2020 Digital Magazine Media Kit - Skin Care & Spa Magazine · Full Page Live Image: 7.875” x...
Transcript of 2020 Digital Magazine Media Kit - Skin Care & Spa Magazine · Full Page Live Image: 7.875” x...
DigitalMagazine
2020
THE
LEADING MAGAZINE FOR SKIN CARE & SPA
PROFESSIONALS
LNEONLINE.com
Our approach to the partnership between your brand and our platform is based on both meaningful and strategic cooperation as well as our past successes with company advertisements in this industry.
Our mission is to further YOUR growth!
Media Kit
1 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
WORLDWIDE
AMERICAN EDITION
Les Nouvelles Esthétiques & Spa has been a leader in the world of esthetics for more than 60 years.
Our flagship publication in France has been joined over the years by 25 editions worldwide. Each magazine is unique to its culture and environment, yet they all share LNE & Spa’s mission to bring greater knowledge of esthetics and spa care to professionals.
Established in 1985, Les Nouvelles Esthétiques & Spa, American Edition, is the leading source of information for every segment of the skin care and spa industry in North America.
We provide skin care and spa professionals with inside informa-tion and trends on everything from spa treatments, business ideas, ingredients, medical breakthroughs, wellness, profiles on industry leaders, image... Twelve times throughout the year, Les Nouvelles Esthétiques & Spa delivers the highest quality news and stories in the industry on all multimedia platforms (digital, mobile, social).
THE MAGAZINE1
WELCOME TO OUR INTERNATIONAL NETWORK
OF SKIN CARE AND SPA PROFESSIONALS
ABOUT THE EDITOR
Our mission is not only to inform our
readers but to ignite and nourish their
passion for the skin care and spa field.
Samantha Garcia is the Managing Editor for LNE & Spa Magazine. She has a passion for writing, social media and content marketing. She believes that high-quality, consistent and engaging content helps brands establish themselves as leaders in their industry.Please connect with her at [email protected]
2 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
CIRCULATION2 80,000 MONTHLY READERS
THE RIGHT AUDIENCE
Les Nouvelles Esthétiques & Spa is read monthly by spa and skin care professionals with purchasing authority.
26.4%Skin Care
Salons
40.1%Spas andDay Spas
15.3%Full Service
Salons
10.2%Medspas
3.1%Wellness
Spas 2.1%Schools
2.8%Resort/
Destination Spas
TARGETED BUSINESSES
39.4%Spa
Professionals
9.6%Physicians/Nurses
5.3%Students
4.9%Massage Therapists 3.6%
Makeup Artists
37.2%Owners andManagers
3 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
DIGITAL MAGAZINE3Today’s consumers live in the era of the digital revolution. LNE & Spa is keeping up with the times by featuring the best skin care innovations, spa trends and industry tips in a new digital format.
LNE & SPA’S DIGITAL MAGAZINE ADDS POWERFUL VALUE TO ADVERTISERS FOR FREE!
DIGITAL DISTRIBUTION CHANNELS
Reach
Direct links to advertiser’s website
Lasting exposure through archived issues
FREE
FREE
89,000MONTHLY WEB
VIEWS
85,000EMAIL
SUBSCRIBERS
31,000UNIQUE MONTHLY
WEB VIEWS
59,000SOCIAL MEDIA FOLLOWERS
Facebook, Instagram, Twitter & Blog
GET EVEN MORE RETURN ONYOUR INVESTMENT4
NEWS SECTIONSAs an advertiser, your news is a priority feature in our
monthly news sections. Press releases and high resolution
photos are due on the first of the month, two months prior
to publication.
DIGITAL MAGAZINE SPECIAL SECTIONAdvertisers are invited to participate in LNE & Spa’s special
custom photo features, which highlight product offerings.
See the editorial calendar for themes. Products are due on
the first of the month, two months prior to publication.
E-NEWSLETTERAs an advertiser, your products and photos are featured in
our monthly newsletters, which are sent out to a targeted
database of 85,000 email subscribers. The e-newsletter
feature includes a direct link to your website. Contact your
LNE representative for submission requests by emailing
[email protected].* A commitment to an annual minimum of 12 advertisements is required.
COMPLIMENTARY WEB BANNERSAs an advertiser you receive a free web banner located
in the center sections of LNEONLINE.com for a full month
with a direct link to your website. * A commitment to an annual minimum of 12 advertisements is required.
4 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
5 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
ADVERTORIALS5
LNE & SPA NOW OFFERS COMPANY PROFILE ADVERTORIALSIn addition to traditional advertising, we now offer ONE Advertorial Spread in each issue.
Sold on a first come, first served basis.
IT’S SIMPLE & AFFORDABLE• Submit 600 words of copy• Submit three high-resolution JPG images• Submit your contact information
And, leave the rest to us…
Our team will work with you to create a piece that best tells your story. We provide all editorial planning, writing, design, and production.
EXCLUSIVITY: Limit of one advertorial per issue
PLACEMENT: Opening of the Business section+ Featured in the Newsletter & LNEonline.com
FORMAT: Spread
COST
$2,250per insertion
CONTACT US TODAYFor more information on creating a customized advertorial, contact Danni Boucher at [email protected] or 305.443.2322 today.
As advertorial space impacts editorial content, contact us early to ensure you can be placed in your preferred issue.
Our advertorials include TWO full pages of custom illustrated portraits and a description of your company’s philosophy.
We believe that showcasing the passionate individuals, brilliant mindset and high-quality products behind YOUR brand
ignites a huge SPARK of interest in the eyes of our readers!
We assure a diligent work ethic to present your brand to our readers in the most appropriate way as we explain your
philosophy, core values, products and more. We work TOGETHER with you to acquire a strategy to properly execute YOUR
vision. We stay connected with you throughout the creation process and, correspondingly, you can expect continued
updates on circulation and marketing strategies once the advertorial is printed. (Co-created by LNE & Spa + sponsor)
6 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
6 INDUSTRY TALK WITH…
+ VIDEO“Industry Talk with…” consists of a ONE
page story / Q&A with your company’s founders.
This feature shares a persuasive presentation of
your message and your brand. This is your chance
to INSPIRE our readers as you provide them with a
magical gift, or special tool, to guide them in finding
new successes from within YOUR brand.
Stories and connections are what touch our audience
and guide them in favoring YOUR brand! Embrace
this opportunity to create your own story…To do so,
you must walk in your potential client’s shoes to
understand exactly what they are looking for so that
YOU can offer it to them and step-by-step become
our reader’s guide and mentor…
Our “Industry Talk with…” is additionally summarized in
TWO different 2-minute videos that are released on the
home page of our website, LNEonline.com. Release dates for
the videos are on the 1st and the 15th of the chosen month
for the feature.
(Videos provided by sponsor – approved by LNE & Spa)
(Text provided by sponsor – approved by LNE & Spa)
EXCLUSIVITY: Limit of one “Industry Talk With...” per issue
PLACEMENT: Based on content + Featured In the Newsletter
FORMAT: Single Page + Video
COST: $1,250 per insertion
CONTACT US TODAYFor more information on scheduling your Industry Talk/ Q&A page,contact today Danni Boucher at [email protected] or305.443.2322 ext. 105.
7 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
AD SPECIFICATIONS7
2-Page Spread Bleed: 17” x 11.125” (.125 inches bleed)2-Page Spread Trim: 16.75” x 10.875”2-Page Live Image: 16.25” x 10.375
(Keep important objects and text at least .25 inches away from trim)
Full Page Bleed: 8.625” x 11.125” (.125 inches bleed)Full Page Trim: 8.375” x 10.875”
Full Page Live Image: 7.875” x 10.375”(Keep important objects and text at least .25 inches away from trim)
LIVE IMAGE AREA
LIVE IMAGE AREA
SPREAD
LIVE IMAGE AREA
FULL PAGE
2.175” x 9.75”NO BLEED
1/3VERTICAL
3.25” x 4.75”NO BLEED
1/4VERTICAL
AD POSITIONINGSpecial positioning may be requested, but it cannot be guaranteed.
3.25” x 9.75”NO BLEED
1/2VERTICAL
4.375” x 7.25”NO BLEED
1/2ISLAND
6.75” x 4.75”NO BLEED
1/2HORIZONTAL
3.25” x 6.5”NO BLEED
1/3ISLAND
$1,100 FULL PAGECONTACT US
$800 HALF PAGE $650 1/3 PAGE
$400 1/4 PAGE
8 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com
THE INTERNATIONAL CONGRESSOF ESTHETICS AND SPA
8
EXHIBIT, ATTRACT, NETWORK & SELL
at The International Congress of Esthetics and Spa, the
leading industry event for skin care and spa professionals
in North America!
4 EXCITING CONGRESSESHeld annually in Dallas, TX, Miami Beach, FL, Long Beach,
CA and Philadelphia, PA, the International Congress of
Esthetics and Spa attracts buyers from all facets of the
skin care and spa industry.
Every year, each of our four educational congresses
highlights learning, networking and growing, and aims
to inspire the professionals who make our industry shine.
Every conference includes:
+ An exciting array of spirited Main Stage lectures and
demos.
+ Conferences on Business, Marketing, Retail, Décor,
Wellness and more!
+ An exhibition floor packed with vendors showcasing
the most cutting-edge technologies, equipment and
treatments, along with the best in skin care, esthetics and
cosmetology. From wellness, beauty, health and beyond—
every sector of the spa world is represented here!
+ Plethora of product focused classes offered by exhibitors.
MARKETING THAT DELIVERS
DIRECT MAIL100,000 show flyers and programs distributed to our
targeted direct mail database per congress edition +
digital program emailed to our e-database.
PROGRAM PREVIEW6-page show program preview included twice in Les
Nouvelles Esthétiques & Spa magazine.
ADVERTISINGStrategic advertising campaign in industry publications.
WEBSITE/E-MAILWeekly e-mail broadcast campaign sent to our 85,000
qualified industry subscribers.
SPONSORED BY
74% Met with existing/potential suppliers83% Purchased products on show floor67% Compared products & services78% Signed purchase order
QUALITY BUYERSTHE RIGHT AUDIENCE
LNE & Spa Magazine is privileged to the complete attendee mailing list for The International Congress of Esthetics and Spa.
62%Day Spas
4.4%Other
14.4%Resort/Hotel Spas, Destination Spas,Wellness Centers
19.2%Medical Spas, Dermatology,
Plastic and Cosmetic Surgery Clinics
LNEonline.comCall Danni Boucher: 305-443-2322
3929 Ponce de Leon Blvd.Coral Gables, Florida 33134