2017/18 Season – Week 30 (4/16-4/22/18) 1.8 18 LIFE IN PIECES 1.7 19 SCANDAL 1.7 20 CHICAGO PD 1.6...

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2017/18 Season – Week 30 (4/16-4/22/18) Auto Purchasers Weekday Primetime Ratings (comScore) Market of the Week: Top 5 Spot TV Advertisers from Kantar Media TV Viewing Area (DMA) Baton Rouge, LA (Rank #94) 11.2 10.7 10.8 2.7 2.0 2.2 Chrysler Chevrolet Dodge Local Broadcast Cable News Mar’17 – Feb’18 Dols (000) Gordon McKernan Attorney $2,665.4 Morris Bart Attorneys $2,251.1 Dudley DeBosier Attorney $1,988.7 Honda Dealer Assn $1,818.6 Cox $1,697.5 Advocate (Baton Rouge, LA) Newspaper Daily Penetration 2008 26.1% 2013 20.3% 2018 13.7% Thanksgiving Day 2018 NFL Games Mother’s Day 2018 Spending to Reach $23.1 Billion 66% NRF’s Annual Mother’s Day Survey 2018, conducted by Prosper Insights & Analytics $21.2 $21.4 $23.6 $23.1 2015 2016 2017 2018 CBS Fox NBC NBA Playoffs: Golden State Warriors vs. San Antonio Spurs 3.5 13.1 14.2 San Antonio San Francisco Nielsen Live+SD HH Ratings NHL Playoffs: Philadelphia Flyers vs. Pittsburgh Penguins 1.4 7.4 22.8 Pittsburgh 2018 Planned Mother’s Day Spending $2.5 $2.6 $4.4 $4.6 Jewelry Special Outing Flowers Gift Cards Billions Purchase Locations f or Mother’s Day Gifts 2018 35% 31% 29% 23% Department Store Online Speciality Store Local Business Billions Nat’l Philly Nat’l Nielsen Live+SD HH Ratings

Transcript of 2017/18 Season – Week 30 (4/16-4/22/18) 1.8 18 LIFE IN PIECES 1.7 19 SCANDAL 1.7 20 CHICAGO PD 1.6...

2017/18 Season – Week 30 (4/16-4/22/18)

Auto PurchasersWeekday Primetime Ratings

(comScore)

Market of the Week:

Top 5 Spot TV Advertisersfrom Kantar Media

TV Viewing Area (DMA)

Baton Rouge, LA (Rank #94)

11.2 10.7 10.8

2.7 2.0 2.2

Chrysler Chevrolet DodgeLocal Broadcast Cable News

Mar’17 – Feb’18 Dols (000)Gordon McKernanAttorney $2,665.4

Morris Bart Attorneys $2,251.1

Dudley DeBosierAttorney $1,988.7

Honda Dealer Assn $1,818.6

Cox $1,697.5

Advocate (Baton Rouge, LA)Newspaper Daily Penetration

200826.1%

201320.3% 2018

13.7%

Thanksgiving Day2018 NFL Games

Mother’s Day 2018 Spending to Reach $23.1 Billion

66%

NRF’s Annual Mother’s Day Survey 2018, conducted by Prosper Insights & Analytics

$21.2 $21.4

$23.6 $23.1

2015 2016 2017 2018

CBS

Fox

NBC

NBA Playoffs:Golden State Warriors vs.

San Antonio Spurs

3.5

13.1

14.2San Antonio

San Francisco

NielsenLive+SD HH Ratings

NHL Playoffs:Philadelphia Flyers vs.

Pittsburgh Penguins

1.4

7.4

22.8Pittsburgh

2018 PlannedMother’s Day Spending

$2.5

$2.6

$4.4

$4.6Jewelry

Special Outing

Flowers

Gift Cards

Billions

Purchase Locationsfor Mother’s Day Gifts

201835%

31% 29%23%

DepartmentStore

Online SpecialityStore

Local Business

Billions

Nat’l

Philly

Nat

’l

NielsenLive+SD HH Ratings

2017/18 SeasonWeek 30 (4/16-4/22/18)

ROSEANNE

THE BIG BANG THEORY

SURVIVOR

GREY'S ANATOMY

YOUNG SHELDON

NCIS

EMPIRE

MOM

AMERICAN IDOL-SUN

VOICE

Top 10 Time Shifted S/O-S/O Programs (4/16 - 4/22/2018)A25-54 Live+SD (000)

Time-Shifted LIVE

A25-54Rank Program Name Live+SD US AA%

1 BIG BANG-SYN (AT) 2.82 WEEKEND ADVENTURE 2.33 FAMILY FEUD (AT) 2.34 JUDGE JUDY (AT) 2.05 JEOPARDY (AT) 1.76 WHEEL OF FORTUNE 1.77 BIG BANG WKND (AT) 1.68 LAW & ORDER:SVU-WKL (AT) 1.49 MODERN FAMILY-WK-SYN (AT) 1.4

10 DATELINE WKLY (AT) 1.411 MODERN FAMILY-MF-SYN (AT) 1.212 FAMILY GUY-WK-SYN (AT) 1.213 BOBS BURGERS-SYN (AT) 1.214 FAMILY GUY-MF-SYN (AT) 1.215 FAMILY FEUD-WK (AT) 1.116 ENTERTAINMENT TONIGHT(AT) 1.017 GOLDBERGS (AT) 0.918 DR. PHIL SHOW (AT) 0.919 LAST MAN STNDG-MF-SYN(AT) 0.920 INSIDE EDITION (AT) 0.921 LAST MAN STNDG-WK-SYN(AT) 0.922 HOW I MET-MTHR-WK-SYN(AT) 0.923 TWO-HALF MEN-SYN (AT) 0.824 AMERICAN NINJA-SYN (AT) 0.825 ACCESS HOLLYWD LV-WKD 0.8

Top 25 Syndication(4/9-4/15/18)

A25-54Rank Program Name Live+SD US AA%

1 ROSEANNE 4.72 BIG BANG THEORY, THE 3.73 YOUNG SHELDON 3.14 VOICE 2.55 MOM 2.36 SURVIVOR 2.27 EMPIRE 2.18 VOICE-TUE 2.19 GREY'S ANATOMY 2.1

10 AMERICAN IDOL-SUN 2.111 VOICE 4/18 2.012 NBA PLAYOFFS ON ABC-SU3 2.013 NCIS 1.914 AMERICAN IDOL-MON 1.915 BULL 1.816 LAW AND ORDER:SVU 1.817 ALEX, INC. SP-4/17 1.818 LIFE IN PIECES 1.719 SCANDAL 1.720 CHICAGO PD 1.621 STAR 1.622 CHICAGO MED 1.623 BLACK-ISH 1.524 ABC WORLD NEWS TONIGHT 1.525 STATION 19 1.5

Top 25 Broadcast S/O-S/O(4/16 - 4/22/18)

A25-54Rank Program Name Live+SD US AA%

1 ABC WORLD NEWS 1.52 NBC NIGHTLY NEWS 1.43 CBS EVENING NEWS 1.0

M-F Evening News (4/16 - 4/20/18)

A25-54Rank Program Name Live+SD US AA%

1 TONIGHT SHOW 0.72 LATE SHOW-S COLBERT 0.73 JIMMY KIMMEL 0.6

M-F Late Night(4/16 - 4/20/18)

Household Live+SD Ratings on Local Broadcast Stations

3.8

8.1 7.8 7.2 7.2 7.1

National Norfolk Atlanta Chicago Cleveland Charlotte

Scandal – Series FinaleThursday, 4/19/18 10:00p (E) on ABC

NBA SU Playoffs 1 – HH Rating

National 2.5

Milwaukee 10.2

Boston 6.3

NBA SU Playoffs 2 – HH Rating

National 3.5

San Antonio 14.2

San Francisco 13.1

NBA Playoffs on ABC : 4/21 & 4/22/18

NHL Playoffs on NBC : 4/21 & 4/22/18

NHL SA Playoffs Prime –HH Rating

National 1.1

Boston 9.4

Providence 7.8

NHL SU Playoffs Afternoon –HH Rating

National 1.4

Pittsburgh 22.8

Philadelphia 7.4

RANK PROGRAMS NET "P25-54L+SD AA%"1 PORQUE EL AMOR MANDA THU UNI 1.7

2 0.5

Spanish Language% Viewing to Spanish Programs

A18-49 Live+SDTotal U.S.

Primetime % Broadcast Viewing to Spanish Networks

2017/18 SeasonWeek 30 (4/16-4/22/18)

Hispanic Households4/16-4/22/18

Houston, TXSpanish Stations

Spanish Language TelevisionSpanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 16% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Houston, Spanish-Language programs on Spanish broadcast stations attracted 46% of all primetime A18-49 viewers (not just Spanish-Speaking) this week.

A18-49Rank Program Name Live+SD US AA%

1 ENEMIGO INTIMO - M 3.12 ENEMIGO INTIMO - W 3.13 ENEMIGO INTIMO - F 2.94 ENEMIGO INTIMO - T 2.85 PAPA A TODA MADRE WED 2.86 RICO Y LAZARO THU 2.77 RICO Y LAZARO MON 2.78 ENEMIGO INTIMO - R 2.79 ROSA DE GUADALUPE WED 2.710 PEQUENOS GIGANTES 3 SUN 2.711 PAPA A TODA MADRE THU 2.612 PAPA A TODA MADRE MON 2.613 ROSA DE GUADALUPE MON 2.614 POR AMAR SIN LEY WED 2.515 RICO Y LAZARO WED 2.516 SIMPLEMENTE MARIA 2.517 ROSA DE GUADALUPE THU 2.518 ROSA DE GUADALUPE FRI 2.519 POR AMAR SIN LEY THU 2.420 POR AMAR SIN LEY MON 2.4

A25-54Rank Program Name Live+SD US AA%

1 ENEMIGO INTIMO - W 3.82 ENEMIGO INTIMO - M 3.63 ENEMIGO INTIMO - F 3.44 ENEMIGO INTIMO - T 3.45 PAPA A TODA MADRE WED 3.46 POR AMAR SIN LEY WED 3.37 ENEMIGO INTIMO - R 3.38 RICO Y LAZARO WED 3.39 RICO Y LAZARO MON 3.310 ROSA DE GUADALUPE WED 3.311 RICO Y LAZARO THU 3.212 PEQUENOS GIGANTES 3 SUN 3.213 RICO Y LAZARO TUE 3.114 POR AMAR SIN LEY MON 3.115 PAPA A TODA MADRE MON 3.016 NOTICIERO UNIVISION 3.017 PAPA A TODA MADRE THU 3.018 POR AMAR SIN LEY THU 3.019 POR AMAR SIN LEY FRI 3.020 ROSA DE GUADALUPE THU 3.0

Social Media platform Reach

Metered Market Close-Up: Baton Rouge, LABaton Rouge is the capital of the U.S. state of Louisiana, located in East Baton Rouge Parish. It is the second-largest city in the state and is part of the Baton Rouge metropolitan area known as the Greater Baton Rouge. Baton Rouge is the farthest inland porton the Mississippi River that can accommodate ocean-going tankers and cargo carriers. The ships transfer their cargo at Baton Rouge onto rails and pipelines (to travel east-west) or barges (to travel north). Baton Rouge's largest industry is petrochemical production and manufacturing. The Exxon Mobil facility in Baton Rouge is the second-largest oil refinery in the country; it is among the world's 10 largest. Baton Rouge also has rail, highway, pipeline, and deep water access.

Median IncomeBaton Rouge, LA - $58,187

SMSA Total Retail Sales Baton Rouge, LA - $15,206,051

At-A-Glance

• “American Idol” judge, Randy Jackson, grew up in Baton Rouge.

• The Movies & TV Shows: “True Blood,” “Battleship,” “G.I. Joe: Retaliation,” “Pitch Perfect,” “JFK,” “Battle: Los Angeles,” “Oblivion,” and “Ray” were all completely or partially filmed in the city.

• LSU is the only university in the nation to actually have a live tiger as a mascot. Mike the Tiger is kept in a special habitat in the back of the stadium, placed in a cage near the visiting team’s locker room for intimidation purposes.

Baton Rouge, LADemographic Overview

Social Media platform Reach

DMA Rank TV Households Population 2+94 314,970 796,585

African American HH Rank

Hispanic HH Rank

Asian HH Rank

42 116 87

Reliance on Media to Stay Informed% Agree

25-54

18-24

<18

55-64

65+Age Hispanic

% loyal to vehicle brand

Baton Rouge, LAInteresting Facts

63%

45%40%

21%

TV Newspaper Radio Magazines

503%

97%

TV stations serving the area ofBaton Rouge, LA:

KBTR Independent/This TV, WBRZ Plus, WBRZ WeatherKWBJ YoutooKZUP IndependentWAFB CBS, Bounce TV, WBXHWBRL The CWWBRZ ABC, WBRZ PlusWBXH MyNetworkTV, Grit, EscapeWGMB Fox, WBRL, Cozi TVWVLA NBC, Laff, Ion Television

TVB Member Stations

24%

11%

39%

12%14%

2017/18 SeasonLocal Market Close-Up:Baton Rouge, LA

Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating

0.5

3.0Average Cable Network News Channels

Purchasers by Auto Make (comScore)Primetime HH Ratings – Feb’18 Weekday Prime (8p-11p)

Avg. Local Broadcast News

10.7 11.2 10.8 10.3 10.4 10.3 10.99.4

10.4 10.59.7

2.02.7 2.2 2.1 1.9 2.2 2.6

2.0 2.1 2.3 2.2

Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Volkswagen

Local Broadcast Cable News

Rtg Rnk Series Station # Eps Day

Local

Time

Run

Time

Live+SD

Rtg

1 WAFB 9 News 10PM Saturday WAFB (CBS) 1 S 10:00 PM 35 14.4

2 WAFB 9 News 10PM Sunday WAFB (CBS) 1 U 10:01 PM 34 14.0

3 WAFB 9 News 10PM WAFB (CBS) 5 M T W R F 10:00 PM 35 13.3

4 WAFB 9 News 6PM WAFB (CBS) 5 M T W R F 6:00 PM 30 12.1

5 NCIS WAFB (CBS) 1 T 7:00 PM 60 11.0

6 WAFB 9 News 5PM WAFB (CBS) 5 M T W R F 5:00 PM 30 10.7

7 NCIS: New Orleans WAFB (CBS) 1 T 9:00 PM 60 10.5

8 American Idol WBRZ (ABC) 2 M U 7:00 PM 121 9.9

9 Bull WAFB (CBS) 1 T 8:00 PM 60 9.9

10 CBS Evening News with Jeff Glor WAFB (CBS) 5 M T W R F 5:30 PM 30 9.8

11 Roseanne WBRZ (ABC) 1 T 7:00 PM 30 9.7

12 Family Feud WAFB (CBS) 6 M T W R F S 6:30 PM 30 9.4

13 MASTERS GOLF TOURN.-SUN WAFB (CBS) 1 U 2:00 PM 241 9.2

14 60 Minutes WAFB (CBS) 1 U 6:01 PM 60 9.1

15 Empire WGMB (FOX) 1 W 7:00 PM 60 9.1

16 WAFB 9 News 6PM Saturday WAFB (CBS) 1 S 6:00 PM 30 9.1

17 The Big Bang Theory WAFB (CBS) 2 M R 7:00 PM 31 8.9

18 NCIS: Los Angeles WAFB (CBS) 1 U 8:01 PM 60 8.4

19 Blue Bloods WAFB (CBS) 1 F 9:00 PM 60 8.4

20 WBRZ News 2 at 5:30 Sunday WBRZ (ABC) 1 U 5:30 PM 30 8.4

Series Ranker (Week of 4/2/18 – 04/8/18)Market: Baton Rouge, LA

Dates: 4/9/2018 - 4/15/2018 P25-54 P25-54Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)1 ABC ROSEANNE 1 4.90 5,9182 CBS BIG BANG THEORY, THE 1 3.69 4,4573 CBS YOUNG SHELDON 1 3.09 3,7354 CBS ACM AWARDS 1 2.97 3,5875 ABC MIDDLE, THE 1 2.76 3,3316 WARNER BROS. TV BIG BANG-SYN (AT) 5 2.75 3,3217 NBC VOICE 1 2.60 3,1368 CBS MOM 1 2.42 2,9239 ABC COMEY-ABC NEWS EXCLU INTW 1 2.39 2,88810 ABC NBA PLAYOFFS ON ABC-SU1 1 2.33 2,81711 DADT/LITTON WEEKEND ADVENTURE 1 2.31 2,78612 FOX EMPIRE 1 2.31 2,78213 20TH TELEVISION FAMILY FEUD (AT) 5 2.29 2,75914 NBC SATURDAY NIGHT 1 2.23 2,69415 CBS SURVIVOR 1 2.23 2,68616 ABC AMERICAN IDOL-MON 1 2.17 2,61517 ABC GREY'S ANATOMY 1 2.06 2,48118 CBS TV DISTRIBUTION JUDGE JUDY (AT) 5 2.00 2,41419 NBC VOICE-TUE 1 1.93 2,32420 ABC MODERN FAMILY 1 1.89 2,28121 ABC BLACK-ISH 1 1.87 2,25922 ABC GOLDBERGS, THE 1 1.79 2,16623 ABC AMERICAN IDOL-SUN 1 1.76 2,12624 CBS 60 MINUTES 1 1.74 2,10325 CBS LIFE IN PIECES 1 1.73 2,08626 CBS TV DISTRIBUTION JEOPARDY (AT) 5 1.68 2,02827 CBS TV DISTRIBUTION WHEEL OF FORTUNE 5 1.68 2,02228 FOX STAR 1 1.65 1,98929 TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 1 L 3 1.63 1,96930 ABC AMER FUNN HM VIDEOS-7PM 1 1.62 1,95631 ABC SPLITTING UP TOGETHER 1 1.60 1,93532 USA NETWORK WWE ENTERTAINMENT 3 1.60 1,92633 WARNER BROS. TV BIG BANG WKND (AT) 2 1.59 1,92434 CBS KEVIN CAN WAIT 1 1.58 1,91135 ABC NBA PLAYOFFS ON ABC-SA1 1 1.55 1,86636 NBC CHICAGO MED 1 1.54 1,85837 ABC AMERICAN HOUSEWIFE 1 1.52 1,83238 CBS MAN WITH A PLAN 1 1.51 1,82839 CBS ELTON JOHN: GRAMMY SALUTE 1 1.47 1,77240 NBC CHICAGO PD 1 1.46 1,75641 NBC CHICAGO FIRE 1 1.44 1,74142 NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) 1 1.44 1,73343 NBC LAW AND ORDER:SVU 1 1.43 1,72644 20TH TELEVISION MODERN FAMILY-WK-SYN (AT) 1 1.42 1,71845 ABC STATION 19 1 1.42 1,71646 NBC UNIVERSAL DATELINE WKLY (AT) 1 1.42 1,71147 NBC NBC NIGHTLY NEWS 5 1.42 1,70848 CBS SEAL TEAM 1 1.39 1,67349 ESPN NBA PLAYOFFS-1ST RD L 3 1.38 1,67050 ABC ABC WORLD NEWS TONIGHT 5 1.38 1,666

TOP 100 PROGRAMS ADULTS 25-54

Dates: 4/9/2018 - 4/15/2018 P25-54 P25-54Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)51 CBS HAWAII FIVE-0 1 1.34 1,61452 CBS CRIMINAL MINDS 1 1.31 1,58153 NBC GOOD GIRLS 1 1.31 1,57754 CBS S.W.A.T. 1 1.30 1,57255 ABC ABC WRLD NEWS TONIGHT-SUN 1 1.30 1,56556 ABC ALEX, INC. 1 1.29 1,55557 CBS SUPERIOR DONUTS 1 1.29 1,55358 CBS BLUE BLOODS 1 1.27 1,53659 20TH TELEVISION MODERN FAMILY-MF-SYN (AT) 5 1.25 1,50359 ABC SCANDAL 1 1.25 1,50361 FOX LETHAL WEAPON 1 1.24 1,49362 20TH TELEVISION FAMILY GUY-WK-SYN (AT) 1 1.19 1,43363 CBS MACGYVER 1 1.19 1,43164 FOX MNSTR ENRGY NASCAR CUP 1 1.18 1,42264 20TH TELEVISION BOBS BURGERS-SYN (AT) 1 1.18 1,42266 NBC SUPERSTORE 1 1.18 1,41967 NBC TODAY SHOW 4 1.17 1,41668 20TH TELEVISION FAMILY GUY-MF-SYN (AT) 5 1.17 1,41569 CBS SCORPION 1 1.16 1,39670 NBC RISE 1 1.16 1,39471 FOX SIMPSONS 1 1.14 1,38272 ABC CROSSING, THE 1 1.14 1,37473 20TH TELEVISION FAMILY FEUD-WK (AT) 1 1.13 1,36074 NBC NBC NIGHTLY NEWS-SUN 1 1.11 1,33975 AMC FEAR THE WALKING DEAD 2 1.11 1,33876 NBC BLACKLIST 1 1.11 1,33577 ABC GOOD MORNING, AMERICA 5 1.10 1,32478 CBS NCIS-ENC 1 1.09 1,31779 NBC TODAY SHOW-TS 2 1.09 1,31380 USA NETWORK WWE SMACKDOWN 1 1.09 1,31281 NBC LITTLE BIG SHOTS 1 1.07 1,29082 CBS SUNDAY MORNING 1 1.06 1,28283 FOX FOX NASCAR RAIN DELAY 1 1.05 1,27084 CBS LIVING BIBLICALLY 1 1.04 1,26185 CBS CBS EVENING NEWS 5 1.03 1,24086 CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) 5 1.01 1,22587 FOX MASTERCHEF JUNIOR-8P 1 1.01 1,22088 NBC DATELINE FRI 1 0.98 1,18189 FOX BOB'S BURGERS 1 0.98 1,17790 ABC ABC WRLD NEWS TONIGHT-SAT 1 0.97 1,16891 SONY PICTURES TV GOLDBERGS (AT) 6 0.93 1,12492 FOX MASTERCHEF JUNIOR 2 0.92 1,11193 CBS TV DISTRIBUTION DR. PHIL SHOW (AT) 5 0.92 1,10694 FOX BROOKLYN NINE-NINE 1 0.91 1,10195 FOX NEW GIRL 1 0.91 1,09996 NBC DATELINE-SUN 1 0.90 1,08597 FOX LA TO VEGAS 1 0.90 1,08198 FOX GOTHAM 1 0.89 1,07799 NBC NBC NHL PLAYOFFS-SUN 4/15 1 0.89 1,070100 NBC GENIUS JR 1 0.88 1,062

TOP 100 PROGRAMS ADULTS 25-54

Dates: 2/26/2018 - 4/1/2018 P18-49 P18-49Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)1 ABC OSCARS, THE 1 6.88 8,8652 ABC ROSEANNE 1 5.15 6,6453 CBS CBS NCAA BSKBL CHMP SU-2 1 4.17 5,3694 TBS NETWORK TBS NCAA BSKBL CHAMP SA-2 1 3.27 4,2135 ABC LIVE FROM THE RED CARPET3 1 3.19 4,1126 TBS NETWORK TBS NCAA BSKBL CHMP SA-2 1 3.04 3,9177 TBS NETWORK TBS NCAA BSKBL CHAMP-SA-1 1 3.01 3,8768 TBS NETWORK TBS NCAA BSKBL-BRIDGE 1 2.95 3,8049 CBS CBS NCAA BSKBL CHMP-SU-3 1 2.80 3,60810 TBS NETWORK TBS NCAA BSKBL-BRIDGE-SAT 1 2.69 3,46711 CBS CBS NCAA BSKBL CHMP TH 2 1 2.66 3,43112 CBS CBS NCAA BSKBL-BRIDGE-SUN 1 2.61 3,36113 CBS CBS NCAA BSKBL CHMP-SU-2 1 2.55 3,29314 CBS BIG BANG THEORY, THE 3 2.55 3,28615 NBC THIS IS US 3 2.50 3,22316 CBS CBS NCAA BSKBL CHMP FR 2 1 2.45 3,15617 NBC VOICE 5 2.38 3,07418 CBS CBS NCAA BSKBL CHMP-SA-3 1 2.31 2,97419 CBS CBS NCAA BSKBL CHMP SU-1 1 2.30 2,96320 ABC BACHELOR:AFTER FINAL ROSE 1 2.23 2,86921 TBS NETWORK TBS NCAA BSKBL CHMP SA-1 1 2.18 2,81122 ABC LIVE FROM THE RED CARPET2 1 2.16 2,78523 ABC SPLITTING UP TOGETHER 1 2.15 2,76624 NBC VOICE-TUE 5 2.11 2,72425 CBS 60 MINUTES 3 2.11 2,71626 CBS YOUNG SHELDON 3 2.10 2,70227 ABC BACHELOR, THE 2 2.07 2,66228 CBS CBS NCAA POST GUN SUN 1 1 2.05 2,63829 CBS CBS NCAA BSK CHP-BRG-DYSU 1 2.02 2,60930 TBS NETWORK TBS NCAA POST GUN SAT 2 1 2.02 2,59931 CBS CBS NCAA BK CHP-BRG-PRTH1 1 1.99 2,56932 FOX EMPIRE 1 1.99 2,56233 WARNER BROS. TV BIG BANG-SYN (AT) 25 1.97 2,54434 CBS CBS NCAA BSKBL CHMP-SA-2 1 1.92 2,47535 ABC AMERICAN IDOL-SUN 3 1.92 2,47036 CBS CBS NCAA BSKBL CHMP TH 1 1 1.88 2,42337 CBS CBS NCAA BSKBL CHMP-SA-4 1 1.87 2,40938 ABC GREY'S ANATOMY 5 1.84 2,36839 CBS CBS NCAA BSK CHP-BRG-DYSA 1 1.77 2,27840 20TH TELEVISION FAMILY FEUD (AT) 25 1.74 2,24841 CBS SURVIVOR 5 1.72 2,21342 ABC AMERICAN IDOL-MON 3 1.71 2,21043 NBC JESUS CHRIST SUPRSTR LIVE 1 1.69 2,18144 CBS CBS NCAA BSKBL CHP-PRTH1 1 1.68 2,16145 TRUTV TRU NCAA BSKBL CHMP-SU-4 1 1.65 2,12846 CBS CBS NCAA BSKBL CHMP-SU-1 1 1.64 2,11847 ABC AMERICAN IDOL-SUN SP-4/1 1 1.64 2,11348 CBS CBS NCAA POST GUN SAT 1 1 1.63 2,10249 FOX 911 4 1.60 2,05750 ABC GOOD DOCTOR, THE 4 1.58 2,035

TOP 100 PROGRAMS ADULTS 18-49

Dates: 2/26/2018 - 4/1/2018 P18-49 P18-49Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)51 DADT/LITTON WEEKEND ADVENTURE 5 1.52 1,95752 NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) 5 1.50 1,93153 FOX STAR 1 1.47 1,88954 CBS MOM 3 1.46 1,88055 CBS CBS NCAA BSK CHP-BRG-PRSA 1 1.46 1,87656 CBS TV DISTRIBUTION JUDGE JUDY (AT) 25 1.45 1,86757 ABC GOLDBERGS, THE 4 1.44 1,85358 CBS CBS NCAA BSKBL CHP-PRTH2 1 1.40 1,80959 CBS CBS NCAA BSKBL CHMP FR 1 1 1.36 1,75560 CBS CBS NCAA BSKBL CHMP-SA-1 1 1.36 1,75261 TBS NETWORK TBS NCAA BSK FNL4 POST-SA 1 1.35 1,74662 ABC MODERN FAMILY 5 1.35 1,74563 TBS NETWORK TBS NCAA BSKBL CHMP FR 1 1 1.35 1,74464 NBC VOICE 3/28 1 1.35 1,73964 CBS NCIS 4 1.35 1,73966 TBS NETWORK TBS NCAA BSKBL CHMP-SA-4 1 1.33 1,70867 NBC SATURDAY NIGHT 5 1.32 1,70068 TBS NETWORK TBS NCAA BKB POST GAME-SA 1 1.32 1,69969 CBS CBS NCAA BSK CHP-BRG-PRTH 1 1.31 1,69570 ABC BLACK-ISH 4 1.30 1,68171 20TH TELEVISION MODERN FAMILY-WK-SYN (AT) 5 1.30 1,67772 NBC PGAT VALSPAR CHP-SU 1 1.30 1,67373 TURNER NETWORK TELEVISION TNT NCAA BSKBL CHP-PRFR2 1 1.29 1,66474 CBS TV DISTRIBUTION WHEEL OF FORTUNE 25 1.28 1,64675 ABC LIVE FROM THE RED CARPET1 1 1.27 1,63476 NBC LAW AND ORDER:SVU 4 1.26 1,61977 CBS TV DISTRIBUTION JEOPARDY (AT) 25 1.25 1,61478 NBC CHICAGO MED 4 1.24 1,59379 CBS CBS NCAA POST GUN-FRI 2 1 1.22 1,57680 NBC CHICAGO PD 4 1.22 1,57581 ABC MIDDLE, THE 3 1.22 1,57282 20TH TELEVISION MODERN FAMILY-MF-SYN (AT) 25 1.21 1,56683 TURNER NETWORK TELEVISION TNT NCAA POST GUN-FR1 1 1.21 1,55784 FOX O.J. SIMPSON: LOST CNFN? 1 1.20 1,54685 CBS INSTINCT 2 1.17 1,51486 TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SU-4 1 1.17 1,50487 ABC STATION 19 2 1.16 1,49788 WARNER BROS. TV BIG BANG WKND (AT) 10 1.16 1,49489 20TH TELEVISION BOBS BURGERS-SYN (AT) 5 1.14 1,47590 CBS BULL 4 1.14 1,46991 NBC GOOD GIRLS 5 1.14 1,46592 NBC CHICAGO FIRE 4 1.13 1,46293 USA NETWORK WWE ENTERTAINMENT 15 1.13 1,45694 CBS CBS NCAA BK CHP-BRG-PRFR1 1 1.13 1,45195 ABC ALEX, INC. 1 1.12 1,44496 CBS BIG BANG THEORY, THE-SPCL 1 1.11 1,43197 CBS CBS NCAA BSKBL CHP-PRFR1 1 1.11 1,42897 CBS CBS NCAA BSKBL CHP-PRFR2 1 1.11 1,42897 TBS NETWORK TBS NCAA POST GUN SAT 1 1 1.11 1,428100 CBS LIFE IN PIECES 3 1.10 1,415

TOP 100 PROGRAMS ADULTS 18-49

Dates: 2/26/2018 - 4/1/2018 P25-54 P25-54Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)1 ABC OSCARS, THE 1 8.37 10,1042 ABC ROSEANNE 1 6.90 8,3333 CBS CBS NCAA BSKBL CHMP SU-2 1 4.97 5,9944 ABC LIVE FROM THE RED CARPET3 1 3.87 4,6765 CBS BIG BANG THEORY, THE 3 3.83 4,6246 TBS NETWORK TBS NCAA BSKBL CHAMP SA-2 1 3.73 4,4987 TBS NETWORK TBS NCAA BSKBL CHAMP-SA-1 1 3.53 4,2588 TBS NETWORK TBS NCAA BSKBL CHMP SA-2 1 3.48 4,1959 TBS NETWORK TBS NCAA BSKBL-BRIDGE 1 3.41 4,11010 CBS CBS NCAA BSKBL CHMP-SU-3 1 3.36 4,05711 CBS YOUNG SHELDON 3 3.25 3,92712 NBC VOICE 5 3.23 3,89713 NBC THIS IS US 3 3.20 3,86714 TBS NETWORK TBS NCAA BSKBL-BRIDGE-SAT 1 3.15 3,80015 CBS CBS NCAA BSKBL-BRIDGE-SUN 1 3.10 3,74316 CBS CBS NCAA BSKBL CHMP-SU-2 1 3.02 3,65017 CBS CBS NCAA BSKBL CHMP TH 2 1 2.99 3,60818 CBS 60 MINUTES 3 2.98 3,59519 NBC VOICE-TUE 5 2.90 3,50520 CBS CBS NCAA BSKBL CHMP FR 2 1 2.83 3,41221 WARNER BROS. TV BIG BANG-SYN (AT) 25 2.80 3,37822 ABC SPLITTING UP TOGETHER 1 2.78 3,35723 CBS CBS NCAA BSKBL CHMP-SA-3 1 2.71 3,27324 ABC LIVE FROM THE RED CARPET2 1 2.70 3,25425 CBS CBS NCAA BSKBL CHMP SU-1 1 2.66 3,20826 ABC BACHELOR:AFTER FINAL ROSE 1 2.59 3,12627 TBS NETWORK TBS NCAA BSKBL CHMP SA-1 1 2.59 3,12128 CBS CBS NCAA POST GUN SUN 1 1 2.53 3,05929 ABC AMERICAN IDOL-SUN 3 2.52 3,03930 CBS SURVIVOR 5 2.44 2,94631 CBS CBS NCAA BSK CHP-BRG-DYSU 1 2.44 2,94332 20TH TELEVISION FAMILY FEUD (AT) 25 2.42 2,92633 CBS CBS NCAA BK CHP-BRG-PRTH1 1 2.42 2,92534 ABC BACHELOR, THE 2 2.40 2,90235 FOX EMPIRE 1 2.36 2,84336 CBS MOM 3 2.35 2,84037 ABC AMERICAN IDOL-MON 3 2.34 2,82738 NBC JESUS CHRIST SUPRSTR LIVE 1 2.30 2,78038 CBS CBS NCAA BSKBL CHMP-SA-2 1 2.30 2,78040 DADT/LITTON WEEKEND ADVENTURE 5 2.29 2,76441 TBS NETWORK TBS NCAA POST GUN SAT 2 1 2.28 2,75142 CBS CBS NCAA BSKBL CHMP TH 1 1 2.24 2,70743 CBS CBS NCAA BSKBL CHMP-SA-4 1 2.22 2,67644 ABC GREY'S ANATOMY 5 2.18 2,63645 ABC AMERICAN IDOL-SUN SP-4/1 1 2.17 2,61646 CBS CBS NCAA BSK CHP-BRG-DYSA 1 2.12 2,56047 ABC GOOD DOCTOR, THE 4 2.12 2,55948 CBS NCIS 4 2.12 2,55649 CBS TV DISTRIBUTION JUDGE JUDY (AT) 25 2.06 2,48750 FOX 911 4 2.03 2,449

TOP 100 PROGRAMS ADULTS 25-54

Dates: 2/26/2018 - 4/1/2018 P25-54 P25-54Live+SD Live+SD

Rank Originator Program # of Telecasts US AA%

(x.xx)

US AA Proj

(000 s)51 CBS CBS NCAA BSKBL CHMP-SU-1 1 2.00 2,41652 CBS CBS NCAA BSKBL CHP-PRTH1 1 1.98 2,39353 ABC GOLDBERGS, THE 4 1.96 2,36154 CBS CBS NCAA POST GUN SAT 1 1 1.90 2,29455 NBC VOICE 3/28 1 1.86 2,25155 CBS BULL 4 1.86 2,25157 ABC MODERN FAMILY 5 1.85 2,23858 NBC SATURDAY NIGHT 5 1.85 2,23459 NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) 5 1.84 2,21660 CBS TV DISTRIBUTION WHEEL OF FORTUNE 25 1.81 2,18661 TRUTV TRU NCAA BSKBL CHMP-SU-4 1 1.80 2,17062 CBS TV DISTRIBUTION JEOPARDY (AT) 25 1.78 2,15063 NBC PGAT VALSPAR CHP-SU 1 1.78 2,14564 FOX STAR 1 1.77 2,13565 CBS BIG BANG THEORY, THE-SPCL 1 1.76 2,12166 ABC BLACK-ISH 4 1.75 2,11067 CBS INSTINCT 2 1.75 2,10768 CBS LIFE IN PIECES 3 1.74 2,10469 ABC MIDDLE, THE 3 1.73 2,08870 CBS CBS NCAA BSK CHP-BRG-PRSA 1 1.71 2,06071 NBC LAW AND ORDER:SVU 4 1.69 2,03672 NBC CHICAGO PD 4 1.68 2,02573 NBC CHICAGO MED 4 1.66 2,00674 CBS CBS NCAA BSKBL CHMP FR 1 1 1.65 1,98975 CBS CBS NCAA BSKBL CHMP-SA-1 1 1.62 1,95176 CBS KEVIN CAN WAIT 4 1.61 1,94177 ABC LIVE FROM THE RED CARPET1 1 1.61 1,94078 CBS CBS NCAA BSKBL CHP-PRTH2 1 1.60 1,93579 WARNER BROS. TV BIG BANG WKND (AT) 10 1.60 1,92680 NBC NBC NIGHTLY NEWS 24 1.59 1,91781 TBS NETWORK TBS NCAA BSKBL CHMP FR 1 1 1.59 1,91582 CBS CBS NCAA BSK CHP-BRG-PRTH 1 1.58 1,91083 20TH TELEVISION MODERN FAMILY-WK-SYN (AT) 5 1.55 1,87584 ABC ALEX, INC. 1 1.55 1,87385 NBC CHICAGO FIRE 4 1.55 1,87085 CBS MAN WITH A PLAN 5 1.55 1,87087 NBC GOOD GIRLS 5 1.55 1,86788 ABC ABC WORLD NEWS TONIGHT 24 1.55 1,86589 20TH TELEVISION MODERN FAMILY-MF-SYN (AT) 25 1.54 1,85890 ABC AMERICAN HOUSEWIFE 4 1.52 1,83691 CBS NCIS: NEW ORLEANS 4 1.52 1,83192 TBS NETWORK TBS NCAA BKB POST GAME-SA 1 1.51 1,82693 TBS NETWORK TBS NCAA BSKBL CHMP-SA-4 1 1.50 1,81493 FOX O.J. SIMPSON: LOST CNFN? 1 1.50 1,81495 TBS NETWORK TBS NCAA BSK FNL4 POST-SA 1 1.50 1,81096 CBS CBS NCAA POST GUN-FRI 2 1 1.50 1,80997 ABC SPEECHLESS 4 1.49 1,79898 CBS NCIS: LOS ANGELES 3 1.47 1,77599 NBC UNIVERSAL DATELINE WKLY (AT) 5 1.47 1,774100 CBS YOUNG SHELDON 9PM-SP 1 1.46 1,763

TOP 100 PROGRAMS ADULTS 25-54

Data Sources:

Mother’s Day: NRF

Ratings: Nielsen NPower, NNTV, Arianna, WRAP

Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018

National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off

Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates

Top 100 Programs: Nielsen NPower

Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week.

Hispanic Households: The Nielsen Company, NPower, Live+SD

Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day.

Local Market At-A–Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI

Local Market Close-Up: comScore StationView Essentials, Affinity Answers, Kantar Media

Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics

Auto Purchasers: comScore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds.

Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.