2021 Penticton Media Kit

1

2021

Castanet Weekly StatisticsCASTANET OVERALL READERS

45,148UNIQUE VISITORS

1,186,839PAGE VIEWS

6.21PAGES PER VISIT

as at January 24-30, 2021

1% EMAIL

24% SEARCH(8% INCREASE)

23% SOCIAL(14% INCREASE)

51% DIRECT(DUE TO SIGNIFICANT GROWTH)

Tra�c Sources

Castanet AppWeekly Statistics

47,902USERS

3,546,670PAGE VIEWS

Social MediaStatistics

44,439 LIKES43,020 FOLLOWERS18,852 SUBSCRIBERS21,010 FOLLOWERS

127,321 TOTAL FOLLOWERS

1. Penticton2. Osoyoos3. Summerland4. Oliver5. Naramata

32,007 4,947 4,661 3,941 172

1. Penticton2. Summerland3. Osoyoos4. Oliver5. Naramata

847,936 127,263 110,521 95,027 6,092

Weekly Unique Visitors Weekly Page Views

Top Markets

2

2021

General News BCAVERAGE WEEKLY VISITS

Castanet.net

2,443,986Vancouver Sun

925,000The Province

246,000

BCctvnews.ca

1,595,000

December 2020

Castanet.net

BCctvnews.ca

The Province

Vancouver Sun

4:49

1:21

1:32

1:10

Pages Per Visit Average Visit Duration

Castanet.net Vancouver Sun The Province BCctvnews.ca

5.24 1.57 1.34 1.66

Competitive Analysis

3

2021

Local Online Competitive AnalysisAVERAGE WEEKLY VISITS

Castanet.net

203,875Penticton Western News

27,500

December 2020

Average Visit Duration

PENTICTON CASTANET.NETWESTERN NEWS

RADIO STATION AVG. LISTENERSHERALD

42,31722,0008,3256,000

Local Traditional Media Competitive AnalysisAVERAGE WEEKLY REACH

Penticton Herald

18,250PentictonNow

5,500

Castanet.net

Penticton Western News

Penticton HeraldPentictonNow

1:21

1:324:495:46

5:00

1:13:29

Competitive Analysis

4

Age & Gender

Household Size

25% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

20% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

15% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

10% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

5% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

0% -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

2021Demographic Profile

as at January 17-23, 2021

18-24 25-34 35-44 45-54 55-64 65+

1:2146% 54%

12%

35%

53%

1

2

3+

Household Income

66%

38%

26%

> $60,000

> $75,000

> $100,000

59% of Castanet readers are between 25-54 yrs.

5

2021

Leaderboard728x90FILE FORMAT: .JPG, .GIF, MAX FILE SIZE: 150K

Medium Rectangle300x250FILE FORMAT: .JPG, .GIFMAX FILE SIZE: 275K

Classifieds Photowrap900x600FILE FORMAT: .JPGMAX FILE SIZE: 125KNO ANIMATION

Half Page300x600FILE FORMAT: .JPGMAX FILE SIZE: 100KNO ANIMATION

Mobile588x128FILE FORMAT: .JPGMAX FILE SIZE: 80KNO ANIMATION

Small Rectangle300x100FILE FORMAT: .JPG, .GIFMAX FILE SIZE: 175K

Billboard970x250FILE FORMAT: .JPGMAX FILE SIZE: 100KNO ANIMATION

Embedded Banner640x90FILE FORMAT: .JPG, .GIFMAX FILE SIZE: 150K

All ad size dimensions in pixels

Clients can choose to have a Display Page created to link from their ads. This page is similar to a one page website that can feature links to other sites, email or online form.

Castanet ad size templates in .psd format are available on request from your marketing consultant.

Our marketing consultants and creative department ascribe to the Canadian Code of Advertising Standards

At Castanet, we strive to achieve the highest ethical standards in all that we do. We feature IAB approved ad sizes that are featured in various areas of Castanet.

Advertising Ad Specs