2016 MEDIA GUIDE

“Why is dsm magazine part of our Grand Homes & Renovations Team? They are phenomenal at promoting local and ethical companies. They are a unique image for Des Moines....there’s nothing else like it. With the turn of each page there is anticipation to view the next one. Whether on the first, middle or last page they capture their readers from start to finish. The sales team is devoted to every advertiser no matter the size of your company. Advertising in dsm puts us ahead of our competition and confirms that we are among the elite in our industry.”

Carrie Norris & David KruseGrand Homes & Renovations

“We at the Des Moines Symphony & Academy believe that a vibrant arts and cultural community is vital to every great city. We’re very pleased to partner with dsm magazine as an advertiser because the publication truly values arts and culture, and it dedicates many pages to them. In addition, dsm magazine’s sophisticated editorial content and commitment to excellence resounds with the Des Moines Symphony’s mission to create high-quality, live symphonic experiences in our great city – and both contribute to the cultural, educational, economic and civic well-being of our community.”

Sophia AhmadDes Moines Symphony & Academy

Why buy dsm?For 13 years strong, dsm magazine has delivered the

best our city has to offer to an audience of Influentials

like no other local magazine.

For the right business, dsm is the perfect investment.

After all, the true purpose of advertising is to create

an emotional connection with an audience that has

the ability to drive sales. If your business is not the

first one or two that come to mind, your business

loses the sale. Magazines, in fact, dominate two

crucial stages of decision-making: brand familiarity

and purchase intent.*

Affluent consumers like their digital-media devices, but

they love print. In fact, 82 percent of those with annual

household incomes of $100,000 or more are reading

more print publications. Ultra Affluents, in households

with annual incomes of $250,000, consumed

approximately 25 percent more print than last year.

The Affluent population is up 6 percent over the past

two years: Their average income rose 4.6% and their

net worth rose 2 percent.**

This is the 10% of the market that drive what the other 90% think, do and buy.

dsm is the only multimedia brand in this market that delivers this loyal audience. Your business deserves a share of these dollars.

Cover photographs (left to right, top to bottom): Ben Easter, Ignatius Widiapradja, Kathryn Gamble, INEZ, Jay Vigon, Ben Easter.

* Marketing Evolution study of magazine advertising ROI** 2012 Mendelsohn Affluent Survey

WE DON’T COUNT THE PEOPLE WE REACH.WE REACH THE PEOPLE WHO COUNT.

* Ad space commitment and ad material deadline. Advertisements pulled after space commitment deadline will receive a $500 charge. To ensure a quality publication, advertising in dsm magazine will not exceed 50 percent of total content.

Focus Calendar

NOV/DEC

SEPT/OCT

MARCH/APRIL

JAN/FEB

AD/SPACE DEADLINE 1/4/16* CAMERA READY 1/13/16

32 DSM SEPTEMBER OCTOBER 2014

style

For details on the watches and bracelets featured on this page, turn to page 35.

MAY/JUNE

JULY/AUG

2016

Who reads dsm?Our readers offer buying power from every generation. All are

affluent, educated Influentials who want the best out of living

in Greater Des Moines and can afford to pay for it.

dsm gives these sophisticated consumers what they want:

coverage of charitable events, lifestyles and people that

make a difference. Our readers respond, in turn, with great

enthusiasm and affection for their dsm magazines and

special events.

Distribution Strategy

A total of 13,000 copies are distributed each issue, reaching

an estimated 42,300 of the area’s highest income, most

influential individuals, six times per year.

1. Your Most Qualified ConsumersInfluentials Under 40 Household Income $150,000

Home Value $300,000 +

Influentials Over 40 Household Income $200,000

Home Value $350,000 +

2. Our Secret SauceThe ‘Connie Wimer List’ of hand-selected Influentials

3. NewcomersNew affluents to the marketplace, with home values of

$350,000+ and household income of $150,000

4. DoctorsHighly desirable audience of top physicians in the market

5. Our Raving Fans1,000 subscribers who pay for the publication so they don’t

miss an issue

400 distributed at our special Unveiling Parties held six

times a year

6. Luxury Retailers and Medical Offices6,500 distributed to the best businesses in Greater

Des Moines, a select group of stores, medical offices and

local businesses that cater to this influential market.

THE HOME ISSUE

ADVERTISING PROFILESSpotlight on the CIty

EducationSurgeons in the City

THE STYLE & DESIGN ISSUE

ADVERTISING PROFILES Real Estate Visionaries

Summer EscapesOutdoor Living

HomesDriven Auto Feature

THE ARTS ISSUE

ADVERTISING PROFILESFall GetawaysArts & Culture

Aging Well-Senior LivingWealth Advisors

Fall Fashion

THE HEALTHCARE ISSUE

ADVERTISING PROFILESHealthcareArchitects

Women Who Mean Business

THE FOOD & WINE ISSUERestaurant Week

ADVERTISING PROFILESThen and Now

Coolest Places to WorkDowntownLawyers

Restaurant Week

THE NON-PROFITS & WEDDINGS ISSUE

ADVERTISING PROFILESWedding

Wish List for CharitiesInsurance

Favorite Things Gift Guide

WE DON’T COUNT THE PEOPLE WE REACH.WE REACH THE PEOPLE WHO COUNT. AD/SPACE DEADLINE 11/4/15*

CAMERA READY 11/13/15

AD/SPACE DEADLINE 2/29/16* CAMERA READY 3/9/16

AD/SPACE DEADLINE 5/2/16* CAMERA READY 5/11/16

AD/SPACE DEADLINE 6/26/16* CAMERA READY 7/6/16

AD/SPACE DEADLINE 8/29/16* CAMERA READY 9/7/16

e-Publishing

dsmWeekly e-Newsletter

Rely on our powerful custom e-mail database and quality content to deliver your targeted message to impassioned readers.

A. Top Ticker$5,520 a year/$460 a month150 x 250 pixels

B. Skyscraper$4,680 a year/$390 a month120 x 600 pixels

C. Banner$4,320 a year/$360 a month468 x 60 pixels

D. Video Spot$6,000 a year/$250 a week

dsmMagazine.com

Consider the dsm website THE source for an arts and philanthropic calendar, fresh news, videos, party pictures and all the extras for our tech-savvy influentials.

Medium Rectangle $2,400 a year300 x 250 pixels

Skyscraper$1,900 a year160 x 600 pixels

Banner$1,350 a year420 x 60 pixels

Solo E-Mail Blast

Send your digital message directly to our dsm database of highly-qualified consumers and be sure it gets noticed.

Html E-Mail$675600 x 400 pixelsAvailability is limited. Maximum file size 80 kbResolution 72-96 DPIJPEG or GIF

Ads run weekly. Ad materials may change up to 12 times per year, per contract. Video production is not included.

Social Media

dsm fans love social media; we experienced an 80 percent increase in Facebook followers in the last 12 months. Our connection with events and our stunning images drive a robust Twitter and Instagram following, as well.

Video

Video drives engagement and is quickly becoming one of the most important tools in your marketing arsenal. Ask about our video marketplace and production opportunities.

Custom Content

Let us create your custom publication. We provide a turn-key operation which includes professional writing, photography, design and targeted distribution, plus all the digital components you need to market your business.

U.S. BUILDING COUNCIL

IOWA CHAPTERRESOURCE GUIDE

GREEN

U.S. BUILDING COUNCIL

IOWA CHAPTER

GREEN

DOWNTOWN COMMUNITY ALLIANCEDOWNTOWN DES MOINES, IA 50309515.286.4950 WWW.DOWNTOWNDESMOINES.COM

Cover photo by Brian Abeling. Produced and printed entirely in Des Moines by Business Publications Corporation Inc., The Depot at Fourth, 1OO-4th Street, Des Moines, Iowa 5O3O9, 515.288.3336.

©2015. May not be reproduced in whole or in part without written permission of the publisher.

D WNTOWN GUIDEINSIDER’S GUIDE TO DOWNTOWN DES MOINES

�

U.S.

Produced and printed entirely in Des Moines by Business Publications Corporation Inc., The Depot at Fourth, 1OO-4th Street, Des Moines, Iowa 5O3O9, 515.288.3336.

©2015. May not be reproduced in whole or in part without written permission of the publisher.

D WNTOWN GUIDEINSIDER’S GUIDE TO DOWNTOWN DES MOINES

�D WNTOWN GUIDE�D WNTOWN GUIDE

SEPTEMBER 19 – 20 • 10:00 A.M. – 6:00 P.M.

FOR MORE INFORMATION VISIT WWW.REMODELDESMOINES.COMfi fteenth annual showcase

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Events and productsEvents & SponsorshipsUNVEILING PARTIES See and be seen at the dsm unveiling parties six times a year.

RESTAURANT WEEK August 19-28, ten days of culinary adventure with special prixe-fixe menus all around the city.

SAGES OVER 70 Each November dsm honors the men and women who have made a lasting and powerful impact on Greater Des Moines.

E-MediaDSMMAGAZINE.COM The website for dsm news, blogs, calendars and behind-the-scene extras.

dsmWEEKLY An e-newsletter bringing fresh and relevant news on food, philanthropy and arts and culture. Our newsletter boasts a 40 percent average open rate, nearly double the national average of 22 percent for this industry.

FeaturesWEDDINGS Pictorial announcement of luxury weddings.

RSVP PARTY PICTURES Who will you see in our highly anticipated philanthropic event photos?

iastate.eduiastate.edu

IMPORTANT BREAKTHROUGHS HAPPEN EVERY DAY AT IOWA STATE UNIVERSITY. THAT’S BECAUSE WE’VE CREATED

AN ENVIRONMENT THAT ENCOURAGES ADVENTUROUS THINKING, THAT

MOTIVATES DISCOVERIES, THAT SEEKS TO MAKE THE IMPOSSIBLE, POSSIBLE.

IT’S OUR TRADITION OF INNOVATION THAT HAS ATTRACTED THE LEADING

PIONEERS WHO ARE SHAPING FUTURE TECHNOLOGIES—AS WELL AS SHAPING

THE NEXT GENERATION OF ADVENTUROUS MINDS WHO WILL LEAD IOWA,

AND THE WORLD, TO A BETTER TOMORROW.

BRIGHT THINKING FROM ADVENTUROUS MINDS.

IOWA IS LEADING THE

WAY TO DEVELOPING

A SUSTAINABLE

BIOECONOMY, THANKS

TO DISCOVERIES

BY IOWA STATE

RESEARCHERS LIKE

PROFESSOR ROBERT

BROWN, HOLDER OF

EIGHT PATENTS AND

AN R&D 100 AWARD

FROM R&D MAGAZINE.

We’re working on breakthroughs to

some of humanity’s toughest medical

challenges, whether it’s searching

for a cure for Parkinson’s disease or preventing cancer

through nutrition.

IN NATIONAL EFFORTS, THE

USDA AND DEPARTMENT OF

ENERGY HAVE TURNED TO

IOWA STATE TO DEVELOP

HYPERIMMUNE VACCINES

AND RENEWABLE ENERGY.

Our relentless search for breakthroughs

attracts the nation’s top researchers like the

2012 Nobel Prize Winner in Chemistry

Dan Shechtman.

Through the Iowa State Research

Park, Iowa State is committed to

TRANSFERRING RESEARCH

DISCOVERIES FROM OUR

LABORATORIES TO IOWA

COMPANIES, giving them an

edge in the world’s marketplace.

WE HAVE EXTENSION

OFFICES IN ALL 99

COUNTIES IN IOWA.

WE PROVIDE RESOURCES

AND KNOWLEDGE TO

LOCAL BUSINESSES

AND COMMUNITIES,

BENEFITING OVER

1.8 MILLION IOWANS.

Whether it’s our Cystorm and

CyBlue supercomputers, an atom

probe microscope, or the nation’s

first six-sided virtual reality

chamber, we invest in advanced

tools our adventurous minds

need to push the boundaries

of knowledge.

OUR FACULTY ARE LEADING SCHOLARS

IN THEIR FIELDS, inspiring the next generation

of graduates to go out and change the world.

A SOLUTION BEGGING FOR A PROBLEM

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AD SIZE OPEN RATE 6x RATE*

Gatefold $9650 $6440

Spread $5670 $4350

Inside FC $3875 $3010

Page 3 $3700 $2870

Back Cover $3950 $3170

Inside BC $3340 $2750

Full Page $3100 $2400

2/3 Page $2650 $2100

1/2 Page $1960 $1460

1/3 Page $1450 $1125

1/4 Page $1180 $ 910

2016 RatesDimensions

Full Page BleedTrim: 9 x 10.875”

Add .125” for bleed (9.25 x 11.125”)

Keep live matter .5” inside the trim size

Camera-Ready and Electronic Requirements Camera-ready ads must be made to exact size of space reserved. The camera ready discount will be reversed after more than two files are submitted incorrectly. Ads need to be exported as a high resolution (300 dpi) PDFs in CMYK using the PDF/X-1a:2001 preset. All photos (raster images) used in your ad must be CMYK and 300 dpi placed at 100% or less in the original document you’re exporting from. All logos within your original document must be vector art. Full page ads with bleed must have .125” of bleed and crop marks. Live matter requirements: All Bleed ads - KEEP live matter a minimum of 1/4“ inside the trim edges at top, bottom and 1/2” from both sides. If any of these requirements are not met, BPC has the right to charge for an ad build. Any questions regarding electronic requirements for emailed ads should be directed to your BPC representative at 515.288.3336. High-resolution PDF files should be emailed to magazineads@bpcdm.com and copied to your BPC representative. For files exceeding 10 MB please use our dropbox.

Upload Large Files to Our hightail.com Dropboxwww.hightail.com/u/BusinessPublications

BPC Magazines Camera Ready Ad Checklist:n Resolution: 300 dpin Size: refer to rate cardn Color: CMYK (do not include color profiles)n For full page bleed ads: Make sure bleed is .125” and your ad meets the live area requirements: .5” inside trim for dsm/.25” for all other publications

Anytime BPC receives an advertisement that is not sent in according to our specifications the client will be notified as to why it is not a printable document. In regards to color space and files that come in that are RGB and/or have a color profile attached to it BPC will convert those files to CMYK and/or strip the embedded color profile from the document. The client will be notified and asked to approve the revised ad. BPC will not guarantee the results of any color shifting that may occur.

* Ad rates are net.

* 6x contract accounts may submit new ad copy for each edition. However, if new ad material is not received by deadline, the most current ad will be picked up. Late ads will not be accepted. A 15 percent discount applies for camera-ready ads. Position can be guaranteed for a 20 percent surcharge. Ads contracted at the 6x rate must run in six consecutive issues for one year.

* Publisher has the right, in its sole and absolute discretion, to reject any advertisement or portion thereof, whether or not the advertisement has previously been published.

GATEFOLD SPREAD Trim: 17.125 x 10.875” Add .125” for bleed

Keep live matter .5” inside the trim size

FULL PAGENON-BLEED

8.125 x 10.375”

2/3 PAGEVERTICAL

5.25 x 10.125”

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1/2 PAGEVERTICAL4 x 10.125”

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1/2 PAGEHORIZONTAL

8.125 x 5”

1/3 PAGEVERTICAL

2.75 x 10.125”

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4 x 5”

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PUBLICATION TRIM SIZE: 9 x 10.875”AD SIZES:

iastate.edu

IMPORTANT BREAKTHROUGHS HAPPEN EVERY DAY AT IOWA STATE UNIVERSITY. THAT’S BECAUSE WE’VE CREATED

AN ENVIRONMENT THAT ENCOURAGES ADVENTUROUS THINKING, THAT

MOTIVATES DISCOVERIES, THAT SEEKS TO MAKE THE IMPOSSIBLE, POSSIBLE.

IT’S OUR TRADITION OF INNOVATION THAT HAS ATTRACTED THE LEADING

PIONEERS WHO ARE SHAPING FUTURE TECHNOLOGIES—AS WELL AS SHAPING

THE NEXT GENERATION OF ADVENTUROUS MINDS WHO WILL LEAD IOWA,

AND THE WORLD, TO A BETTER TOMORROW.

BRIGHT THINKING FROM ADVENTUROUS MINDS.

IOWA IS LEADING THE

WAY TO DEVELOPING

A SUSTAINABLE

BIOECONOMY, THANKS

TO DISCOVERIES

BY IOWA STATE

RESEARCHERS LIKE

PROFESSOR ROBERT

BROWN, HOLDER OF

EIGHT PATENTS AND

AN R&D 100 AWARD

FROM R&D MAGAZINE.

We’re working on breakthroughs to

some of humanity’s toughest medical

challenges, whether it’s searching

for a cure for Parkinson’s disease or preventing cancer

through nutrition.

IN NATIONAL EFFORTS, THE

USDA AND DEPARTMENT OF

ENERGY HAVE TURNED TO

IOWA STATE TO DEVELOP

HYPERIMMUNE VACCINES

AND RENEWABLE ENERGY.

Our relentless search for breakthroughs

attracts the nation’s top researchers like the

2012 Nobel Prize Winner in Chemistry

Dan Shechtman.

Through the Iowa State Research

Park, Iowa State is committed to

TRANSFERRING RESEARCH

DISCOVERIES FROM OUR

LABORATORIES TO IOWA

COMPANIES, giving them an

edge in the world’s marketplace.

WE HAVE EXTENSION

OFFICES IN ALL 99

COUNTIES IN IOWA.

WE PROVIDE RESOURCES

AND KNOWLEDGE TO

LOCAL BUSINESSES

AND COMMUNITIES,

BENEFITING OVER

1.8 MILLION IOWANS.

Whether it’s our Cystorm and

CyBlue supercomputers, an atom

probe microscope, or the nation’s

first six-sided virtual reality

chamber, we invest in advanced

tools our adventurous minds

need to push the boundaries

of knowledge.

OUR FACULTY ARE LEADING SCHOLARS

IN THEIR FIELDS, inspiring the next generation

of graduates to go out and change the world.

INSIDE GATE8.25 x 10.875”

INSIDE FRONT COVER8.75 x 10.875”

What will power Iowa

into the future?

OUTSIDE GATE8.25 x 10.875”

A PRODUCT OF BUSINESS PUBLICATIONS CORPORATION INC.

THE DEPOT ON FOURTH 100 FOURTH STREET DES MOINES, IOWA 50309 515.288.3336 FAX: 515.288.0309

WWW.DSMMAGAZINE.COM

Meet our experienced team of marketing consultants. With a combined experience of 69 years, our team is ready to

raise the profile of your business to the influential dsm magazine audience. Look to us for smart marketing strategies

to lead your industry with impactful, creative ideas in 2016!

ACCOUNT EXECUTIVE Leslie Jasper 515.288.0927lesliejasper@bpcdm.com13 YEARS MARKETING EXPERIENCE

SALES MANAGER Yolanda Chrystal515.288.3315yolandachrystal@bpcdm.com13 YEARS MARKETING EXPERIENCE

MAGAZINES/COMMUNITY RELATIONS Kris Maggard515.288.0909krismaggard@bpcdm.com26 YEARS MARKETING EXPERIENCE

SENIOR ACCOUNT EXECUTIVE Rebecca Zoet515.288.3307rebeccazoet@bpcdm.com16 YEARS MARKETING EXPERIENCE