2018 British Touring Car Championship - Twin FM Touring Car Championship Brochure… · Britcar...
Transcript of 2018 British Touring Car Championship - Twin FM Touring Car Championship Brochure… · Britcar...
RACING HISTORY• Ford Fiesta Championship Class A
• Ford Fiesta Championship Class C
• Ford Fiesta Championship Class D
• Volkswagen Racing Cup (VW Golf)
• MSVR Trackday Trophy (Renault 225)
• MSVR Team Trophy (Renault Clio
RS200)
• Mini Challenge
• BTCC 2013 (VW CC)
• BTCC 2015 (Proton Gen 2)
• Britcar Endurance Championship
(BMW M3)
• TOCA Renault Clio Cup (BTCC support
race)
WHY THE BTCC?The British Touring Car Championship is the pinnacle of British Motorsport and offers the best all-round package for commercial communication, advertising and of course, high-octane, thrilling racing! By 2018, it is predicted that BTCC trackside spectators will grow for the 11th consecutive year to over a staggering 420,000.
The BTCC is also broadcast live nationally on ITV4, ITV4 HD & on itv.com for 7 hours per race day with practise 1&2 and qualifying also being show live online at itv.com/btcc. It is also broadcast internationally in over 10 countries including Australia, Asia and the USA! The ITV4 audience has also grown from 19.5 million viewers in 2015, to a massive 23.6 million viewers in 2016 and set another 10% increase this year!
This amazingly large number of spectators allows sponsors a unique and very powerful way of putting their brand in front of millions of fans both trackside and through a screen!
“The advertising space on the front orside of a BTCC carcarries an awful lotof weight…We believe the return oninvestment istwo or three, without ashadow of a doubt”
THE BENEFITS OF BECOMING A PARNTERThe BTCC is very-high profile and so this presents partners a very unique opportunity that is not to be missed. The package adds exciting value to a brand with a loyal, passionate and nationwide fan base both track side and via its ever increasing, broadcast audience! Having very recognisable, showroom cars racing bumper to bumper makes the sport very appealing and gives the BTCC a very unique and highly-popular “USP”.
The broad variety of business and brands involved, a lot of whom are blue chip, also demonstrates the power that a large crowd and staggeringly large TV audience can have, particularly when there is a strong demographic profile. This gives the BTCC its strongappeal to consumer and business to business products and services.
AS A PARTNER, WHAT DO YOU GET?Depending on your chosen partnership package, you can benefit from the following:• Logo on race car• Entry tickets• Full hospitality, breakfast, lunch, afternoon tea, refreshments & selection of alcohol• Garage branding• Truck branding• Branded clothing• Grid walk, walk on to the grid just before each round and be up close to the race cars
minutes before each race
Other benefits can include:• A3 signed posters given to fans with your logo on• Live TV coverage on ITV4 (7 hour programme)• Magazine features• Huge business networking opportunities• Social networking
THE CIRCUITSRounds Date Circuit1, 2, 3 31/1 April Brands
Hatch Indy
4, 5, 6 14/15 April Donington Park
7, 8, 9 5/6 May Thruxton
10, 11, 12 9/10 June Oulton Park
13, 14, 15 23/24 June Croft
16, 17, 18 28/29 July Snetterton
19, 20, 21 11/12 August Knockhill
22, 23, 24 25/26 August Rockingham
25, 26, 27 15/16 September Silverstone
28, 29, 30 6/7 October BrandsHatch GrandPrix
(SUBJECT TO CHANGE)