2020 Media Guide - Sosland · Jan. 14 – Stock Market Review / Washington Update Jan. 21 – FBN:...
Transcript of 2020 Media Guide - Sosland · Jan. 14 – Stock Market Review / Washington Update Jan. 21 – FBN:...
2020 Media Guide
Read 3 or 4 of 4
Read 4 of 4
Read 3 of 4
Milling & Baking News 87% 72% 15%
Snack Food & Wholesale Bakery 10% 8% 2%
Prepared Foods 6% 3% 3%
Why MBN? It’s What the Grain-based Foods Industry Reads
Readership Comparison
87% of respondents are regular readers of Milling & Baking News and report reading three to four of the four most recent issues.
of readers feel Milling & Baking News is the industry’s magazine most relied on for news and information
Source: Baxter Research Center - March 2019
89%
of readers have more than 20 years of baking
industry experience.
76% 82%report taking one or more
purchasing actions during the past year as a result of ads/
editorials appearing in Milling & Baking News.
are involved with specifying or authorizing ingredient and/or
equipment purchases.
74%
“Milling & Baking News’s voice is considerably different than other food industry publications.”-Larry Marcucci, CEO, Alpha Baking Co.
“Milling & Baking News is the go-to magazine for the industry. In my opinion, it doesn’t have much in the way of competition.”
- Laurie Maravich, DVP Procurement, ARYZTA-La Brea
“There are things I would change about other magazines. But I like the depth that Milling & Baking News goes to. It’s more relevant, has a lot more facts and numbers-based information. The magazine brings a lot to me.”
-Steve Wellauer, Compliance Manager, New Hope Mills
“Milling & Baking News knows their readers, they know their advertisers, they know their business. They have a depth of knowledge about the industry and the writing is very intentional.” -Ford Mennel, President, Mennel Milling
Why Readers Love Milling & Baking News
Matt O’SheaAssociate publisher
Monica WatrousDigital media senior editor
Rebekah SchoutenDigital media associate editor
Average monthly opportunities to reach customers
159,61355,0752
Total print & digital circulation weekly
2.61
Readers per copy
64,6514
Average monthly Bakingbusiness.com unique visitors
81,7673
Average monthlye-newsletter circulation
1 Baxter Research, March 20192 Publisher’s own data 3 BPA, January - June 2019 The sum of the monthly distribution averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly and Food Safety Monitor e-newsletters4 BPA, January - June 20195 Publisher’s own data - may include duplication of viewers across channels
Reader Profi le Job Function1
18%
Marketing/Purchasing
48%
Senior Management
Industry Breakout1
42%
Wholesale Baking, Milling and Mix Manufacturing
5%
Government, Education, Trade Association
8%Grain Merchant
Your Milling & Baking News Team
Jeff GelskiAssociate editor
Jay SjervenSenior editor, markets
Lily AlvarezSales manager - classi� eds
Bruce WebsterAssociate publisher
Joshua SoslandEditor
Eric SchroederManaging editor
Ron SterkSenior editor,markets
Neil SoslandExecutive editor, markets
18%
Distributor, Broker, Supplier
3%
Snack, Pasta and Other Food Production
18%Other
16%Operations
Tom HuppeSales specialist
Mike GudePublisher
Dave DePaulAssociate publisher
Circulation Information
Over 400 Years of Combined Experience
Matt NoltemeyerAssociate editor -markets
11%
Consultant, Trade Association
3%
Financial, Futures Merchant
10%Other
2020 Editorial CalendarMilling & Baking News
FBN: Food Business News
FIS: Food Ingredient Solutions
JANUARY
Jan. 7 – FBN: Emerging Flavor Trends
Jan. 14 – Stock Market Review / Washington Update
Jan. 21 – FBN: Sauces, Dressings and Marinades
Jan. 28 – Stock Market Analysts / Hot Cereal Update
FEBRUARY
Feb. 4 – FBN: Making Plant Proteins Taste Better
Feb. 11 – FIS: Innovations in Sweeteners
Feb. 18 – FBN: Clean Label Preservatives
Feb. 25 – Company Profile: Flowers FoodsBonus Distribution:ASB (Mar. 1-3)
MARCH
Mar. 3 – FBN: Ethnic Flavor Trends
Mar. 10 – FIS: Flavors / Consumer TrendsBonus Distribution:NPA (Mar. 15-17)GEAPS (Mar. 21-24)SNAXPO (Mar. 22-24)
Mar. 17 – FBN: Sweetener Innovations: Allulose
Mar. 24* – FIS: Ingredients for the Microbiome / Baking Hall of Fame / IAOM Preview (Milling Technology)Bonus Distribution:NAMA (Mar. 28-31)IAOM (Apr. 7-9)
Mar. 31 – FBN: Hemp/C.B.D.
JULY
July 7 – FBN: Digestive Health
July 14 – FIS: Fats and Oils
July 21 – FBN: Ethnic Flavor Trends
July 28 – Crackers Update / Washington Update
AUGUST
Aug. 4 – FBN: Expo Innovations from IFT
Aug. 11 – FIS: Cannabis / Buns and Rolls Update
Aug. 18 – FBN: Protein
Aug. 25 – Ingredient Market Insight / Company Profile: Bimbo Bakeries
SEPTEMBER
Sept. 1 – FBN: Sugar Reduction
Sept. 8 – FIS: Ingredients for Pizza /Cookies Update /Milling Technology
Sept. 15 – FBN: Fiber
Sept. 22 – Industry Perspective: Bread /Washington Update / Consumer TrendsBonus Distribution:NAMA (Oct. 1-3)
Sept. 29 – FBN: Snack Bar Ingredient Trends
*Baxter Study issue
E-blasts ∙ E-zines ∙ Webinars ∙ White Papers ∙ Video E-mercials ∙ Custom PublishingPlus additional digital and media opportunities
For more information, contact your sales representative.
APRIL
Apr. 7 – Bread Perspective / Pasta Update / Washington UpdateBonus Distribution:ABA (Apr. 19-22)
Apr. 14 – FBN: Clean Label Colors
Apr. 21 – Ingredient Market Insight / IAOM Review (Milling Technology)Bonus Distribution:TIA (May 1-2)
Apr. 28 – FBN: Ingredients for Meat Alternatives
MAY
May 5 – FIS: Ancient Grains / AIB Insert
May 12 – FBN: Ancient Grains
May 19 – News Feature: Transportation and Distribution
May 26 – FBN: Fats and Oils
JUNE
June 2 – Ingredients Update / Washington UpdateBonus Distribution:Sosland PublishingPurchasing Seminar (May 31-June 2)
June 9 – FBN: Organic Ingredients
June 16 – FIS: Defending Ingredients /Tortilla Update
June 23 – FBN: Sweetener Innovations: Stevia
June 30 – Company Profile: Hostess Brands / Consumer TrendsBonus Distribution:IFT (July 12-15)
OCTOBER
Oct. 6 – FIS: Sustainable Sourcing
Oct. 13 – FBN: High Intensity Sweeteners
Oct. 20 – News Feature: Transportation and Distribution
Oct. 27 – FBN: Functional Ingredients
NOVEMBER
Nov. 3 – FIS: Ingredients in the Dietary Guidelines Spotlight
Nov. 10 – FBN: Potassium
Nov. 17 – FIS: Value-added Wheat Flour /Milling Technology / Washington Update
Nov. 24 – FBN: Herbs and Spices
DECEMBER
Dec. 1 – Ingredient Market Insight / Bars Update
Dec. 8 – FBN: Cultures and Enzymes
Dec. 15 – Ready-to-eat Cereal Update / Consumer Trends
Dec. 22 – FBN: Flavors to Watch in 2021
Dec. 29 – FIS: Pulses / Plant Protein
Ad close date is three weeks prior to issue date
For specific close dates, please visit www.sosland.com/millingandbakingnewsadvertising
For print specifications please visit:
www.sosland.com/millingandbakingnewsadvertising
Ad enhancements
Make your print ad come ‘alive’ in the digital edition. Contact your sales representative to learn more about custom ad enhancements.
Contact a representative
Mike Gude, [email protected] Bruce Webster, [email protected]
Dave DePaul, [email protected] Paul Lattan, [email protected] Berne, [email protected] Flavin, [email protected]
Troy Ashby, [email protected] Ungashick, [email protected] Boddicker, [email protected]
Lily Alvarez, [email protected] Matt O’Shea, [email protected] Huppe, [email protected]
BakingBusiness.com is the No. 1 source for the latest online news and information. Receiving over 1.7 million page views annually, it is the preferred news and resource center for the grain-based foods industry with an audience that includes buyers, product developers and influential executives. If you want to reach an engaged industry audience, BakingBusiness.com needs to be part of your media mix. Visit www.sosland.com/bakingbusinessadvertising for advertising rates, specs and additional information.
Milling & Baking News on the Web
The premier on-line source for the grain-based foods industry.
Page views
143,501monthly average
Unique visitors
67,887monthly average
Source: Google Analytics June 2018 - May 2019
BakingBusiness.com had over 1,722,012 page views this past year — an increase of nearly 28%.
Monthly mobile page views:
34,764
Monthly mobile visitors:
21,196
46.86%
increase in unique visitors
New organic searches growth
61.25%
95.95%
increase in monthly
mobile visitors
79.14%
increase in monthly mobile
page views
KANSAS CITYHERE WE COME
Milling & Baking News is the content creator of a variety of e-newsletters, all designed to keep readers informed on the latest industry news and happenings.
E-newsletters through BakingBusiness.com offer the most frequent reach opportunities. Combining the e-newsletters with a diversified media plan can increase both the reach and the memorability of your market message. To see rates, specs and more information, visit www.sosland.com/bakingbusinessadvertising/enewsletters.html.
Up-to-date Information on the Go
Our products will help you reach your customers frequently and effectively
BakingBusiness.com Daily
Average circulation: 14,393
• Top news stories each day• Categorized by subject
BakingBusiness.com Weekly
Average circulation: 19,454
• Delivered every Friday morning
• Includes the hottest topics of the week
Sosland Morning Brief
Average circulation: 16,545
• Sent out daily• Updates readers on all
the top news stories and key commodity market trading that happened during the night
Food Safety Monitor
Average circulation: 31,375
• Published every other week• Vital resource for anyone in
the industry concerned with food safety
• Contains the latest and essential food safety coverage
SPONSORED MESSAGE
BPA - June 2019
SPONSORED MESSAGE
MAY 31 - JUNE 2,2020SHERATON CROWN CENTERKANSAS CITYAdvertise in the 2020 Purchasing Seminar Program Book.
For rates, specs and additional Purchasing Seminar information, please visit: www.purchasingseminar.com/advertise.
1One Time This rate applies to advertisers participating in only a single annual issue.2Sosland Advertiser This rate applies to any current advertiser, regardless of frequency or size. 3Program Advertiser This applies to advertisers committed to a set advertising plan for the year.4Regular Advertiser Applies to advertisers maintaining a monthly schedule in at least one Sosland publication.
Annual Issue Rates
Note: Increased frequency rates may be earned in combination with other Sosland publications.
Size One Time1Sosland Advertiser2
Program Advertiser3
Regular Advertiser4
Page $8,400 $8,150 $6,850 $5,8502/3 $6,100 $5,525 $4,975 $4,4251/2 Isl $5,275 $4,800 $4,200 $3,8251/2 $5,025 $4,575 $4,000 $3,6251/3 $3,775 $3,400 $3,000 $2,725
Milling & Baking News offers several annual issues that are valuable informational resources related to the industry. These issues are referenced by customers regularly throughout the year.
Publishes: October 2020Ad Close: September 1, 2020
Corporate Profi les & State of the Industry Report
Publishes: February 1, 2020Ad Close: December 1, 2019
Baking & SnackDirectory & Buyers Guide
Baking Hall of Fame Edition
Publishes: April 2, 2020Ad Close: March 15, 2020
Grain & Milling Annual
Publishes: November 2020Ad Close: October 1, 2020
4801 Main St. Suite 650, Kansas City, MO 64112 [email protected] • 816-756-1000
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2019 Baking Hall of Fame
bakingbusiness.com / world-grain.com Milling & Baking News March 12, 2019 / 29
HALL OF FAMEBAKING
029_MBN_March12_19.indd 29 7/11/2019 9:59:10 AM
Print Rates
1X 6X 13X 26X 52X
Page $5,750 $4,800 $4,400 $4,100 $3,350
2/3 $3,900 $3,350 $3,275 $3,000 $2,275
1/2 ISL $3,450 $3,000 $2,900 $2,650 $2,000
1/2 $3,450 $3,000 $2,900 $2,650 $2,000
1/3 $2,025 $1,700 $1,650 $1,500 $1,000
Increased frequency rates may be earned in combination
with other Sosland publications. Classi� ed ad prices are
per column inch. For classi� ed ads, contact Lily Alvarez
Frequency 1-3 4-6 7-9 10-12 12+Rate (per inch) $155 $145 $135 $125 $105
Classifi ed Advertising Rates
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E-mail print ad as a PDF/X-1a to prefl [email protected]. Visit www.sosland.com/bakingbusinessadvertising for specifi cations.
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