31/03/14

Guinness DigitalWeekly Report

Overview

returned to the 11,806

Total GFM registrations to date: 244 073 the fact that FA cup

Nigeria. 2 weeks. 62,702

week was: 3m 11s

6.2 pages

user per visit.

Guinness Digital: Overview

Registrations: Active Users on Site:

GFM Registrations this week: 1 512 18.8% of users Registered Visits

Up 575 from last week site this week.

18.8% could be due to

matches as well as international matches

The registrations still reflect the state of the USSD line in were played over the last

Registered Users

5.3 visits per user this week.

Engagement: Conversion Rate:

Site Pageviews: Dwell Time: Site:

USSD:

72 809 pages were viewed this The average visit to the site 9.94 % 0.11% 22.33% 0.22%

Up 8 233 from last week Down 5s from last week

This means that on average

were viewed per registered

5 Feb

7 Feb

9 Feb

11 F

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13 F

eb

15 F

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17 F

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19 F

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21 F

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23 F

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25 F

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27 F

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1 M

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5 M

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9 M

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11 M

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13 M

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15 M

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17 M

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19 M

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21 23

1 Feb

3 Feb

5 Feb

7 Feb

9 Feb

11 F

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13 F

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25 F

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1 M

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21 M

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91 Feb

3 Feb M

arM

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25 M

ar

27 M

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30 M

ar

1 Feb

3 Feb

5 Feb

7 Feb

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11 F

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25 M

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27 M

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29 M

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31 M

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7 M

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Nigeria.

Guinness Digital: Data over the month

All Registrations: Registered Site Visits:

4000 9000

3000 6750

2000 4500

1000 2250

0 0

Site Pageviews:40000

30000

20000 The registrations still reflect the state of the USSD line in

10000

0

31/03/14 Campaign Target: Monthly Target: Registrations Registrations Change

GFM Site Data: Registrations

Report Date: Overall Overall

Last Week: This Week:

Ghana 1,629 371 4,786 4,809 23

Kenya 9,143 1,286 12,143 12,247 104

Nigeria n/a n/a 40,041 40,412 371

Cameroun n/a n/a 2,801 2,812 11

Uganda n/a n/a 2,386 2,421 35

Total 10,772 1,657 62,157 62,701 544

Date: Registrations Registrations Change Users Users This Change Rate Rate Change

Week:

GFM USSD Data: Registrations

Report Overall Overall Unique Unique Conversion Conversion

31/03/14 Last Week: This Week: Last Week: Last Week: This Week:

Kenya 4,599 4,977 378 35,637 40,973 5,336 12.91% 12.15% -0.76%

Nigeria 170,134 170,134 0 739,346 739,346 0 23.01% 23.01% 0.00%

Ghana 4,831 5,266 435 10,553 14,107 3,554 45.78% 37.33% -8.45%

Uganda 840 994 154 14,450 17,929 3,479 5.81% 5.54% -0.27%

Total 180,404 181,371 967 799,986 812,355 12,369 22.55% 22.33% -0.22%

Addendum

31/03/14 Week: Week: Change: Performance Performance Pre-GFM Post-GFM Change:

Registrations: 242,561 244,073 1,512 193,307 7,838 888,934 941,800 52,866

Registrations: 180,404 181,371 967 138,407 2,145

Guinness Digital: Overview

Report Date: Last This Best Worst Guinness Mobi Guinness Mobi

to Date: to Date: Registrations Registrations

Total

GFMSite 62,157 62,702 545 54,900 5,693

Registrations:

GFM USSD

SiteConversion 10.05% 9.94% -0.11% 41.6%

10.61% Rate:

USSDConversion 22.55% 22.33% -0.22% 21.41%

7.45% Rate:

31/03/14 Nigeria Kenya Ghana Cameroun Uganda

This Week: 210,546 17,224 10,075 2,812 3,415

Registrations

Registrations 170,134 4,977 5,266 n/a 994

Guinness Digital: Overview by Market

Report Date:

Total Registrations

GFMSite

40,4

12

12,2

47

4,80

9

2,81

2

2,42

1

This Week:

GFM USSD

This Week:

Overview

GuinnessMobi

RegistrationsGuinness Mobi: Registrations & Visits over time

950000

932500

915000

897500

88000012 July 2 Aug 23 Aug 16 Sep 7 Oct 28 Oct 18 Nov 9 Dec 6 Jan 27 Jan 17 Feb 10 Mar 31 Mar

Visits

50000

37500

25000

12500

012 July 2 Aug 23 Aug 16 Sep 7 Oct 28 Oct 18 Nov 8 Dec 6 Jan 27 Jan 17 Feb 10 Mar 31 Mar

GFMSite Data

31/03/14 Last Week: This Week: Change:

to Date: to Date:

Visits Per User 1.88 1.88 -0.00 1.93 1.00

GFM Site Data: Visits

Report Date: Best Performance Worst Performance

All Visits 1,162,955 1,187,647 24,692 1,094,419 47,175

Unique Visits 618,607 630,683 12,076 581,006 5,579

Average Number of

Average number of visits per user refers to all visitors to the site regardless of whether they registered.

31/03/14 Last Week: This Week: Change:

Total Visits 385,670 396,554 10,884

Unique Visits 208,719 213,676 4,957

Total Visits 632,140 643,437 11,297

Unique Visits 321,428 326,233 4,805

GFM Site Data: Visits by platform

Report Date:

Web/ Responsive

Web/ Responsive

Mobi

Mobi

Visitors are still going mainly to the mobi site version of GFM. This is useful for the placement of media.

31/03/14 Last Week: This Week: Change:

GFM Site Data: Visits and Pageviews by Registered User

Report Date: Overall Overall

Visits 10,436 11,806 1,370

Pageviews 64,576 72,809 8,233

31/03/14 Last Week: This Week: Change:

GFM Site Data: Visits and Pageviews Nigeria

Report Date:

Visits 3,719 4,332 613

Pageviews 26,081 30,569 4,488

31/03/14 Last Week: This Week: Change:

GFM Site Data: Visits and Pageviews Kenya

Report Date:

Visits 5,559 5,907 348

Pageviews 32,559 32,583 24

31/03/14 Last Week: This Week: Change:

GFM Site Data: Visits and Pageviews Ghana

Report Date:

Visits 593 754 161

Pageviews 3,115 4,000 885

31/03/14 Last Week: This Week: Change:

GFM Site Data: Visits and Pageviews Cameroun

Report Date:

Visits 201 240 39

Pageviews 910 1,305 395

31/03/14 Last Week: This Week: Change:

GFM Site Data: Visits and Pageviews Uganda

Report Date:

Visits 364 573 209

Pageviews 1,911 4,352 2,441

31/03/14 Last Week: This Week: Change:

GFM Site Data: Logins

Report Date:

Site logins 4,727 3,290 -1,437

31/03/14 Last Week: This Week: Change:

GFM Site Data: Leagues

Report Date:

Leagues Created 127 120 -7

Leagues Joined 80 65 -15

50%

3%

GFM Site Data: Engagement

Visits to site this week

50%

37.5%

29%

25%

12.5%

8%

4.3%0% 2% 1.9% 1.5% 1%

1 2 3 4 5 6 7 8 9-201+

0-10 Secs

11-30 Secs

31-60 Secs

61-180 Secs

181-600 Secs

601-1800 Secs

1801+ Secs

60%

10.7%

5.2% 5.5%

GFM Site Data: Engagement

60%

45%

30%

15%12.4%

7.3%

0% 1.9%

The end.