2016 sponsor package
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Transcript of 2016 sponsor package
2016 Sponsor ProposalThe Golden Games
IT’SAWIN-WIN
Sponsoring an event at The Golden
Games provides you the unique
opportunity to connect with the
Golden community, to build brand
awareness and show your company’s
support of the outdoor lifestyle!
Each event reaches a different key
audience segment and provides a fun
and entertaining way for you to engage
customers. Feel good about supporting
our local outdoor lifestyle,
competitions, athletes and
entertainment as you enjoy an epic
three-day event.
WE’LL FIND THE RIGHT FIT
Looking for the opportunity to become
a part of one of the fastest growing
events of the year? To put your
company name in front of hundreds of
front range residents? Want to
showcase your dedication to our
community? Consider a sponsorship at
The Golden Games.
If you want to be part of a fun, unique,
festive event, a sponsorship of The
Golden Games is right for you. Get your
name in front of athletes, associate your
name with the outdoor lifestyle and
receive long-term recognition when you
sponsor an event at The Golden Games.
MAKEAN IMPACT... and have f un doing it.
Photo credits include: Aaron Ontiveroz/The Denver Post) Copyright - 2013 The Denver Post, MediaNews Group; Chris Kearns Photography; Shaboomee SUP
Friday, May 20th through Sunday, May 22nd
Golden, Colorado
A celebration of athletes, competition,
entertainment, outdoor lifestyle and our
outstanding community of Golden,
Colorado.
Founded in 2011, The Golden Games is a three-day
event spotlighting competitions in kayaking, stand
up paddling, fly fishing and slack lining. Special
appearances by world class professional athletes
allow people to meet, paddle and play with the
world’s top pros. There is also a wide variety of
special events, clinics, educational seminars,
certification courses and product demonstrations
related to these sports for visitors to attend.
THE GOLDEN GAMES
REACHYOUR MARKET
The Golden Games provides sponsors the
opportunity to engage customers with a fun,
unique experience and to showcase a product or
service during the event, developing new customer
prospects.
It provides the perfect opportunity to reconnect
with valuable customers, meet new customers and
give your brand exposure to attendees who
participate in and enjoy our outdoor lifestyle.
You can present your brand, company and products
to our attendees and meet potential clients face to
face. Use the vendor booth to demonstrate your
services and products or to expand your mailing list.
No worries: we’ll work with you to create the very
best conditions for forging lasting, meaningful
connections with our attendees.
EARN HIGHFIVES
Sponsorship of the Golden Games will associate you
with our support of nonprofits like First Descents,
Trout Unlimited, American Mountaineering
Association, Colorado Mountain Club and others.
The Golden Games is an ideal marketing opportunity
with a substantial, passionate audience some 3000
strong who appreciate your commitment to our
community.
Put your company in front of an audience of over 200
competitors and outdoor lovers who enjoy having a
good time and supporting their local community. This
is an opportunity to equate your brand with “fun.”
Show your serious investment in the outdoor lifestyle
and your support of the competitors and organizations
who make our region an interesting, lively place to live
and work. Sponsors receive long-term recognition and
exposure for the duration of the show.
MEDIASHOUTOUT
We do everything short of shouting from roof tops
to promote The Golden Games and our partners.
Coverage of The Golden Games is excellent, with
articles in The Denver Post, Golden Transcript,
5280, Elevation Outdoors and The Golden Visitor’s
Guide. Posters, flyers and schedules are found at
local businesses, trade shows, and at various
organizations and non-profits.
The Golden Games has an engaged online
presence before, during and after the event on our
website, Facebook, Twitter and Instagram
accounts. We post in outdoor forums and are
mentioned in online blogs.
We’ve got you covered. The promotion, buzz and
anticipation will be huge!
BYTHE NUMBERS
The 2015 Golden Games hosted 12 competitions
(33% increase) and 12 clinics/demos (25%
increase), four music acts and 45 vendor booths.
A total of 202 competitors (76% increase) and 3000
spectators (100% increase) showed up to take part
in this unique event.
We anticipate a 45% growth in competitors and a
100% growth in spectators and participants for our
free clinics and events in 2016.
You can count on us to keep this event and your
brand recognition growing!
WE
YOU
We’re dedicated to making you part of a truly great experience. We like to work together and offer everyone the most out of this event. We’re open toall suggestions and would be delighted to workwith you connect with our attendees!
Packages have been developed to maximize exposure
and activities for all sponsors and we are more than
happy to tailor any of them to suit your required
benefits and budget. All packages include:
• promotional and branding opportunities
• corporate networking
• marketing opportunities
Sponsor levels are based on 50% cash and 50% in kind donation at wholesale. Booth space is included for all Bronze Level Sponsors and above.
The Golden Games couldn’t happen without our sponsors, and we’ll put every effort into meeting your expectations.
The Golden Games Sponsorship Opportunities
Gold Sponsor>$2,000
Silver Sponsor $1,000-$1,999
Bronze Sponsor$500-$999
Community Sponsor <$500
Logo Placement
Website – all pages, alternating banner ads with direct link to your website
XLarge Logo
Website – channel level, Sponsor/Partner Page
XLarge Logo
XSmall Logo
XText
XText
Poster XLarge Logo
XSmall Logo
XText
Printed materials XLarge Logo
XSmall Logo
XText
Media XLarge Logo
XSmall Logo
XText
Event T-shirtsX
Large LogoX
Small Logo
XText
Banner at all events if provided X X
10x10 Booth Space
2 locations Vendor Village and Whitewater Park or Soda Lakes (SUP Event Saturday only)
X
1 location X X X $100/day$250 all 3 days
Booth space at one channel event X+1=3 total X+1=2 total
SPONSORSHIP OPPORTUNITIES
The Golden Games Sponsorship Opportunities
Gold Sponsor>$2,000
Silver Sponsor $1,000-$1,999
Bronze Sponsor$500-$999
Community Sponsor <$500
Recognition
Event Exclusive Sponsor X
Product/Category Exclusivity (except hard goods like
kayaks, fly rods, paddles, SUP, etc.)X
Single Event Title (i.e., "Glide SUP Downriver Race”
- 1st come/1st serve)X
Seat on Committee for 2016 X X
Verbal by MC throughout festivalX
Every time we mention sponsors
XOnce every 2-3
times we mention sponsors
XOnce every 4-6
times we mention sponsors
XOnce per event/
competition, 2-6 times/day
Verbal by MC at channel event X X X X
License & Endorsements
License to use TGG event logo(s), images and/or trademark(s) for the sponsor’s
promotionX
Merchandising rights(the right to create co-branded merchandise
to sell)X X
Product endorsement (TGG endorsing Sponsor’s products) X X X
SPONSORSHIP OPPORTUNITIES
The Golden Games Sponsorship Opportunities
Gold Sponsor>$2,000
Silver Sponsor $1,000-$1,999
Bronze Sponsor$500-$999
Community Sponsor <$500
Online/On Site Benefits
Provision of content for sponsor social media activities or website X
Promotion of sponsor through The Golden Games
social media activitiesX X X
Links to sponsor website from TGG website, Facebook page, Twitter,
etc.X X X
Ability for sponsor to add value to TGG fans/friends via sponsee-controlled
social mediaX X X
Social media activities on-site (live Twitter feeds, etc.) X X X X
Other Benefits
Access to all data collected by TGG at the event including surveys,
demographics, etc.X
Complimentary Registration Fees X4 COMP ENTRIES
X2 COMP ENTRIES
X1 COMP ENTRY
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP FORMPlease fill-out the following form to confirm your chosen sponsorship package. Completed forms, with payment, can be
returned to: The Golden Games , 278 Lupine Drive, New Castle, CO 81647. If you have any questions or concerns please feel
free to call Troy Harcourt at 303-548-6870 or email [email protected]
CONTACT INFORMATION:
Company Name Contact Person
Contact E-mail Address Contact Phone Number
Address City/State/Zip Code
Signature Date
THANKS FOR
SUPPORTING
THEGOLDEN
GAMES!
Once we receive your
completed sponsorship form,
we will contact you to discuss
event arrangements,
sponsorship benefits and
recognition.
Please circle the number of years you would like to commit to The Golden Games:
1 year 2 years 3 years 5 years
SPONSORSHIPLEVEL/TYPE
Cash Contribution
In KindDonations
Cash Amount Due
In Kind Donation @ Wholesale Value
GOLD > $2000
Minimum of $1000
Minimum of $1000
wholesale cost ____________ ____________
SILVER$1000 - $1999
Minimum of $500
Minimum of $500
wholesale cost ____________ ____________
BRONZE$500 - $999
Minimum of $250
Minimum of $250
wholesale cost ____________ ____________
COMMUNITY Anything goes____________ ____________
PRODUCT ONLY Not Applicable____________
BOOTH SPACE YES NO
VENDOR FORMPlease fill-out the following vendor agreement if you wish to have a vendor booth at The Golden Games. Completed forms,
with payment, can be returned to: The Golden Games , 278 Lupine Drive, New Castle, CO 81647 . Please contact us with
any questions.
CONTACT INFORMATION:
Company Name Contact Person
Contact E-mail Address Contact Phone Number
Address City/State/Zip Code
THANKS FOR
SUPPORTING
THEGOLDEN
GAMES!
Vendor Sales Tax ID #
Signature Date
All Vendors for The Golden Games must submit a “Temporary Sales Tax License” from the City of Golden in order to be able to sell
products and/or services.
A business license with Golden is needed even if you’re not selling anything on site. All food and drink vendors must have a current
Department of Health standards record.
City of Golden forms may be found on their website in the “Special Event application” documents. Every vendor must fill out pages 22-29
in order to be able to have a vendor booth at this year’s events/venues.
If you have any questions or concerns please feel free to call Troy Harcourt at 303-548-6870 or email [email protected]