2018 MEDIA KIT

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Welcome to InBuilding Magazine!InBuilding magazine is the foremost information source dedicated to addressing the infrastructure needs of building owners, developers and property managers throughout the United States and Canada for both new and existing facilities. Our print and digital versions cross-pollinate a wide variety of technologies that are not just an expectation for today’s tenants, but are now mandatory as a fourth utility.

Wireless Connectivity, Intelligent Building and Mission Critical Data Storage and Accessibility are the major themes that we strive to promote to today’s real estate executives and leaders of other enterprises. InBuilding magazine spotlights established and emerging players and projects that are best in class. The trends and technologies we explore include wireless development and deployment, unified communications and automated building functions that promote efficiency and conserve energy. Data center and co-location companies that are at the forefront of securing and disseminating data across robust fiber networks will be a major category.

Like you, the seasoned real estate and technology writers of InBuilding understand a paradigm shift is underway and that the needs and wants of tenants are changing. We strive to be the forum that explores what today’s owner needs to attract and retain companies and the infrastructure for them to do business in the 21st century. InBuilding recognizes that the needs of TAMI (Technology, Advertising, Media and Information) tenants are now the in situ needs of FIRE (Finance, Insurance, & Real Estate), traditionally the largest users of private-sector real estate.

InBuilding also identifies and promotes the builders who have been at the forefront of the inbuilding ecosystem – from employing a build-to-suit methodology to discussing what they expect from operators, OEMs, integrators and interior contractors to address their telecom/data infrastructure (redundancy, resiliency and ease of installation) wants.

We would like to hear from everyone who has their hat in this new ring. Architects, engineers, contractors, insurance and finance firms –we want to share your stories!

Thank You,

InBuilding Magazine

NextEdge specializes in end-to-end outdoor and in-building small cell design, installation, commissioning and maintenance.

N extEdge Networks and Modus joined forces last year to become a turnkey

provider of services and infra-structure solutions to enable the deployment of the next generation of wireless infrastructure. The combined company is now recog-nized as an expert in small cell and DAS deployments, having jointly designed, permitted and executed more than 4,000 node deploy-ments across more than 40 states. “The rapid growth of data us-age is causing increasing demands on our wireless infrastructure and wireless providers, which require innovative solutions aligning the interests of all stakeholders,” Next-Edge Networks CEO Doug Wiest

notes. “Our combined capabilities, as well as our experience and suc-cess in the most difficult jurisdic-tions, allow us to partner with wireless carriers, municipalities and building owners and manag-ers to create long-term alignment to address the impending need of network densification.” NextEdge Networks specializes in end-to-end outdoor and in-building small cell design, installa-tion, commissioning and mainte-nance. The company’s main area of focus today is on improving wireless coverage in buildings. Modus has been a leader in wireless site acquisition, construc-tion and turnkey deployments, completing extensive work on

behalf of all the major wire-less carriers as their needs have evolved. The company maintains a full suite of services, including self-performance of construction and last-mile fiber provisioning, allowing for control and ac-countability of every step of the deployment process. The founders of Modus said, “The combination of Modus with

NEXT GENERATIONNextEdge Networks and Modus merge to become a powerhouse in small cell deployment and inbuilding design. By Janice Hoppe-Spiers

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www.nextedgenetworks.com www.modus-corp.comHeadquarters: San Francisco Employees: 80Specialty: Turnkey small cell services and infrastructure solutionsRyan Crowley, co-founder of Modus: “Fast-forward 18 years, we are further away from being done than we have ever been.”

NextEdge Networks/Modus

NextEdge Networks, along with the financial backing from Titan Grove, is a natural evolution of the rapid growth of Modus. “Our combined capabilities and access to capital will allow us to expand our breadth and reach to further support our customers’ expansion plans.”

RELIABLE CONNECTIVITY NextEdge Networks sees inbuild-ing as its future. “We believe about 5 percent of buildings have sufficient coverage and that the demand for wireless coverage is increasing, but carriers don’t have the capital to resolve the prob-lems,” Wiest says. “We recognize where the business is going and that building owners are now taking on both the headache and the cost of creating that wireless solution for their tenants.” Building owners and managers are faced with the need to invest in increased connectivity to meet the needs of their tenants. NextEdge Networks relieves building owners and managers of the complex and time-consuming process of estab-lishing a wireless utility. “We are going through a para-digm shift,” Wiest explains. “For 30 years, when a wireless carrier knocked on the door it was a good day for the building owner because they wanted to put a macro site on the rooftop and the revenue associ-ated with that installation meant it was a good day. “When they saw wireless, they saw money. Now the building owner has to recognize the wireless carrier is not there to bring rev-enue and pay to solve the problem. The wireless carrier won’t contrib-ute like they have in the past and

that is a paradigm shift building owners are beginning to under-stand, embrace and realize they have to solve the problem because the carriers will not.” Education is key to solving cover-age issues in buildings. “The job of the building owner and manager is to keep tenants happy,” Wiest notes. “The best thing is to have tenants complain to the point where they are going to leave because nothing gets attention quicker than tenant churn. Having that happen will create a snowball effect because the more building owners solve for wireless coverage, the more others will have to do it to compete for the tenants they have.” NextEdge Networks is able to se-cure real estate rights for no money going forward as a benefit, which Wiest says is a big and necessary shift because one of the barriers to the solution is the high cost. “If you have to pay for access to

the facility as well as the equip-ment, the carriers won’t pay and the model doesn’t work,” he adds. “We have been effective in secur-ing real estate as a solution for no rent and have done 1,500 like that. We hope that grows because it is necessary for the future.”

FLEXIBLE SOLUTIONSNextEdge Networks focuses on providing future-proof solutions for building owners that can grow with their needs and their tenants’ demands. The company has the financial flexibility and access to capital that its competitors may not have to meet those needs, Wiest says. “We create custom solutions that fit the nuances of your unique needs, and can scale from local projects to national programs,” he adds. Although a majority of Next-Edge Networks’ clients are located west of the Mississippi River, the

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CONNECTED CITY: NextEdge Networks/Modus

Modus is a leader in wireless site acquisition, construction and turnkey deployments.

company has operations throughout the country. The company is working on commercial buildings, high-end high-rises and buildings in the hospitality industry, but universities and healthcare are the two industries that Wiest says also need help. In some cases, NextEdge Networks is acting as a neu-tral host. “Let’s say, for example, a cell phone company gets a complaint from an enterprise customer who has a lot of employees on a plan with one carrier,” Wiest explains. “Maybe they are on the third floor of a build-ing, so what will happen if they complain loud enough is that they will go somewhere else or the wireless car-rier will put a small cell in that particular floor for their own network. If it’s a 12-story building, the rest of the floors are underserved and the building owner doesn’t solve the problem.” With just one carrier’s connectivity issue being addressed, the building owner still runs the risk that employees will not be happy because they might not use that carrier on their own devices. “It doesn’t work because there isn’t a solution for all four carriers,” Wiest explains. “Our intent is to provide a solution for the building owner where all tenants can use all the equip-ment they need to use and be satisfied with the coverage they are getting. We are acting as a neutral facilitator.” The challenge with becoming a neutral host is that some carriers are more financially capable, so systems need to be put in place so all four can participate. “The equipment that has been used to provide a neutral solution for the past 10 to 15 years is expensive,” Wiest says. “Our focus is to lower that cost, which will be a differentiator for us and is really important for the ecosystem to work.” When building owners realize they have to fix the wireless coverage problem in their buildings, Wiest says

most “choke on the cost” but the company is trying to lower it for them. “We are looking at everyone to find so-lutions,” Wiest notes. “We are agnostic when it comes to equipment makers. We look at it from an infrastructure standpoint to find ways to future-proof their building so that whatever is put in today doesn’t need to be redone in the future.” NextEdge Networks hopes that moving forward, more revenue will go toward infrastructure instead of service activities, which is what Modus will help it accomplish. “Modus will continue to do the brunt of services work,” Wiest says. “One of the reasons we came together as a joint company is because the way we see the world was in sync. We recognize the Modus folks have done a ter-rific job developing a nice company with great people. So far the merger of the two has been synergistic. We couldn’t be happier and they feel the same. We are head-ing down a path that does both groups a lot of good.” The goal for NextEdge Networks is to become better known on the building side of the business. “We are well known amongst the carriers, but the building side has been problematic,” Wiest notes. “Building owners just haven’t collectively recognized this is a problem they have to deal with.”

SERIOUS ABOUT SERVICERyan Crowley, Chad Abbott and Erik Corkery co-founded Modus in 2005 after working together for three years at Alaris. “We grew the Alaris office from five people to 50 in two years and were sold to Parsons, a global engineer-ing firm,” Crowley remembers. “After a year, the three of us thought we could better service our clients on our own and started what is now Modus.” Abbott has more than 15 years of experience in wireless telecommunications network deployment and in manag-ing large-scale turnkey projects throughout the western United States. Corkery also has more than 15 years’ ex-perience in the wireless telecommunications industry and has helped forge Modus into an innovative industry leader in wireless network development. Crowley has been active for more than 20 years in real estate and land use entitlements in addition to his more than 15 years of experience in the wireless telecommuni-cations industry. “Erik is an attorney, Chad has a masters in land use and my background is finance and real estate, and all three of us together is a good combination in our space,” Crowley says. “It just happened to work out re-ally well that we all brought something different to the

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NextEdge Networks wants to become more well known on the building side of the business, while Modus focuses on services.

table. We started the company and the next thing we knew we had 80 people on staff.” Modus has grown organically throughout the years and has done so strategically. “We are client-focused,” Crowley says. “You wouldn’t think you would have to say that, but you would be surprised how many people don’t remember that the client is No. 1. That really separates us from some of the other really big groups in our space. We are our clients’ advocates.” Today, Modus employs 80 people who Crowley says are the best in the industry. “There are some great people out there and we are looking for them to join our team,” he adds. “It’s a small industry, so you know when the A players become available and we hire them. Great people attract other great people and we are trying to make sure we have the best team.”

IMMEDIATE NEEDSModus specializes in execution and speed to market. “Everything

is important and needs to be done right now,” Crowley explains. “Some of the people we have let go over the years just didn’t get that. This isn’t a when-you-feel-like-it business. It’s now and the business doesn’t wait for anyone.” The company decided to bring its construction services in-house, hiring Cal Bordonaro in 2015 as the director of construction. Modus’ construction department includes 15 people and is currently deploying 1,700 nodes in the San Francisco Bay Area and 1,800 in Portland, Ore. “Everything is urgent and it comes down to expe-rience and personnel,” Bordonaro adds. “We are very fortunate right now that we have exceptional tal-ent on our team.” The heat was on Modus two years ago when Verizon contracted it to ensure wireless coverage for its customers during the Super Bowl. More than 75,000 football fans descended on San Francisco for the game, which required numerous in-frastructure upgrades to accommo-date the increased data use. Verizon

reported spending $70 million on upgrades before the event. Modus installed hundreds of small cells atop San Francisco’s streetlights that tripled the network’s capacity. “The design was still changing in November and the first week of February is Super Bowl,” Bordonaro remembers. “Our construction department started with this project and I surrounded myself with brilliance. Erik, Chad and Ryan are the smartest guys I know and they discuss everything before they move forward.” Verizon network infrastructure deployments included 16 new cell sites, the installation of 75 small cells, a patented antenna system to reach the lower stadium seats and 14 mobile cell sites, according to reports. The investment benefited customers living in and traveling to northern California well into the future by adding capacity for web browsing, video streaming and social media posts. “With the Super Bowl job, there was no precedent so we had to make it work and that’s very unique,” Bordonaro says. “The Super Bowl was a unique experi-ence because we had the oppor-tunity to make decisions on the design and construction, and had the local knowledge to maintain the city’s integrity and our reputa-tion through every decision.” Crowley says performing the work in-house also allows the com-pany to remain client-focused and maintain that sense of urgency on every project. “When it’s not your people there’s not the same results, in my opinion,” he adds. “We love competing because our personnel exceed expectations. Performing jobs in-house is the best.”

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The combination of NextEdge Networks and Modus has been synergistic, and both firms remain client-focused.

STRONG BACKINGAbbott, Corkery and Crowley have always self-funded Modus, which they saw as a benefit but also recognized was a limitation. “We were our own worst enemy,” Crowley says. “We wanted to do good work and stay within our means, and as we grew to compete against larger groups that had that kind of funding, it was ir-ritating to lose a project because we couldn’t manage the cash flow. We could not build out a $50 million project three years ago because we did not have the ability to self-fund and we would not have taken on the risk, but now we can.” The merger with NextEdge Networks infused Modus with the capital it needs to take on the right projects in the future. “It doesn’t mean we are going hog wild,” Crowley notes. “We have passed on opportunities because they didn’t make sense. We want to do the right work with the right clients.” Modus was not necessarily looking to sell and had been interviewing companies for the past two years to find the right partnership. “We said no to some big names that we were excited to be speaking with in the beginning, but as we got under the hood of the car we weren’t sure we liked them or wanted to do business with them,” Crowley notes. “We spent a long time on this process and it was difficult. We had almost given up and thought it wasn’t meant to be when we met NextEdge and the rest is history.” NextEdge Networks will provide the infrastructure experience and Modus brings the rest when it comes to the execution of services. “We like Doug Wiest, CFO Chris Maguire, and Titan Grove Holdings’ Jeffrey Tannenbaum,” Crowley says. “We don’t work with people we don’t like and it is im-portant to us that our partners do business the right way.” Moving forward, Modus plans to continue gaining marketshare where it makes sense. “On deck now we are focusing on new markets, in-building and fiber deploy-ments,” he says. “We are not looking to be the largest fiber company in the world, but there are certain areas we can be competitive and deploy that complement of services to our clients.”

EVER-CHANGING INDUSTRY“Adapting, change and wireless are synonymous,” Crowley says. “We are not doing what we did three years ago and three years ago we weren’t doing what we were six years ago. The industry is changing all the time and

we love being on the front-end of projects. I love the learning process and figuring stuff out. Living in the Bay Area has forced us to be creative. We were building small cells 10 years ago and became really proficient at it so we were perfectly positioned four years ago when there was a massive push for small cells and right-of-way deploy-ments to help our clients offload traffic.” Modus predicts thousands of new projects will be coming online on the West Coast over the next three to five years. “There are 5G deployments we are working on right now,” Crowley says. “It’s finally starting to come as we have been talking about it for a while. Once 5G gets built up in multiple markets, that’s going to put addi-tional pressure on the in-building coverage because most buildings are not equipped to handle that next genera-tion yet. We will create a separate in-building team to get in front of these opportunities and to go where the puck is heading and not where it is. 5G will force in-building upgrades and our goal is to be way in front of that.” Even though wireless is an ever-changing industry, Crowley says in-building upgrades is where Modus predicts the industry will go over the next five years, but it can always change. “I started in this business in 1999 and honestly, at that time, thought I would have a job for two years because we would be done building all the towers required to provide seamless coverage,” Crowley remembers. “Fast-forward 18 years, we are further away from being done than we have ever been.”

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CONNECTED CITY: NextEdge Networks/Modus

Two years ago, Verizon contracted Modus to ensure wireless coverage for its customers during the Super Bowl.

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