2019 - Networld Media Group · A Core Program is your springboard to a successful marketing...

13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @QSRweb

To help Quick Service restaurant executives operate profitably and deliver outstanding customer experiences.

QSRweb.com reports on news, events, trends and people in the Quick Service restaurant industry; we cover all of the latest innovations in:

• Food & beverage • Restaurant technology & equipment • Restaurant design, layout & signage • Operations management • Staffing & training • Food safety • Customer experience • Franchising • Marketing & branding • Regulatory compliance & risk management • Sustainability • Health & nutrition and much more

EDITORIAL MISSION


EDITOR

SHELLY WHITEHEAD

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

Do copy and paste your press release into the body of an email addressed to [email protected]. (Don’t attach it) Sending a PDF will not prevent copy-editing, but it will probably delay the posting of your news.

Do include quotes, particularly those from key players in the subject of the release, but please refrain from quotes that state that a leader or other company official or franchisee “is excited to” be doing whatever action the release concerns. Instead, use quotes where leaders tell us why the action being announced in the release is important.

Do include names and email addresses for sources within the brand’s corporate or leadership staff that we can send a follow-up question to as well as how long a response typically takes to be returned.

Do include photographs and/or video if available and of good quality. Standard-format digital files are accepted (.png, .jpg, gif) as are video links and embed codes. Identify the source and person or place shown; if more than one person, tell us who’s who (by name, title, company). Photos help tell your story.

Do look at PizzaMarketplace “if you’re pitching a story for us to develop” to see what topics we’ve been covering lately to ensure we haven’t recently written about this issue or event.

Don’t make a pitch that is purely promotional for your product, service or restaurant brand. Instead pitch ideas that other industry leaders would want to know about. So, for instance, if you’re opening a new location, tell us why it’s different or why that market was chosen.

Don’t tell our reporters to contact a blind media email address or include this as contact information on your press releases, rather give us the name of a real person or persons and their email addresses and phone numbers please.

Don’t send locked documents, documents that require us to obtain your authorization to open, PDFs, or other sources of information that we cannot easily work from to create a well-rounded story.

DO’S AND DON’TS TO HELP US COVER YOUR BUSINESS BETTER

ABOUT THE EDITOR


JANUARY

JULY

FEBRUARY

AUGUST

MARCH

SEPTEMBER

APRIL

OCTOBER

MAY

NOVEMBER

JUNE

DECEMBER

Features:• Spring menu strategy• Sides• Succession planning

Features:• Training• Web design• Leadership issues

Features:• Rebranding• Financial tools• Breads

Features:• Wages• Family dining• School team connections

Features:• Kitchen equipment• Community connection• Sustainability Event Coverage:• Restaurant Franchising &

Innovation Summit

Features:• Delivery fleets• Desserts• HR issues

Features:• Summer hiring• Catering• Mentoring programs

Features:• Holiday marketing• Menu board design• Uniforms

Event Coverage:• Fast Casual Executive

Summit

Features:• Design in/around store• Online obstacles• Beverages

Event Coverage:• NRA Show May 18-21

Features:• Employee motivation• Refrigeration innovation• Furniture trends

Features:• Travel marketing• Automation• Supply chain

Features:• Merchandise lines 2019

lessons learned • 2020 Vision: The look

forward• Restaurant resolutions

Editorial calendar is subject to change.

Ask us about connecting your brand to any of these topics!

2019 EDITORIAL CALENDAR


MONTHLY SITE AVERAGES SUBSCRIBERS AND FOLLOWERS

ARE SENIOR LEVEL DECISION MAKERS OR

KEY INFLUENCERS

77%

40% DIRECTORSAND MANAGERS

37% VP-LEVELAND UP

AUDIENCE PROFILE

– WHERE OUR READERS ARE FROM –

266,000+ annual uniques

23,000+ monthly uniques

Total audience numbers trend up year-over-year.

70%North America

19%Europe

9,700+ email newsletter subscribers

10,300+ social media followers

1,000+ push notification subscribers

(Twitter, LinkedIn, Facebook)

8%Asia/Pacific


COMPANIES REPRESENTED IN OUR AUDIENCE INCLUDE:

• 7-Eleven

• A&W Restaurants

• Army & Air Force Exchange Service

• Arby’s

• Au Bon Pain

• Auntie Anne’s

• Back Yard Burgers

• Bojangles’

• Boston Market

• Burger King

• Busch Gardens

• Captain D’s

• Carl’s Jr.

• Charley’s Grilled Subs

• Checkers/Rally’s

• Chick-fil-A

• Chipotle Mexican Grill

• Chuck E. Cheese

• Church’s Chicken

• CiCi’s Pizza

• Cold Stone Creamery

• Cousins Subs

• Culver’s

• Dairy Queen

• Darden Restaurants

• Del Taco

• DineEquity

• Domino’s Pizza

• Dunkin’ Donuts

• Einstein Noah Restaurant Group

• El Pollo Loco

• Famous Dave’s of America

• Fazoli’s

• Firehouse Subs

• Five Guys Burgers & Fries

• Hardee’s

• Hilton Hotels

• Jack in the Box

• Jamba Juice

• Jason’s Deli

• Jersey Mike’s Subs

• Jimmy John’s

• KFC

• Krispy Kreme

• Krystal’s

• Little Caesars

• Long John Silver’s

• McAlister’s Deli

• McDonald’s

• Moe’s Southwest Grill

• Orange Leaf Frozen Yogurt

• Panda Express

• Panera Bread

• Papa John’s

• Papa Murphy’s

• Pizza Hut

• Popeyes Louisiana Kitchen

• Potbelly Sandwich Shop

• Publix Super Markets

• Qdoba Mexican Grill

• Quiznos

• Raising Cane’s Chicken Fingers

• Sbarro

• SeaWorld Parks & Entertainment

• Smashburger

• Sonic Drive-In

• Starbucks

• Steak ‘n Shake

• Subway

• Taco Bell

• Taco John’s

• Tim Hortons

• Waffle House

• Walmart

• Walt Disney World

• Wendy’s

• Whataburger

• White Castle

• Wingstop

• Zaxby’s

AUDIENCE PROFILE


A Core Program is your springboard to a successful marketing campaign on QSRweb.com and puts your company at the fingertips of

potential buyers as they browse our Supplier Directory. It provides you with both brand awareness and lead generation opportunities.

The Core Program includes these key elements:

COMPANY SHOWCASE PRODUCT/SERVICES SHOWCASE SUPPLIER DIRECTORY LISTING

CORE PROGRAM


COMPANY SHOWCASE

PRODUCT/SERVICE SHOWCASES

Company Overview

Contact Info (mailing address and phone number)

Contact Form for LeadGen

Link to your Website

Links to your Social Media pages (Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube)

Featured Product widget

Featured Publications widget

Number of Products/Services (maximum) 8 4 0

1Number of Categories (maximum)

Company RFI’sThese leads are generated when a user visits your Company Showcase and uses the contact form on the page to submit a request for information (RFI) about your offerings. We send these leads only to you.

BASICENHANCEDPREMIUM

SUPPLIER DIRECTORY LISTING

LEAD GENERATION

250 word limit500 word limit 100 word limit

24

CORE PROGRAM

Site RFI’sThese leads are generated via the Project Help / Easy Source form on our sites. When a user completes this form, we send the lead to all advertisers with a qualifying program.

RFD’s (Requests for Download)These leads are generated when a site user downloads a publication that you sponsor from our White Paper Directory.


Email marketing is still one of the most cost-effective ways to reach your target audience. We give you

several options for delivering your message directly to the inbox of thousands of industry professionals.

E-MAIL NEWS ALERTSWe have an ad opportunity for almost any budget in our Email News Alerts that are delivered three times a

week (M/T/TH) to our subscribers.

E-BLASTSDeliver your customized message to subscribers who have opted in to receive promotional messages from

our advertisers and partners. You provide the subject line, copy, images and HTML code or, for an additional

fee, we can develop a custom email message for you.

Leaderboard Image Ad Size: 600x250 pixels; Maximum File Size: 75KB; Accepted Formats: GIF, PNG or JPG

One 120x120 pixels image/logo; Headline: 50 characters (max. including spaces) with link; Body: 240 characters (max. including spaces)



Headline: 50 characters (max. including spaces) with link; Body: 140 characters (max. including spaces)

Image + Text

Image + Text

Image + Text

Text

Primary 1

Primary 2

Primary 3

Secondary

SpecificationsAd TypeAd Unit

EMAIL MARKETING


Want our readers to recognize and remember your brand? Let us work with you to build a banner campaign designed to meet your

marketing objectives and stay within your budget.

BANNER ADS

TOP AD UNITAvailable Sizes• Leaderboard (728x90)• Super Leaderboard (970x66 or 970x90)• Billboard (970x250)

BILLBOARD

HALF PAGE

RIGHT 1 AD UNITAvailable Sizes• Medium Rectangle (300x250)• Half Page (300x600)


Make a big impression on our audience in a short period of time with these hard-to-miss weekly ad opportunities.

STICKY FOOTERPlace your leaderboard banner in our Sticky Footer ad unit that

remains visible as the user scrolls the page or until the user closes it.

SPEEDBUMPSpeedbump ads appear within the body of feature articles. They

will naturally pass through the reader’s field of vision as they scroll

through the article.

ROADBLOCK(640 X 480)

PREMIUM ADS


Talk about making an impression! With Wallpaper ads your brand is displayed prominently on both sides of the page. Wallpaper ads

serve on each home, article, news and blog page view. (Not served on mobile devices.) Ask your Account Executive for complete ad

specs.

PREMIUM ADS


Videos are great for product demos, success stories, tutorials, interviews and more. If your company has spent the time and

money to create such a video, we can help you maximize that investment by exposing it to the right audience.

SPONSORED VIDEO

VIDEO GALLERYSponsored videos rotate randomly in six different

slots throughout the video gallery.

VIDEO PLAYERWhen a sponsored video is played, the sponsor’s

logo appears above the player and a contact form

allows users to request more info from the sponsor.

NEED VIDEO? We can help you create one tailored to your needs.


Push notifications are a high impact marketing solution. Subscribers

visit the website and opt-in to receive notifications from us directly

to their device of choice. Your message is then sent directly to these

devices (desktop, laptop, tablet, and phone).

• Notifications are sent once a day to our subscribers

• Headline: 35 character limit

• Body: 90 character limit

• Icon Image: 35px x 35px

• Message Image: 500px x 300px (Message images only show up on Google Chrome)

QUICK SPECS

PUSH NOTIFICATIONS

HEADLINE

QSR WEB

Your push notification message will go here.

*Notifications appear different on different devices, and have different character count limitations.


C-SPEAK

Become a BIG VOICE in your marketplace.

You know those business leaders who are always interviewed by the

press? Their names are synonymous with industry leadership, creativity,

and innovation and are the go-to sources for commentary when industry

news stories break.

We can help you be one of those industry leaders.

C-Speak is a video series featuring short video conversations between

industry leaders and the editor of QSRweb.com. We will develop,

package, and distribute the video for you. Press coverage will be included

on our sites and the content will be yours to distribute through any other

media channels you choose.

If you are a thought-leading executive — or in charge of obtaining media

coverage or speaking engagements for executives at your company —

C-Speak is easily the most comprehensive opportunity available. We take

care of all the moving parts.


PODCASTS

The QSRweb podcast offers a view into the hot topics affecting the continuing evolution of quick service restaurants worldwide. The podcast

features interviews with movers and shakers as well as news related to franchising, menu trends, marketing, and restaurant technology.

YOUR PODCAST SPONSORSHIP INCLUDES…

• 15-20 second sponsor message read by the host twice during the episode

o At beginning of podcast

o Between Interview and News/Topics segments

• Upgrade to a longer 40-45 second message

• Upgrade to Q&A segment curated by the host and sponsor

• Ability to embed podcast episode on your website and social pages

SPONSORSHIP OPTIONS

• Sponsor logo and message on transcript page

• Sponsor logo included in podcast section of Week-in-Review

newsletter

PODCAST HOSTED ON:

• BuzzSprout, Soundcloud, Google Play, YouTube, iTunes and Spotify.

EACH PODCAST EPISODE WILL ALSO BE PROMOTED TO THE

QSR WEB AUDIENCE VIA…

• Social media channels (5x)

• Email newsletters (3x per week for 4 weeks)

• Week-in-Review newsletter (1x)


When you partner with QSRweb.com to create custom content assets,

you get:

• Credibility in the marketplace,

• Knowledge and support from known industry experts,

• Access to production professionals —

writers, designers, videographers, online event producers,

moderators, etc. — plus:

• Budget - friendly promotion and lead generation against

QSRweb.com’s large, exclusive audience of restaurant industry

executives, senior decision makers and influencers.

Popular content types include:

• Guide: everything your target demographic needs to know about

a particular subject presented in a single comprehensive guide.

• White Paper: specific topic of interest to your target demographic

presented in a subjective/op-ed style.

• Case Study: detailed look at a specific company’s innovative and

successful approach or process.

• Infographic: large quantity of information presented in a concise,

creative, and visual way.

SPECIAL PUBLICATIONS


QSRweb.com Topic Centers offer lead generation against custom sponsored and other content assets. Select from such popular

topic areas as customer service/experience, digital signage, display technology, equipment & supplies, food & beverage, food safety,

franchising & growth, health & nutrition, insurance/risk management, marketing/branding/promotion, menu boards, online/mobile/

social, operations management, staffing & training, sustainability, systems/ technology, and trends/statistics.

TOPIC CENTER

SPECIAL PUBLICATIONS

Logo and brief company description at top of right column

Banner Ad: Top Leaderboard (728x90)

Banner Ad: Right 1 Half Page (300x600)

Banner Ad: Right 2 Medium Rectangle (300x250)

Wallpaper Ad

Featured Publications – Position A

Featured Publications – Position B

Featured Publications – Position C

Featured Topic WidgetShows in Topics dropdown menu from main navigation and in right column on Home, Articles, News, Blogs, Videos, Photos, White Paper Directory and other pages

Guide (10-20 pages)Topic must be closely related to the sponsored Topic Center.

White Paper or Case Study (2-5 pages)

Lead GenerationSponsor gets contact info of all users who download their publications.

SECONDARYPRIMARYEXCLUSIVETHOUGHT LEADERSHIP PROGRAMS

4 weeks per year 2 weeks per year

TOPIC CENTERS


WHAT A WEBINAR CAN DO FOR YOUR BUSINESS• Position you as a thought leader and increase your brand awareness

• Generate strong, qualified sales leads

• Educate the market about your products and services

YOU PROVIDE THE CONTENT AND THE SPEAKERS, WE PROVIDE EVERYTHING ELSE…

Production – We guide you through the process and work with your speakers to ensure your webinar is well-crafted for the audience.

Moderator – A member of our editorial team will welcome the audience, introduce speakers and facilitate the Q&A session at the end of the

webinar.

Promotion – We drive registrations for your webinar through an aggressive promotion campaign that includes (at a minimum):

Registration / Reminders – Users register for the webinar on our site and immediately receive an email enabling them to quickly add the webinar to their calendar. About 24 hours before the live webinar, we’ll email a reminder to all registrants to encourage their attendance.

On-Demand Hosting – After the live webinar, we host the recording on our site for registered users to view at their convenience. With your approval, we will also place a PDF of the slide deck in our White Paper Directory where it can be downloaded by registered site users and generate additional leads for you.

Lead Generation – We send you the contact information of everyone who registers for the live event, views the on-demand recording or downloads the slide deck.

• 3 E-blasts prior to the live webinar

• 1 E-blast one week after the live webinar driving traffic to the on-demand version

• 6 Email News Alert sponsorships prior to the live webinar

• Social media posts

• Prominent links on our home page

• Inclusion in quarterly webinar reminder email

WEBINARS


SPONSORED KEYWORD LINKS

Sponsored Keyword Links are affordable text ads

that get lots of impressions because they appear at

the end of every article, news item and blog post.

For your ad, you can select a keyword phrase (up to

20 characters, including spaces) that’s related to your

business and link it anywhere you want, including:

• Your website

• Your Company Showcase on our site

• Your White Papers or Case Studies


Showcase your brand in our directory of QSR Franchise Opportunities

QSRweb.com is the place where restaurant professionals

go to learn about the hottest trends and the hottest

brands in the industry. That makes it a great place

to promote your franchise opportunities to potential

investors.

The QSR Franchise Opportunities directory has a

prominent link in the main site navigation and is

searchable by brand name and by state/region.

Your listing in the directory will lead to your customizable

Franchise Showcase. This is where you’ll tell the story of

your brand to potential investors. It will also include links

to news and features about your brand that have been

published on QSRweb.com.

Throughout the directory and in your showcase, users

will have the opportunity to complete a simple contact

form to make you aware of their interest in your

franchise opportunities.

FRANCHISE DIRECTORY


FAST CASUAL EXECUTIVE SUMMITEach year, FastCasual.com hosts the Fast Casual Executive Summit – a

live business networking and social event where Fast Casual restaurant

executives meet up to exchange ideas and make new connections. Multiple

sponsorship levels – platinum, gold, silver, culinary and associate – plus special

opportunities such as room drops and strategic product placements ensure

that marketers can participate in this highly reviewed industry event at virtually

any budget level.

EXECUTIVE SUMMITS

RESTAURANT FRANCHISING &INNOVATION SUMMITSome of the fastest growing chains in the restaurant industry are the ones

embracing innovation in many different areas of their business. From experience

innovation to kitchen innovation to menu innovation and more, the Restaurant

Franchising & Innovation Summit will look at how limited-service chains can

leverage innovation in its many forms as a catalyst for franchise expansion.

Multiple sponsorship opportunities will be available to connect companies with

innovative products and solutions to the franchise executives in attendance.


EXECUTIVE SUMMITS

INTERACTIVE CUSTOMEREXPERIENCE SUMMITExplore many of the technologies available to businesses – retail, hospitality,

travel, restaurants, healthcare and more – for engaging customers. ICX Summit

will cover the landscape from kiosks to digital signage to mobile and beyond

to give attendees insights they can put in action now to deliver outstanding

interactive customer experiences. Multiple sponsorship levels – platinum, gold,

silver and associate – plus special opportunities such as room drops and strategic

product placements ensure that marketers can participate in this highly reviewed

industry event at virtually any budget level.

CONNECT: THE MOBILE CX SUMMITCONNECT: The Mobile CX Summit will explore the many opportunities that retailers,

restaurants and other B2C enterprises have for leveraging mobile and digital channels

to build their brands, increase sales and improve customer engagement, experience and

loyalty. CONNECT will feature many of the movers and shakers in mobile addressing hot

topics such as software, systems, apps & security payments, customer engagement &

experience, marketing, advertising & analytics, loyalty & rewards, social media and more!

Multiple sponsorship levels – platinum, gold and silver – plus special opportunities such

as room drops and strategic product placements ensure that marketers can participate in

this highly reviewed industry event at virtually any budget level.

THE MOBILE CX SUMMIT


ICX ASSOCIATION

1. Establish your credibility and leadership. Members gain increased visibility and brand awareness in the marketplace with a

variety of opportunities to demonstrate their expertise and thought leadership.

2. Connect with CX managers from leading B2C brands. Our membership includes retailers, restaurants, banks and other

consumer brands. Even brands that aren’t members will often reach out to us to direct them to suppliers who can help them.

3. Build powerful strategic partnerships. Few companies can do it all. So your ability to serve your clients will often depend on your

ability to partner with suppliers who complement what you do.

4. Access members-only resources. The ICX Association website (icxa.org) includes a restricted area where members can access a

variety of industry reports that aren’t available to the general public.

5. Enjoy discounts on event sponsorships, advertising and premium reports. ICX Association is affiliated with many

industry events and websites that offer discounted rates to Association members.

The mission of the ICX Association is to connect B2C brands to technology that elevates the customer experience. We help

Supplier Members build collaborative relationships with brands by educating them on how and why your solutions make the

difference in creating amazing experiences for their customers.

TOP 5 REASONS TO JOIN

MEMBERS SAVE 5% ON AD CAMPAIGNS ON QSR WEB.


CREATIVE SERVICES

c r e a t i v e

Email Design and Copy

Banner Ad Design

Social Media Graphics

Video & Motion Graphics

Website Design and Optimization

White Papers

Case Studies

Blogs

E-book

Press Release

Presentation Development

Brochures

Direct Mail

Signage & Event Graphics

Product Spec Sheet

Business Cards

Press Kits

Digital Creative Custom Media Brand Collateral

Talk to your Networld media specialist toschedule a call with the BOOM! Creative team.

Expand your marketing team’s capabilities without adding staff. BOOM! Creative from

Networld Media Group offers a number of creative services to ignite your brand…


CREATIVE SUBMISSION AND CONTACTS

CREATIVE INQUIRIES

If you have any questions or concerns about creative specifications and submission, please contact:

JENNIFER A. RECKTENWALD | VICE PRESIDENT OF CLIENT SERVICES | [email protected]

tel: 502.241.7545 ext. 139 | fax: 502.241.1385

ADVERTISING AND PACKAGE OPTIONS

LIZ MATNEY | DEMAND GENERATION MANAGER | [email protected]

toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223

KATHY DOYLE | PRESIDENT AND PUBLISHER | [email protected] | Twitter: @katmdoyle

NETWORLD MEDIA GROUP | [email protected]

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2019 - Networld Media Group · A Core Program is your springboard to a successful marketing...

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