2019 Media Kit - roadrunner.travel · The only magazine dedicated to motorcycle touring & travel...
Transcript of 2019 Media Kit - roadrunner.travel · The only magazine dedicated to motorcycle touring & travel...
The only magazine dedicated to motorcycle touring & travelFeatures well-researched, high-quality editorial with stunning photographyReaches a targeted and enthusiastic readership of 231,000+ active ridersMotivates readers to ride MORE, meaning they’ll rack up more miles. Everybody wins!
RoadRUNNER Motorcycle Touring & Travel:
20 1 9 Med i a K i t
www.roadrunner.travel
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Our affluent readers have come to expect the following in each issue of RoadRUNNER:
Promoting your products and services in RoadRUNNER magazine and on www.roadrunner.travel will bring you active, high-value consumers who spend more money on motorcycles, tires, gear, and accessories.
RoadRUNNER magazine is a bi-monthly (6x annual) publication, available by subscription and sold in more than 10,000 retail outlets and airports throughout the United States and Canada.
RoadRUNNER is also available online and on iOS, Android, Nook, and Kindle devices.
The #1 touring resource.
Maximum return on your consumer marketing investment.
We’ve continually grown our readership with regular direct response marketing campaigns and aggressive newsstand promotional display programs. RoadRUNNER has a history of partnering with many industry leaders on creative and effective consumer marketing programs.
Our readers regularly take multi-day trips across North America’s highways and byways, and also enjoy traveling internationally. They own multiple motorcycles, each accessorized to their tastes, wear full protective gear, and invest in the latest luggage and gadgets.
RoadRUNNER is the most respected resource for motorcycle touring in North America and has been a trusted brand for more than 18 years!
Who’s a typical reader?
www.roadrunner.travel
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OCT ’1814-PAGE MOTORCYCLE TRAVEL DESTINATION GUIDE
MOTORCYCLE TOURING & TRAVEL
REVIEWS:KTM 1090 ADVENTURE R KTM 1290 SUPER ADVENTURE SKAWASAKI NINJA H2-SX
RIDING TO THE END OF THE WORLD
PatagoniaCURVES & COUNTRY Tennessee Shamrock Tour®
CaliforniaRedwoods & Literary Giants
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Annual Collector’s Issue
Pull-out tankbag maps & GPS files Entertaining and informative articles Android, iOS, Kindle, & Nook
Each fall, we publish Touring America’s Backroads. This special edition showcases a regionally balanced mix of previously-featured and new tours, including our signature Shamrock Tours®, detailed maps, trip planning information, and Touring Tips.
www.roadrunner.travel
SPECIAL COLLECTOR’S ISSUEWhere to ride • What to see • Where to stay
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DISPLAY UNTIL December 26, 2018
Free Maps - See Page 5Complete Touring Guide
10EPICTOURS
OURINT GA M E R I C A’ S BA C K R OA D S
Click to take a look inside an issue!
• Timeless touring articles with first-class photography• Detailed area information with maps and GPS files• Motorcycle and product reviews• Safety and technical how-to articles• Lifestyle columns• Industry news
We service the largest segment of the motorcycling community—
touring and travel enthusiasts.
Our audience is willing to pay a premium rate for a
premium product.
86%
14%
READER DEMOGRAPHICS
AT A GLANCE
87%College educated
60%Ride in groups
86%10+ years riding experience
97%Wear protective gear
87%Save every issue
34%Participate in organized tours
96%Use RoadRUNNER to plan
70% 14% 12%Touring ADV Cruiser
$148,025
Avg HHI
$1,252/yr
Accessories
2.7 hrs 8,250 miles/yr
Median age
54
MCs owned
Total readership:
231,020
Paid copies: 85,563
6X PER YEAR
$29.95/YR SUBSCRIPTION
PER ISSUE
$7.95 COVER PRICE
2019 MEDIA KIT
Reader demographics have been compiled through 2017 surveys conducted by an independent market research service.
Maximum return on your consumer marketing investment.
www.roadrunner.travel
Print Rates Ad DimensionsPage Option 1X 3X 6X
Cover 2 $9,646 $8,910 $8,240Cover 3 $9,131 $8,395 $7,725Cover 4 $10,161 $9,425 $8,755Spread $14,956 $13,596 $12,360
Full $8,101 $7,365 $6,6952/3 $5,408 $4,913 $4,4811/2 $4,051 $3,682 $3,3481/3 $2,742 $2,493 $2,2661/4 $2,057 $1,869 $1,7001/6 $1,496 $1,360 $1,2361/9 $997 $906 $824
Custom Opportunities
Looking for a premium way to reach our readership? Our team will work with you on a unique marketing program that’s customized to reach readers with your special, direct message.
• Custom publishing, including branded touring maps and brochures• Sponsored editorial (print and digital)• Co-op advertising programs
(336) [email protected]
All important text and artwork should be at least 0.25 inches from trim. No bleed on sizes smaller than full page.
Sizes wxh Bleed Trim/LiveC 2,3,4 8.49” x 11.05” 8.25” x 10.81”Spread 16.74” x 11.05” 16.50” x 10.81”
Full 8.49” x 11.05” 8.25” x 10.81”2/3 H 7.28” x 6.26”2/3 V 4.76” x 9.45”
1/2 7.28” x 4.59”1/3 H 7.28” x 3.07”1/3 V 2.27” x 9.45”
1/3 SQ 4.76" x 4.59"1/4 3.50” x 4.59”
1/6 H 4.76” x 2.16”1/6 V 2.27” x 4.59”
1/9 2.27” x 2.97”
Nov/Dec '19 1/4 page Advertorial $750
Submit: 1 high res photo, max 70 words (includes headline and contact info)
Reservation Deadline: 9/3/19Material Due: 9/9/19
NOVEMBER/DECEMBER ‘17 101WWW.ROADRUNNER.TRAVEL 100
3BR PowersportsX~PWR-H5www.3brpowersports.com(408) 725-8010
Never again miss that exciting video shot due to dead batteries in your GoPro HERO5 camera!
X~PWR-H5 all-weather external power kit installs quickly to the GoPro HERO5 mount frame & allows your GoPro HERO5 camera to be plugged into any external USB power source for continuous power. Record up to nine hours on a 64Gb chip.
6D HelmetsATS-1 Street Helmetwww.6DHelmets.com(714) 772-2121
Like Nothing Else: The revolutionary 6D ATS-1, designed with the sole intent of surpassing the existing safety certifications and offering riders a level of security well beyond traditional helmet designs. This helmet features 6D’s award winning proprietary Omni-Directional Suspension technology which mitigates both angular and linear impact energy during an impact event; a capability unmatched by any other helmet in the market. Aerodynamic, luxurious, and comfortable with unmatched style and function should place this helmet at the top of your priority list.
Sizes: XS – XXLMSRP: $849.95
This limited edition BMW Motorrad stein has been cre-ated to pay homage to the first post-war BMW Motorrad model. Developed by BMW Motorrad and a leading Ger-man stein manufacturer, this stein is a fully hand carved and painted relief design with a fine pewter lid. Limited to just 500 pieces, each with a hand numbered stamp on the bot-tom along with a certificate of authenticity. MSRP $199.
BMW Motorrad USA2017 BMW Motorrad Collectible Steinwww.bmwmotorcycles.com/gearup
The story of three epic motorcycle rides: Cannon Ball Baker’s 1914 record trans-continental ride from San Diego to New York City; Author Don Emde’s ride in 2012 to achieve the same result, connecting existing dirt and paved roads; and finally a group ride the same as Baker’s exactly a century later. 168 pages, softbound, 400+ illustrations. Available from Amazon or direct from EmdeBooks.com.
Don Edme, Inc.Cannonball RunEmdeBooks.com
Adaptiv TechnologiesTPX Pro Radar and Laser Detection Systemwww.AdaptivTech.com(646) 722-0253
The TPX Pro is the most advanced motorcycle specific radar and laser detection system available today. It detects all the radar and laser bands used by law enforcement agencies throughout the country along with GPS Datapoint alerts for red-light cameras and camera-
radars. Updates for the GPS Datapoint database is available for free for the lifetime of the unit. The radar detection function can also be disabled for use in areas where radar detectors are illegal. Available in North America and International versions.
Designed specifically for camping or the outdoors
anywhere, KICKER Bullfrog features 360-degree sound for everyone in the area, 20-hour battery life, IP66-certified to handle most any kind of weather, and 100-foot Bluetooth antenna range for any device in the area. Bullfrog also includes an FM tuner for local listening and weather!
KICKER Bullfrog® Outdoor Bluetooth Speakerwww.kicker.com(405) 624-8510
Clearwater Lightswww.clearwaterlights.com(916) 852-7029
The Roadsmart III not only lasts longer, but performs at higher levels than the competition throughout its lifetime.
MT Multi-Tread™ technology in the rear tire uses a long-wearing compound in the center for longer tread life, and special lateral grip compounds on the shoulders for outstanding grip.• Tire compounds enhance
mileage, and include an innovative resin that increases wet grip.
• Rear tire profile increases the footprint and improves mileage.
• Sidewall construction contributes to compliant ride and precise handling.
• Innovative tread pattern increases wet grip.
Dunlop TiresSportmax Roadsmart IIIwww.dunlopmotorcycletires.com
The 24 watt, 2000+ lumen per light, LED Clearwater Darlas make motorcyclists more visible to traffic during the day, and provide a wider pattern of side illumination at night. The amount of light produced can be adjusted manually with the digital dial, making it a great “always on” light. Darlas are the best choice in auxiliary lighting for your safety and visibility. Join the many serious riders experiencing The Clearwater Advantage.
Holiday BUYERS GUIDE
Production
All files must be a minimum of 300 dpi, CMYK. Preferred File Type: PDF
Production Charges: Ad creation rates are $75/hr. This rate is subject to change without notice, so contact the publisher for a quote. Agency commissions will not be given on production charges.
Business Reply Card—Pricing available upon request; all business reply cards must accompany a minimum full-page advertisement.
Inserts—Pricing available upon request.
Terms—All rates are NET. Payment is due 30 days from invoice date. Agency commissions must be added to our quoted rates.
RoadRUNNER Touring & Travel Magazine | 2245-D Lewisville Clemmons Rd | Clemmons, NC 27012
Advertising Inquiries Press Releases Heather Oliver Production Contact
(336) 765-7780 x 113 [email protected]
Send press releases about motorcycle routes, events, or happenings to [email protected]
www.roadrunner.travel
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OCT ’18
14-PAGE MOTORCYCLE TRAVEL DESTINATION GUIDE MOTORCYCLE TOURING & TRAVEL
REVIEWS:KTM 1090 ADVENTURE R KTM 1290 SUPER ADVENTURE SKAWASAKI NINJA H2-SX
RIDING TO THE END OF THE WORLD
Patagonia
CURVES & COUNTRY Tennessee Shamrock Tour®
CaliforniaRedwoods & Literary Giants
SH
AM
RO
CK
TOU
R®
: CEN
TRA
L TEN
NES
SEE – C
ALIFO
RN
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*Inquire about rates and details for Collector's Issue (Touring America's Backroads)
11/13/18 11/20/18 1/1/191/15/19 1/22/19 3/5/193/5/19 3/12/19 4/23/19
4/23/19 4/30/19 6/18/196/25/19 7/2/19 8/13/196/24/19 7/29/19 9/24/199/10/19 9/17/19 10/29/19
Reservation Deadline Materials Due On Sale
Jan/Feb '19Mar/Apr '19May/June '19Jul/Aug '19Sept/Oct '19*Collector's IssueNov/Dec '19