24 hours in Starbucks’page on Facebook
15
24 hours in the Starbucks’page on Facebook. Thursday, September 30, 2010
-
Upload
carles-roca-font -
Category
Business
-
view
1.380 -
download
3
description
A little research I did based on 24 hour wall messages in the Official Starbucks' page on Facebook.
Transcript of 24 hours in Starbucks’page on Facebook
24 hours in the Starbucks’page on Facebook.
Thursday, September 30, 2010
When: From 12 am to 11:59 pm September, the 2nd 2010 (GMT+2)
Where: Starbucks’ Official Facebook Page
Thursday, September 30, 2010
Number of spontaneous wall messages: 535Average: 22,29 wall messages/hour
Number of “likes”: 309
_______
Number of wall messages and “likes” as a response of Company announcement: 835 messages and 6533 “likes”
Posted photos: 20Different languages: 9
Thursday, September 30, 2010
Positive/Praising: 295Negative: 13Suggestions: 18Questions and demands: 90Answers to Q&D: 88Offtopic/spam or unknown:13Personal information: 18
Spontaneous mentions:
Thursday, September 30, 2010
Spontaneous mentions:
55%
2%
3%
17%
16%
2%
3%
POSITIVE / PRAISING NEGATIVESUGGESTIONS QUESTIONS / DEMANDSANSWERS OFFTOPIC /SPAM or UNKNOWNSTATUS
Thursday, September 30, 2010
84%
11%
1%
1%
1%
0%0%
1%
0%
ENGLISH SPANISH TAGALOG FRENCHITALIAN THAI LITUANIAN GERMANARABIAN
Languages
Thursday, September 30, 2010
Types of messages
Thursday, September 30, 2010
Love for Starbucks
Thursday, September 30, 2010
Petitions to open a new Starbucks
Thursday, September 30, 2010
Complaints / Suggestions to Starbucks
Thursday, September 30, 2010
Company announcement
Thursday, September 30, 2010
Complaints + conversations
Thursday, September 30, 2010
Confessions to Starbucks :-0
Thursday, September 30, 2010
Ultra love for Starbucks ;)
Thursday, September 30, 2010
Carles Roca-Font
Twitter: @marphille email: [email protected]
skype: marphille
September 2010
Thursday, September 30, 2010
