2.02Classify the functions of marketing and the marketing mix.
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2.02 2.02 Classify the Classify the functions of functions of marketing and the marketing and the marketing mix. marketing mix.
description
2.02Classify the functions of marketing and the marketing mix. Classify the functions of marketing. Product/service management Pricing Marketing Information Management (MIM) Selling Promotion Distribution. Summarize the marketing mix. - PowerPoint PPT Presentation
Transcript of 2.02Classify the functions of marketing and the marketing mix.
2.022.02 Classify the Classify the functions of marketing and functions of marketing and
the marketing mix.the marketing mix.
Classify the functions of Classify the functions of marketingmarketing
Product/service managementProduct/service management PricingPricing Marketing Information Marketing Information
Management (MIM)Management (MIM) SellingSelling PromotionPromotion Distribution Distribution
Summarize the marketing mixSummarize the marketing mix
Marketing mix: A combination Marketing mix: A combination of decisions a business makes of decisions a business makes in order to best reach its target in order to best reach its target market. Known as the four Ps market. Known as the four Ps (product, price, place, (product, price, place, promotion). promotion).
Marketing Mix: ProductMarketing Mix: Product
Businesses must decide which Businesses must decide which products to offer customers. products to offer customers.
Marketing Mix: PriceMarketing Mix: Price
The amount a business The amount a business charges customers for a charges customers for a product. product.
Marketing Mix: PlaceMarketing Mix: Place Having the product available at Having the product available at
the right time and location. the right time and location. Also known as distribution. Also known as distribution.
Marketing Mix: PromotionMarketing Mix: Promotion
Informing and reminding Informing and reminding customers of the products customers of the products available to them and available to them and persuading them to purchase. persuading them to purchase.
Promotion includes Promotion includes advertising, personal selling, advertising, personal selling, sales promotion, and publicity.sales promotion, and publicity.
