2021 SNSW CLUB & ASSOCIATION MARKETING STRATEGY

A STEP-BY-STEP GUIDE

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WHAT IS OUR INITIATIVE?

• Driving recruitment & retention of participants for playing, coaching, umpiring,

scoring & volunteering through the ‘Great things can happen when you have a go’ call-to-action messaging

• A one-stop-shop for clubs and associations to utilize our digital resources and

expertise for everyday use

• These include social media posting/boosting, localized media adverts,

membership blasts and the like

• Utilizing the marketing hub section on SNSW’s website for assistance with content

scheduling, imagery, step-by-step guides

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NSW ACTION PLAN – THREE LEVELS OF OPERATION

• Softball NSW whole of Sport Marketing

Creating awareness and opportunity for the greater community to view Softball and

its associated offerings for participation. Retention focus or re-engaging lost members

of participation opportunities.

• Association Marketing

Creating awareness of programs delivered by the Association and linking potential

participants with Clubs within their scope.

• Club Marketing-

Creating awareness and opportunity for the local community to join their club and

participate for them in competitions or programs

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ACTION PLAN CLUBS

• Registrations Open (Socials & Web)

• New Player Welcome Day-Learn to Play Program (Getting back

in the Groove)

• Local Primary Schools Advertising Schedule

• Social Media Paid Boost for Registrations Open (IG & FB)

• Club Partners Link & Cross Promotion for Business &

Participation

ASSOCIATIONS

• Regular Product/Program Registrations Open (Socials & Web)

• Umpire Recruitment Adverts

• Association Partners Link & Cross Promotion for Business &

Participation

• Mothers & Friends Program Registrations Open Advert

• Slowpitch, Inclusion, Social 7's or Alternate Product Advert

• Local Primary Schools Advertising Schedule

• Social Media Paid Boost for Registrations Open

• Open Registrations for Come and Try Day-Juniors

• Local Media Advertorial-Olympics, Competitions, Programs &

Families

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A WEEK OF USING THE INITIATIVE WILL LOOK LIKE..

• Referring to the marketing schedule and action plan for planning weekly content/

daily posting

• Downloading imagery of your choice from the marketing hub on SNSW’s website

and/or utilizing preset templates with images of your choice

• Maintaining a consistent content plan across digital platforms, along with regular

community-sharing via existing membership of your club/association for greater reach

• Allocating budgets for boosting of content (with necessary assistance, if required)

• Reviewing content performance at the end of the week, with recommendations to

continue/tweak the way forward

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ACTION PLAN – PAGE ADMINS

TASKS

• Use Facebook’s Creator Studio to schedule posts in advance; this

option is available when you, as an admin of your Facebook page,

open the page; boosted posts can be scheduled as well

• Create an account on Canva to get started with designing images; free

and paid versions of the tool available

• Instagram posts would require manual updating since there are no

free scheduling tools available

• Set a fixed timeline of 24-48 hours within which time page admins

should respond to comments/queries received on the page

• Use Facebook’s Insights tool to review the performance of the page at

the end of the week; similar in-built tool available in the backend for

Instagram

• 3 to 5 hours for planning content, designing posts and

scheduling them(incl. boosting posts)

• 2 hours to monitor comments on the page, frame & send a

response

• 2 to 3 hours at the of the week to review and report page

performance

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TIME SPENT IN A WEEK

SOCIAL MEDIA TILES – READY-TO-USE EXAMPLES

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SOCIAL MEDIA TILES – TEMPLATE EXAMPLES

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BOOSTING YOUR POST – A STEP-BY-STEP GUIDE

STEP 1

Tap the button underneath each of your posts that

reads "Boost Post". Alternatively, you can also

explore the Insights tab and see a rundown of every

one of your posts. There you will see that each of

the posts have a Boost Post button alongside them

that you can use to boost those posts

STEP 2

Select 'Sign Up' from the drop down options (as

seen in screenshot on the right) and paste the

website where you want your users to head to.

STEP 3

Select age, range and location of your audience

that you want to target by tapping on the 'pen'

icon in the 'Audience Details' section. While

proceeding to do so, ignore the 'Detailed Targeting'

section that you'll notice below the 'Locations'

section. Once you're done setting Age and

Locations, tap on Save Audience at the bottom.

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BOOSTING YOUR POST – A STEP-BY-STEP GUIDE

STEP 4

Select Duration of the ad (preferably a week per

ad); Set Budget to $25

STEP 5

Add Payment method and tap on Boost Post Now

at the bottom right.

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ADDITIONAL RESOURCES - FLYERS

• Flyers have been designed for clubs and associations to download and use

• They are available in ready-to-use as well as editable formats

• These can be downloaded, resized (if necessary) and printed for distribution

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WHERE TO NOW?

• Softball NSW will continue to build resources on the marketing hub of the website, including

more design templates, a more comprehensive content schedule and related guides for clubs

and associations to adapt

• Videos will be another focus area for Softball NSW going forward, with more content pieces and

recommendations for use related to the same coming up on the marketing hub shortly

• TikTok strategy for clubs and associations - Based on the nature and audience of clubs and

associations, Softball NSW recommends exploring TikTok as a platform to grow audiences and

improve branding, reach and engagement; a road-map for the platform will be updated in the

near future

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