20190131 slide en page fix - d31ex0fa3i203z.cloudfront.net · 1/31/2019 · 3 billion yen 2.3...
Transcript of 20190131 slide en page fix - d31ex0fa3i203z.cloudfront.net · 1/31/2019 · 3 billion yen 2.3...
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FY2018 3QThe highest operating profitever in the company's history
10.5 billion yen01
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Business Forecast Revision
GMV 360 billion yen
Original Target Full-year Forecast
Operating Profit 40 billion yen
327 billion yen
26.5 billion yen
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Background of revision to business forecast
• 12.5 billion yen deficit from PB business• Push up effect to the whole business from ZOZOSUIT was weak• Good start of ZOZOARIGATO• Delay in advertisement business development
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PB BusinessDeficit from PB Business will be 12.5 billion yen
( full-year forecast )
GMV 20 billion yen
OriginalTarget
Full-yearForecast
ZOZOSUITDistribution Units 6-10 million units
3 billion yen
2.3 million units
・ Measurement and purchase CVR from ZOZOSUIT distribution fell below the expectation・ Problems of delay and quality during the manufacturing process
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ZOZOTOWN Business
Push up effect to the whole business fromZOZOSUIT was not visible
Results
YoY Growth Rate of Cumulative 3rd Quarter
Target 22.4%18.5%
Target
Results
17.1%
21.3%
27.4%
1Q 2Q 3Q
15.0%
30.0%
25.0%
20.0%
ZOZOTOWN YoY GMV Growth Rate (*excluding ZOZOUSED)
17.3%
20.0%
17.8%
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ZOZOTOWN Business
Good start of ZOZOARIGATO
2Q 3Q 4Q Plan1Q 2Q 3Q
15.0%
30.0%
25.0%
20.0%
25.9%
17.3%
20.0%
17.8%
ZOZOTOWN YoY GMV Growth Rate (*excluding ZOZOUSED)
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Delay in development
Net Sales
Original target : 3 billion yenFull-year forecast : 1.7 billion yen
Advertisement Business
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What’s next?
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PB Business
Continue using ZOZOSUIT with limited purposes• Only use for formal items such as business suits• Body measurement data acquisition in new markets• Considering kids size
Product Line-up• Pivoting from making a grand slam to hits; expansion of product line-up
Utilization of body measurement estimationengine for casual items• Utilizing more than a million body measurement big data acquired through ZOZOSUIT• Planning to implement around the end of this fiscal year• After implementation, all casual items will be purchasable without ZOZOSUIT
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PB Business
・ High risk /high return・ Aiming at grand slam・ Strong tendency of
self-handling principle
Up to now
・ Low risk/mid return・ Aiming at hits・ Open innovation
From now
・ Mid risk / high return・ Investment to classic
and huge hit products・ Investment to shoes and
ladies’ underwear
Future
Big deficit Breakeven Becomehigh profitabilitybusiness
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ZOZOARIGATOTruth about what is called “Draw away from ZOZO”
Percentage in number of shops basis:3.3%Percentage in GMV basis:1.1% (last fiscal year results)
Number of shops refraining sales of all of their products (As of today)
42 out of 1,255 shops
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ZOZOARIGATO
In consideration of opinions from partneringbrands, ARIGATO price display will be selectable!
*Planning to implement in February
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ZOZOARIGATO
• Planning to add various member benefits in the future as a subscription service
• Lower the hurdle for the first purchase to incentivize new customers to user the service
• Expecting improvement effects on purchase frequency and purchase amount
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PB Business• The year of trial and error• Expensive learning cost worth 12.5 billion yen• At least breakeven in profitability with low risk /mid Return
ZOZOTOWN Business• Going very well• Further acceleration with ZOZOARIGATO
Enhancement of other sales• Subscription revenue• Advertisement revenue• Other revenue
SUMMARY
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