20/25 | Industrial Design + Future Technology
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Transcript of 20/25 | Industrial Design + Future Technology
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table of contents
Back to the FutureArchigram Returns Triumphant
words I david sokol
2025 A Design OdysseyWe don’t have a crystal ball, so we con-
sulted industry experts to discover what
design’s future holds.
compiled by I megan lan patrick
The Office of the FutureWhat will design office of the future look
like?
words I julie sims
ON
TH
E C
OV
ER
DE
SIG
N
10 Best Multiscensory DesignBe inspired by the latest technology and design
innovations.
words I Tuvie
Driving like it’s 2025The latest roadtrack car design
words I Rachelle Lire
small [medium] largeDesign’s future lies in creating content for all
types of media.
words I gil kaurfman
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AR
CH
ITE
CT
UR
E
Space InvadersIn a new book, radical architects and other out-
siders alter our perceptions of the built environ-
ment
words I tim mckeough
Open for ReviewOne breathes, one glides-two dynamic new
housing projects with major personalities.
words I linda sew
Solar PowersSitu Studio, a team of Brooklyn’s brightest, craft
eco-friendly spaces with equal parts sweat and
smarts.word I Sarah Holland
PE
OP
LE
mac funamizifuture of internet
words I my lien
start upsA quartet of art stars exploring the gap between
the possible and the plausible
words I haley mellin
Paul RandWhat makes his work a classic? What will future
designers say about the work we’re doing to-
day? interview I amy leibrok
FOUNDER, PRESIDENT
MY LIEN
PUBLISHER
RICHARD M. KLEIN
MANAGING EDITOR
AMY PRINCE
ARTICLES EDITOR
MY LIEN
DESIGNER
MY LIEN
EDITORIAL ASSISTANT
LEILA BRILLSON, AISHA SPEIRS
CONTRIBUTING EDITORS
LIZ ARNOLD, PAULA CHAMPA, ARIC CHEN, BRIAN
FICHTNER, CHRIST AXE, NIKKO KEFALAS, JOHANNA
LENANDER, TIM MCKEOUGH, SUSANNA SIREFMAN,
DAVID SOKOL, CLARA YOUNG, PAUL YOUNG
CONTRIBUTING PHOTOGRAPHERS
ANDY BARTER, ISABELLE BONJEAN, JAIME CHARD,
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DAIVD FERRUA, JOSHUA JORDAN, RANKIN, PATRIC
SHAW, KOJI YANO
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DIRECTOR OF MARKETING
JINA WYE
MARKETING MANAGER
LAUREN DRISCOLL
ACCOUNTING MANAGER
SANDRA INOUTE
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20/25
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OUTSTANDING FUTURISTIC MULTISCENSORY
DESIGNS BY DESIGNERS ALL OVER THE GLOBE.
DESIGN SHOWCASE
built-in projector, camera, and wi-fi connectivitySnowcorn is a bracelet like con-
cept device with sixth sense
which includes a built-in pro-
jector, a camera and Wi-Fi con-
nectivity. Moreover, this device
can be placed anywhere on
around your neck or chest. The
transparent part of this device
is a screen that can show ba-
sic functions or time and more
complicated controls are done
by the projected UL.
the world is in your handMoixa has developed an apple
sized device, named Sphere,
with multi-touch feature allows a
user to surf the world like Google
Earth, control interactive games
and browse web pages. Sphere
can display an interactive map of
world and can be recharged by
releasing a leaf like petal.
diGital translatorOne of the most significant prob-
lems when traveling in a foreign
country is to understand the lan-
guage of the respective country.
ViewTrans is a conceptual digital
translator that can let you relaxed
regarding this issue. Unlike usual
electronic dictionaries where you
can translate a foreign language
only when you can recognize the
letters of that language,
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Tie duis dit pratummy nulput
niam volutpat velit il diam vul-
luptat nosto core facilla ad mol-
or irilisl exer adipsus cipsustrud
dolor susto odolore dolestion
hent ulla feugue euguerit at
luptat, veros aliscinibh erci tatis
nummod digna ad tat. Nullaor
tiniat lut prat vulla
see throuGh lap top
Zero phoneSince time immemorial, zero has
been synonymous with bringing
in a revolution, be it mathemat-
ics or the new concept phone
designed by French designer
Josselin Zaigouche. The phone
is designed in the shape of what
else but zero.
download youOne of the most significant problems when traveling in a foreign coun-
try is to understand the language of the respective country. ViewTrans
is a conceptual digital translator that can let you relaxed regarding
this issue.
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Tie duis dit pratummy nulput
niam volutpat velit il diam vul-
luptat nosto core facilla ad molor
irilisl exer adipsus cipsustrud do-
lor susto odolore dolestion hent
ulla feugue euguerit at luptat,
veros aliscinibh erci tatis num-
mod digna ad tat. Nullaor tiniat
lut prat vulla
future of internet
lavender cell phone
The electronics market today is
more and more concentrating in
designing products that are not
just good to look at but also pos-
sess other features like, being
light weight, thin, wire less, water
proof and also shock resistant.
bee parkinG In urban cities, parking lots al-
ways remains full and even if
there is some space, you will
have to waste a lot of time and
gasoline to find it. Bee Parking is
a concept parking card with flex-
ible display and a chipset of Zig-
bee network protocol which will
guide you to the available park-
ing space by showing an arrow.
hybrid tattoo machine
Neuma Hybrid Tattoo Machine is the result of cooperation be-
tween RKS Design and Neuma. This latest evolution of Neuma
tattoo machine was born because of Carson Hill’s (the creator
of neuma) desire to constantly push for improvement. With the
help of RKS, Neuma has revolutionized the tattoo industry and
usher in a new age of artistry, comfort, and safety.
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Drive like
it's 2025
To odolestis do-
lor sum ad modolore
ming estinisisi.
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Imagine 30 racecar drivers riding in peloton formation, helming separate elective vehicles for the same team, zipping by at mesmerizing speeds of up to 250 miles per hour.
WHAT WILL A
RACETRACK
LOOK LIKE
IN 2025?
BMW, Hydrogen power
salt flat racer
gm, chapparal
mazda, kaan
mitsubishi, mmr25
That was the vision for the Mazda Kaan, the winning entry
of the 2009 Design Challenge. Car designers from nine car
companies wrestled with the look and feel of this yers’s
challenge-capturing the world labs blended eco-friendly ap-
proaches with cues to each other their brand’s motor sports
legacies and fantastical, emerging technologies. “Racing,
whether you’re a fan or not, is what pushes the automa-
tive boundaries, “says Chuck Pelly, director of Design Los
Angeles.
Judged for innovation, technology, design and unique styl-
ing by industry experts, the results of the competition were
unveiled during the 2008 Los Angeles Auto Show in No-
vember: Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mer-
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cedez-Benz, Toyota, and Volkswagon participated, relying on
teams of designers from their California based design hubs
for sketching and modeling. “The other thing that’s very in-
teresting is the high competence of artistic talent that ex-
ists in the studios, “Pely adds. “The backgrounds and the
humanistic elements are here. The more you, the more fun
things you see.”
The Mazda Kaan took top honors as an electric racecar that
reimagines the nature of racing. The vehicle relies on an
electronic tire system and reachers 250 miles per hour san
emission. Each team uses 30 individual drivers on the road
resembling current-day cyclists in formation. “The winner
electricfied the roadway.” Pelly says. “Why carry the motor
in the car? It drew these new ideas.”
mercedez-benz,
forumla zero
Each design center had its own curious take on the future
of motor sports. Mercedez-Benz Advanced Design of North
America envisioned a transparant racetrack, summing up
their mission statement with words from German novelist
Jean Paul Richter. “Do not wait for extraordinary circum-
stances to do good action; try to use ordinary situation.”
Drawing from Mercedes 1930’s racing references, they cre-
ated the Formula Zero Racer. which incorporates modern,
environmentally-minded electric hub motors, aero-efficient
solar created the Chapparal Volt, also citing natural resourc-
es-earth, wind and fire-as thematic inspiration, infusing grav-
ity, aero-thermal resistance and solar energy into their entry.
The BMW Group Designworkds USA’s unexpected design,
the Reuse was made out of barbecue lids and oil barrels.
Mitsubishi Motors Research & Design of North America
produced the MMR25, a multi-terrain vehicle with wheels
using eight independently controlled motors that move
sideways and outward along turns. With this design, the car
can move forward regardless of which direction the wheels
are pointing. The center wing acts as a spoiler, while the
front and rear spilers double as suspension blades.
John Hull, senior designer of Mitsubishi Motor R & D of
America, worked on the MMR25. “The main challenge in
approaching a design project like this is trying to forget ev-
erything you have learned in a production environment and
focus on pure imagination-blue sky thinking, “Hull says.
“The biggest problem is if you don’t push the boundaries
far enough. If you go too far, you can always bring it back to
reality. But it’s almost impossible to do the opposite.”
The fifth annual competition is a main attraction at Design
Los Angeles, drawing 500 designers from across the auto
industry. Las year, the Volkswagon design team secured the
win with their charge-the RoboCar of 2057.
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future of internet
MAC FUNIMAZIThis is what I wish the internet search will be able to do with a mobile device in the NEAR fu-ture. Touch screen, built in cam-era, scanner, WiFi, google map (hopefully google earth), google
search, image search… all in one device. Like this way, when you can see a building through it, it gives you the image search re-sult right on the spot.
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You can even see flowers that are not actually blooming.
It’s got a scanner built in, so you can use it this way when you want to check the mean-ing of a word in the newspa-per, book, magazine, and etc.
Choose a building and touch a floor and
it tells you more details of the building.
Well, it doesn’t have to be a building,
but it can be any object you see. You
can use it when you want to know a car
model, an insect name, what kind of
food is served at a restaurant and how
much, who built a bridge, etc. etc. But
as a designer myself, I hope it’s able to
tell me a name of a font of the type I
see, the size, color (in RGB), and so on.
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TABLET PCS
READY TO
ROLLWords by Luke Peters, Rob Temple, Adam
Bunker Illustrations by Benjamin C.
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Apple’s iPad whetted the appetite of tech-heads worldwide, and its arrival will also shape the tablet and ebook reader markets for years to come. 20/25 explains all...
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Every since the launch of Windows XP Tablet in 2002, HP and other manu-facturers have been punting portable, touchscreens PCs.
They’ve not gained too much traction, mainly because of price and lack of obvi-ous benefits. Today, although the cost of touchscreen technology has reduced dramatically, I
still don’t think this current wave of slates will cause a shake up; it’s just the next evolution of the ubiquitous laptop. Apple iPad will inevitably take the tech to a wider audience and should set the benchmark as it has done with the iPhone and iPod Touch. Hopefully it’ll push more traditional PC brands to cre-ate more intuitive software.
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A US patent is grant-ed to Elisha Gray for an electrical stylus device for capturing handwriting. A pat-en for touchscreens is granted in 1942.
A {BRIEF} HISTORY
Late
19
60
s
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0s
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In 1989 Tandy launched the GRiDPAD, a two-kilo, stylus-in-
put tablet that cost about $4,000 in today’s money. It was
controlled via handwriting recognition, but didn’t do a great
deal else. In the same year, Apple started development of
its own tablet PDA, the Newton, later the MessagePad. A
cult hit, it nonetheless crashed and burned within a decade,
with a logbook full of criticisms ranging from poor battery
life to unusable handwriting recognition. In 2002, Bill Gates
proudly launched Windows XP Tablet PC Edition. This was
the best example of tablet computing to date, with much-
improved handwriting recognition and an operating system
that worked like Windows. However, consumers and busi-
ness alike found they could live without such things, and
sales floundered.
Despite such not-so-epic fails, the tablet concept has
never gone away. The current generation of smartphones
has stolen the thunder of larger touchscreens devices, but
they and a smattering of heftier gadgets such as ebook
reader and Archos PMPs-have driven the advances needed
to make tablet useful.
We’re talking about thinner screens with smarter tech
such as e-ink, smaller hard drives or solid state storage,
more efficient batteries and the most important advance of
all: always-on connectivity via 3G and Wi-Fi, for web brows-
Tom Diamond demonstrates
the Styalator electronic tab-
let with pen for computer
input handwriting reconiza-
tion software.
Xero’s Alan Kay proposes a notebook computer with optional pen input. The de-
vice is never made.
Stanley Kubrick imagines a flat screen touch tablet wirelessly streaming video in 2001: A Space Odessey
TABLET TIMELINE
TABLETS MAY CAUSE THE DEATH
OF PAPER PUBLISHING OR THE MAY
MUST BE MUCH SEXIER NETBOOKS.
EITHER WAY, YOU’RE PROBABLY
THINKING OF BUYING ONE...
Industry ViewRichard Jones, Technology buyer, Selfridges
Before we explore the exciting new epoch of computing ushered in by the iPad,
let’s get one thing straight: call em’ tablets or slates, but this type of device isn’t
remotely new. It’s just that in the tablet’s 20-years plus history, it’s never quiet
caught the imagination of the mainstream.
ing, online shopping and social networking.Now we have Ap-
ple’s iPad, for which will soon be a plethora of competitors
including Google and Microsoft. There’s also a growing army
of ebook readers from Sony, Amazon and others. Whether
the result is the death of paper publishing and the takeover
of The Cloud, or simply a much sexier, more portable form
of netbook, the new tablets are big news. Chances are you’re
thinking of buying one. But before you do, get stuck into the
next eight pages...
A GLORIOUS HISTORY OF NOT-QUITE-
SUCCESS
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Pencept and CIC design consumer PCs that use handwriting recognition instead of a keyboard and mouse.
The GRiDPad from GRiD Systems, owned by Tandy, becomes the first commer-cially available, tablet-type portable computer. Its op-erating system is based on MS-DOS
The Apple Newton enters development. Ultimately more of a PDA, its original con-cept, with a larger screen and sketching capabilities, resem-bled a Tablet PC
GO Corporation releases PenPoint. Lexicus releases the Longhand handwriting recognition system. Micro-soft releases Windows for Pen Computing
Unveiling the first public prototype, the term Tab-let PC is made popular by Microsoft and defined as a stylus-enabled computer
In a word: iPad. The frenzy leading up
to the launch of Apple’s device will
have convinced many tech corps to
bring their own slates to market. More
importantly, cheaper and better hard-
ware mean a greater number of qual-
ity components can now be squeezed
into a magazine-sized chassis that’s
powerful enough to run a full-sized
Why Are tAblets goINg to bIg NeWs IN 2010?
OS - there’s were Windows 7 - and
Chrome-ready slates at CES with guid-
ed prices of under $200.
Today’s touchscreen tech is also light
years ahead of what we had at dawn of
tablet era, and has gained momentum
from its association with smartphones.
We no longer think twice about prod-
ding screens to interact with tech...
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20
01
Unveiling the first public prototype, the term Tablet PC is made popular by Microsoft and de-fined as a stylus-enabled computer
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07
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Windows XP Tab-let PC Editions is launched, replacing PenWindows
Fingerworks develops the touch tech and multi-touch gestures used in the iPhone
The Sony Reader launches; an e-ink screen with 166dpi resolution. The slow rise of the e-reader begins.
The iPhone and iPod Touch, lav-ished with liquid crystal, scratch resistant multi-touch-sensing screens, are launched
THE NEW BREED
WhAt WIll these Next geNerAtIoN slAtes be
Used For?
We expect the first generation of tab-
lets to work like a flat netbook, crossed
with a beefed up touchscreen smart-
phone. Web browsing, photo viewing
and basic productivity tools will all be
literally at your fingertips.
Many of them will run full Windows 7
or Linux, but the iPad suggest their
main function will be as multimedia
consumption tools rather than “prop-
er” computers. However, as Steve Jobs
said of the iPad “This is just the begin-
ning of tablets as we kow them. App
developers only had two weeks to
work on it. There’s more to come.”
Finally, we suggest investing in any
company that makes manbags - they’re
going to be more prevalnt if thsse non-
pocketable devices take off.
The current generation of slates, smartphones or
whatever we’re calling them this week are iPad-
rivalling touchscreens gizmos with screen sizes
between and give and ten inches, offering finger
control over a variety of operating systems and
applications. A New Labour-style “third way” be-
tween existing devices, they raise two questions:
will they replace smartphones and laptops or
supplement them, and how will they change our
lives...?
ARCHOS 9 PCtablet
20
03
Archos is an under acknowledged champion of the tablet
form and this svelte slab is its neatest effort to date. A fist-
ful of dedicated, tactile buttons around the bezel activated
the Windows 7-equiped slate’s various features. The front-
facing webcam allow video conferencing while kick-stant
ensures your web recipient doesn’t end up talking to your
nostrils. Specs includes an 8.9 inch LED-backlit screen,
60GB hard drive and the real killer feature, full 1080p hi-def
movie playback. Oh, and it’s just over half an inch thick and
weighs barely 800g.
WE : FLASH AND MULTI-TASKING $949, WWW.EXOPC.COM/EN
19
Jan
uary
7-1
0
20
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CES in Las Vegas is carpet bombed with touchscreen PCs from companies such as Lenovo, Dell, Sony and HP. A lot of them are referred to as “slates” rather than tablet
At 18.08 UK time, after a decade of speculation, Steve Jobs unveils the Apple iPad to grateful universe
It looks like the iPad and quacks like the iPad. But it’s not an
iPad. The ExoPC Slate is an 8.9 inch Windows 7 tablet with a
1.6GHz Intel Atom N270 and 32 GB solid tate drive. It’s look-
ing to dethrone Apple’s upstart with a raft of haungtingly
familiar features: an app store, ebook compatibility, movies
and music playback. It trumps the iPad with Flash and Sil-
verlight support and multi-tasking, although what it seems
to lack is Apple’s syrupy glaze of uber-qualitat and its killer
apps: iTunes and its various online stores.
DELL MINI 5
Jan
uary
2
7 2
010
More beefed up smartphone than a fully-fledge tablet com-
puter, the Mini 5 Mobile Internet Device (MID) uses a swift
version of Android 1.6 and the increasingly omnipresent
Qualcomm SnapDragon processor. Elsewhere there’s a 3G
SIM card slot, a five-megapixel cam and, naturally, support
for Wi-Fi and Bluetooth connectivity. Those sharp enough
to decode Dell’s clever product naming system will kow that
the machine sports a five-inch screen, which multi-touch
should help eke the most of.
EXOPC SLATE
A QUATE OF SOMETHING COOL WILL
GO HERE AS SOON AS I GOT THE
OTHER THINGS IN. THANKS!
Every since the launch of Windows XP Tablet in 2002, HP and other manufacturers have been punting porta-
ble, touchscreens PCs. They’ve not gained too much traction, mainly because of price and lack of obvious benefits. Today, although the cost of touch-screen technology has reduced dra-
matically, I still don’t think this cur-rent wave of slates will cause a shake up; it’s just the next evolution of the ubiquitous laptop. Apple iPad will inevitably take the tech to a wider audience and should set the benchmark as it has done with the iPhone and iPod Touch. Hopefully it’ll push more traditional PC brands to create more intuitive software.
Industry ViewRichard Jones, Technology buyer, Selfridges
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E-READERSthe saviour of publishing and the death of paper? or just an interesting interim
technology that will be on its way before the 2012 olyimpic flame dies? the
jury’s out on ebook readers. Amazon reportedly sold more eboks on Christmas
day than real books, and the bigger publishing houses are already squabbling
with it over ebook pricing, so it seems ebooks are here to stay. Can the same be
said for dedicated readers, with the iPad and its imitators expected to put the
squeeze on this nascent sector? time will tell, but as that intrigue plays out, as
well as the sex reader reviewed on pg 66, we’ve got a fistful of future readers for
you here. they’ll be in shops in the first half of 2010.
The iPad offers computing prowess and ebook support but
its LED-backlit screen is not tailor-made for extended read-
ing. Ebook readers are great for text
but not much cop for anything else.
Spring Design offers an obvious solu-
tion to this conundrum by offering two
displays. Up top there’s a six-inch e-ink
pane for book and newspaper reading
without the need for optometry. Be-
neath sits a 3.5 inch touchscreen LCD.
The Android OS gobbles up the web
and allows easy browsing and play-
back of video and music.
SPRING DESIGN ALEX READERIndustry viewEllen Murphy, EMEA consumer PR manager, Dell
Tablets are seen as the hot product for 2010, and certainly there is a trend towards smaller and more var-
ied screen sizes. The versatilely of these products provides a unique user experience, especially in terms of consuming content. Personal web habits are evolving; people to-day want to carry their lives with them - they want to discover, cap-ture and share media-rich content as they roam around town and this isn’t always a comfortable experi-ence on a three-inch smartphone scree. Lighter and simpler than a laptop and with the familiarity of smartphone interface, tablet give people the freedom and flexibility to stay connected and up to date.
WE : FLASH AND MULTI-TASKING $949,
WWW.EXOPC.COM/EN
A QUATE OF
S OM E T H I N G
COOL WILL GO
HERE AS SOON
AS I GOT THE
OTHER THINGS
IN. THANKS!
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The BeBook Neo is a no-nonsense workhouse of a reader
with a six-inch e-ink touchscreen for fluid navigation. The
main selling point here is that, while most other ebook
readers are tethered to a specific online ebook store, the
versatile BeBook Neo can access and download tomes
from multiple sources, thanks to support for 20 book file
formats. Its processor is also one of the quickest around,
meaning speedy page turns, and you can mark up and
annotate text, too.
BEBOOK NEO E-READER
STORE
Your friendly, local ebook store WE CAN ORDER THAT FOR YOU...
BOOK COUNT PRICE FORMAT
Apple iBook Store
Amazon Kindle Store
BEBOOK
Waterstones
TBA $7.99 to $14.99 EPUB
400,000 $5 to $ 30 AZW
20,000 From Free EUB, PDF, MOBIPOCKET
45,000 $2 to $20 EPUB
Blackwell 45,000 $5 to $175 EPUB
In-plane switching lCd
E-Readers: The Tech
These displays use electri-
cal charges to manipulate
bubbles filled with black and
white particles contained
within a sheet particles contained within
a sheet of plastic film to arrange them
into text. E-ink readers consume less
power than LCD displays because there’s
no blacklighting, but the refresh rate is
slow, meaning it take seconds rather than
milliseconds to trun the page.
Apple’s display of choice for the
iPad was developed by Hitachi
almost 15 years ago until recent-
ly was found only in high-end
monitors for designers. With its
wide viewing angles and deep color con-
trast, it’s perfect for that iPad, being excel-
lent for still and moving images and “good
enough” for text. However, IPS does require
a backlight, which means it’s harsher on the
eyes over extended period than e-ink...
bridgestone
Using particles suspended in air
rather than liquid. Bridgestone
epaper technology is touted
as a more flexible alternative
to e-ink displays. Viewing angle are better,
refresh rates lightening fast and images are
left undistorted when the displays is bent.
Hopefully, most next-gen e-readers will use
this tech.
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e-Ink
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THE FUTUREso, after the iPad, what comes next iPad 2.0, of course. We should also see other
big hitters entering the market; google has shown off its own multi-touch tablet and
Microsoft’s Courier could see the light of day as early as next year. In the long-term,
we’ll start to see a move from flat, rigid screens to bendable ones which could even-
tually allow fold-up portability and a greater choice of screen sizes. the QWerty’s
days might be numbered, too...
A collaborative effort between
T3, Medion and design dons
The Alloy, the NetPad concept
was born a full year before the
iPad made its appearance and
has been honed and tweaked
in response to your input on-
line. The resulting device has
highlighted features we’d love
to see on future tablets, social
networking side panels and
a retractable QWERTY key-
board being just two.
MEDION NETPAD
Available in Japan since May 2009 but only demonstrated to
the wider world at CES 2010, the Fujitsu FLEPia was one of the
world’s first color e-readers. Fujitsu claims its “Cholesteric” LCD
is less flickery and a lot brighter than epaper technologies. It’s
now working on bendable “memory” epaper that can display
images without being powered by electricity. Fujitsu is expect-
ed to roll out this next-gen tech by 2012-it could also appear in
supermarkets and on public transport.
FUJITSU FLEPIA
The success or failure of tablets will depend to a large extent on content consump-tion, primarily due
to the omission of a physical key-board. With cloud computing, apps, 3G etc., we can be “always on” and accessing content, but un-less the hardware and content are joined as a proposition, it doesn’t
work. It will probably be 12 to 18 months before we see anything resembling massmarket adoption, but for sure, the form factor of today’s laptop will change in the future. In the e-reader market, at Sony we’re focused on devices optimized for digital reading and believe that digital book sales will surpass print sales withing five years, if not sooner.
WE : THE SOCIAL NETWORKING SIDEBAR $TBA, FUTURETECH.T3.COM
WE : COLOR WITH OUR TEXT $1,400, JP.FUJITSU.COM/GROUP/LABS/EN
WhAt does the FUtUre
hold For tAblets?
First up, Microsoft, Google and anyone
else who fancies a punt on the tablet
market needs to get involved now or
Apple will own the market, just as it did
with PMPs.
Potential rivals need to look not just
at Apple’s hardware, which is in many
respects not that mould-breaking, al-
though it is beautifully presented, but
as its content infrastructure-iTunes, the
App Store and iBook Store.
Killer apps could include greated Cloud
access to your movies and music, a
Spotify-like service for news and mov-
ies as well as music, compatibility with
home automation and your lounge TV
and home computer, and smoother in-
tergration of multi-touch into gaming.
Bring it on...
Industry viewAnthony Brown, head of network
communications, Sony
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