2 0 1 7 - 2 0 1 8 B R A N D I N G & S T Y L E G U I D E L I N E S

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HAWKEYE GOLD

SECONDARY GOLD

COLOR & TEXTURE PALETTE

LAYERS

CAMPAIGN SLOGAN

FIGHT FOR IOWA

TYPOGRAPHY

TITLE SUBTITLE BODY

HAWKEYE BOLDHAWKEYE BOLD ITALIC

UNITED ITALIC SANS BOLD UNITED SANS

DISPERSION

DUST EMITTER

HAWKEYE BLACKCMYK 0-16-96-0RGB 255-211-23#FFD317Pantone 116C

CMYK 0-31-100-0RGB 255-211-23#FFD317

Photoshop File, use for print designs

CMYK 0-0-0-100RGB 0-0-0#000000

Photoshop File, use for print designs

Fight For Iowa is an All-American type of Pride.Hawkeyes Work for Our Family, Our University, Our State, and Our Tradition.

We Unite as a Team and Outwork Everyone. The Iowa Hawkeyes are The Hardest Working Teams in America.

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COLOR COMBINATIONS

FULL COLOR

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COLOR COMBINATIONS

ON BLACK (ALL VARIATIONS OF LOGO ARE AVAILABLE)

ON GOLD (ALL VARIATIONS OF LOGO ARE AVAILABLE)

ON WHITE (ALL VARIATIONS OF LOGO ARE AVAILABLE)

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SPORT SPECIFIC LOGOS

FULL COLOR

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SPORT BANNER LOGOS (ALL VARIATIONS OF LOGO ARE AVAILABLE)

FULL COLOR

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DESIGN EXAMPLES

Posters

Magnets

Billboards

BannersTickets

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Gate Sec Row Seat

GAME 1Gate Sec Row Seat

GAME 2Gate Sec Row Seat

GAME 3Gate Sec Row Seat

GAME 4

Gate Sec Row Seat Gate Sec Row Seat Gate Sec Row Seat Gate Sec Row Seat

Gate Sec Row Seat

GAME 5Gate Sec Row Seat

GAME 6Gate Sec Row Seat

GAME 7

Gate Sec Row Seat Gate Sec Row Seat Gate Sec Row Seat

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ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

ADMIT ONE • NO REFUND OR EXCHANGE EVERYONE REGARDLESS OF AGE NEEDS A TICKET

This is your personalized 2017 season ticket.

This strip contains only one ticket for each home game. Be sure you remove the entire ticket.

Detach this mailing panel strip and keep it with your other valuables.

GOLD

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NCER

ANF B

LACK

& G

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SPIR

IT D

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HOM

ECOM

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MIL

ITAR

Y AP

PREC

IATI

ON B

LACK

OUT

SENI

OR D

AY

FAM

ILY

WEE

KEND

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GENERAL

FIGHT FOR IOWA

GAME DAY

AFTER A WIN

OUR FAN BASE/STUDENT ATHLETES/ALUMNI

FOR OUR ALUMNI

UNIVERSITY RELATED

#SWARM17#MilitaryHawkeyes

#HAWKEYES

#FightForIowa#FightForIowans

#HawkeyesWin

#HawkeyeNation

#AlwaysAHawkeye#GreatToBeAHawkeye

#ONIOWA

#HawkeyeFamily

HASHTAGS