23 & 24 NOVEMBER 2015THE EUROPEAN CONVENTION CENTER LUXEMBOURG

Romain Hansen

Director Global Technology Projects

Goodyear Innovation Center Luxembourg

Goodyear - Global Innovation

• Tires• Consumer• Truck• Earthmover• Aircraft• Motorbike• Motorsport

• Chemical business

• Tire retail activities

The Goodyear Tire & Rubber Co.

• Founded 1898, by the Seiberling brothers

• Named after “Charles Goodyear” inventor of rubber vulcanization

• 66,000 employees

• 49 manufacturing facilities in 22 countries

The Goodyear Tire & Rubber Co.

Tires sold

(M)Sales $M

North America 61.1 8,085

EMEA 60.5 6,180

Latin America 17.4 1,796

Asia Pacific 23.0 2,077

Total 162.0 18,138

2014• Corporate HQ: Akron, Ohio, USA

• EMEA: Brussels, Belgium

• North & Latin America, Akron, Ohio, USA

• Asia Pacific, Shanghai, China

Goodyear Innovation Center (GIC*L)

Tire Plant

Mold Plant

Regional Calendar Center * Europe

Luxembourg Mounting Center (LMC)

EMEA Regional Offices

Goodyear Luxembourg Complex:

3,240 associates and 50+ nationalities

Colmar Berg

Goodyear - Complex in Luxembourg

Goodyear - Strategy Roadmap

Our Destination - Creating Sustainable Value

IndustryMegaTrends

Where We Are

Key Strategies Key How To’s

Executing Plan

Innovation Leader

Record Earnings

Value Creating

Improving Volume

US Pension Fully Funded

Top Line / Bottom Line Growth

First with Customers

Innovation Leaders

Leader in Targeted Segments

1. North America: Grow Profitably

2. Asia: Win in China / Grow Asia

3. EMEA / LA: Return to Historical Profit

Market-Back Innovation Excellence

Sales & Marketing Excellence

Operational Excellence

Enabling Investments

Top Talent / Top Teams

Competitively Advantaged

Profitable thru Economic Cycle

Cash Flow Positive

Investment Grade

Goodyear - Strategy Roadmap

Our Destination - Creating Sustainable Value

IndustryMegaTrends

Where We Are

Key Strategies Key How To’s

Executing Plan

Innovation Leader

Record Earnings

Value Creating

Improving Volume

US Pension Fully Funded

Top Line / Bottom Line Growth

First with Customers

Innovation Leaders

Leader in Targeted Segments

1. North America: Grow Profitably

2. Asia: Win in China / Grow Asia

3. EMEA / LA: Return to Historical Profit

Market-Back Innovation Excellence

Sales & Marketing Excellence

Operational Excellence

Enabling Investments

Top Talent / Top Teams

Competitively Advantaged

Profitable thru Economic Cycle

Cash Flow Positive

Investment Grade

Goodyear - Integrated Excellence

Collaborate and Align to Win at the Intersection

InnovationExcellence

“Great products meeting consumer

needs”

Sales & MktgExcellence

“Consumer-centricdriven pull”

Operational Excellence

“Right tires, right

place, right cost”

Goodyear - Global Innovation

Goodyear Global RDE&Q NetworkGoodyear Internal NetworkOpen Innovation Network

Global Supplier Collaboration

Global Innovation

Goodyear - Global RDE&Q Network

GIC*A in Akron, Ohio USA GIC*L in Colmar-Berg, Luxembourg

DDC*H in Hanau, Germany GDC*C in Dalian/Pulandian, China

Goodyear - R&D Matrix Organization

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Advanced Concepts

Technology Programs

NAT Consumer

NAT Commercial

Latin America

Off Highway

EMEA Consumer

EMEA Commercial

Asia Pacific

Functional Expertise(resources)

Cro

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Goodyear R&D is a Matrix Operation

Goodyear – Open Innovation

• DIK

• University Mainz

• RTWH+ ITA

Aachen

• ISAS Dortmund

• University

Dresden

• IPF Dresden

• Orion Carbons

• Fraunhofer IPA

• Fraunhofer ITWM

• TU Munchen

• TU Leipzig

• Fraunhofer IWM

• Uni. Aalto

• MMSD Warsaw

Politechnic

• TU Gdansk

• Lodz Politechnic

• University Brno

• University Lugano

• EFPL Lausanne Politechnic

• ICSI Mulhouse

• University Mulhouse

• LPMA

• LEMTA-INPL

• Rhodia/Solvay

• University San

Sebastian

• CSIC

• LIST

• University Luxembourg

• University Mons - Matera

Nova

• KU Leuven

• BRRC

• University cambridge

• Ewals Cargo

• Novacom

Goodyear Innovation Sources

2010- Cornerstone Res Group, Mentis Sciences Inc, MIT, Zyvex Inc,

CWRU, Mayaterials, Lao K LLC, M7 Corp, Univ of Cincinnati, VA

Tech, Numatics Inc, Saint Gobain, Nanosperse Inc

- Univ of Bath, Univ of Sheffield, Univ of Mons, Univ of Mulhouse,

Rhodia, CNRS Lyon, CRP Gabriel Lippmann, IPF Dresden

- Moscow State Univ, St Petersburg Inst of Tech, Algorithm, Tire

Research Inst, Inst of Problems in Mechanical Engineering

- IISc Bangalore, IIT Delhi, VRDE, IIT Chennai, National Chem Lab,

IDIADA, Cochin Univ, Rubber Park India Ltd, Aditya Birla S&T Center

- A*STAR Singapore

- Donghua Univ, QCT, Dalian Univ, Peking Univ

2015- Expanded US Effort (Oak Ridge, Lawrence

Livermore, PNL, U of Minnesota, SynecticCorp, Thermal Science Inc, MSI, AEG Corp)- Potential Latin America (Brazil, Argentina, Mexico, U of Sao Paulo, Univ of Rio de Janeiro, Unicamp)- Potential Africa (RSA, Egypt) - Expanded Eastern EU countries Effort- Expanded China Effort (Harbin, Tianjin, S. Yangtze)

2009- Stanford, CWRU, U of Akron, Ohio State, Northwestern,

U of Texas, Oregon State, ALD NanoSolutions, NanoSec,

U of Iowa, LUNA Tech, MC10

- U of Mainz, Zwieku, U Luxembourg,U Liège, U Twente,

U Eindhoven, U Cambridge, DIK, TNO

- IRMRA Mumbai, Cades Technologies, ShriRam,

Satyam, L&T, Geometric

- SHTP Vietnam

- Vector

- Beijing R&D Institute, BUCT, SCUT, Tongji Univ, QUST

2008GIC*A, GIC*L, DDC*H

Sandia, SRI Kobe

Global Innovation - Goodyear BH03 Concept

Thermoelectric sensor

Piezoelectric sensor

Global Suppliers – Rice Husk Ash Silica

Whole Grain Rice

White Rice

Rice Husk Husk Ash Silica

738 MM tonnes rice paddy harvested annually worldwide

20% of rice paddy is husk - burned as biomass fuel

RHA is the waste product

RHA contains ~ 90 wt% silica (25 MM tonnes annually!)

Goodyear - Global Opportunities

Global Legislation

Global CustomersOENon-Traditional OE

Connected Consumer

Global Opportunity

Global Legislation

30+ additional country legislations in last 10 years

Global Legislation - EU Tire Label

Tire Performance => Consumer Benefit

• Rolling Resistance => Fuel Consumption

• Grip => Wet and Dry Braking Distance

• Noise => Comfort and Well Being

EU: Since November 2012 3 Tire Performance Criteria

Japan

Korea

3 – 15 – 50 Concept

Others

Rolling Resistance

100

110

100

115

100

105

Wet /Dry Performance

3 EU Label Criteria Magazine: +/- 15 Criteria Goodyear: 50+ Criteria

Global Customers

Global customersGlobal OE Request for Quotation (RFQ) Global purchase decisions

New customersGoogle, Amazon, others?

Connected customers/consumersDirect performance feedbackInteraction

Global Challenges

New Materials Connected New transport modes

Sustainable, Safe and Integrated

Thank you !

Questions and

answers