MISSION STATEMENTAt Today’s Parent,weknowparentingisthegreatest,strangestandhardestjobyou’ve ever had, because we’ve done it too.

Webelievethatsupportandunderstandingleadstobetterparenting,soweofferwell-researched,doableadvicefromavarietyofexpertsourcessoyoucanmakethedecisionthat’srightforyourfamily.Wemakeaspecialcommitmenttonewmomsanddads,becauseweknowthetransitiontoparenthoodislife-changing(andsometimesoverwhelming).

Weprovidethelatesthealthnews,disciplineideas,developmentalinformation,easyfamilyrecipesandbestproductpicksoneveryplatformanddeviceparentsuse.Weknowyouonlyhaveafewminutes—andarelikelysleep-deprived—sowekeepourcontentconversationalandtothepoint.Wetrytomakeyoulaughnowandthen,becausehumourmakesitallsomucheasier.AsthebiggestparentingbrandinCanada,servingparentsfor 35 years, we lead the discussion about whatever’s trending in your world, and connect with our readers constantly.

We’reToday’s Parent, and we’re right there with you.

2020 PUBLISHING CALENDAR 2020 RATES (NET)Issue Date Space Close Material Close Impact Date

JANUARY/ FEBRUARY Nov 14 Nov 20 Dec 10

MARCH/APRIL Jan23 Jan29 Feb 18

MAY/JUNE Mar 19 Mar 25 Apr14

JULY/AUGUST May 21 May 27 Jun16

SEPTEMBER/ OCTOBER Jul16 Jul22 Aug 11

NOVEMBER/ DECEMBER Oct 8 Oct 14 Nov 3

Ad Size 1x 3x 6x

FP $16,375 $15,920 $15,407

DPS $30,065 $28,591 $27,733

IFC DPS IBC OBC

Covers $35,369 $19,649 $19,649

Pleasecontactyouraccountmanagerforallothersizes.

†AuDIENCE (A18+): 2.33MM print&digital†VividataSpring2019

Media Kit 2020

•Multiples:Double The Fun: AllAboutTwins[possibleJessiCruikshankcover]

•SpecialNeeds:The“Easy”One:SiblingsofKidswithSpecialNeeds

•Travel:HowToDoCaliforniaWithKids: Disneyland, San Francisco, L.A. and More!

•Health:Mom Migraines: Research, Treatments—andHowToManageWhenYouHaveKids

•Parenting:HowtoKeepYourKidFrom Inheriting Your Phobia

•Living:“Kids,Grandma’sMovingIn”

•Recipes:Deconstructed DinnerComfortFood

•Living:BackToSchool!HowToPrep,WhatToBuy,Hacks+Tips

•Education:TheUltimateHomeworkGuide

•Sleep:Shhh!—OrNo?The IdealSleepEnvironmentForBabies&Toddlers

•Discipline:Why“Redirecting”YourToddler isn’t the Magical Behaviour Solution It Seems to Be

•Recipes:HalfwayHome-Cooked

•MentalHealth: The Ultimate Guide to New Mom Mental Health [bottle-feedingmomcover]

•Discipline:HowtoGetOutof A Parenting Rut

•Toys:TheToyTrap:WhenLessisTruly More

•Environment:HowToMake2020The Year Your Family Finally Gets Serious About Being Green

•Health: How Dangerous Is The Flu, Really?

•Recipes:Lighter&Healthier ComfortFood

•Breastfeeding:The First 48 Hours

•Siblings:HowToMakeSureYourKidsareFriendsWhenThey’reAdults

•Travel:TheAll-CanadianRoadTrip

•Health:Guide to Baby Reflux

•Recipes:SkipTheStove!BBQRecipes

•Parenting:HowtoTalkToYourKidsAbout The Tough Stuff

•Sex:Parents’ Guide to Steamy Post-PartumSex(It’sPossible!)

•Living:Dining Out Guide: How To MakeEatingOutWithKidsNotSuck

•Beauty:The Latest Acne Treatments: WhatWorks&What’sSafeDuringPregnancy&Breastfeeding

•MentalHealth:Parenting Through Depression

•Recipes:Plant-Based and Kid- Friendly

•Food:Age-By-Age Guide to Getting Kids in the Kitchen

•Parenting:Should Parents Actually ‘GoWithTheirGuts,’Though?

•Living:Whole-Family10DayScreenDetox: A Diary

•Toys:2020 Toy Guide

•Beauty:Post-PartumHairLoss:WhatCan Be Done?!

•TryingtoConceive:Secondary Infertility:WhenBaby#2Just Isn’tHappening

•Recipes:BringBackthe Sunday Roast!

2020 EDITORIAL PLANS AND POSSIBLILITES

January/February

July/August

March/April

September/October

May/June

November/December

Media Kit 2020Editorialsubjecttochange

Ad Size Trim Live Bleed

Width Height Width Height Width Height

Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11"

Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"

1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"

1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"

Ad Size Trim Live Bleed

Width Height Width Height Width Height

Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75"

DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75"

1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5"

1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5"

1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75"

1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75"

1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75"

Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"

AdvertisingSpecifications

Ad Size Trim Live Bleed

Width Height Width Height Width Height

Double Page Spread 18" x 11.625" 17.5" x 11.125" 18.25" x 11.875"

Full Page 9" x 11.625" 8.5" x 11.125" 9.25" x 11.875"

1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6"

1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6"

1/2 Page Vertical 4.5" x 11.625" 4" x 11.125" 4.75" x 11.875"

1/3 Page Vertical 3" x 11.625" 2.5" x 11.125" 3.25" x 11.875"

NOTE:Allcontentnotintendedtotrimmustbekeptaminimumof.25"fromoutsidetrimedgesandinclude.125"gutterallowanceforspreads.PublisherisNOTresponsibleforthelineupofcontentrunningthroughthegutteronspreadsoronsinglepagesadjacenttoinserts.RunningcontentthroughthegutterisSTRONGLYdiscouraged,asfoldingandtrimmingaresubjecttovariation.

Appendix

AdvertisingInformation

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Texttypeshouldbeaminimumof8point.Reversetypelessthan12pointisnotsuitableforreproduction.Wearenotresponsibleforreproductionoftypesizessmallerthanthosementionedforthin,seriftype.TheadMUSTbeuploadedasapress-readyPDFfile.InformationoncreatingaproperPDFfileisavailableontheMagazinesCanadawebsitemagazinescanada.ca/advertising/production/tools/.KeepallcoloursCMYK.DonotuseSpotcoloursorRGBart.Keepanyblack/graytypeasone-colourblack (nofour-colourblacktext).

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2 Selectthepublisher/magazineyouareadvertisingwith.Completetherelevantadinfo, thenclickUpload.

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Production ProcessChatelaine / Today's ParentPrinting High-speed,weboffsetlithography

Binding Perfectbound

Magazine Trim Size 7.875"Widthx10.75"Depth

HELLO! CanadaPrinting High-speed,weboffsetlithography

Binding Saddle-stitched

Magazine Trim Size 9"Widthx11-5/8"Depth

Maclean'sPrinting High-speed,weboffsetlithography

Binding Saddle-stitched

Magazine Trim Size 7.875"Widthx10.5"Depth