REAL ESTATE INTERNET MARKETING & SEARCH ENGINE OPTIMIZATION

PREPARED FOR:

SEO Glossary

SEO- Search Engine Optimization SEM- Search Engine Marketing PPC- Pay Per Click CPC- Cost Per Click PR- Page Rank (a number given by Google denoting the

importance/ranking of a website) SER/P- Search Engine Results /Page CTR- Click Through Rate Above the fold- (portion of screen viewable without

scrolling down) Sponsored Links- Results listed for PPC fees on the return

page Organic Links- Results listed for free on the return page Backlinks- links on one website that lead back to

another/your website.

What is SEO

Search Engine Optimization (SEO) is the art and science of gaining higher visibility for your website among search engines and directories to increase traffic to your site and thus awareness of your site, products, services and brand. The goal of SEO is to elevate your sites position in the “Natural” or “Organic “ listings on the Search Engine Results Page (SERP) of Google, Yahoo, MSN, Ask, etc.

Paid

Paid

Organic

Listin

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Organic -vs- PPC Click Through

The vast majority of clicks, roughly 60%, go to organic listings.

Why…? Studies show that Users tend to trust that the Organic results will be more relevant to their search.

Of the 14.3 billion U.S. searches performed in March, Google held 63.7 percent of those. That averages out more than 293.8 million searches per day!

Internet Search Statistics

Forrester reports that 81% of internet users find products and services via search engines on the internet

A Statmarket.com study found that only 7% of websites are visible to search engines due to a lack of SEO

Google has 3 times the search Traffic of Yahoo, which holds 2nd place among search engines

Search Engines and Directories average 300- 500 million searches every day just in the U.S.

Google dominates the search engine market with a 46% share

82.9% of business users prefer to use Google

Google Search Dissection

Search Term

890,000 Site Returns for dude ranch

Default Google setting displays Top 10 results

Google Maps Listings…FREE!

PPC Paid Listings

Google Site Popularity Rank(hover over to see)

Popular Key Words in local Real Estate

S. No. KeywordsAvg. Searches per

monthCompetition Site

Returns

1 texas hill country real estate 3,600 322,000

2 texas real estate 1,500,000 3,650,000

3 san antonio texas real estate 165,000 507,000

4 real estate in texas 49,500 722,000

5 texas county real estate 12,100 849,000

6 tx real estate 550,000 5,160,000

7 san antonio real estate 301,000 1,120,000

8 hill country real estate 6,600 554,000

9 texas hill country property 1,300 411,000

10san antonio texas real estate agents 2,900 505,000

11 texas real estate agency 1,000 793,000

12 san antonio texas realty 1,300 3,020,000

13 boerne tx real estate 5,400 184,000

14 texas real estate broker 2,400 880,000

15 bandera texas real estate 880 69,300

16 texas hill country ranches 1,000 408,000

17 bandera real estate 2,400 92,800

18 texas hill country homes 1,900 880,000

19 hill country homes 4,400 6,790,000

20 kerrville texas real estate 1,900 108,000

21 texas realtors 40,500 471,000

22 realtors in texas 6,600 5,340,000

23 tx realtors 27,100 451,000

Google’s New Street Level View

Google Maps and You Tube

Climbing Mt. Google

"As many as 90% of all purchases take place on page 1 of the search engines” - Crain's Chicago Business

Ranking and Click Through Rates

SERP Focus Area

On-line Marketing Factor Areas

• Words• Phrases

•SEO Friendly

•Crawlability

•Blogs•Forums•Groups

•Relevant•Fresh•Targeted

• Internal• External

SEO/SEM Service Areas

SEO is a combination of activities and techniques that take place on page and on site, to include: identifying best key words, Alt Text on Photos and Videos, Site Maps, Meta Tags, Title Tags, Design Attributes, etc.

SEM is the Umbrella that covers all of the Internet Marketing Initiatives, to include SEO. SEM can be categorized as activities outside of the website that work and help push traffic to the site.

SEO/SEM Process

Next Steps

Meet to discuss current/future internet marketing strategies

Discuss the Usability of your existing website

Perform an SEO Assessment of your site We can help you strengthen your

marketing ability by leveraging the strength of the internet to promote your business and the properties you represent.