-10 year 10-15 year 15-20 year more than 20
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 87/107
87
Savings from income:
By this analyze I come to know that maximum people want to save a big amount
f rom his income f or his secured future.30.62% people said that they are invest
10%-15% f rom their income. Also 28.58% people save 15%-20% f rom their
savings. But very big amount that above 20% does not save by so many people. It
is 22.44%.and only 18.36% people save 5%-10% f rom their income. So it can be
said that people save neither a very big amount nor a small amount. But they are
save a reasonable amount by investment.
Table No.5 showing saveings f rom his/her income
Per centage of savings f rom
income
No of person % of population
1.5%-10% 09 18.36
10%-15% 15 30.62
15%-20% 14 28.58
20% & more 11 22.44
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 88/107
88
Bar chart showing person interested to save f rom his income
Basis of investment:
Here I see that people lik ed invest their money either monthly or yearly basis than
quarterly and half-yearly basis.37.94% people have a trend to invest their money
by monthly basis. Also 31.03% invest their money by yearly basis.comper atively
there are a less trend to invest money by quarterly and half-yearly basis. Only
17.24% and 12.06% people are investing their money quarterly and half-yearly
basis gr adually.
0
5
10
15
20
25
30
35
9.5%-10% 10%-15% 15%-20% 20%&MORE
18.36
30.6228.58
22.44
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 89/107
89
Table No.6 showing basis of investing
Basis of investing No of person % of population
Monthly 22 37.94
Quarterly 20 17.24
Half-yearly 7 12.06
yearly 18 31.03
Chart No.6 Pie chart showing people lik e suitable basis of invest his/her
money
37.94
17.24
12.06
31.03
Monthly
Quarterly
Half-yearly
yearly
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 90/107
90
Tax payment:
Because of more interest on mutual fund and insur ance sector the per centage of tax
payment people also more.59.53% people paid tax and 40.47 % people not paid
any tax f or their investment.
Table No.7 Showing Tax Payment
TAX PAY NO OF PERSO NS % OF POPULATIO N
YES 25 38.46
Chart No.7 Area Chart Showing Tax Paid And Non Tax Paid
0
10
20
30
40
YES
NO
38.46
26.15
% OF POPULATION
% OF POPULATION
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 91/107
91
Co-relation between age and share trading:
Share tr ading being a risk y business which is associated with to a personality who
lik es to live in the edge ,as a result youngsters having less responsi bilities on their
shoulders lik es to tak e more risk compare to older counterparts Whereas persons
specially in Indian family have a customs of being the spearhead of the family
contri buting all the necessary ex penses avoid tak ing too much risk .This above
concepts is tr ue f or share investment also and is ref lected below.
Table No.8 showing the interested & non interested of share tr ading:-
Age Grou p Persons Interested Person Not
Interested
18-30 5 12
31-40 4 20
41-50 2 09
51-60 2 07
61-70 1 03
71&A bove 0 0
TOTAL 14 51
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 92/107
92
Chart no.8 Bar chart showing the age of respondents persons towar ds
share tr ading:-
5
4
2 2
1
0
12
20
9
7
3
00
5
10
15
20
25
18-30 31-40 41-50 51-60 61-70 71&Above
Interested
Non-interested
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 93/107
93
LIMITATION OF RESEARCH
TIME: Time dur ation of project wor k was short, and this was a biggest limitation
in my project wor k . Theref ore this report may not be authentic. But still I tried my
best to cover each sector.
SAMPLE SIZE: My sample size was 65 among which there was 1 non
respondant.And some respondents gave multiple answers.
For example
Period of investment: Here the total respondent was 50 instead of 64 i.e.
covering almost 78% the reason being misllenious work such as political
strike, weather hazards etc.
MO NEY: Since I did not get any reim bursements f or the ex penses spent by me f or
this resear ch wor k so it was not possi ble f or me to conduct the extended f ield
wor k .
NOT RESPO ND: Among this 65 respondent 1 did not respondent and among those 64
not all questions were answer.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 94/107
94
SWOT ANALYSIS
A SWOT analysis focuses on the internal and external
environments, examining strengths and weaknesses in the internal
environment and opportunities and threats in the external
environment.
Strengths Weaknesses
Oportunities Threats
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 95/107
95
STRENGTHS
Services
As products of Unicon is a extremely innovative product with very less
cost. Services lik e online tr ading facility, institutional and domestic brok ing,
customized resear ch reports with almost 80% eff iciency etc give Unicon an edge
over its competitors. Unicon provides other su pport services that mak e retail
investors more conf ident and assured with their tr ading. SMS alerts (allowing
tr aders and investors to mak e the most of the available opportunities), Sof ter,
intangi ble f eatures lik e imagery, equity driving pref erence. Through eff icient
tr ading processes Investors can place their or ders directly on the Inter net, do all the
inf ormation seek ing and basically own the investing process.
DISTRIBUTION NETWORK
we have a growing networ k of 150 br anches and more than 300 business partners
spread across 180 cities in India and a fully oper ational inter national off ice at
London
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 96/107
96
OUR tar get is to have 350 br anches and 1000 business partners in 300 cities of
India and more than 7 Inter national off ices by the end of 2006.
Unlik e a tr aditional brok ing f irm, Unicon grou p wor k s on the philosophy of
partnering f or wealth creation.
PRODUCTS
Company¶s product line is quite f lexi ble in the sense that there is a product f or
every k ind of investors. Also all the products cover all the loop holes of all the
products off ered by the other competitors lik e low cost, user f riendly online tr ading
services etc.
WEAKNESS
BRANDING
Though the company has a eff icient products but lar ge part of investment
interested population does not know the company. The most basic ex pectation f or a
tr ader or investor when one begins tr ading is that one must get timely delivery of
shares and proceeds f rom sale of shares. Also ones cash balances with the brok er
must be saf e and secure. Though this conf idence in the brok er comes with time and
ex perience, good and tr ansparent pr actices also play a ma jor role in im bi bing
conf idence in tr aders
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 97/107
97
COMPETITION FROM BANKS
Most of the bank s due to good br anding have the faith of the customers of their
bank ing database. So they en joy the li berty of huge database and customers f ind it
more reliable to tr ade there r ather than with a unknown brok er. Also bank s lik e
HDFC Bank and ICICI Bank have the advantage of link ing the tr ading accounts of
their customers to saving accounts. This mak es tr ading easier, and at the same time
a tr ader withdr aws exactly as much money f rom his account as is needed to
complete the tr ade. Similarly sales proceeds are credited directly to saving account.
OPPORTUNITIES
The exter nal environment analysis may reveal certain new opportunities f or prof it
and growth.
EVER-INCREASING MARKET
Af ter the NSE brought the screen based tr ading system stock mar k ets are
now more secured which has attr acted lot of retail investors and the demand is
increasing day by day. This has resulted in improved liquidity and heavy
volumes on tr ansactions. Unicon is one of the early entr ants here. As to how
much it will roar and how swif t it can swoop on the mar k et, the future alone can
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 98/107
98
answer such queries. Unicon has been a mega player and is known f or being a
mover of stock s. It is also known f or putting big deals through and en joys good
networ k ing with the FIIs. It has been dynamic enough to move with the times
and ca pture the opportunities that the mar k et throws u p f rom time to time.
IMPROVING TECHNOLOGY
In country lik e India technology is always improving which gives the company a
chance to k eep on improving their product with time whereas f or the small players
lik e local brok ers it will be diff icult to k eep the same pace as the changing
technology. Also with SEBI lying down some strict guidelines small brok ers are
f inding it har der to retain the customers with no resear ch department and small
ca pital. The tr aditional business model is highly dependent on a lar ge networ k of
sub-brok ers, and many established players may not have systems (technology,
customer service, etc.) ca pable of directly servicing so many retail customers.
UNFULFILLED NEEDS OF THE CUSTOMERS
With so many competitors off ering their products in the mar k et but no one is able
to completely satisf y the customers. Some have the pro blem of lack of inf ormation
or some were scared of volatility of the stock mar k ets. Unicon has the opportunity
to ta p this unsatisf ied set of customers and to mak e hold in the mar k et. The Inter net
serves to break all barriers to inf ormation, as it off ers an extremely hassle-f ree
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 99/107
99
investing platf orm. And, Unicon hopes to fully utilize and ca pitalize on this
platf orm. This original idea by Unicon itself was bor n out of the consumer 's need
f or a more tr ansparent, easy to understand and convenient option of investing in
stock
EDUCATION LEVEL
The education level in the country is improving year af ter year as far as technology
goes. With that the understanding of the stock mar k et is also increasing and a lot of
retail investors are steeping in the mar k ets which are being shown by increasing
volumes, tr ansactions and indices.
THREATS
NEW COMPETITORS
A lot of new competitors are trying to enter the mar k et in this bullish r un to taste
the f lavor of this cherry. This is creating a lot of competition f or lar ge players lik e
Unicon and it is creating little confusion in the minds of the customers about the
services provided by the brok er. Also many bank ing f irms are entering into the
mar k et with huge investment. Competitors lik e ICICI, k otuku, HDFC, 5- paisa etc.
are posing a lot of threats to the company, Religare.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 100/107
100
TECHNOLOGY BASED BUSINESS
Online tr ading is totally based on the technology which is quite complex.
Typically, the technology solution has to start f rom the Inter net f ront-end (or
the screen that you see when you begin tr ading). Then it needs to get into the
'middle tier ' of risk management systems that assess data f rom bank s and
depository participants (DP), calculate client risk at that point in time, and give
the 'Go/ No go' advice to the tr ade. So technology is a k ind of threat because
unless until it is wor k ing properly it is good but inter net is not that saf e. Though
a lot of cy ber laws are being made but not yet executed.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 101/107
101
CONCLUSION
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 102/107
102
I am very luck y to get chance to doing my project in this Unicon Investment
solution.
Public have a good responds about the investment mar k et.
Public pref er the risk factor than quick prof it.
Investment sector has a good mar k et in future.
Public pref erred short term investment than long term.
Public don¶t want to save a very big amount or small amount f rom
their income, but they want to save medium amount f rom their
income
Public pref erred to invest either monthly or yearly basis than
quarterly and yearly basis
Ma jor part of public paid tax f or their investment
Young gener ations are more interested to the equity mar k et.
So, it can be concluded that there are a good aspect of investment sector in mar k et
if they tak e proper mar k eting str ategy. Because everyone want to save something.
And investment sector is right place to ear n f or saving.
\\
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 103/107
103
RECOMMENDATION
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 104/107
104
Af ter doing my project wor k , by survey of mar k et position f ollowing
recommendation is required f or Unicon to tak e top position in investment sector.
Need diff erent str ategy f or diff erent sector of equity, mutual fund, insur ance.
For equity mar k et they need to pull the young gener ation 0f 20-35yrs. Who
are ready to tak e risk as client. Also need to look af ter the old client
properly.
For mutual fund and insur ance sector they need to convince the client who is
ready to invest f or long term as well as short term.
Unicon have to sear ch those clients who are investing their money monthly
and yearly basis.
It is more prof itable f or the company get those clients who are investing
10%-20% f rom their income because these types of people has a lar ge
num ber in mar k et. So these types of people increase the no of client of the
company which is the prof itable f or the company.
Unicon should build u p a good relation with their customer.
Unicon should give extr a facilities to their client than other brok ing houses.
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 105/107
105
BIBLIOGRAPHY
y KOTLAR PHILIP- MAR K ETING MANAGEMENT
ANALYSIS,PLANNING IMPLEMENTATIO NS AND
CO NTR OL(PEARSO N EDUCATIO N 12TH
EDITIO N)
y RAMAYSWAMY VS AND NAMAKUMAN S-MAR K ETING
MANAGEMENT PLANNING,IMPLETATIO N AND
CO NTR OL (MACMILLAN,3R D EDITIO N)
REFERENCES
y www.uniconindia.in
y www.ndtv.com
y www.cnbc18tv.com
y www.google.com
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 106/107
106
QUESTIONNAIRE
RESEARCH ON CLIENT PORTFOLIO
NAME:
AGE: SEX: MALE / FEMALE
ADDRESS: «««««««««««««««««.
«««««««««««««««««.
«««««««««««««««««.
CONTACT NO:
E-MAIL ID:
INSTITUTION/COMPANY NAME:
ARE YOU INVESTED TO ANY SECTOR? YES / NO
(IF YES) IN WHICH SECTOR?
1. EQUITY MARKET 2. MUTUAL FUND 3.INSURANCE
4.OTHER
(IF NO) HAVE YOU ANY INTERESTED TO INVEST IN FUTURE? YES/ NO
8/6/2019 29868526 Project Report on Comp a Analysis of Different Alternative of Investments From Unicon Investment Soluti…
http://slidepdf.com/reader/full/29868526-project-report-on-comp-a-analysis-of-different-alternative-of-investments 107/107
(IF YES) YOUR PERIOD OF INVESTING?
A) 1-5Yrs. B) 5-10Yrs. C) 10-15Yrs. D) 15-20Yrs. E) MORE THAN 20Yrs.
HOW MUCH YOU SAVE FROM YOUR INCOME?
A)5%-10% B)10%-15% C)15%-20% D) 20% & ABOVE
HOW YOU INVEST YOUR MONEY?
A) MONTHLY B) QUATERLY C) HALF-YAERLY D) YEARLY
ARE YOU PAYING ANY TAX FOR YOUR INVESTMENT? YES / NO
:DATE
:SIGNATURE