26344246 new-google-seo-techniques-for-2010

www.highlyrelevant.com

How to Connect Your Websitewith the Greatest Possible Audience

& SEO for 2010

Thanks for showing up!Here’s what you get for doing so!

1) Free 30-min Consultation ($250 value) 2) 10% Discount on Future Services 3) PDF of this Presentation Sent via Email (Priceless)

*We will consider doing Pro Bono work for a non-profit of your choosing*

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Rex and Alex are...

Rex and Alex are NOT ...•Professional speakers•Very gifted technically•The best SEO’s for all fields

• Passionate about Search Marketing and Social Media and how it helps small businesses• Nice guys who don’t mind questions during the presentation

About Us

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Why Should You Care About SEO?

New data now shows

4,000 searches a

second!

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SEO for 2010

• Search Engine Market Share • Search Engine Results & User Search Behavior• How a Webpage Ranks Well in Search Engines

• Search Engine Path of Discovery• Google Keyword Research Tool • Google Insights & Trends

• Getting into Google Local Search Results• Getting into Google Local Business Directory

SEO Overview

Keyword Research

Article Writing

Local SEO

Introduction and Statistics

• Headline and Title Tag Best Practices• Sub headlines and Slug Best Practices• Content and Linking Practices

• Current Traffic Statistics and Our Experience

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What is SEO?

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Example Ranking from Oscars 2009

Step 1 – Use Google Trends to research

most searched phrases from previous year

Beat out big websites such as Esquire and

Huffington Post

Post got 50,000 hits

Ranked number 1 for several keywords

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Twirlit Statistics - Oscars 2009

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Why Should You Care About SEO?

• 74% of respondents used search engines to find local business information versus 65% who turned to print Yellow Pages, 50% who used Internet Yellow Pages, and 44% who used traditional newspapers.

• 86% surveyed said they have used the Internet to find a local business, a rise from the 70% figure reported the year before.

• 80% reported researching a product or service online, then making that purchase offline from a local business.

• Online advertising drives $6 offline (in stores) for every $1 spent online. • Search marketing has a greater impact on in-store sales lift than display

advertising—three times greater, in fact.

• Online advertising drives $6 offline (in stores) for every $1 spent online. • Search marketing has a greater impact on in-store sales lift than display

advertising—three times greater, in fact.

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Why the Obsession with Google

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Human Goals of Searching

1. Experience the need for an answer, solution, or piece of information.

For example, the user may be looking for a website (navigational

query) to buy something (transactional query) or to learn

something (informational query).

2. Formulate that need in a string of words and phrases (query). Most people formulate their queries in

one to three words. ComScore data from March 2009 shows an average

query length of 2.9 words.

3. Execute the query, check the results, see whether you got what

you wanted, and if not, try a refined query.

Searches by query length (comScore)

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Human Goals of Searching

Data from Hitwise shows a similar distribution of search query lengths

What does this mean for 2010?

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Determining Searcher Intent

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How People Search – ‘Breakdown’

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How People Search

The user performs five

searches over a 55+ minute

period before making a final

selection.

A 2007 study of e-commerce sites by ScanAlert showed that 30% of online transactions occurred more than 24 hours after the initial search.

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How Users Scan Results Pages

Paying for Sponsored Result #3 yields less exposure than being number 7, 8 or 9 in organic results!

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70% of Users Don’t Go Beyond the 1st Page of Search Engines!

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Understanding the Layout of Search Results Pages SERP’s

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‘Old’ Organic Search Results = SEO 1.0

• Technical & artificial - no focus on people or community.

As few as 3 years ago, Google search results only displayed

10 web page results…

SEO 2.0 Overview

May 2008 – Google introduces Universal Results or Blended

Results.

This means that it’s NOT just about optimizing

your website for search engines, it’s about

creating new content on various web 2.0 and

additional social networking websites.

•Focus on people

• Own more search engine

real estate

Image Results

Google News

Results

Blog Results

Video Results

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SERP’s for Popular Keywords

For popular searches, the search engines include Vertical Search Results in the form of Product Results. Google calls these onebox results

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SERP’s for Local Keywords

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For local searches, the search engines now include Vertical Search Results, such as Google Local Results.

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Local SEO - Interlude

Always Manually Submit Site

–Google Local –Google Maps • https://www.google.com/local/add

–Yahoo Local • http://listings.local.yahoo.com

–MSN/Live Search Local –Changes Coming Soon • https://ssl.search.live.com/listings/ListingCenter.aspx

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Keyword Optimize Content –Business Title –Business + Keyword Phrase

• Bob’s Plumbing –Atlanta Plumbing Contractors • Bob Jones Company –Atlanta Certified Public Accountants

• Roberts, Jones, Freeman –Atlanta Tax Attorney • Billy Bob’s –Atlanta Sports Bar & Grill

• Bob’s Lawn Care –Atlanta Landscaper

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Synchronize Business Listing With Top Directory Listings

–Kudzu.com –CitySearch.com –InsiderPages.com –InfoUSA.com (All Major 411 Directories) –Cmac.ws –(U.S. Business Directory) –Best of the Web Local

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Moving on: SEO for 2010

1. Social MediaReal Time Search

Effect on Back links

2. EngagementTime Spent on Site

Sites Visited Before & After

3. Google CaffeineLoad Speed More Important

Change in Indexing Capabilities

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How do Search Engines Rank Websites

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SEO: Where do I start?

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5 Steps to SEO 2.0 Success

Step 1: Build a Blog on Your Site

•Step 2: Perform Proper Keyword & Market Research

• Step 3: Create a content strategy from your research

• Step 4: Distribute Your Content – Commenting & Syndication

•Step 5: Engage Your Audience

• The big difference from SEO 1.0 – in 2.0, others build links to your site.

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Step 1: Add a Wordpress Blog

Add Your Blog as a Subfolder for natural growth

www.website.com/blog

1. Download Wordpress (its free) and place it on your server

2. Add Plugins to Optimize It-All in One SEO

-Google Sitemap Generator

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Step 2: Just Because YOU Search that Way

http://www.google.com/trends

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Step 2: Market and Keyword Research

www.technorati.com www.technorati.com

Find the Biggest Influencers in Your MarketFind the Biggest Influencers in Your Market

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Step 2: Market and Keyword Research

https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal

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Step 2: Google Sktool

http://www.google.com/sktool http://www.google.com/sktool

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Google Insights www.google.com/search/insights

Step 2 - Learn Google Insights

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Step 2 - Find the Top Volume Search Terms by Category

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Step 2 – Learn Delicious

What do they want & need? How can you position yourself as an authority they want to engage with?

http://delicious.com/popular/furniture

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Step 2 – Learn EzineArticles.com

http://ezinearticles.com/?type=txcat&cat=Home-Improvement:Furniture

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Step 3 – Formulate a Content Strategy

1. Brainstorm 5 Topics That Include Your Keywords

2. Post Once Per Week To Start So You Can Promote It

3. Keep the Content Timely and Based On Needs

Your targets will be excited to then share your content with others & often times might even contact you.

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Blog Post Example

Entered debate on ranking factors of

Google for website

Took on industry leader Stompernet

Backed up my findings

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The Most Important HTML Elements

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Oscars 2009 – Keyword Usage Example

SEO Title

SEO Description

URL/Slug

Headline

Subheadline

•2009 Oscar Academy Awards Best and Worst Dressed

•Who Were the Best and Worst Dressed at this 81st Annual Academy Awards? Find this years biggest winner’s and losers!

• 2009 Oscar Awards Best and Worst Dressed

•Who Were the Best and Worst Dressed at this 81st Annual Academy Awards?

• /2009-oscars-awards-best-worst-dressed

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Write ‘Boring’ Headlines

REQUIRED

RECOMMENDED

DO NOT…

• Include targeted keyphrase

• Use hyper‐local buzz or esoteric phrases • Be too witty at cost of search relevance

• Exact match keyphrase• Place keyphrase in front• Differentiate from SEO title • Be succinct

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Write ‘Somewhat Boring’ Subheads

REQUIRED

RECOMMENDED

DO NOT…

•Include core targeted keyword •Differentiate from headline and SEO title

• Use AP or other newswire headline • Use of headlines from other SSLA pages• Field usage for other purposes

• Include all words from keyphrase • Use plural or singular version of keywords • Use different tense for some keywords • Be more verbose to create ‘SEO noise’

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If Your Slug Is Publicly Displayed . . .

REQUIRED

RECOMMENDED

DO NOT…

• Use targeted keyphrase• Separate words with hyphens

• Abbreviate or omit vowels, etc

• Avoid usage such as ‘story’, ‘sl’, ‘front’

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Step 4. Syndicate Your Content

• Comment on other blogs in

your industry

• Link to other blogs

in your community

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5 Steps to SEO 2.0 Success

Link Ecosphere – Link to relevant blogs and get a

trackback….

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Topics covered include EVERYTHING

www.Twitter.com www.Facebook.com

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Topics covered include business, politics, entertainment, lifestyle and sports.

Buzz.yahoo.com

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Topics covered include business, entertainment, sports, health and tech. Includes the ability to create groups to

share news with other users.

www.Mixx.com

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Topics covered include technology, politics, entertainment, lifestyle and sports.

www.Shoutwire.com

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Your content (solutions, advice, entertainment,

enlightenment & education) motivates fans to spread the word about you

without advertising.

Once they start sharing, your SE

rankings increase automatically, because they

naturally link to you.

Step 5. Engage the audience & build your fan club

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Twitter Response

Evangelist

Business Development

Communicators

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Showing last 4 months (120 days) of traffic

1,523 visits / 120 days =~12.69 visits /day

Organic Google Search Traffic

Type-in Traffic

Social Media Participation

Social Media Participation

Blog Commenting

Organic Yahoo Search Traffic

Article Marketing

Company Website

Satisfied Webmaster

Blog Commenting

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Contact Us

Alex Becker President

[email protected] 323-330-9590

Alex Becker President


Rex FreibergerChief Executive Officer


Rex FreibergerChief Executive Officer


www.highlyrelevant.com

Thanks for showing up!Here’s what you get for doing so!

1) Free 30-min Consultation ($250 value) 2) 10% Discount on Future Services

3) PDF of this Presentation Sent via Email

*We will consider doing Pro Bono work for a non-profit of your choosing*

26344246 new-google-seo-techniques-for-2010

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