August 14 – 17, 2016Earn up to 13.5 CEUs, including 2 Law credits!

2016 NYSFDA ANNUAL CONVENTION

THE HYATT REGENCY ROCHESTER125 East Main Street, Rochester, NY 14604

Phone: 585-546-1234

For detailed information on all the Hotel has to offer, visit: rochester.hyatt.com

NYSFDA’s President-Elect, WALTER J. KENT

welcomes you to beautiful

NYSFDA Members . . . Register Early for a Chance to Win!If NYSFDA receives your 2016 CONVENTION REGISTRATION by JULY 15TH, you’ll be eligible to win a complimentary room for three nights during the 2016 Convention. The winner will be notified on JULY 16TH.

Hotel InformationThe HYATT REGENCY ROCHESTER is ideally situated in the heart of downtown—adjacent to the ROCHESTER RIVERSIDE CONVENTION CENTER. Make your hotel reservations directly with the Hyatt. Please note a deposit of one night’s stay is required. While the last day to make your reservation is JULY 15, NYSFDA is only guaranteed a certain number of rooms so when they’re gone – THEY’RE REALLY GONE! Don’t waste any time, reserve your room today!

ROOMS - From only $145 per night!

I t is my pleasure to extend an invitation to you to join us at NYSFDA’s Annual Convention to be held in Rochester, August 14 - 17, 2016.

Did I mention that this year’s event is again FREE to NYSFDA members?

Situated on the southern shore of Lake Ontario, Rochester is part of New York’s breathtaking Finger Lakes region, known for its vast selection of family-oriented activities and attractions. Rochester is conveniently located, only a six hour drive from New York City, 31/2 hours from Albany and 90 minutes from Niagara Falls. You can get there by plane, train, automobile or . . . boat.

Our 2016 Convention will be host to many great speakers, and will provide you with chances to obtain up to 13.5 hours of continuing education credits. Get everything done in three short days!

Join us at 6:30 p.m. on Sunday evening at WEST EDGE RESTAURANT & LOUNGE for our opening night event, DINNER AND DANCING BY THE RIVER. Enjoy a beautiful view of the GENESEE RIVER while sampling the lavish buffet. Then dance the night away with music by RUST.

On Monday, we will have our traditional EXHIBIT PREVIEW AND COCKTAIL RECEPTION from 4:30 p.m. to 7:30 p.m., and on Tuesday we’ll

hold a STROLLING LUNCH; enjoy both while you browse the trade show at the ROCHESTER RIVERFRONT CONVENTION CENTER.

Our ANNUAL AWARDS BANQUET AND RECEPTION is at 6:00 p.m. on Tuesday at THE HYATT REGENCY ROCHESTER.

Remember to reserve your room at THE HYATT REGENCY ROCHESTER as soon as possible; they tend to fill up quick. If The Hyatt is sold out, or you would rather stay elsewhere, visit the Convention link on our website at www.nysfda.org for other nearby hotels.

I hope you will review this registration packet and share this information with funeral directors at your funeral home and in your community that might be interested in attending our Convention.

In closing, I would like to recognize every member for their support and encouragement during my service as President of NYSFDA. I would like to express my thanks to all the volunteer members who have served so diligently.

I look forward to seeing you all in Rochester!

Douglas R. BrueggemannNYSFDA President

I would like to recognize every member for their support and encouragement during my service as President of NYSFDA. I would like to express my thanks to all the volunteer members who have served so diligently.”

President’s invitation

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Schedule of events• Denotes approved CEU.

Registration/Check-in

CEUs

Events & Excursions

Special Programs

MONDAY, AUGUST 158:00 a.m. – 4:00 p.m.EXHIBITOR MOVE-INRochester Riverside Convention Center

8:00 a.m. – 7:00 p.m.REGISTRATIONRochester Riverside Convention Center

8:00 a.m. – 8:30 a.m.SERVICE OF REMEMBRANCELilac Ballroom – Rochester Riverside Convention Center

CHOICES OF EDUCATION 9:00 a.m. – 11:00 a.m. Rochester Riverside Convention Center, 2 CEUs

• LEADERSHIP ACADEMY CAPSTONE PROJECT PRESENTATIONS Presented by NYSFDA Leadership Academy Graduates [See page 6 for course details and locations]

• SOCIAL MEDIA AND DIGITAL FOOTPRINTS FOR FUNERAL DIRECTORS Presented by Sean Conboy Lilac Ballroom

• UNDERSTANDING NONVERBAL COMMUNICATION Presented by Jan Latiolais Hargrave Highland C

SUNDAY, AUGUST 144:00 p.m.HOTEL CHECK-INHyatt Regency Rochester125 East Main Street, Rochester 6:00 p.m. – 10:00 p.m.DINNER & DANCING BY THE RIVER West Edge Restaurant & Lounge284 Exchange Blvd, RochesterThis venue is a short walk from the Hyatt, but transportation is available.

MONDAY, AUGUST 15 CHOICES OF EDUCATION 11:15 a.m. – 12:15 p.m. , or 12:30 p.m. – 1:30 p.m. Rochester Riverside Convention Center, 1 CEU

• LEARNING TO INTERPRET YOUR PERSONAL GRIEF JOURNEY Presented by Lisa Wolfe, LMSW Highland A

• CREMATION … YESTERDAY, TODAY AND TOMORROW Presented by Mike Nicodemus Lilac Ballroom

• COMMUNITY HEALING AFTER A SUICIDE LOSS Presented by Marianne Reid Schrom, CAE Highland B

• BUILDING A SALES FUNNEL ONLINE Presented by Greg Young Highland C

1:45 p.m. – 3:15 p.m. • NYS EDRS UPDATE Lilac Ballroom, 1.5 CEUs

3:30 p.m. – 4:30 p.m. ANNUAL MEETINGLilac Ballroom

4:30 p.m. – 7:30 p.m.EXHIBIT PREVIEW COCKTAIL RECEPTIONAND SILENT AUCTIONRochester Riverside Convention Center

EVENTS & EXCURSIONS SUNDAY, AUGUST 14

6:00 p.m. DINNER & DANCING BY THE RIVERWest Edge Restaurant & Lounge, RochesterTickets are $90 per adult / $45 per child (under 12). Casual attire. Pre-registration is required.

MONDAY, AUGUST 15

10:00 a.m. – 4:00 p.m. PITTSFORD SHOPPING & WINE TASTINGVarious locations. See page 10 for details.Price includes: Round-trip motor coach transportation, local tour guide to accompany group and share local history and points of interest along the way, river cruise with lunch and wine tour and tasting. The cost is $95 per person. Pre-registration is required.

TUESDAY, AUGUST 16

9:30 a.m. – 12:30 p.m.CITY TOUR & GEORGE EASTMAN MUSEUM Various locations. See page 11 for details. Price includes: Round-trip motor coach transportation, local tour guide onboard to accompany group and share local history and points of interest along the way, admission and tours at George Eastman Museum. The cost is $55 per person. Pre-registration is required.

6:00 p.m. – 11:00 p.m.ANNUAL AWARDS BANQUET & RECEPTIONThe Hyatt Regency Rochester BallroomTickets are $105 each. Pre-registration is required.

WEDNESDAY, AUGUST 178:00 a.m. – 10:00 a.m.REGISTRATIONRochester Riverside Convention Center

9:00 a.m. – 11:00 a.m.• TOPICS IN FUNERAL SERVICE LAW

Presented by T. Scott Gilligan Lilac Ballroom, 2 Law CEUs

CHOICES OF EDUCATION11:15 a.m. – 1:15 p.m.Rochester Riverside Convention Center, 2 CEUs

• FACIAL RESTORATION, SOFT TISSUE REPAIR AND TECHNIQUES Presented by Wallace Hooker Lilac Ballroom

• BEST PRACTICES AND STRATEGY: LINKEDIN 101 Presented by Sean Conboy Highland A

TUESDAY, AUGUST 168:00 a.m. – 4:00 p.m.REGISTRATIONRochester Riverside Convention Center

CHOICES OF EDUCATION8:30 a.m. – 10:30 a.m., or 10:45 a.m. – 12:45 p.m.Rochester Riverside Convention Center, 2 CEUs

• SOCIAL MEDIA FOR FUNERAL DIRECTORS Presented by Eric Schwartzman Highland A

• GOT ETHICS? I’VE BEEN DYING TO TELL YOU Presented by Chuck Gallagher Highland B

• MASS FATALITY AND SECURITY FOR FUNERAL SERVICE Presented by Jeff Beatty Lilac Ballroom

• BUSINESS SUCCESSION AND ESTATE PLANNING Presented by Mackenzie Monaco, Michael Catalfimo and Steve Ferraro Highland C

1:00 p.m. – 2:00 p.m.PAST PRESIDENTS’ LUNCHEONInvitation only

1:00 p.m. – 4:00 p.m.EXHIBITS OPEN - SILENT AUCTIONSTROLLING LUNCH/ICE CREAM BREAKRochester Riverside Convention Center

6:00 p.m. – 11:00 p.m.ANNUAL AWARDS BANQUET & RECEPTIONThe Hyatt Regency Rochester Ballroom

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MONDAY, AUGUST 15

The following two-hour programs are available at 9:00 a.m.

• SOCIAL MEDIA & DIGITAL FOOTPRINTS FOR 2 CEUs FUNERAL DIRECTORS

Presented by SEAN CONBOY

LILAC BALLROOM — Sean Conboy, speaks the Baby Boomer Generation’s language. This presentation will focus on InBound Marketing using a three-step approach: Digital Footprints; Search Engine Optimization (SEO); and LinkedIn. Staff from NuSvara will be available to assist during this presentation. Laptops and/or tablets are encouraged.

• UNDERSTANDING NONVERBAL COMMUNICATION 2 CEUs

Presented by JAN LATIOLAIS HARGRAVE

HIGHLAND C — Learn the ways in which your body communicates to the world around you. Her information could help you to “read” your customers, your family, your residents, your associates, in fact, everyone around you.

The following one-hour program is available at 11:15 a.m., or 12:30 p.m.

• LEARNING TO INTERPRET YOUR PERSONAL GRIEF JOURNEY 1 CEU

Presented by LISA WOLFE, LMSW

HIGHLAND A — Lisa will provide a comprehensive overview of grief, including “normal” grief reactions (emotional, physical, cognitive, spiritual, etc.). Also covered will be factors complicating grief . . . how to cope, and how to help someone else cope.

Continuing Education

LEADERSHIP ACADEMY CAPSTONEPROJECT PRESENTATIONS

MONDAY, AUGUST 159:00 a.m. – 11:00 a.m. :: 2 CEUs (must attend both) :: HIGHLAND A

• DEVELOPING THE BEST OF THE BEST: FUNERAL DIRECTOR RECRUITMENT AND RETENTION

Presented by: KENDRA HARRIS-CONSTANT, MARTY HUGHES and TYLER KENTAre mortuary schools failing to prepare students for the “real world” of funeral service? Funeral home owners often report difficulty in hiring people, and finding employees with the right skills. Funeral director residents often report spending their time doing “odd jobs” rather than funeral work. Mortuary students often notice less than half of their classmates from the 1st semester make it to graduation. Where is the breakdown happening? This session will share our research results and provide recommendations for how to fill the gap.

• THE FUTURE OF FUNERAL SERVICE: THE POWER OF CONNECTION

Presented by: NICOLE LARUE and JULIA O’BRIENThe way we connect with our colleagues and friends has changed. How must our approach evolve to ensure that funeral service professionals continue to have a network of support? If local associations are to continue to exist, we must make significant shifts in how we engage the next generation of leaders - through programs, events and other outreach. This session will share the findings of our recent research to investigate how people connect today.

MONDAY, AUGUST 15 (continued)

The following one-hour programs are available at 11:15 a.m., or 12:30 p.m.

• CREMATION . . . YESTERDAY, TODAY AND TOMORROW 1 CEU

Presented by MIKE NICODEMUS

LILAC BALLROOM — Cremation isn’t new and it’s not a fad. It’s here to stay. But are you willing to make the changes needed to survive into the future? This program will show how cremation has evolved over the years and what funeral directors need to do to make sure they maintain, and increase market share in their community. This statistical program will take you through the past and present issues of cremation, and what three things are a must for you to look at to determine if you are connecting with cremation families, and why these families would choose you over your competitor. This thought provoking program goes by quickly and will point out what changes you need to make that create opportunity with the families you serve.

• COMMUNITY HEALING AFTER A SUICIDE LOSS 1 CEU

Presented by MARIANNE REID SCHROM, CAE

HIGHLAND B — Funeral directors are on the front lines of a family’s grief following a death by suicide. As such, they have an amazing opportunity to support the family and reduce the shame and stigma often associated with suicide. Funeral directors can play a critical role in recognizing the impact on the family and community, along with connecting the immediate family/survivors of suicide loss with resources, support, and guidance for memorial and funeral services.

Continuing EducationMONDAY, AUGUST 15 (continued)

The following one-hour program is available at 11:15 a.m., or 12:30 p.m.

• BUILDING A SALES FUNNEL ONLINE 1 CEU

Presented by GREG YOUNG

HIGHLAND C — Learn how Facebook, your website and email can help you effortlessly nurture leads and generate customers. Get the most out of each visitor to build a synergy between Facebook, email and website to drive revenue and prepare your firm for the future.

The following program is only available at 1:45 p.m.

• ELECTRONIC DEATH REGISTRATION SYSTEM UPDATE 1.5 CEUs

Presented by NYS DOH, BUREAU OF VITAL RECORDS STAFF

LILAC BALLROOM — Learn the latest information about the NYS Electronic Death Registration System (EDRS), the secure web-based system used to electronically register death certificates across the State (excluding the 5 boroughs). Why have an EDRS? To enable multiple death registration system users - funeral firms, hospitals, nursing homes, physicians, medical examiners and coroners - to file death records electronically with local and state registrars, within the required 72 hour window after a death occurs.

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TUESDAY, AUGUST 16

The following two-hour programs are available at 8:30 a.m., or 10:45 a.m.

• SOCIAL MEDIA FOR FUNERAL DIRECTORS 2 CEUs

Presented by ERIC SCHWARTZMAN

HIGHLAND A — Social media is challenging social norms at funerals and redefining intimacy, as a new generation embraces the concept of digital mourning. Join digital strategist and best-selling author Eric Schwartzman for a two-hour exploration of how social media is being used to demystify death and dying, and how the funeral industry is leveraging digital media to help loved ones grieve remotely.

• GOT ETHICS? I’VE BEEN DYING TO TELL YOU 2 CEUs

Presented by CHUCK GALLAGHER

HIGHLAND B — From the year I was born, 1957, until now, the funeral service profession and death care industry has changed in ways that funeral service professionals would never have dreamed of. At that time, there was no Walmart or Costco selling caskets, and cremation was in its infancy. Today, however, with advances happening more quickly than many can keep up with, we face a rapidly changing market and the guarantee of business disruption. “I’ve Just Been Dying to Tell You” is an entertaining, educational and provocative presentation that will open your eyes to the ever-changing landscape of the future for funerals or celebrations of life.

TUESDAY, AUGUST 16 (continued)

The following two-hour programs are available at 8:30 a.m., or 10:45 a.m.

• MASS FATALITY AND SECURITY FOR FUNERAL SERVICE 2 CEUs

Presented by JEFF BEATTY

LILAC BALLROOM — Violence and mass fatalities have unfortunately become a part of everyday life. The goal of this timely seminar will educate funeral directors on ways they can be better prepared for any mass fatality situation. Learn more about security measures funeral directors should consider moving forward to protect their businesses and the families they serve.

• BUSINESS SUCCESSION AND ESTATE PLANNING 2 CEUs

Presented by MACKENZIE MONACO, MICHAEL CATALFIMO and STEVE FERRARO

HIGHLAND C — Have you made plans for the succession of your business and the distribution of your estate? Learn how to discuss your wishes with your family members and business partners, and how to make effective plans to accomplish your goals. The program will also help you to identify and assemble the right team of professionals to guide you through the planning process and create the documents needed to make your plan legal and viable. Topics covered will include: understanding why you should have business succession and estate plans in place; knowing how to develop successful plans; determining what YOU want; maximizing business value; developing the next generation and your legacy; holding meetings with family members and business partners; choosing and working with professionals; understanding common planning issues and techniques; and converting ownership into personal financial freedom and peace of mind.

WEDNESDAY, AUGUST 17 (continued)

The following two-hour programs will be held once at 11:15 a.m.

• FACIAL RESTORATION, SOFT TISSUE REPAIR TIPS 2 CEUs AND TECHNIQUES

Presented by WALLACE HOOKER

LILAC BALLROOM — This two hour course is broken into two sessions. The first half will review five case studies of actual reconstructive cases with photos showing the progression from initial traumatic injuries, through the end result of being an acceptable open casket viewing. It documents each step taken to overcome the injuries. These cases are presented with the permission of the families. The second hour will feature a live demonstration on facial reconstruction using commonly available products on RATH (restorative art teaching heads) which are life size heads with matching traumatic injuries. In addition, new Simskin heads, which are medical realistic surgical training models are utilized.

• BEST PRACTICES AND STRATEGY: 2 CEUs LINKEDIN 101

Presented by SEAN CONBOY

HIGHLAND A — LinkedIn has morphed from an online resume site to a comprehensive personal branding resource. Learn eye-opening reasons why you need to polish your LinkedIn profile right now. A great profile can help a family justify their decision to work with you and your funeral home.

WEDNESDAY, AUGUST 17

The following two-hour program will be held from 9:00 a.m. to 11:00 a.m.

• TOPICS IN FUNERAL SERVICE LAW 2 LAW CEUs

Presented by T. SCOTT GILLIGAN

LILAC BALLROOM — Funeral directors often find themselves in the middle of family disputes over exactly who has the legal right and responsibility (“control”) to arrange for a loved one’s final disposition. In addition, because of their specialized knowledge, funeral directors often have the opportunity to “educate” lawyers and other “experts” in the intricacies of New York State’s preneed funeral law. As such, this session will review two of the most important NYS laws pertaining to funeral service: The Right to Control Final Disposition and Preneed Funeral Accounts.

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Earn up to 13.5 CEUs,

including 2 Law credits!

SHOPPING WINE TASTINGMonday, August 15 • 10:00 a.m. – 4:00 p.m.

Discover the charm, character and history of PITTSFORD. SCHOEN PLACE has a little something for everyone. There will be approximately 1 hour of free time to stroll the quaint shops and restaurants. At the Canal Front you will board the SAM PATCH, a replica of an Erie Canal packet boat where you will travel the ERIE CANAL and through a century old canal lock. Then it’s off to CASA LARGA VINEYARDS just south of Rochester, the gateway to the Finger Lakes. Your group will be assigned your own Wine Ambassador and your outing will begin out in the vineyard learning the history, the types of grapes that are grown and what makes the Finger Lakes region a prime grape growing location. Your tour will conclude in the Tasting Room where the wine tasting for your group will take place.

PRICE INCLUDES: Round-trip motor coach transportation, local tour guide onboard to accompany group and share local history and points of interest along the way, river cruise with lunch, and wine tour and tasting. The cost is $95 per person. Transportation does not accommodate passengers with disabilities. Pre-registration is required.

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Join us!SUNDAY NIGHT DINNER,

DANCING!

Sunday, August 14 • 6:00 p.m.

Join us for an evening of food and dancing!

The WEST EDGE RESTAURANT AND LOUNGE is the perfect place to greet old friends and make new ones. The evening will include a one-hour open bar, lavish buffet and dancing overlooking the GENESEE RIVER with musical entertainment by RUST. Dress for the evening is casual. The cost is $90 per adult; $45 per child (under 12).

PLEASE NOTE: Pre-registration is required.

&Monday, August 15 • 4:30 p.m. – 7:30 p.m. Once again, our traditional grand opening of the exhibits will be Monday evening from 4:30 p.m. – 7:30 p.m. at the ROCHESTER RIVERFRONT CONVENTION CENTER. A charming wine and cheese party, beginning at 5:00 p.m., will provide the backdrop as you browse the tradeshow floor for new products and services, greet old friends and meet new ones.

Mingle with friends and colleagues!

Exhibit Preview Cocktail Reception

&

SHOPPING WINE TASTING

Strolling Lunch ICE CREAM Break

&Tuesday, August 16 • 1:00 p.m. – 4:00 p.m.

Compliments of PrePlan and the Directors Choice Credit Union! On Tuesday afternoon, you’ll find a light lunch set on buffet tables for you to enjoy while browsing the exhibits at the ROCHESTER RIVERFRONT CONVENTION CENTER. Grab a bite to eat and walk the tradeshow floor to finalize your deals with our exhibitors. Save room for ice cream!

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Tuesday, August 16 • 9:30 a.m. – 12:30 p.m. The morning will begin with a guided tour featuring Rochester’s top sites. Some of the highlights include the SUSAN B. ANTHONY HOUSE, EAST END, NEIGHBORHOOD OF THE ARTS, the PUBLIC MARKET and museums. The GEORGE EASTMAN MUSEUM (pictured) is the world’s oldest museum dedicated to photography and is one of the oldest film archives. We will have a guided tour of the home and gardens of George Eastman, the man behind Kodak. Built in 1902, GEORGE EASTMAN HOUSE is a National Historic Landmark. Gain insight into the life of George Eastman.

PRICE INCLUDES: Round-trip motor coach transportation, local tour guide onboard to accompany group and share local history and points of interest along the way, admission and tours at George Eastman Museum. The cost is $55 per person. Transportation does not accommodate passengers with disabilities. Pre-registration is required.

CITY Tour WITH GEORGE EASTMAN MUSEUM

MORE THINGS TO DO WHILE IN RochesterFrom standing in the parlor where Susan B. Anthony was arrested for voting, to listening to great jazz on the streets-Rochester is filled with museums, attractions, music, theater, festivals, sports and more. There is always something to see and do.

The NATIONAL MUSEUM OF PLAY is the only collections-based museum in the world devoted solely to play! With 100,000 square feet of dynamic, interactive exhibit space, the museum provides educational, entertaining and unforgettable family fun.

SEABREEZE AMUSEMENT PARK offers family fun and excitement with more than 70 attractions. You’ll find thrilling adult rides and classic family rides. Make a splash in the water park, play great games, enjoy classic summertime food and attend live shows.

For detailed information on everything the Rochester region has to offer, visit: www.VisitRochester.com

& ANNUAL AWARDS BANQUET RECEPTION

Tuesday, August 16 • 6:00 p.m. – 11:00 p.m.

Join us for what’s sure to be a memorable evening of dining, awards, and dancing in the ballroom at THE HYATT REGENCY ROCHESTER. This semi-formal event begins at 6:00 p.m. with a cocktail party where you’ll find delicious hors d’oeuvres and an open bar awaiting you. At 7:15 p.m., the official program begins with our ANNUAL AWARDS PRESENTATION immediately followed by a scrumptious dinner. Afterwards, sit back, listen and/or dance to the sounds of the SKYCOASTERS, an outstanding local band. The cost is $105 per person. PLEASE NOTE: Pre-registration is required.

Don’t forget to bring your dancing shoes!

Save the Date TRIBUTE FOUNDATION GOLF OUTING

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Get ready to place your bids at the NYS Tribute Foundation SILENT AUCTION. The Auction will be set up during tradeshow hours and will close on Tuesday at 3:00 p.m. in the ROCHESTER RIVERFRONT CONVENTION CENTER. The Foundation is a 501(c)(3) not-for-profit organization, established out of a desire to unite the knowledge and resources of funeral service professionals throughout New York State.

Stay tuned for the list of great auction items!

Silent Auction to benefit the

NEW YORK STATE TRIBUTE FOUNDATION

Thursday, September 8, 2016 • 11:00 a.m. – 5:00 p.m.

The 5th annual NYS TRIBUTE FOUNDATION GOLF OUTING will be held at the spectacular SHENENDOAH GOLF CLUB AT TURNING STONE RESORT AND CASINO in Verona, with lunch at 11:00 a.m., and 1:00 p.m. shotgun start and dinner and awards to follow.

The proceeds from the Outing will help the Foundation fulfill its mission to further awareness of issues related to death and grief. Golf, lunch, cocktail reception and dinner: $250 per person. Cocktail reception and dinner only: $110 per person. More details will be mailed to you in the coming months. Please save the date!

Directions

FROM EAST:Thruway to exit 45 (490 west). 490 west to Rochester. Follow signs to DOWNTOWN. Exit Clinton Avenue. Merge to Clinton. 3 traffic lights to Broad Street. Left onto Broad. Go through 1 light. Make a right into parking garage. The Convention Center is connected to the parking garage.

EASTERN SUBURBS:490 West to Clinton Avenue. Merge onto Clinton, go 3 traffic lights to Broad Street. Turn left onto Broad. Go through 1 light, parking garage is on the right.

FROM WEST:Thruway to exit 47 (490 east). 490 east to DOWNTOWN. Exit Inner Loop east (exit 13), and take St. Paul Street exit. Turn right onto St. Paul. Go through 4 traffic lights, crossing over Main Street. The South Avenue parking garage is on the left.

FROM SOUTHERN TIER:390 north to Rochester. Follow signs to DOWNTOWN (390 north to 490 east). Exit Inner Loop east and St. Paul Street (exit 13). Turn right on St. Paul Street. Go through 4 traffic lights, crossing over Main Street. The South Avenue parking garage is on the left.

FROM THE GREATER ROCHESTER INTERNATIONAL AIRPORT:Take 390 north to 490 east. Follow signs to Downtown, exit Inner Loop east (exit 13) and exit at St. Paul Street. Turn right onto St. Paul and go 4 traffic lights to South Avenue Parking Garage. Garage is on left side. The Convention Center is connected to the Parking Garage.

BY TRAIN:Take Amtrak to the Rochester Station (ROC). The station is only a twelve minute walk to the Hotel and Convention Center. Head southwest toward Central Avenue. Turn right onto Central Avenue. Turn left onto N. Clinton Avenue. Turn right onto E. Main Street.

Trade Show Map

Registration informationTo pre-register, just complete the CONVENTION REGISTRATION FORM, indicate your method of payment and send it to: NYSFDA, 1 South Family Drive, Albany, NY 12205, or register at www.nysfda.org. If you have any questions, please call KELLY DEITZ or MICHELLE MORA at 800-291-2629.

Room rates starting at only $145 per night! Hotel information: THE HYATT REGENCY ROCHESTER, 125 East Main Street, Rochester, NY 14604. Make your hotel reservations directly with The Hyatt Regency Rochester, call: 585-546-1234. Please note a deposit of one night’s stay is required. Reservation deadline is July 15.

REFUND POLICY: Full refunds on Sunday night, banquet tickets and non-member registration fees will be provided 3 days prior to the event. A 50% refund applies to cancellations up to 24 hours before an event.

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1 South Family Drive • Albany, NY 12205800-291-2629

Convention! Rochester :: August 14 – 17, 2016 :: Earn up to 13.5 CEUs!

Register today at: www.nysfda.org

Download our Convention app: my.yapp.us/NYSFDA2016