29-7-2012

MASTER TILES & CERAMIC INDUSTRIES LTD

A consultancy Project on

Master Tiles & Ceramic Industries Ltd

SUBMITTED TO: Sir Salman Khan Mangol

Group Members:

Muhammad Sabir (Leader) 10402

Sehrish Tufail (Member) 10420

Faiza Khan (Member) 10431


We have no words to express our deepest gratitude to Almighty, Merciful, and Supreme Allah, who

enabled me to accomplish this task. We also invoke peace for Hazrat Muhammad (SAW), the Last

Prophet of Allah, who is forever a torch of guidance for humanity as a whole. We express our gratitude

to all my teachers whose teachings have brought us to this stage of academic zenith but in particular we

are obliged to our Sir, and we wish to express immeasurable gratitude to him Project supervisor Sir

Salman Khan Mangol for his vigilant supervision, intellectual guidance and very kind attitude.

And further we want say that we are very happy that we have completed it successfully. It is very good

practice for us future career as it helps us to know how the organizations are practically running and

competing in the modern environment.

They provided us everything that we needed with respect to our assignment. They behaved like

professionals and helped us on each stage. They are very cooperative and helping. In the last but not the

least, we pay our deepest respect to our parents whose love and affection kept us steadfast and enabled

us to attain targets and goal of academic life. We are very thankful to all of them.


TO OUR PARENTS

WHO ALWAYS WISHED

AND PRAYED FOR OUR

HEALTH AND SUCCESS

&

TO OUR RESPECTED TEACHER

WHO ALWAYS TRY HARD

TO MAKE US SUCCESSFUL


EXECUTIVE SUMMARY

We prepare a consultancy project on Master Tiles & Ceramic Industries Ltd, which deals in different

kind of Tiles like Wall Tiles, Glazed Tiles, Floor Tiles, Matt Glazed, Stone Granite, granite Polish

Products, Glossy & Semi matt. Master Tiles has a complete manufacturing plant and finishing services,

20 Electronic machines and well-experienced labor. The Manufacturing plant includes the process of

reefing of Clay to Packing of Tiles.

We are three members who consulting this project. We visit the Different Departments of the Master

Tiles like Marketing Department, Sales Department, HR Department and the manufacturing plant of the

company located in Gujranwala. We specialized in sales department.

We set the different meetings with the sales manager and marketing manager of Master Tiles &Ceramic

Industries Ltd. The key point of discussion is fluctuation in sales, delivery process of the tiles to the

customers and order batching system. When prices of the raw material increased or decreased then that

disturbance in prices affects the sales and the profit of the company.

We conduct a sitting with Regional Sales Manager and Marketing Manager to identify the real time

problem of the company and for this, a cross-questioning and brainstorming session is taken by both

parties. They informed us about their real time problem faced by them. While in brain storming session

all members give their points and then discussion arises on those points and chose those points for the

efficiency in sales. When we manage different meetings and visit the different department of that

company, we identify the different issues. These different issues make a main problem for Master Tiles.

The main problem of low sales is that delivery of items to the dealers is not on possible time. The

Supply Chain Management of the Company is not working properly. We collect required data from the

company and done analysis. After analysis and findings, we tell them about the main reason of problem

and find out solution of the problem. Now here consultancy team is launching a new supply chain

process for our Clint.

Through new strategy company can achieve its goals and objectives easily and earn more profit as

compare to its competitors and will able to face new challenges in the market. Our Consultancy team

provide the solution and recommendation about that problem to the Regional Sales Manager and

Marketing Manager the Master Tiles & Ceramic Industries Ltd.


Brief Overview of the Organization

Master is the trend-setting leader in sanitary fittings, wall and floor tiles and bathroom accessories. The

constant quest for perfection at Master spreads over more than three decades. These decades have

witnessed unprecedented growth in terms of brand equity, market leadership, product innovation, human

resource development, training and application of reliable management systems. The combination has

really worked. Master today, is not only the market leader in Pakistan but is also well positioned to

match the quality and service standards of the world leaders in its categories of business.

Vision

Master's vision is to lead the market with innovations in product development to improve the quality of

life and lifestyle of its customers. With timely adaptations to rapidly developing technologies and

meaningful investments in human resource training, Master will strive to maintain the differentiation

edge through provision of unmatched products and services to its customers at a competitive price.

Mission

The ceramic tiles industry is a major force for the improvement of quality of life across the world.

Master aims to be the world’s leading manufacturer of best quality ceramic tiles and pledges to provide

its customers with latest designs, varieties and innovative products in line with the internationally

changing trends. Through achievement of our aim we will enhance the wealth and well being of our

stakeholders, employees and communities, whom we serve and in which we operate.

.


Nature of the organization

Master Industry continuously makes innovative and glorious products for the people over three and half

decades. They are involved in technologically advanced products with a view to provide an ease and

betterment of the society. Their endeavors have resulted in bringing greater heights of luxury in every

body's range with affordable prices. According to a research launched by them in 2002, a large gap was

in the demand and supply of quality flooring and facing materials in Pakistan. With the increasing

economic development in the country, the gap is widening further day by day. They take it as a

challenge and are all out to face it with commitment to make investments in terms of material and

human resources and fill this gap not only with quality but also with affordability.

History of the organization

Master Industries was initially launched as company manufacturing and marketing high quality sanitary

fittings in 1982. They started with providing full bathroom to their customers.

After establishing itself as the pioneer and market leader in world class sanitary fittings in a short span

of just five years, in 1987, Master introduced the concept of matching bathroom accessories in technical

collaboration of England and Germany. Received by the market with open arms, the trend of well

integrated designs is constantly gaining popularity ever since.

In 1995, at a time when the market was flooded with imported wall tiles as the only quality option, as

they called it, Master once again took the lead. Based on the world’s top of the line Italian technology,

Master launched its range of double fast fired wall tiles. Far superior in quality and aesthetic values than

imported ones, Master tiles took the market by storm and forced the imported tiles out of this

market.Owing to their world class quality, Master tiles were such a tremendous hit in the market, to

meet the increasing demands, production capacities had to be tripled in the year 2000. In the same year,

Master added up world’s best plant and acquired best recipes for in house production of tiles raw

materials including frits and colors. Master’s Ceramic Granite/Porcelain is stronger than natural granite,

better in resistance as compared to marble and leaves both of them behind in aesthetics and gloss. Being

completely homogenous, this compact product of extra ordinary physical and chemical properties

vitrifies completely. It equals the technical strength, configuration, design quality and spread of color

and size range by top Italian, Brazilian and Spanish manufacturers.


Introduction

Sheikh Mahmood Iqbal formed Master Tiles in 1995. Master Tiles is one of the biggest Tiles

manufacturers in Pakistan. Master Tiles provides the opportunity to upgrade the life style by introducing

Granite Tiles for the first time in Pakistan with latest Italian technology. Master tiles have a capacity to

produce more than 32000 Sq/meter tiles per day. In local market, Master Tiles is a well-known Tiles

manufacturing company. Master Tiles captures the 62% of local market share. It manufactures both

Wall and floor Tiles. It manufactures good quality Tiles at affordable prices.

The marble and granite processing industry is closely related to the development of building materials

the modernization and vitalization of which leads to the progress of the Tile industry. In traditional

construction, people have always been using chips and marble for floors finishing from the past 2

decades. In the beginning, marble and chips have good finishing and shine but slowly it loses its shine

away leaving a dull and rough look to floor. As the time is changing, the traditional construction styles

and finishing materials are also changing into modern construction, which saves the time, and cost

factors gives people a readymade finish for a lifetime.

The Tile industry in Pakistan has a big potential in future. Availability of raw material and also the

increasing demand makes it a growing industry. People want to change. This trend shows increase in the

demand of Tiles. In future seeing the increasing demands local firms is trying to expand their

manufacturing capacity. In Pakistan, the availability of raw material in area likes marble mines, cheap

labor, and high demand for quality-paved way for growth in the Tile industry.

Sonex Tiles is a big competitor of Master Tiles. Sonex Tiles is a new player in the market and it only

produces Floor Tiles. While Master Tiles produce both Wall and Floor Tiles which is a competitive edge

of it over Sonex Tiles. The strategy of Sonex Tiles is that are doing a direct competition with Master


Tiles only in Floor Tiles category but also try to capture those segments which is not targeted by Master

Tiles by producing some low price low quality products for low end market segment.

National Tiles is also a major Player in Pakistan Tiles industry. However, it only manufactures wall

tiles. National Tiles mainly target the Sindh market due to low competition in Sindh Market.

One of the main competitors of Master Tiles is the Unorganized Local manufacturers. Although these

small local manufacturers have less capacity of production as compare to the Master Tiles. So by

offering low prices they become a big threat to big manufacturers. So by offering low quality products

and cheaper products these local manufacturers are able to capture the market share from the big

manufacturers.

By offering low prices with low quality as compared to Master Tiles China is able to capture the market

share.


Industry Analysis

Sheikh Mahmood Iqbal formed Master Tiles in 1995. It is located in Gujranwala near Kamoke. Master

Tiles is one of the biggest Tiles manufacturers in Pakistan. Master (Tiles provides the opportunity to

upgrade the life style by introducing Granite Tiles for the first time in Pakistan with latest Italian

technology. They imported the Granite Tile manufacturing plant in 2002 from Italy. They hire the

engineers from the Italy which operates that Plant.) Also they have hired some foreign employees like

Mexicans and Italians who had been working there for more than 18 years. They have hired highly

skilled and educated staff. Master tiles have a capacity to produce more than 32000 Sq/meter tiles per

day. The company also exports the Tiles to the UK, Afghanistan, and UAE. In local market Master Tiles

is a well known Tiles manufacturing company. Master Tiles captures the 62% of local market share. It

manufactures both Wall and floor Tiles. It manufactures good quality Tiles at affordable prices.

Master, Quality Management System (Q.M.S) is aimed, planned, developed and implemented to bring

excellence in our products and services. Master believes that quality adds value and Master has

determined to serve our valuable customers with highest quality products in order to provide best value

for their money. Continuous improvement in various management areas based on the principles of good

corporate governance, compliance with related legislation, regulations and code of conduct are central to

our quality policy. Equipped with most sophisticated plant and machinery based on future technologies

from the world’s top six Italian companies, Master Granite production facility is so advance, unique and

innovative, it allows highest levels of manufacturing achievable today in the ceramic industry.

Ranging from gigantic continuous feeding mills to use of robotics for material handling, the facility is

based on futuristic state of the art systems. This facilitates production of a product so sound technically

and aesthetically, it is being experienced for the first time by the world. It all beings with damp grinding

of clays and other raw materials, the process are carried out in the first of its kind Continuous Ball Mills.

Raw material is fed into these mills at one end to get slip from the other. The slip is separately treated in

accordance with the end product requirement. The process continues either to produce Le Porcelain

range or Granite. Quality of the end product at Master, However, is even better than these top world

companies. This is primarily because of our access to better quality raw materials here in Pakistan.

Secondly, Master lucky to install a combination of all the latest Italian technologies, being put to work

together for the first time anywhere in the world.


Strength, Beauty & Hygiene

Master Ceramic Granite Tiles are completely homogenized which means that the color, the texture and

the veins run throughout the thickness of the body, just like natural stone. Unlike what is available in the

market in the name of granite, the colors, designs and textures of ceramic granite are not superficial. A

gift of years of research and the latest in Italian technology, our ceramic granite is so close to the natural

granite stone that it is hard to make out the difference.

No Stain:

Completely chemical resistant and easy to clean due to extremely compact superior surface.

Scratch Resistance

Solid and compact body of the tiles provides them complete protection against scratches.

Zero % Absorption

Thanks to complete absence of pores throughout the tile thickness, zero percent absorption factor

promises ease of maintenance with maximum hygiene.

Name:-

“Master Tiles” as the name shows Master. By choosing that name they want to show that they are

Master in everything, just like master in quality, master in style, and master in producing waste range of

designs, master in producing waste range of colors. So by selecting the name Master they want to create

an association that they are master in everything.

Logo:

The company logo represents the first capital letter of Master “M” in stylish way. Its purpose is that

when any person watches this logo automatically his mind captures the image of Master tiles and this

logo also communicates the company brand name.


Slogan:

Their slogan Glorious Finish Forever! It communicates the message that Master tiles are more stylish

tiles meets with the modern needs and increase the beauty of your architectures. The word “Glorious”

means most stylish most beautiful and the words “Finish Forever” means once you use Master Tile it

will remain forever. So those slogans communicate the message that Master Tiles will provide your

architectures a beautiful look forever. It will upgrade your life style and will make your life easy and

beautiful. This slogan also communicates the message that Master Tiles have most beautiful styles and

more durability. It will provide your architecture a beautiful look forever.

Master Brand’s

Master Group of Industries

(Master is the corporate brand and Master Tiles is the family brand)

Product Lines:-

Master industry has various product lines such as;

1. Master Ceramic & Tiles

2. Master Sanitary Fittings

3. Master Poly Plastic

4. Master Ball Pens

Master Ball Pens Master Ceramic & Tiles

Master Poly Plastic

Master Sanitary Fittings


Product Range of Master Ceramics & Tile s

Master has following wide range of variety.

Floor Tiles:-

12*12 Matt Glazed

12*12 Stone Granite

16*16 Matt Glazed

16*16 Granite Polished

24*24 Matt Glazed



Wall Tiles

8*8 Matt & Glossy

8*10 Glossy

8*12 Glossy & Semi matt


10*13 Glossy, Semi matt & matt




Extra Decorative Products:-


2.2*10 Glossy & Semi matt

2*8 Glossy

2.2*10 Glossy

2*10 Glossy

2*12 Glossy

1*1 Glossy

Product Range of Master Sanitary Fittings

Master Industry has following wide range of Sanitary Fittings.

1. Bath Mixers

2. Wash Basin Mixers

3. Wall Sink Mixers

4. Showers, Shower rod, T-Arm and Wastes

5. Bottle Trap and Diverter

6. Bib Cocks and Stop Cocks

7. Complete Sets

8. Economy Compete sets

Royal Set

Aster Set

Eden Set

9. Economy Model

10. Complete bath sets

Product Range of Master Poly Plastic

1. Bathroom accessories

2. Cock head

3. All plastic items related sanitary

4. Plastic Films


Objectives of organization

Master Industry is pursuing to their long term goals through identifying and considering short term

objectives. Their corporate objectives are as follows:

To study of capital structure planning and policy.

To study the working capital management of the organization.

To study the working environment.

To study the process by which an organization formulates its objectives, deploys its

resources and strives to attain such objectives.

To study the factors that determines the effective span of management.

To study the factors which influence on development of culture of an organization.

Departmentalization:-

They are a team of professionals and enjoying the services of professionals in different departments;

1. Marketing

2. Finance

3. Production

4. Quality Control

5. Research & Development

6. Customer Care

They have a computerized system in the company. The information is shared between different

departments through computer network. Master Tiles have highly skilled and qualified employees.

Master Tiles manufactures a wide range of Tiles with different designs and colors. Master Tiles has a

keen eye on future. Now they are planning to build another manufacturing plant to meet the future

demand.


Competitive Advantages of Master Tiles :

(1) Master Tiles produce high quality and high standards products which other competitors cannot

match.

(2) Master Tiles Produce waste range of designs styles and colors range which other competitors

cannot produce.

(3) They have latest Italian technological plant due to which their production capacity is more than

25000 Sq/meter per day, which is another competitive advantage of Master Tiles over its

competitors.

Marketing Strategy

Master has old marketing strategies. There are some problems in their strategies as it is not been using

the modern standards but through their strategies company making more and more profit. Marketing

strategy of master industry is based upon their strong dealership network. Company has lot of

advantages through this dealership network. Dealers finalized company new product. Dealers helped in

the upgrading of existing products. Company enjoying a good repute in the mind of customers and has

been emerged as a brand in the mind of the customers so the customers also inquire about any new

addition in the variety.

Other marketing strategies such as:

Know about the customer’s demand.

Packing of the product is also according to standard.

Providing better benefits to the dealers.

Well experienced marketing team.

Well oriented Supplies.

Good knowledge about market conditions well.


Customers Rights Protection Policy

Customers Rights Protection Policy (CRPP), it is a scheme started under the marketing department. It is

prevailing in the market since 2004. According to this scheme, they made some rules to sell their

products assuring a win situation between the dealer and the customer. The slogan of this policy was

“assuring the dealers handsome profit without exploiting the customer”.

They set the floor price of their product and they restricted their dealers not to sell the product below

that so that their profit can be ensured and setting the floor price so that no dealer can sells the product

above that price.

Market Segmentation:

Master Tiles has segmented the target market based on the need of customers. They have divided the

market into low to high end market. However, they are mostly focus on high end market segment. They

produce different type of tiles with different price ranges. Especially for high end market segment, they

produce high quality products with high prices and for middle end market segment they produce

products with relatively low prices and low quality as compared to the high end market. Therefore,

Master Tiles produce different quality products with different prices for different market segments.

Target Market:

Now Tiles have become an essential part for the decoration of our residential and commercial buildings. So

our target market is that people who can afford and who want to make their lives worth living by using these

tiles and who focus on beauty as well as luxury and style and design. So company main target market is

upper middle class and elite class because lower middle class and poor class customers cannot buy tiles.


Intended Positioning :

The positioning that Master Tiles want to produce in the mind of customers is that they will provide them

high quality and stylish products to improve their life style and make their life easy and beautiful.

These are the desired associations, which Master Tiles want to create in the mind of customers.

High quality products.

Complete range of products offered (wall, floor tiles).

Reliable Product.

Durable Product.

Waste range of colors.

Waste range of designs.

Stylish Product.

Major Competitors of the organization

Sr. # Local International

1 Sonex Tiles China Tiles

2 Super Asia Tiles Spain Tiles

3 Style Tiles UAE Tiles

4 Emco Tiles Italy Tiles

5 Karam Tiles


Success of the products

There are a lot of successful products in the market

Granite Tile:

Master is producing high tech granite tiles at compatible prices. These tiles are available in different

colors and designs.

Wall Tiles:

Master is also producing good quality glazed tiles. The price range is also affordable and variety is also

available in these tiles.

Sanitary:

Master is also very efficient in sanitary. They are making high quality sanitary items in very distinctive

designs and at affordable and competitive prices.

Poly Plastic:

Master is also very efficient in poly plastic. They are making high quality plastic items in very

distinctive designs and at affordable and competitive prices.

Failure of different products

Some products are not successful up to that extent. However, such a minor failure is not due to the

quality it is solely the matter of choice depending on colures and designs. Sometimes price

consciousness of people some products are being failed in the market.

Future Prospects of the Organization:

They are focusing on intensive promotion of sales. They are indulged in opening new showrooms

within the country and outside the boundaries of countries. Company is looking for expansion in

business by opening new showrooms in SINDH and NWFP where they have no dealer. A special

dealership scheme is announced in Punjab for new as well as existing dealers. This scheme includes

monitory rewards for the dealers who meet the targets. In accordance with instructions of Management


of Master Industry Sale Department has opened a showroom in Afghanistan. By opening a showroom in

Afghanistan in comings days it would be easy to go beyond the boundaries of Arab countries also.

The company is about to open new horizons by planning to open new showrooms in Middle East. In

future, the company is working on installing for Plastic Foundry and at the same time Company is also

installing another manufacturing unit of automatic plant with complete range of sanitary items. The

drawback of manufacturer is that there is no availability of skilled labor in the country to run as same

capacity as required to get the maximum production.

Warehouse management

A warehouse management system is a main part of supply chain management. Warehouse is a place

where stock of finished goods is kept to meet the customer’s orders in timely. After order booking, stock

is delivered to the dealers and they delivered to the final customers. The main purpose of warehouse is

to control the movement of stock as well as storage of excess stock.

According to demands of dealers

Benefits of Warehouse Management:-

1) WM increases the storage capacity of stock.

2) WM increases the customer satisfaction on timely delivery.

3) WM reduce the pending supply orders.

4) WM provides the safety and security of excess stock at one place.

Company Policy

Following are the Company Policy, which should have, adopt to improve the sales and to overcome their

Warehouse Management Problem:

Dealers should store the stock according to their needs and customer demand.

Dealers should have the bulk quantity of stock.

Dealers should have all the Running items at Any Time.

Demand should be given, 10 days before their minimal stock level.


Supply Chain Management Detailed Explanation:

A Supply Chain is a Channel through which a demand for a product is satisfied by means of supply of products through various entities present. The Entities in a Supply Chain are Suppliers, Manufacturer, Middlemen and finally the Customer. So the demand of the Customer is satisfied by supply of value added goods that travel through the Supply Chain entities.

Supply Chain Management deals with the total flow of Materials through the various entities in the supply chain (from Suppliers to Customers) so as to maximize profits, minimize costs for the entities in the supply chain while providing maximum delight to the customer.

A Supply Chain Process consists of various Orders like Procurement Order, Manufacturing Order, Factory order, Dealers Order, and Customer Orders. The main concern of Supply Chain Management is how and when and in what quantity are these orders to be placed by each entity of the supply chain to his near entity so as to achieve the objectives mentioned in the definition of Supply Chain Management

Master Tiles is the biggest industry of tiles in Pakistan that provided high quality and customer oriented products. Master tiles is one those companies which base on dealers network. The most monopolistic thing is this that Master tiles have their own Clay Mines in the province of NWFP and Baluchistan and in different Northern Areas. Company sells the clay to other tiles manufacturing industries and earns finance.

Company is brought this clay from clay mines for manufacturing high quality tiles through different carriers and transports to Clay Warehouse. After, clay is transferred to manufacturing plant to produce tiles. Here manufacturing process is started and this clay passes through different stages after process tiles are available in finished form.

The tiles stock at manufacturing plant transferred to the company warehouse at Gujranwala. But now we are launching new supply chain management and in this supply chain the stock will be transferred to the warehouse which situated in Lahore. Through this supply will be make on remarried time and customer satisfaction will be increased. Some samples of tiles is delivered to company display center and order booking the stock is delivered to the main dealers and further they deliver to the sub dealers of North Zone , West Zone, East Zone and South Zone and they sell finally out to the final customers.

This Hierarchy states that we are launching the new market strategy for our Client’s Company. As per their routine problem of our client they are suffering from Warehousing Management. We are striving to overcome that problem. Here our New Hierarchy for our Client and the following diagram explains the Scope of Supply Chain Management. The MASTER operates through a well-oriented network of a number of distributors/dealers. The company has two types of delivery systems.


New Supply Chain Man agement

Manufacturing Plant

Transporters

Factory Clay Warehouse

Dealers

Sub Dealers

Working in Process

Display Center

Finish Goods

Final Customers

Finished Goods Warehouse

Transporters

East Dealers South Dealers North DealersWest Dealers

In Lahore

Suppliers


Old Supply Chain Man agement

Manufacturing Plant

Transporters

Factory Clay Warehouse

Dealers

Finish Goods

Final Customers

Finished Goods Warehouse

Transporters

Suppliers

In Gujranwala

Working in Process


Manufacturing process

The raw material that used for tiles manufacturing is brought from the province of NWFP, Baluchistan and

from some areas of FATA. There are many suppliers in the industry. In the case of Master Tiles, they are not

dependant on single suppliers or few suppliers. They have many suppliers for purchasing raw material.

Therefore, the supplier switching cost for Master Tiles is low which reduces the supplier’s bargaining power.

Master Tiles has many options for purchasing raw material. The clay is transferred to company clay

warehouse and further is transferred to manufacturing plant through different carriers and transports.

Granite Tile is manufactured with the raw material, which is known as Granite stone. Granite is the most

durable architectural building stone primarily due to its minimum porosity. Granite is a very hard

material and is easier to maintain then marble. Granite is formed deep in the earth’s mantle at extremely

high temperatures.

The first stage of manufacturing is reefing of clay. The process of reefing of clay is started so that stones

could be separate. After reefing clay the mixture of clay, imported chemicals and pigments is prepared.

The mixture is compressed through a machine and pressure level is set and pressurized with

400/kg/square/inch so that textures in the mixture of clay wash out. Here we get strong Bisk and plates

of colorful clay. These plates are very strong and hard. After this stage aligns of a machine sets plates

and after the array the plates are passes through a Kiln. This is the major plant of company. Here plates

are burnt on 1200°C. After burn, the plates those become extra strong.

Now cutting process of plates is started and length, width and core of plates is set by a automatic

machine. Machine is cut the plates in fix size that is set. After this, tiles are polished and get the original

look of tiles and quality. Through sorting process tiles are differentiated in 5 Grades (Superb, Superb

Standard, Standard, Projected tiles and Commercial tiles) according to their quality, design and size by a

computerized machine which is imported from Italy. After this, tiles are packed in big pallets and boxes

by a machine. This is only single plant in Asia that holds by Master Tiles. These grades are

automatically set. After here boxes are loaded and transferred to company clay warehouse. After order

booking tiles are delivered to dealers and then sub dealers and finally delivered to the final customer.


Master Tiles Manufacturing Process

Mixture of CLay

Pigments

Clay

Chemicals

Clay Imported Chemicals Pigments

Raw Material

Reefing of Clay

Choose Tiles Size Fix Tray Size Check the Tray & Tiles Size

Design Stage

Tray Filling

Compressor stage


1) Highest Pressure Level2) 400 kg/square/inch1) Ending of apertures

By Computerized Machine

1) Set Temrature Level2) Level 1200°C

1) Set Length of Plate2) Set widht of Plate3) Set core Size

1) By automatic machine2) Texturing 3) Real Look of Plate

Computerized SortingMachine

Set Pressure Level

Strong Plates

Kiln Process

Burn the Plates

Cutting Stage

Polish Stage

Sorting of Tiles

Superb Tiles Super Standard Standard Tiles Project Tiles Commercial Tiles

Set Align of plates


1) Computeized Machine2) Plant of ATI Company 3) Single Plant in Asia

Grade Line Paking Code wise Paking

Dealers Warehouse

Packing Stage

Boxes, Pallets

Delivery

Sub Dealers

Final Customers


Route Planning:

Following is the Route Planning for our client

South Zone dealers are in Gulberg & their names are:

Zubair Brothers

Mehmood Sons PlazaAl-Raheem TradersH.M sonsAbu YousafTariq & SonIrfan TradersSaeed Brothers

Company Dealers Areas With Their Name

Dealers

East

Zone

North

Zone

SouthZone

Canal Road Canal Road

Muslim Town

Garden Town

Ichra Shah Jamal

Gulberg


West Zone dealers:

Magoon SonsH.M Sons IchraButt SonsAl-AsadDeen's SaintryC.M SellectionPopular SanitaryAl-Rehman Trading coArif & CoMehmood Sons jamia

East Zone dealers:

RB TradersFloor MasterRoyal Ceramics CollegeZafar & SonsMehmood Sons College roadI.M SanitaryMagoon Trading Co. CollegeChudhary Sons

North Zone dealers:

Mehmood son Defence

Magoon Sons Defence

Royal Ceramics Defence

Classic Ceramics

H.M sons ghazi road

Bashir Sons

South Zone dealers:

Zubair Brothers

Mehmood Sons PlazaAl-Raheem TradersH.M sonsAbu YousafTariq & SonIrfan TradersSaeed Brothers

Company Order Booking System


Material Order Booking Form ( CP & PP)

Serial No Date / /2012

Dealers Name

Ordering Person Material Required UrgentRegular

Receiving PersonMaster Office

Sr.# Code Product Description Quantity

Total

Remarks:

Zonal General Manger Prepared By


Order Booking System:-

Master Tiles is the one of those industries that provides facility of electronic order booking system

through email, telephonic communication and direct communication between dealers and the company

staff. Normally dealers orders before 10 days of sale out the existing stock. Dealers fill the order form

and signed this. According to the company policy the order should be fulfilled within 10 days after

receiving the order and deliver to dealers before ending of previous stock.


Objectives

To increase the efficiency through make innovation in supply chain management.

To increase the sales volume through frequent product availability to final customer in the

market.

To increase the profitability ratio as compare to other competitors like, Sonex Tiles, National

Tiles, China Tiles and Italian Tiles.

To provide a complete program how they can increase the customer’s satisfaction.

To find out the proper solution of those factors which affect the sales.


LITRATURE REVIEW

Supply chain Management has assumed a significant role in firm's performance and has attracted serious

research attention over the last few years. A literature review reveals a considerable spurt in research in

theory and practice of SCM. Combining and informing on features of Supply Management and

distribution Management. This integration has resulted in the concept of extended enterprise and the

supply chain is now manifest as the collaborative supply chain across intercompany borders to maximize

the value across the entire supply chain. A large number of research papers have been published in

various journals in last two decades. In this paper an attempt is made to review the status of literature on

Supply Chain Management. A literature classification scheme is proposed. 588 articles from 13, refereed

academic journals are classified into articles in five methodologies i.e. Exploratory, Normative,

Methodology, Literature Review and Hypothesis testing. This literature review finds that exploratory

type of research is mostly preferred it is expected that with the maturity of SCM the hypothesis testing

method will pick up. The articles are further categorized in fifteen categories based on content analysis.

Based on this review, some possible research issues are identified. (SCM Literature Review and Some

Issues)

Research has pointed out opportunities and research agendas to integrate sustainability issues with

supply chain and operations management. However, we find that it is still not mainstream practice to

systematically take a sustainability approach in tackling supply chain and operations management

issues. In this paper, we make use of behavioral theory to explain the current lack of integration. We

conclude through adductive reasoning that the reasons for procrastinating integration of sustainability

in supply chain and operations management research are the conflicting nature of the task and the


inherent context, which is the focus on operations rather than environmental or social issues.

(Procrastinating Integration in Mainstream Research)

Supply chain management has been the cornerstone to Wal-Mart’s success and remains their primary

competitive advantage in the retail department store industry. Their distribution system is generally

regarded as the most efficient and they have an approach to supply chain management that has long

emphasized visibility through the sharing of information with their suppliers. Although there are

hundreds of logistical functions which allow Wal-Mart to be the price and logistics leader, the focus

will be primarily on the company’s newly adopted strategy of making logistical processes “green”

and more environmentally conscious. According to the Supply Chain Management Review, Wal-

Mart CEO Lee Scott committed the company to three ambitious goals: to be supplied 100 percent by

renewable energy; to create zero waste; and to sell products that sustain Wal-Mart’s resources and the

environment. Wal-Mart’s 14 Sustainable Value Networks, the Network’s structure, new “green”

logistics technologies, and additional future initiatives will be considered along with counter

arguments, which suggest that Wal-Mart’s green initiative is simply unsustainable. The main sticking

point seems to be the same one that has long held back the adoption of better light bulbs, home solar

panels, or hybrid cars. Upfront costs are unavoidable; and the promise of potential savings down the

road does not resonate with consumers, or smaller Wal-Mart suppliers, the same way it does with big

corporations. So that’s the big question: How much will Wal-Mart invest in green technologies now

to clean up its act down the road. (Wal-Mart’s “Green” SCM)

Warehouse Management System plays an important role on time delivery of items and in profit

maximization of the organization. Hideaway is a bed manufacturing company, which is managed 8000,

square-feet paper based warehouse management system and also sub-assembled in the warehouse. The

company faced a lack of system of picking and receiving of commodities are normally done with the use

of Microsoft Office in which no proper privacy of information. Now there is needed to improve the

logistics system so that company achieves their goal of profit maximization. Naxtor Warehouse

Management Solution was selected to solve the Challenges. Several systems were explored during initial

search for a perfect warehouse management system. The final product is transferred to final customer

and reduction in paper recording system due to implementation of system software in warehouse and

after a short time each member of warehouse staff has became an expert of warehouse process. Through


this system approach to every product is very easy and simple. They checked the location and deliver

their respective location. (Hideaway Beds Company)

The present creation comprises a system and method for accessing and managing logistics store

management system data to agree to the efficient management and rescue of information and

aggregation of information for use in tracking and generating reports specific to store management

system industry. The procedure and system of the present creation is connected to the overall operations

of third party logistic providers. The logistics store management system data is simply accessible via

typical graphic user interfaces to process data input, data tracking, and report generating application,

which presents information, is answer to a client query. (Smart Stock Warehouse Management

Software System)

A structural design and method of operation for servicing data queries within a spread data warehouse system collected of a plurality of physical servers housing the data to be accessed. The queries are arises when data accessing and process application executing on client computers within the spread data warehouse system. The method enables queried data to be requested by, and delivered to own client computers without having to pass through a middle-tier server. The method further provides a controllable and scalable system structural design which will willingly support a variety of physical servers, including inheritance databases, and query format translations when required.(RPL Transport Company)

Supply Chain Management plays a very important role in the delivery of dairy products because if

delivery of products not made on time, then the dairy products are not useable for final customers.

Supply chain management is the graph and power of material and information flow among suppliers,

services, warehouses and customers with the objectives of minimization of cost, maximization of

customer military and elasticity in also dairy product. The supply chain of a business has mostly five

activities. Purchase of materials from suppliers, shipping of materials from suppliers to services,

manufacture of goods at facilities, transportation of goods from facilitates to ware houses and

transportation of goods from warehouses to customers. The Supply chain management (SCM) is a

quickly developing area of interest for business and academicians. Supply Chain Management is the

vital thinking of coordinating the outside and inside activities of a firm. It is regarding running the

whole process in a group and incorporated style. This network includes material purchase chart,

manufacture chart, account chart and shipping chart since the outcome it is experimental that the total

cost of the supply chain is 9.8 % smaller than the presented cost. Through best Supply Chain


Management, company can meet their customer needs and demands on time and it can be useful to

quick touching consumer merchandise. (Efficiency in Dairy Products Supply Chain Management)

The basic objective of each company to earn more profit and customer satisfaction. Oil & Gas

Company want to find best quality product for their customers and for transfer this, logistics are used

from the reservoir to the refinery. It is more important for Oil & Gas Company to reduce

transportation cost and manage the supply chain process in efficient way and operations. International

contractors in regarding the supply chain process face a challenge. He did provide the services of

supplies and materials to its growing operations around the world. When he increased the shipping

volume, his logistic cost also increased. Panalpina was awarded the supply chain management of

drilling company. Oil & Gas company to handle its supply chain process. This company play a vital

role to control the supply chain management includes receiving, packing, warehousing, distributing as

well as customer receiving. It receives all orders in Houston facility and finalized the process and ships

on a regularly schedule to each rig destination. Through this approach, the number of shipments

decreased and transportation cost save for the company. Through best and a possible supply chain

management the visibility Oil & Gas Company enhanced, the efficiency is also increased as well as

productivity is also increased. When proper supply chain management the shipment cost will be

decrease and the level of the customer satisfaction increased by the delivery of products on timely

supply. Through strong supply chain management, the efficiency of the company is increased.

(Efficiency of Supply Chain in Oil & Gas Company)

Supply chain management is a concept that has flourished in manufacturing originating from Just-In-

Time production and logistics. An effective supply chain management improves the profitability and

responsiveness of an organization positive customer feedback. Vendor plays an important role for the

growth of an organization through delivers high quality material goods. Vendor manages the retailer’s

inventory and develops database for replenishment decisions. It is important for an organization to

know about the performance, the performance have been measured through supply chain management

and inventory levels and services level. Many factors influence the supply chain process of the

company as well as forecasting also influence the productivity and efficiency of the company. It has

been observed to increase the profits of the company supply chain should be effectively working, quick

customer response, timely delivery and vendor supply inventory. Overtime characteristics of

organizations used to influence the supply chain design and it s management but now effective supply


chain management symbolizes organizations performance. The analysis of business operations

describes that there is a clear connection between performance of supply chain and profit of an

organization. (Vendor’s Inventory in Two Level Supply Chain Management)


Summary of Literature Review

Supply Chain Management is quickly developing area for the businesspersons and for the academicians.

Supply Chain Management plays a vital role in growth of company, to meet the customer needs and

demands on time. Through best Supply Chain Process, company can minimize their transportation cost

and earn more profit as compare to its competitors. Through best supply chain, the efficiency of dairy

manufactured industry is increased and save finished goods from any loss due to changes in calamities.

Warehouse is a key part of the supply chain process. Warehouse Management System plays an

important role on time delivery of items and in profit maximization of the organization. The combining

and informing on features of supply management and distribution management. This integration has

resulted in the concept of extended enterprise and the supply chain is now manifest as the collaborative

supply chain across intercompany borders to maximize the value across the entire supply chain. A large

number of research papers have been published in various journals in last two decades. In this paper, an

attempt is made to review the status of literature on Supply Chain Management. The efficiency of oil &

gas is also improve and the cost minimizing. Companies can save more finance through best and

accurate supply chain management and make their goodwill strong in market and in customers mind.

Learning from Literature Review

Our team learnt that strong supply chain management plays an important role in increase the efficiency

of delivery of products to customers on time, and added the value in cost minimizing of transportation.

The supply chain includes suppliers, manufacturers, retailers, whole seller, distributor, dealers and the

final customer who consumed the finished goods. Warehouse is also important for storage of finished

goods and delivery of goods on time. Through proper supply chain management company can enhance

the productivity and stock cover. Goodwill and customer feedback will be positive, company can

achieve the pre-defined sales graph, earn more profit and minimizing the cost. The chances of wastage

of FMCG will be very low. Customer will remain touch & loyal with the company. Company creates

good image in the customer’s mind, improve the sales, and achieve its goals.


CRPP Granite

Stock Report

SIZE= 12X12

Description Series Color QUANTITY (Boxes) Finish

Size Packing/Box= 1.35 (15 Tiles) SB SS ST

12x12 Salt n Pepper with Crystal & Metallic Printing Effects SPC LIGHT 800 600 250 NR

12x12 Salt n Pepper with Crystal & Metallic Printing Effects SPC DARK 600 300 200 NR

12x12 Salt n Pepper with Crystal & Metallic Printing SPC LIGHT 400 250 150 R

12x12 Salt n Pepper with Crystal & Metallic Printing SPC DARK 200 150 100 R

12x12 African Stone ASM LIGHT 210 160 100 NR

12x12 African Stone ASM DARK 350 210 200 NR

12x12 African Stone ASM LIGHT 250 180 150 R

12x12 African Stone ASM DARK 280 200 150 R

12x12 LPS Series LPF LIGHT 450 310 200 NR

12x12 LPS Series LPF DARK 220 120 100 R

12x12 LPS Series LPF LIGHT 420 400 200 R

12x12 Stone Effects In Granite SEG DARK 600 500 210 R

12x12 Stone Effects In Granite SEG LIGHT 800 600 300 R

12x12 Stone Effects In Plain Colors SEM DARK 150 100 100 R

12x13 Stone Effects In Plain Colors SEM LIGHT 410 300 250 R

12x14 Stone Effects In Plain Colors SEM DARK 300 260 200 R

SIZE 8X24

Description Series ColorQUANTITY (Boxes)

Finish

Size Packing/Box = 1.20 (10 TIles) SB SS ST

8X24 MCS Series MCS LIGHT 5000 3600 3500 RECTIFIED

8X24 MCS Series MCS DARK 5000 3500 3500 RECTIFIED

SIZE 25X25


Description Series Color QUANTITY (Boxes)

Finish

Size Packing/Box = 1.56 4 Tiles) SB SS ST

25x25 MCS Series MCS LIGHT 5000 3000 2700 RECTIFIED

25x25 MCS Series MCS DARK 4500 3000 2500 RECTIFIED

SIZE= 16X16

Description Series ColorQUANTITY (Boxes)

Finish


16X16 MCS Series MCS LIGHT 200 100 100 Rectified

16X16 MCS Series MCS DARK 800 600 200 Rectified

16X16SUPER WHITE MASTER SERIES

(SWM110)SWM110 LIGHT 600 300 150 Rectified

16X16SUPER WHITE MASTER SERIES

(SWM112)SWM112 LIGHT 400 250 150 Rectified

16X16 Master Granite Plain- group 1 PNM-G1 LIGHT 200 150 200 Rectified



16X16 Granite Effect GEM LIGHT 300 150 110 Rectified

16X16 Granite Effect GEM DARK 250 150 110 Rectified

16X16 Granite Effect Group-1 GEM-G1 DARK 210 150 100 Rectified

16X16 Granite Effect Group-2 GEM-G2 LIGHT 450 200 150 Rectified

16X16 Granite with Dry/ Wet DWV LIGHT 400 250 100 Rectified

16X16 Granite with Dry/ Wet DWV DARK 400 250 150 Rectified

16X16 Coral Master CLM DARK 1300 600 200 Rectified

16X16 Imperial IMPG DARK 800 600 500 Polished

16X16 Onyx ONX LIGHT 700 550 500 Polished

16X16 Onyx ONX DARK 600 456 400 Polished

16X16 Tuscania TNA LIGHT 700 400 300 Polished

16X16 Tuscania TNA DARK 600 400 300 Polished

16X16 Domus DOM LIGHT 700 700 500 Polished


16X16 Domus DOM DARK 750 600 400 Polished

16X16 Glass Procellane Series GPM LIGHT 600 500 310 Polished

16X16 Glass Procellane Series GPM DARK 500 400 375 Polished

SIZE 24X24

Description Series Color QUANTITY (Boxes) Finish

Size Packing/Box = 1.44 (4 Tiles) SB SS ST RECTIFEID

24X24 MCS Series MCS DARK 600 450 225 RECTIFEID

24X24 MCS Series MCS LIGHT 600 450 225 POLISHED

24X24 Salt n Pepper-Group 1 SPMG1 LIGHT 550 413 206 POLISHED

24X24 Salt n Pepper-Group 2 SPMG2 DARK 450 338 169 POLISHED

24X24 Salt n Pepper SPM LIGHT 425 319 159 POLISHED

24X24 Super White Master Series(SWM110) SWM110 LIGHT 800 600 300 POLISHED

24X24 Super White Master Series(SWM112) SWM112 DARK 990 743 371 POLISHED

24X24 Coral Master CLM LIGHT 780 585 293 POLISHED

24X24 Imperial Group 1 IMPG1 LIGHT 456 342 171 POLISHED

24X24 Imperial Group 2 IMPG2 LIGHT 555 416 208 POLISHED

24X24 Imperial Group 3 IMPG3 DARK 700 525 263 POLISHED

24X24 Imperial IMPG DARK 888 666 333 POLISHED

24X24 Onyx ONX LIGHT 865 649 324 POLISHED

24X24 Onyx ONX DARK 786 590 295 POLISHED

24X24 Tuscania TNA LIGHT 999 749 375 POLISHED

24X24 Tuscania TNA DARK 856 642 321 POLISHED

24X24 Domus DOM LIGHT 700 525 263 POLISHED

24X24 Domus DOM DARK 800 600 300 POLISHED

24X24 Glass Procellane Series GPM LIGHT 950 713 356 POLISHED

24X24 Glass Procellane Series GPM DARK 850 638 319 POLISHED

24X24 Special Granite Glazzed Polished SGGP LIGHT 760 570 285 POLISHED

24X24 Special Granite Glazzed Polished SGGP DARK 755 566 283 POLISHED

24X24 Special Granite Glazzed Metalic SGGM LIGHT 744 558 279 NON-RECTIFIED

24X24 Special Granite Glazzed Metalic SGGM DARK 753 565 282 NON-RECTIFIED

24X24 Granite Glazzed Metalic GGM LIGHT 456 342 171 NON-RECTIFIED

24X24 Granite Glazzed Metalic GGM DARK 888 666 333 NON-RECTIFIED

24X24 Granite Glazzed Polished GGP LIGHT 999 749 375 POLISHED

24X24 Granite Glazzed Polished GGP DARK 666 500 250 POLISHED


24X24 Special Granite Glazzed Glossy SGGG LIGHT 458 344 172 GLAGGED

24X24 Special Granite Glazzed Glossy SGGG DARK 777 583 291 GLAGGED

CRPP Ceramic Tiles (Stock)

SIZE 8x8



8x8 SP Series on matching Light color base (Glossy/Matt) SP LIGHT 1100 900 750

8x8 SP Series on matching Dark color base (Glossy/Matt) SP DARK 1100 1000 900

8x8 SP Series on matching Special Dark color base.(color code12,13)

SPS DARK 1200 1150 950

8x8 Solo Executive on Light color base. Plain/Texture (Glossy/Matt)

SE MATI LIGHT 1400 1200 1050

8x8 Solo Executive on Dark color base. Plain/Texture (Glossy/Matt)

SE MATI DARK 1600 1400 1300

8x8 Solo Executive on Special Dark color base. Plain/Texture(color code10,11,12,13)

SE MATI DARK 1200 1100 1020

SIZE 8x10



8x10 Solo Executive on Light color base. Plain/Texture (Glossy/Matt SE LIGHT 2000 1800 1600

SIZE 8 x12

Description Series Color

QUANTITY (Boxes)


8x12 Bello Series on Dark Color Base BE LIGHT 1110 1000 850

8x12 Bello Series on Light Color Base BE DARK 1000 850 650

8x12 SP Series on Printed on Light Color Base SP LIGHT 900 800 650


8x12 SP Series on Printed on Dark Color Base SP DARK 950 600 500

SIZE 8x12

Description Series Color

QUANTITY (Boxes)


8x12 FRAME Series on Printed on Light Color Base (Glossy/Matt) FM LIGHT 700 650 600

8x12 FRAME Series on Printed on Dark Color Base (Glossy/Matt) FM DARK 950 800 700

8x12 BRICK TYPE Series on Printed on Light Color Base (Glossy/Matt) BT LIGHT 800 400 350

8x12 BRICK TYPE Series on Printed on Dark Color Base (Glossy/Matt) BT DARK 600 550 440

8x12 BRICK TYPE -white plain (Glossy/Matt) BT PLAI LIGHT 550 400 350

SIZE 10x13



10x13 Bello Series on Light Color Base BL LIGHT 800 800 600

10x13 Bello Series on Dark Color Base BL DARK 600 500 400

10x13 Bello Series on Special Dark Color Base.(color code 12,13) BLS DARK 600 550 500

10x13 Executive BELLO Series on Light color base EBL LIGHT 700 456 400

10x13 Executive BELLO Series on Dark color base EBL DARK 600 555 420

SIZE 10x20



10x20 SP Series- Plain matching Light colors. (Glossy/Matt) SP LIGHT 700 700 456

10X20 SP Series- Plain matching Dark colors. (Glossy/Matt) SP DARK 1100 950 850

10x20 GSP Series- Plain matching Light colors. (Glossy/Matt) GSP LIGHT 900 800 700

10x20 GSP Series- Plain matching Dark colors. (Glossy/Matt) GSP DARK 800 600 600

SIZE 12X18



12x18 SP Series- Plain matching Light colors. (Glossy/Matt) SP LIGHT 1100 800 800

12x18 SP Series- Plain matching Dark colors. (Glossy/Matt) SP DARK 1000 600 600

12x18 SPS Series- Plain matching Special Dark colors. (Glossy/Matt) SSP LIGHT 900 600 600


12x18 SP Series- Plain matching Light colors. (Glossy/Matt) SP PLAIN LIGHT 850 700 700

12x18 SP Series- Plain matching Dark colors. (Glossy/Matt) SP PLAIN DARK 760 600 600

GAP Analysis

Issues what they are facing:

They are facing a main problem their sale graph is decreasing and main reasons are following.

Supply Chain Management Issue

Delivery of products is not made on time

Warehouse Management Issue

Road Construction in Lahore

Imported Brands Affect the Sales Graph

Area Problems

Discussion area: Marketing & Sales Discussion

Supply Chain Management Issue:-

Supply chain management is a serious issue because supply of final products not made according to

standard and customer demands. Company is demanded 10 day’s for the delivery of products to their

dealers and they further deliver to final customers. This process requires a 10-12 day’s for delivery of

products to the final customers.

Delivery of products not made on time:-

If delivery do not made on time then there is chances is of customer switch off our brand and purchase

the other brand. When delivery not made on proper time customer create bad image for the Master


Brand. Due to this sales graph of the company is decreasing and company bear a low margin profit on

sales.

Warehouse Management Issue:-

Warehouse management plays an important role in the delivery of products on time. When finished

goods are available in the warehouse, the company can deliver the goods to their dealers on time and

they further deliver to the final customer. The company has no warehouse in Lahore, due to this lack of

warehouse dealers wait at least 10 days after the order booking. The customer cannot wait for 10 days

because his project in process, to meet his need, and demand customer contact to the other dealer Brand.

Road Construction in Lahore:-

Now a day’s Road Construction is the main problem, which is facing by our client from last 6 months

continuously. The final customer cannot approach easily to company dealers and showrooms due to this

problem. Normally customer chose the nearest tiles outlet and purchase from there. The sales graph

decreased from 4.2 million to 2.9 million in last 6 months.

Imported Brands Affect the Sales Graph:-

In market mostly competitors imports tiles from China, Spain, Italy and some other countries because in

those countries manufacturing cost is very low and the price of imported tiles is 48 % less than our

manufacturing cost that is why they imports from there and earn more and mostly customers are switch

on those products. Mostly from last 3 year Imported Brand’s are effected the sales graph of the

company.

Area Problems:-

This is a very serious issue because living atmosphere, political instability , high rate of foreign debts ,

high rate of inflation in the country are affects company sales graph so that is why their sales graph and

profit margin is more than our Clients.

Transport problem:

Transportation is also a very serious cause to decrease our sale because increase in freight charges also

make a impact on our cost of sale and our cost is increase and we did not accept the orders from those


customers which are away from the route planning , we bear high fright charges that is why our sale is

going down.

Analysis & Findings

Actual Findings:-

Not meet the customer’s needs & demands on Time

Normally delivery of products not made on time due to weak supply chain process and

transportation problems and not availability of warehouse in Lahore. Company is demanded 10

day’s for the delivery of products to their dealers and they further deliver to final customers. This

process requires a 10-12 day’s for delivery of products to the final customers. In this case, most

of customers contact to other tiles dealers and purchase the products. Due to road construction,

the final customer cannot approach easily to company dealers and showrooms. Normally

customer chose the nearest tiles outlet and purchase from there. From last 6 months

continuously, the sales graph decreased from 4.2 million to 2.9 million in last 6 months. That is

why our company sale graph is going down from last 6 months.

Warehouse management issue:-

The company has a much quantity of stock of finished goods. The company also manufactured

the customer-oriented products. Although, availability of maximum stock company is not meet

the customer needs and demands on time because the finish goods are directly deliver to the

dealers then those dealers deliver the final customers. There should be a warehouse in Lahore so

that company meets their customer needs &demands on time could grow its sales graph up.

High cost & high prices of our product

Increase in the prices of energy and shortage of energy crises to increase the cost of the products

because the prices of the raw material increase, due to the high prices of raw material then the

operational cost increase, when the operational cost increase then automatically final prices also

increase and they create the impact on the market, just because of high prices our sale graph goes

down.


Low margin of profits

Their prices of goods day by day going up because our cost of production is going up because

they want to increase their sale they decrease their profit of margin to control their sale graph. If

they increase their profit of margin, they cannot easily face their competitors.

Currency value

Decreasing in the value of the Pak, rupee and increase in the value of Dollar also have a great

impact in high prices. When they decide to purchase raw material from aboard for manufacturing

tiles they set the prices in Pak rupee but at time of payment the value of rupee decrease they have

pay less. That is also affecting our profit margin.

Collection problems

In Tiles business sector vendor pay our payment after the delivery of our order but some time

they delay our payment in this case some time we have not enough funds to purchase raw

material for next order.

Communication System

The communication system of master tiles is not well and good as compare to other industries

therefore no dealers are aware about the company new launched and coming strategies and

projects. Some time dealers and customers face the problem of miss communication.

Advertisement Campaign

Master industry spends very low finance on advertisement like TV commercials and print media. The

budget of master tiles for the advertisement is 3% of total budget. Normally, print media and TV


commercials provide much information about new brand. .Therefore sales graph shows deviations of

Masters Tiles going down.

Methodology

“To increase the efficiency, productivity and sales graph of Master Tiles, first our

consultancy team visited the head office of the company to analyze the current problem is

being faced by the company. For understanding the system of marketing and supply chain

process, our consultancy team conducted a meeting with the Regional Salas Manager of

Master Tiles. For collection of data, our consultancy team visited the manufacturing plant of

the company that is in Gujranwala. Consultancy team held a meeting with marketing

manager, collected data, and gets to know about delivery of products from manufacturing

plant to final customer. In this research, exploratory research used in which our consultancy

team held a meeting with marketing manager and discussed about their company’s problem

in supply chain management. Consultancy team broadly explained the supply chain process

from raw material to final customer. After find out solution of the problem, our consultancy

team again held a meeting with Regional Sales Manager and provided him solution of

problem to how they can be make their supply chain process efficient, increase productivity

and sales graph as compare to its competitors and try to implementation of suggestions

giving by the consultancy team”


Recommendations

These are the following recommended solutions those suggested by the consultancy team to the

organization. If they implement these solutions or suggestion then our team hopes that will get

many benefits mentioned below. It will really help to increase their sale.

Put up a Warehouse in Lahore:-

As the company want to achieve more profit and customer satisfaction, but now a day’s company

is facing the problem of delivery of products to dealers on time due to lack of warehouse facility

and road construction. Finish goods are carried from manufacturing plant to dealers, in this way

more time consumed but customer wants to fulfill his demand on time. To solve this problem

company should construct a warehouse in Lahore nearby the Muslim Town flyover or Canal

Bank Road, which required 2-3 (acres) so that supply of finish goods to the dealers and final

customers make sure on time.

Improve Supply Chain Process:-

As they achieve the economy of scale and their production level is, much high as compare to

their competitors and in the peak season they can easily fulfill the demand so they do not face

any problem regarding their production. Now a day’s company is facing the problem in delivery

of products to dealers not on time due to this, their sale graph is going to downward so they

should improve the supply chain process so delivery of products make sure on time to the dealers

and then final customer so that company earn more profit.


Concept of Sub-Dealers Network:-

As company has a dealer’s network in over all Pakistan. Company delivers their products to the

dealers then they deliver to the final customer. Here is a lack of sub dealers because whenever

there is shortage of stock in dealer’s hand, they orders to company send him the demanding stock

but some time company response not positive and fails to fulfill demand on time. Therefore,

company should launch the concept of sub dealer’s network because final customer will made

his order to sub dealers then they made his order to dealers and after these dealers deliver the

goods to sub dealers, they deliver to final consumer on time. In this regard, customer satisfaction

level will be increase and company sales graph will be going to upward.

Re-launch the Supply Chain Process:-

As Master Tiles is one of those companies which have big networking channels in Pakistan and

all over the world. Company has good image in customers mind, but now company is facing

many problems in those problems, one of the problems is delivery of finish goods to the final

customer is not on time due to weak supply chain process. Company should re-launch the sully

chain process in Pakistan and especially in Lahore because many customers switch on with the

company. Company should launch the sub-dealers concept so that supply of products makes sure

on time and divide into zones and assigned the specific areas to the dealers so supply of products

make sure on time.

Improve the Quality:-

As Master Tiles has providing well quality products to their customer and enjoy positive

feedback in regarding quality issue. Structure of the company has well-oriented and matched

with international standards and markets. Currently, imported brands are capturing the markets

with high quality products and with low prices. These brands affect the sales of master tiles

products. To solve this issue company should focus on high quality material and products so

customers switch on this brand.


Focus on Aggressive Advertisement Campaign:-

Well we found that Master Tiles do not focus on aggressive advertisement campaign and do

selective advertisement so they should focus on mass level of advertisement and invest more on

advertisement so could capture the new markets.

Adjust the Prices:-

Master tiles prices are comparatively high than its competitors so people sometimes switch to

other competitors due to budget problem so they should have to adjust their prices which are

relatively equal to their competitors.

Improve Communication System:-

As company divided whole Pakistan into different zones and facing the problem of miss

communication or lack of communication so company should has to improve its communication

system and launch the shared information system which will connect them through all the zonal

offices and suppliers and distributors also so they can communicate with each other in timely and

efficient manners.

Focus on exports:-

As government of Pakistan has reduced taxes on exports of tiles and company is exporting its

products in Middle East and European countries so now company should pay more attention

towards exports and find new potential markets from where company can earn more revenue as

compare to its competitors.

Availability of all Colors & Designs in Display Centers:-


As they claim that, they offer vast range of colors and designs but in their display center all the

range of colors and designs are not available so they have to display all the possible range of

colors and designs and to overcome this problem they can also go for customization.

Conclusion

MASTER Tiles &ceramic Industry has superior look on his product as competitor in

the market and has good worth in the markets. During our consultancy project, our

team learned very much in practically, improvement in sales and capturing the new

markets as well as production operations. Company has providing well quality products

and structure of company has well oriented and matched with international standard.

Master industry has well preferable departments includes all departments like finance,

marketing, accounts, admin, production and HR department. Strategies of all

departments are successful but our consultancy team have faced and found some

problems in marketing department, strategies of marketing department are not efficient

and some deviations are arises, need to solve these deviations and here our team

provided the solution to solve these issues and provide strategies to improve the supply

chain process. Master Industry has strong financial position this strong position may be

due to better management. What so ever the reason is one thing is clear that Master

Industry has a strong position in market over their competitor and a name of better

quality producing in the fields of Tiles & Sanitary products. Overall, Master Industry

has bright future and Master has big market share locally as well as internationally.


APPENDIX B – SAMPLE PROJECT BRIEFING DOCUMENT

Host Organization:

Masters Tiles & Ceramic Industries Ltd.

Title: Re-born Market

Objective:

What is the aim of this initiative?

We have a multiple objectives to choose consultancy project some important objects are:

To increase the efficiency through make innovation in supply chain management.

To increase the sales volume through frequent product availability to final customer in

the market.

To increase the profitability ratio as compare to other competitors like, Sonex Tiles,

National Tiles, China Tiles and Italian Tiles.

To provide a complete program how they can increase the customer’s satisfaction.

To find out the proper solution of those factors which affect the Sales.

Scope:

What are the broad boundaries of the initiative?

A consultancy always helpful for the organization it will give the proper guideline for the

solution of the problem but its implementation always depend on the organizational decision

because we have no permission to enter into a organizational decision. In a consultancy project,

we will give the analysis of the problems and what is the suitable solution for that problems. It is

just consultancy project, which gives just guideline to the organization how they can improve


their SCM, how they can increase their sales as well as increase customer satisfaction. Our limit

is we can ask just about the problem, which relates to the organizational work we cannot give

any suggestion directly to the employees on their job. We will give our suggestions and ideas in

proper documented form in the consultancy project to the seniors at the end of our project.

Reason:

The reason for doing this project there is need to improve the sales volume of the company and

Profit and client expectation. Carrying customer research annually to provide best quality

products and services each upcoming day.

Priority:

It is very beneficial for the organization because we will give the solution of the problem after

our research and findings it is very important for us and for organization because we are

providing a consultancy for their problems in sales and it is our first consultancy project, which

we are conducting on Masters Tiles & Ceramic Industries Ltd.

Project Leader/ Key contact:

Leader Muhammad Sabir

Member’s Faiza Khan

Sehrish Tufail

Output(s):

What will we deliver at the end of the initiative?

The output of our initiative is for organization they will receive a proper documented solution of

their problems from our research and findings then they can implement on their own behalf. At

the end, they will receive a proper research paper on their organization problems with the

suggestions how these error can remove.


Improvement in Distribution Channel

Increase in sales volume

Customer Satisfaction

How will the success of the initiative is measured:

Our coordinator and RS Manager will share that, either It is the best solution provide by

consultants or not and our coordinator will judge in the university. After that, they can check out

how many percentageage will be increase in sales volume then we will think about this project is

successful.

Resources:

What human resources and other resources will be required for the project?

We need three members in this project and financial resources. We need a coordinator who will

guide in the project, and those persons who have practical knowledge about that market

operations and experiences related to efficiency of organization. The Cooperation of the

organization staff is most important for proper information because our research is depends on

the staff’s provided information.

Key Stakeholders:


Project Coordinator

Customers

Consultants

Major Risks:

We will try to give our 100% intention INSHA ALLAH and here Company reviews it is

sharing policy than this project can be into risk but if there another new company lunch new

product then our project effect. If they start in Pakistan as position to earlier experience then

this project will also be overstated.


Minimizing the Risks:

We will approach the RS Manager through assistant marketing manager and try to conduct

one meeting with that particular person. We make a schedule to complete our work on time,

follow it properly, and follow the guideline of our coordinator in the university and also we

will know about the current market situation, and circumstances, current policy of government

of Pakistan So, as to we can sort our project according to the current market situation.

Guidelines/Standards:

It will be a consultancy project like a report we will conduct a proper research in the

organization to find out the problems and give the solution to the organization. Further, our

coordinator Sir SALMAN KHAN MANGOL will provide the guideline to complete the

project successfully. After, we will take a look of procedure of distribution of other companies

and try to apply on the current markets situation of organization. By this process we can

compare the both companies performance and production so, that we can be find out the

current markets strategy of other competitors to know about the sales distribution process.

Project Size:

It is medium size projects because we will work on two departments these departments are

interlinked that is why our project is very comprehensive.

Governance:

Muhammad Aslam Shiekh (RS Manager) and Mr.Syed Qasim Ali (Assistant Marketing

Manager) will guide to our group for consultancy project in the organization.

Business Partner/Sponsor:

Mr. Muhammad Sabir and its group members will be the sponsor of the project.


Milestone Description Who Scheduled Start Scheduled Finish Work necessary to

enable start

Meeting to coordinator

In our first meeting with coordinator, orientation of Consultancy

project was given by him to us. What are the

basics of it and how can we conduct it

excellently. We are assigned to

make group on 3 members,

contract with our client and select the business and field for which we have to do

this.

Muhammad Sabir,Faiza

Khan & Sehrish Tufail

16-05-12 (18:00PM )

16-05-12(20:30PM)

Work, which was very necessary, is to attend meeting with our Course

Leader and follow his instruction.

Convincing

Management of

Master Tiles

Convince R.S

Manager to help

out into the

project and we

will provide our

consultancy

services

Muhammad

Sabir, Faiza

Khan & Sehrish

Tufail

18-05-2012 18-05-2012 Visit to the R.S

manager office

Preparation of

documents.

Prepare

APPENDIX C,

D, E

Muhammad Sabir , Sehrish Tufail & Faiza Khan

19-05-2012 19-05-2012 Read out module

and start working.

Agreement

Signed between

R.S Manager

Sign APPENDIX

Muhammad Sabir,Faiza Khan and

23-05-2012 23-05-2012 We go to the R.S

Manager office and


Group Members

And R.S

Manager

C and agree with

term and

conditions

Sehrish Tufail get signature on

agreement

documents.

Preparation

of documents.

Prepare

APPENDIX B

Muhammad Sabir & Faiza Khan

28-05-2012 28-05-2012 Read out Appendix

B and fill it.

Submit

Documents

Submit

APPENDIX B,

C, D, E to sir

Salman Khan

Mangol

Muhammad Sabir, Sehrish Tufail & Faiza Khan

30-05-2012 30-05-2012 Go to the

university and

attend meeting

with Coordinator.

Discussion in

detail About

Sales,

distributors and

market share of

Master Tiles

We go to Master

Tiles and get all

the record of

Sales and

Distribution

Channel.


01-06-2012 01-06-2012 Together at

predefined place

and visit Master

Tiles office

Data collection We will collect references data

from the industry to

understand what policies are implements.


02-06-2012 02-06-2012 Study the case studies ,articles and policies of related companies

Analysis and findings

After collecting, the data from the industry we will further study the

literature to point out what

are the best choices and what are the other best choices that are not implement

by industry.


04-06-2012 12-06-2012 Collect all the

relative data and

complete all the

given work

Presentation to coordinator

After collecting and analysis data from industry, we will present our finding to coordinator for approval.


20-06-2012 20-06-2012 Collect all the

relative data and

complete all the

given work

Company analysis Stage

Before final

submitting send

a copy to Sir

Salman for

Muhammad Sabir,Faiza Khan and Sehrish Tufail

21-06-2012 04-07-2012 Submitted all work

together to

coordinator sir

Salman Khan


checking any

mistake

Mangol

Data collection We will collect policies process structure from the company we will conduct interview or fill questioners from relating employees for according to our requirements.


4-07-2012 18-07-2012 Complete required

work and findings.

Analysis and findings

After collecting data from master tiles, we will conduct documentary analyses and understand what are the loopholes, which are decreases performance of the company.

Muhammad Sabir , Sehrish Tufail & Faiza Khan

18-07-2012 01-08-2012 Together at

predefined place

and visit Master

Tiles office

Presentation to coordinator

After collecting and analysis data from Master tiles we will present our finding to coordinator for approval.


01-08-2012 08-08-2012 Submit project into

printed form

Meeting with coordinator

After abstracting our conclusion we will present to coordinator to give suggestion to our client.


08-08-2012 22-8-2012 Discussion with

course leader

about the project

Suggestions to client

We will prepare documented project which consist of suggestion which are given to our client

Muhammad Sabir,Faiza Khan & Sehrish Tufail

22-8-2012 29-8-2012 Preparation of

documents which

consists of

suggestions

Final presentation

We will make presentation to faculty of our university in the presence of Manager Sales

Muhammad Sabir, Faiza Khan Sehrish Tufail

05-09-2012 05-09-2012 We will present to

the coordinator

and RS Manager


and give suggestions.

CONFIDENTIALITY AGREEMENT

This is a confidentiality agreement made between Superior University, Muhammad Sabir, Faiza

Khan, Sehrish Tufail & Mr. Muhammad Aslam Shiekh (Regional Sales Manager Master Tiles &

Ceramic Industries Limited) prior to discussion of a consultancy in detail

WHEREAS:

The parties have agreed to provide each other with information which they consider to be confidential in

nature for the purpose of consultancy project of M.com Final Semester.

IT IS AGREED AS FOLLOWS:

1. In consideration of each of the parties disclosing to the other Confidential Information for the

Purpose the parties hereby undertake that they shall:

a. Not communicate, disclose or make available all or any part of the Confidential

Information to any third party;

b. Not directly or indirectly use, or permit others to use, the Confidential Information other

than for the Purpose;

c. Not make any announcement or disclosure in connection with the Confidential

Information or the Purpose without the prior written consent of the other party.

2. The obligations of confidentiality and non-use will not apply with respect to any of the

following:

a. Information which is generally available to the public at the date of this agreement;

b. Information already known to the party at the time of disclosure;

c. Information which is subsequently disclosed by third parties having no obligations of

confidentiality;


d. Information which is or becomes generally available to the public in printed publications

in general circulation in Pakistan through no act or default on the part of the parties or

their agents, employees or professional advisers.

3. Without prejudice to the generality of clause 2 information shall not be deemed to be generally

available to the public by reason only that it is known to only a few of those people to whom it

may be of commercial interest and a combination of two or more parts of the Confidential

Information shall not be deemed to be generally available to the public by reason only of each

separate part being so available.

4. The parties shall each ensure that all measures necessary are taken to secure the confidentiality

of the other party's Confidential Information including but not limited to:

a. keeping separate all Confidential Information and all information generated based on the

Confidential Information from all other documents and records;

b. keeping all documents and any other material bearing or incorporating any of the

Confidential Information at the party's usual place of business in Pakistan;

c. not using, reproducing, transforming or storing any of the Confidential Information in an

externally accessible computer or electronic information retrieval system, not

transmitting it in any form or by any means whatsoever outside the party's usual place of

business and not copying all or any part of the Confidential Information without the prior

written consent of the Company and then only to the extent that the same is required for

the Purpose;

d. allowing access to the Confidential Information only to those employees and/or to the

professional advisers who have reasonable need to see or use it for the Purpose and

informing each of the said employees and professional advisers of the confidential nature

of the Confidential Information and of the obligations in respect of the Confidential

Information and ensuring such employees and professional advisers comply with the

confidentiality and nondisclosure obligations contained in this agreement;

e. obtaining from employees having access to the Confidential Information their

undertakings to maintain the same as confidential and taking such steps as may be

reasonably desirable to enforce such obligations;


f. Delivering all documents and other materials in the possession, custody or control of the

party, its agents, employees or professional advisers that bear or incorporate any part of

the Confidential Information of the other party.

5. The failure by either party to enforce at any time anyone or more of the terms or conditions of

this agreement shall not be a waiver of them or of the right at any time subsequently to enforce

all terms and conditions of this agreement.

6. The parties agree that damages might not be a sufficient remedy to any breach of the terms of

this agreement and that as a result injunctive or other equitable relief may be obtained in respect

of any breach or anticipated breach.

7. All rights in the Confidential Information are reserved by the party to which it belongs and no

rights or obligations other than those expressly set out in this agreement are granted or to be

implied from this agreement. In particular no license is granted directly or indirectly by this

agreement relating to any invention, discovery, patent, copyright or other industrial or

intellectual property right now or in the future held, made, obtained or licensable by either party.

8. The rights, duties and obligations of the parties and the validity, interpretation, performance and

legal effect of this agreement shall be governed and determined by the laws of Pakistan.

Courts.

AGREED by the parties:

SIGNED by ______________________

Name Muhammad Aslam Shiekh

Position Regional Sales Manager

Authorized signatory for and on behalf of Master Tiles & Ceramic Industries Ltd

Date / /

SIGNED by

Name Position Signatures

Muhammad Sabir Group Leader _________

Faiza Khan Member _________

Sehrish Tufail Member _________


Authorized signatory

For and on behalf of Superior University, Lahore

Date / /

M.COM CONSULTING PROJECTTEAM REGISTRATION FORM

TEAM MEMBERS

Roll # Name Signatures

MC11402 Muhammad Sabir

MC11431 Faiza Khan

MC11420 Sehrish Tufail

COMPANY AND PROJECT

Company desired (size, industry)


Manufacturing Industry

Domestic & International Markets

Production Capacity: 32000/square meter daily

Profile Size: 6.3 millions

Supply Chain Management

Please Note: It is important to note that the more clearly teams identify their areas of interest and the type of companies they would like to work with, the better chance they have to find a company and project meeting their expectations.


Awards & Achievement

Brand of the Year Award 2009 Brand of the Year Award 2009

Category of Ceramic Tile Category of Sanitary Fittings

Brand of the Year Award 2009

This case study about the Cisco Addresses Supply Chain Risk management. Cisco give the global

information and communication technology and it has a supply chain resiliency plan that any company

facing feasible risk from supply chain interruption should learn. For Supply Chain Management Risk

Cisco's program combines tackle, policies, practices and supervision sustain into a complete system that


enables the company to truthfully recognize and handle the risks connected with the supply of chiefly of

its goods. Other companies should study what Cisco has done. Cisco supply chain management business

reproduction is difficult, relying widely on outsourced manufacturing for more than 95% of the greater

than 12,000 goods it delivers, the most part are configure-to-order. Cisco sells to a wide variety of

customers from the secretive and civic region, and as Cisco expands its incidence in the consumer

sector. The company's growth plan includes being greatly materialistic. It has made more than 140

acquisitions because its origin and is currently creating three to four acquisitions per quarter. Cisco tools

tilt practices during the business, plus its supply chain operations, and are alert on customer worth

delivered with least dissipates in its systems and processes. Cisco considers the exact fiscal payback to

be proprietary information, but it has cited several examples of how its SCRM plan has benefited the

company. In all these tools Cisco can introduce the market. (Cisco Addresses Supply Chain Risk

Management)

Famosa is a toy manufacturer and distribution company. Toys are strongly season products. They just

use to run business for four months. Three to four months are the stream season of FAMOSA Ltd.

Famosa has issues with the supply chain management. Company have their central distribution was at

Onil (Spain) and they have the major market in china. Famosa was facing huge cost for operations,

distribution and procurement. Famosa open up their warehouse and production plant in china. The big

market was in china and they can fulfill their order in time. Famosa go for RFID in SAP and other

supporting software for supply chain. This software was very helpful for sales forecasting and demand

forecasting. This decision makes them effective and contributing maximum profits. Still, Famosa

dealing their corporate clients from Spain and Madrid. (Famosa Speedy Supply Chain Management)

This is the Case of World’s leading aerospace company and the largest manufacturer of commercial

jetliners and military aircraft combined. They are the best service provider in this industry and globally

recognized. The have vendors around the globe. BOEING 787 set their goals to reduce cost, speed time-

to-market and increase customer value while maintaining the highest level of safety. For the

achievement of this goal they need to be more effective in different department especially in supply


chain process. They need to bring technology in supply chain. They mainly had to maintain visibility

and control while transitioning from a vertically integrated manufacturing model to a global partner

model that leverages providers of best value components and technology. They can improve their

vertical integration by bringing technology to perform faster from manufacturer to suppliers. Exostar

Supply Chain Management Solution powered by E2 open software to provide end to end management of

the order, inventory, and planning processes executed across multiple tiers of supply partners. Its helps

the company in different departments like Eliminate latency in communicating demand & supply

changes and change impacts across partner tiers. Improve on-time delivery and ship-to commit date with

end customer. Provide global visibility to all partners involved in the delivery of the completed

assemblies. Reduce total manufacturing cost by Leveraging best price and value partners globally.

(Implementing E-Supply Chain Management in Enterprises)

29-7-2012

Documents

Transcript of 29-7-2012