2017 10 19 pro bono for newcomers
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Transcript of 2017 10 19 pro bono for newcomers
GET STARTED WITH PRO BONOAn introduction for newcomers
TRAINING CONTENTS
1
Programme & key takeaways
Key takeways
Learn about the origin and the
meaning of the pro bono concept
Identify the stakeholders involved
in pro bono operations
Understand the expectations
related to pro bono engagement for
the various stakeholders
Discover the trends in the pro bono
offer and demand in Europe
Learn about existing engagement
formats and their impact
Identify the specialised structures
which facilitate the development of
pro bono in Europe and in the whole
world
Programme (3h)
Definition of pro bono
Expectations related to pro bono
Trends in pro bono offer and
demand
Typology of pro bono engagement
formats
Pro bono players
European Pro Bono Summit 2017 - pro bono for newcomers
Time needed
3h with a group
1h30 for a single trainee
Targets
Organisations willing to become pro bono
service providers
Introductory workshop
SOMMAIRE
1. Definition of pro
bono
2 European Pro Bono Summit 2017 - pro bono for newcomers
DEFINITION OF PRO BONO
3
Mobilising the talents of professionals “for the public good”
European Pro Bono Summit 2017 - pro bono for newcomers
Pro bono is a Latin phrase meaning “for the
common good”.
Since the 1970s, professionals from all around the
world share their skills to provide free support for
social change organisations.
1970
2000
2013
2017
“Pro bono” is used for the
first time in the ethical charter
of the American BarPro bono spreads to non-legal professions such
as consulting, communication, finance, human
resources, web...
Corporate employees start sharing their skills
with non-profit organisations
The Global Pro Bono Network is created to support pro
bono intermediaries willing to promote civic engagement
The 5th Pro Bono Week will celebrate
the engagement of professionals for
the public good
A DEFINITION TO START…
Pro Bono
« Pro bono publico » is a Latin phrase meaning « for the common good ». « Pro Bono » or skill-
based volunteering refers to the voluntary engagement of people who share their skills for free or
nearly free with individuals or organisations who cannot access these skills or who pursue a social
goal.
Pro Bono on working time
Some companies choose to offer their
employees to participate in actions of
general interest on their working time.
European Pro Bono Summit 2017 - pro bono for newcomers
Pro Bono on free time
Some people choose to support a non-profit
organisation or a person in need with their
skills on their own time.
4
A DEFINITION TO START…
Pro Bono
« Pro bono publico » is a Latin phrase meaning « for the common good ». « Pro Bono » or skill-
based volunteering refers to the voluntary engagement of people who share their skills for free or
nearly free with individuals or organisations who cannot access these skills or who pursue a social
goal.
Pro Bono on working time
Some companies choose to offer their
employees to participate in actions of
general interest on their working time.
European Pro Bono Summit 2017 - Pro Bono for newcomers
Pro Bono on free time
Some people choose to support a non-profit
organisation or a person in need with their
skills on their own time.
5
Professionalism Skills Common good Free access Voluntary
5 criteria
THE PRO BONO SPECTRUM
Based on Taproot’s Spectrum of Corporate Community Engagement
6
A few helpful distinctions
Most non-profit strategic stakes revolve around the evolution of the economic model, of the engagement
model and internal capacity building.
MAKING BUDGET TIME CAPACITIES
Financial & in-
kind support
Hands-on
volunteeringPersonal skills
Professional
skills
Governance and
board service
Cash grantsIn-kinddonationsProvision of premises and venues
FooddistributionClothing and food drivesClean-upPaintwork
Tutoring and mentoringIntroductorycourse on office automation
Preparation to strategic planningDefinition of a branding strategy
Board serviceCoaching of non-profit leaders
European Pro Bono Summit 2017 - pro bono for newcomers
SOMMAIRE
2. Expectations related to
pro bono
7 European Pro Bono Summit 2017 - pro bono for newcomers
EXPECTATIONS ASSOCIATED WITH PRO BONO
8
Various stakeholders, various expectations
Non-profits
StudentsCorporate
employees
Job seekers
Job seekers have
many skills to share
Employees eager to give
meaning to their skills
Non-profit
organisations with
needs in skills
Students willing to
develop their skills and
to engage for a more
cohesive society
European Pro Bono Summit 2017 - pro bono for newcomers
STRATEGIC ISSUES AROUND ENGAGEMENT
What are the possible reasons for corporate employees to engage?
1. Values: I want to engage for a cause that is dear to me.
2. Knowledge: My engagement should enable me to get a new perspective on things.
3. Progress: My engagement should make me feel important.
4. Sociability: My friends and family should share my passion for actions of general interest
5. Compensation: Through my engagement, I can tackle new experiences compared to my work.
6. Extension : Through my engagement, I can give more space to what I appreciate in my work.
7. Carreer: Through my engagement, I can make new contacts, useful for my working life.
8. Protection : When I don’t feel good, my engagement helps me to forget about my issues.
9
Expected benefits for corporate employees
European Pro Bono Summit 2017 - Pro Bono for newcomers
Source : L’engagement des collaborateurs, ESSEC-Chaire philanthropie 2014
VALUES KNOWLEDGE EXTENSION COMPENSATIONPROGRESSSOCIABILITY
Absolutely relevantSomewhat not
relevantUndecided
Somewhat
relevantAbsolutely not relevant
CARREER PROTECTION
THE BENEFITS OF PRO BONO For a company
European Pro Bono Summit 2017 - pro bono for newcomers10
New team-
building
formats
Embodiment
of the
company’s
values
Learning by
doing
Take part in
territorial
dynamics
Employees
are prouder
of their
company
More agile
working
methods
10
THE BENEFITS OF PRO BONO For individuals – corporate employees, job seekers, retirees, students…
European Pro Bono Summit 2017 - pro bono for newcomers1111
Give
meaning to
one’s skills
Make oneself
helpful
Develop
leadership
skills
Work as a
team
Broaden
one’s
network
Support the
cause of a
non-profit
organisation
Increased job
satisfaction
Professional
& personal
development
THE BENEFITS OF PRO BONO
12 European Pro Bono Summit 2017 - pro bono for newcomers
For social change organisations and for society as a whole
Co-creation &
mobilisation
Improved
public
relations
Adapted tools
and practices
More inter-
connected
work spaces
Increased
civic
participation
Inclusive
social
innovations
SOMMAIRE
3. Trends in pro bono
offer & demand
13 European Pro Bono Summit 2017 - pro bono for newcomers
NON-PROFIT ORGANISATIONS & SOCIAL ENTREPRENEURS
14 European Pro Bono Summit 2017 - pro bono for newcomers
Pro bono needs & satisfaction
In France, 84% of non-profit organisations
declared having needs in skills that they
could not access internally.
In Portugal, 71% of non-profit
organisations declare that increasing
fundraising activities was one of the most
important topic for their current
development.
In France, 79% of the non-profit
organisations state that pro bono
support would be useful.
In Portugal, 69% of the non-profits
would like to develop pro bono
partnerships in the future.
In France, 84% of the non-
profit organisations who benefitted
from pro bono support are
satisfied. Most non-profit
organisations in Portugal are also
satisfied.
In France, 62% of non-
profit organisations did not know
pro bono.
In Portugal, only 26%.
Sources: Panorama of Pro bono 2016 by Pro Bono Lab (204 respondents) & Pro Bono Portugal Study 2015 by SEA (278 respondents)
71%
69%
NON-PROFIT ORGANISATIONS & SOCIAL ENTREPRENEURS
The main challenges that can occur for a non-profit organisation while managing a pro bono
mission with volunteers can either happen before, during and after the mission:
Preparation of the mission:
Difficulty to identify the right people to manage the mission
15 European Pro Bono Summit 2017 - pro bono for newcomers
Some challenges for a successful pro bono mission
Implementation of the mission:
Difficulty to keep the volunteers available and engaged
Difficulty to respect the deadlines and produce the deliverables which were agreed upon
when the mission was scoped
Sources: Panorama of Pro bono 2016 by Pro Bono Lab (204 respondents) & Pro Bono Portugal Study 2015 by SEA (278 respondents)
Follow up after the mission:
Difficulty to implement all the recommendations that were issued by the volunteer(s), often
because of a lack of resources
Difficulty to demonstrate and communicate on the impact of a pro bono mission
PRO BONO IN COMPANIES
16 European Pro Bono Summit 2017 - pro bono for newcomers
70%of the respondents think that their
company’s support to corporate
volunteering and enagement will
increase in the future.
86% of the French companies
implementing pro bono think that the
related budget will stabilise or
increase in the coming two years.
Of the French companies implementing pro bono would like
to do it in the future. In Portugal, 67% of the interrogated
companies do not have corporate volunteering programmes,
but 25% of them would be interested in having one.
46%
Sources: Panorama of Pro bono 2016 by Pro Bono Lab (204 respondents) & Pro Bono Portugal Study 2015 by SEA (278 respondents)
PRO BONO IN FRANCE: DEMONSTRATED EFFECTIVENESS
European Pro Bono Summit 2017 - pro bono for newcomers
The case of Pro Bono Lab
17
93% of the volunteers felt useful participating in a pro bono mission
95% of the volunteers
would be ready to renew
this type of
experience
98% of the non-profit organisations are
satisfied with the results of
the pro bono mission
97% of the non-profit
organisations said that the
volunteers had the
right skills, were
motivated and
enthusiastic about the
non-profit projects
Source: Pro Bono Lab 2016 annual review
CORPORATE ENGAGEMENTWhat do pro bono corporate volunteers experience during a pro bono mission?
Satisfaction & well-being at work
81% gave meaning to their skills
76% of corporate employees are prouder of their
company
95% would like to renew the experience
Mobilisation of corporate employees
93% of the corporate employees state that the Pro Bono
mission was a unifying event
Cooperation & team spirit
98% of the volunteers have appreciated team work
European Pro Bono Summit 2017 - pro bono for newcomers18 Source: Pro Bono Lab 2016 annual review
THE IMPACT OF PRO BONO ON WELL-BEING AT WORK
19 European Pro Bono Summit 2017 - pro bono for newcomers
76% declare being
prouder of
their company
91% of the volonteers think that
the Pro Bono mission has
contributed to their personal
growth
83% of the volunteers would like to get more
involved into social projects
Share one’s skills for the
common good is good for
personal growth and well-
being!
It is proven…
Source: Pro Bono Lab 2016 annual review
PRO BONO AS A WAY TO DEVELOP THE VOLUNTEERS
AGILITY
20 European Pro Bono Summit 2017 - pro bono for newcomers
99% declare having adapted to situations and
people
86% declared being a force
of initiative or a force
of innovation
57% were able to explain about a method
or a tool
100% of the volunteers have developed or
practised their capacity to listen
and understand others
Sharing one’s skills allows
to develop one’s
adaptability, open-
mindedness and capacity
to innovate!
It is proven…
98% appreciated team work
Source: Pro Bono Lab 2016 annual review
SOMMAIRE
4. Typology of pro
bono engagement
formats
21 European Pro Bono Summit 2017 - pro bono for newcomers
TYPICAL PHASES OF A PRO BONO MISSION
Project scoping, including
identification of the stakeholders
Scoping of the non-profit
needs in skills
RecruitmentStaffing and preparation
Facilitation and follow-up
Evaluation and
assessment
22 European Pro Bono Summit 2017 - pro bono for newcomers
TYPOLOGY OF PRO BONO BENEFICIARIES
23
Pro bono helps organisations build their capacities, but can also benefit individuals or
groups of individuals with specific needs
Type of beneficiary Description Illustrations
Organisation
Various statuses: non-profit
organisations, companies with a
limited pursuit of profit, civic projects.,
etc.
Pro bono support can occur at
different stages of their development:
creation/pilot, growth, stabilisation,
crisis.
Pro Bono Lab is supporting all organisations
with a social impact goal, by connecting
these organisations with volunteers.
Group of individuals
without any
organisation status
Groups of interdependent individuals:
local communities, families, etc.
In France, Crésus supports families going
through financial difficulties: help and advice
on the laws protecting victims of
indebtedness, trainings on how to manage a
budget, etc.
Individual
Categories of individuals with specific
issues: students, job seekers,
migrants, etc.
All over the worlds, lawyers assist
individuals who cannot afford to pay for
legal help
In France, Cimade supports migrant people
through individual legal support
European Pro Bono Summit 2017 - pro bono for newcomers
TYPOLOGY OF PRO BONO FORMATS
24
The volunteering formats offered French pro bono intermediaries reveal the variety of civic
engagement expectations.
Type of support Description Illustrations
One-off/Intensive
Face to face support by
one/several volunteers using
their skills, for 2 hours to several
weeks
On working time or on free time
Pro Bono Marathon – Taproot Foundation, Pro
Bono Lab, Hazloposible, ÖKA, CSRDG: a one-
day mission with a team of 6-10
professionals/students/job seekers addressing
the need of a non-profit organisation
Solidarity Leave – Pyxera Global: Corporate
employees go on a pro bono mission in
developing countries during their vacation
Extended
Direct skill support within several
weeks/months
Can be done on working time or
on free time
Mama Bono – Service Grant Japan: young
mothers on maternity leave can support non-
profits with their skills for several months
Pro Bono Fellows – Phomenta, iVolunteer:
students support the same organisation for 6
months to one year
Remotely
A volunteer addresses the skill
issue of a non-profit via phone
or web meetings
P&C Clic! – Passerelles & Compétences - a
phone conversation is set between a non-profit
and a volunteer, following a question asked by
the non-profit on a web platform
European Pro Bono Summit 2017 - pro bono for newcomers
AN EXAMPLE OF A PRO BONO FORMAT
25
The Probono Marathon
What is it?
A one-day event gathering about 10
volunteers to support a social
change organisation regarding its
support functions.
The volunteers’ mission
1. Preparation : reading the non-profit
diagnosis and the mission brief
2. Exploration and collective thinking:
focus on the needs and identification
of solutions
3. Production of deliverables: concrete
solutions: action plans or tools to
ensure an implementation in the
following months
What is the point?
For the social change organisation
• A global diagnosis of its activities and
its skills needs
• A critical eye and various expertises
• An action plan to implement within a
few months
For volunteers
• Teamwork
• A direct contact with non-profit
leaders
• Development of one’s skills
For the corporate partner
• Reinforce internal cohesion
• Development of employees’ skills
• Reinforce local and community links
A Pro Bono Marathon example
The organisation
Les Compagnons Bâtisseurs Provence
implement support activities to restore
the houses of inadequately housed
people.
The need
Communication: Develop a
communications strategy
The deliverables
1. General goals of the communication
and goals per target
2. Audit of the communication tools and
channels
3. Key messages and communication
actions for each target
PRO BONO MARATHON
European Pro Bono Summit 2017 - pro bono for newcomers
SOMMAIRE
5. Pro bono players
26 European Pro Bono Summit 2017 - pro bono for newcomers
THE EXPERTISES OF PRO BONO SERVICE PROVIDERS
27
From raising awareness to training, 7 key expertises
Training
7
Mobilisation
2Research
6
Evaluation
5
Linkage
4
Non-profit support
3
Raising
awareness
1
Highlight the possibilities to engage
and/or receive skills
Design and implement engagement
formats
Identify and clarify a need to
engage and/or a skills need
Connect wills to engage with needs
in skills
Measure social and economic
impact of pro bono operations
Understand the expectations related
to pro bono, highlight the hard and
soft skills obtained through pro bono
experience
Transmit tools and methods to allow
the conduct of pro bono operations
1
2
3
4
5
6
7
European Pro Bono Summit 2017 - pro bono for newcomers
THE GLOBAL PRO BONO NETWORK
28
45 member organisations all over the world
European Pro Bono Summit 2017 - pro bono for newcomers
THE DEVELOPMENT OF CORPORATE ENGAGEMENT
29
In order to reinforce the impact they have on the social organisations they support, some
companies may implement several complementary engagement programmes
Financial
support
Pro bono / skill-
based
volunteering
Networking
Hands on
volunteering1
3
4
1
3
4
Fondation Somfy & Emmaüs in France
Illustrations – non exhausitve
Fondation Terre d’Initiatives Solidaires in France
Sanofi & Handicap International in France
Evolem Citoyen & social entrepreneurs in
France
2
2
Godrej in India
Panasonic in Japan
La France s’engage in France
6
5
5
6
European Pro Bono Summit 2017 - pro bono for newcomers