Streaming creating an effective media solution

Agenda

Streaming defined

– Live vs. on-demand

– Audio vs. audio-video

– Webcasting

– Podcasting/Vidcasting

Benefits and opportunities around streaming

The changing face of the telecoms landscape

Online Media Sales

Streaming defined

Streaming terminology

Corporate Results Announcements

Rock Concerts

Surfing

Thoroughbred Auctions

Corporate Education

Audio Video

• Live• Audio vs. Video

• Continuous streaming vs. Webcasting

Streaming terminology

• Many international and local examples

•YouTube• Budget speech

• Dinokeng Scenarios

• DST Climate Change Summit

• SACCI Political Panel Discussion

• ABSA Annual Results

• Gold Fields Annual Results

• Citadel Client Communications

• Highveld

• 702

• Etc.

• Altron Results Presentation

• MTN Results Presentation

• Massmart Interim Results

On-demand(Audio examples)

Streaming

Progressive

Download

Podcast/

Vidcast/vodcast

On-demand(Video examples)

On-demand

• Offline

• Users subscribe

• Podcast Feeds & Chapters

• Online (first view)

• Playout begins quickly

• No skipping

• File downloaded in background

• Online only

• Playout begins quickly

• Skipping allowed

• File not downloaded

Wanting to stream?

First consider these questions

– Do you want to stream audio or video?

– What content needs to be streamed? Pre-recorded archived content, live audio content or a combination of both?

– If the content to be broadcast is live, where and how can the live content be encoded?

– What is the duration of the Internet broadcast? 24/7 or specific to certain times of the day/night?

– Any indication of the stream quality expected? Will the audio content be voice or music-based?

– Do you have appropriate the rights to the distribution of the audio content?

– Any ideas of the target audience size?

– Any ideas of the ratio split of local vs international?

Live Streaming Process

4. Consume3. Distribute2. Encode1. Capture

Live Streaming Architecture

1. Capturea. Terrestrial broadcast

b. Mixing desk feed

2. Encodea. Hosted Encoder

b. In-studio Encoder

3. Distribute4. Consume

Distributionservers

In-Studio Encoding

Hosted Encoding

1b.

1a.

2.

3.

4.

4.

4.

4.

2.

ADSL

Encoding Options

Hosted Encoding

1a.2.

In-Studio Encoding

1b.

2.

ADSL

Distribution options

Understand Telecoms Landscape in SA

Understand pros and cons of various architectures

International fibre connectivity

Image Source: “The Case for ‘Open Access’ Communications Infrastructure in Africa: The SAT-3/WASC cable– A Briefing”, Abiodun Jagun, ASSOCIATION FOR PROGRESSIVE COMMUNICATIONS (APC)

SAT3-WASC-SAFE / EASSy / SEACOM

SAT-3/WASC/SAFE– South Atlantic Telecommunications cable no.3 – West African Submarine Cable – South Africa Far East

EASSy (East Africa Submarine Cable System)SEACOM

International vs. Local Distribution Pricing

Local distribution pricing

– From R80/GB

– As much as R160/GB

International distribution pricing

– €0.08/GB, approx. R0.9/GB

– Approx. 100x cheaper

Distribution options –single international source

Source Stream

Int’l End-user streams

Local End-user streams

• Pro’s

• Cheapest distribution cost

• Con’s

• SA listeners lose

• Less accessible

• Less reliable

• More buffering

Distribution options –single local source

Source Stream

Int’l End-user streams

Local End-user streams

• Pro’s

• Quality connection for SA listeners

• Con’s

• Most expensive distribution

• International listeners lose

• Less accessible

• Less reliable

• More buffering

Distribution options –local & international source

Source Stream

Int’l End-user streams

Local End-user streams

• Pro’s

• Quality connection for SA listeners

• Quality connection for international

listeners

• Optimal trade-off between quality and

cost

Distribution options –

Content Distribution Network (CDN)

Image Source: “The Case for ‘Open Access’ Communications Infrastructure in Africa: The SAT-3/WASC cable– A Briefing”, Abiodun Jagun, ASSOCIATION FOR PROGRESSIVE COMMUNICATIONS (APC)

Encoding Quality

Bit Rate: Cost vs. Audio Quality

– Typical bit rates

• 11k

• 22k

• 32k

• 64k

• 128k

Format

– mp3

– wma

– aac (flash)

Benefits & opportunities

Easy delivery to your audience

Exposure to media buyers

Exposure to local and international donors

Increase awareness of local community issues and projects

Technological sophistication

Reporting and listener statistics

Advertising opportunities

Pre-roll

– Audio and video

Player page

– Branding

– Product/Promotional advertising

– Hyperlinked to advertiser web site

Advertising opportunities

Mid-roll

Geo-targetting

Video overlays

Squeeze-ins

Auto-podcasting

Thank you

Andrew Aitken

andrew@antfarm.co.za