2016 DTC Seller Book
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Transcript of 2016 DTC Seller Book
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W I T H C O N F I D E N C E E V E R Y S T E P O F T H E W A Y
K E N T W O O D D E N V E R T E C H C E N T E R
WE ARE DENVER
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Kentwood Real Estate is dedicated to the legacy of being Colorados Premier
Real Estate Company through the highest producing, most knowledgeable,
caring and experienced sales team in the country, offering the highest quality
customer service experience.
W E A R E I N N O V A T O R S S E E K I N G U N P A R A L L E L E D
M A R K E T I N G A N D S U P E R I O R I N T E R N E T T E C H N O L O G Y ,
P O S I T I O N I N G O U R C L I E N T S A T T H E T O P .
OURMISSION
-
ABOUTKENTWOODREAL ESTATE
-
K E N T W O O D I S A T R U S T E D N A M E
I N M E T R O D E N V E R R E A L E S T A T E .
Founded in 1981, Kentwood Real Estate recently celebrated 35 years as one of
the most trusted names in Denver real estate. Kentwood had a record year in
2015 with total sales of $2.4 billion. The company looks forward to surpassing
its previous record in 2016.
Kentwood is comprised of over 185 top-producing real estate professionals
operating from three strategically located offices in the metro Denver area. Our
brokers and management team are dedicated to superior customer service and
unmatched expertise in all segments of the market. We also offer comprehensive
relocation services through our affiliation with the Leading Real Estate Companies
of the World. Kentwoods marketing programs, family environment, and long-
term relationships with clients are also company hallmarks.
A company is only as good as its people. Striving for excellence has become
a tradition with Kentwood Real Estate. It shows in the performance of every
Kentwood broker associate and each member of the support staff. Locally
owned, with a strong and experienced support staff, Kentwood assists with
every facet of a sale or purchase. The Kentwood professionals know the
real estate business inside and out, and are unmatched in knowledge of the
residential market in the Denver metro area.
As Denvers largest independent brokerage, we provide dedicated and
personalized service. Reputation is what a successful real estate company is
all about. Kentwood carefully selects its agents, who have achieved some of
the nations highest real estate volumes and have established a reputation as
individuals of dedication, integrity, and personalized service.
Every Kentwood broker associate is full-time and averages 20 years of
experience selling residential real estate. Kentwood professionals have
also held numerous leadership positions in the industry, communities and
neighborhoods, and are active in their local Boards of Realtors.
The offices of Kentwood Real Estate are located in the Denver Tech Center,
the Cherry Creek area, and in lower Downtown Denver (the latter known
to locals as LoDo). Kentwood Real Estate provides broad-based services to
communities throughout the Denver metropolitan area.
Looking ahead, the strength of Kentwood Real Estate comes not only from our
past, but from our ability to embrace our future. Our ability to accurately project
future trends affecting our customers and clients provides assurance that you
are in the best possible hands. You will benefit from our knowledge and expertise
in the latest areas of technology, market trends and relocation strategies while
maintaining the good, old-fashioned customer service and personal attention that
has earned Kentwood its prestigious reputation.
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KENTWOODDENVER TECHCENTER
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A great location is more than a key prerequisite for home buyers it is
also a defining characteristic of the Kentwood Real Estate office in the
Denver Tech Center. This premier location enables Kentwoods leading
real estate professionals to serve clients in the vibrant Southern sector of
metro Denver in grand fashion. Its an area characterized by remarkably
unique neighborhoods, extraordinary amenities, and a lifestyle that enables
residents to live, work and play in the same general area.
The metro areas Southern corridor offers multi-million dollar, custom
homes in such communities as Cherry Hills Village, and elegant
semi-custom homes in a variety of neighborhoods, plus gorgeous
condominiums, patio homes and town homes, including many enclaves
located within walking or cycling distance of retail, entertainment and
recreational amenities. From Greenwood Village to Castle Pines Village
and points in between, South metro is The Place to live for those
seeking convenience and a lifestyle second-to-none. Access to Denver
International Airport (DIA) is convenient and excursions to Colorados
magnificent high country are quick and easy.
The area boasts a wealth of championship golf courses, both public and
private. There are numerous parks, tree-lined boulevards, and a remarkable
array of restaurants ranging from gourmet dining to exciting brew pubs.
South metro Denver also offers highly regarded schools, many cultural
attractions, exciting community events year-round, and a citizenship
dedicated to maintaining the highly desirable ambiance of each distinctive
neighborhood. Its an area prized by nearly every segment of the home-
buying market, from empty nesters to growing families.
U N I Q U E N E I G H B O R H O O D S , A M E N I T I E S ,
A N D A G R E A T L O C A T I O N C H A R A C T E R I Z E
D E N V E R S S O U T H E R N S E C T O R .
-
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0
2 0 1 5 M A R K E T S H A R E T O T A L S Total $ Volume (By CMS Market Share)
SOURCE: BROKER METRICS
LIST
SELL
KentwoodReal Estate
LIVSothebys
ColdwellBanker
REMAXProfessionals
REMAXAlliances
REMAXCherry Creek
Cherry CreekProperties
KellerWilliams
REMAXMasters
Porchlight
MKT11.3%
MKT10.7%
MKT6.4%
MKT4.9%
MKT3.6%
MKT2.4% MKT
2.2%MKT2.2% MKT
1.8%MKT1.7%
-
$2,510,000,000
$3,010,000,000
$2,010,000,000
$1,510,000,000
$1,010,000,000
$510,000,000
$1,0
07,9
18,8
73
$1,0
24,3
70,15
2$1
,021
,497
,569
$1,0
69,5
83,6
51
$1,2
45,6
66,2
20
$1,4
01,0
71,17
0
$1,3
96,0
86,9
85
$1,3
83,2
61,0
00
$1,0
48,2
19,0
60
$904
,038
,716
$1,10
2,79
8,70
4$1
,122,
053,
866
$1,7
18,5
16,3
76
$2,18
5,92
9,16
2$2
,082
,431
,984
$10,000,000 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2014
2013
2015
$2,381,298,867
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2014
2013
2015
2,76
5
2,82
1
2,78
2
2,76
6 2,97
3 3,01
13,
011
2,75
3
2,61
1
2,16
4
2,23
1
2,32
6
2,35
2
3,27
2
3,99
6
3,77
64,485
2 0 1 5 C L O S E D S A L E S V O L U M E
2 0 1 5 C L O S E D S A L E S T R A N S A C T I O N S
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I N S A L E S V O L U M E P E R A S S O C I A T E
2 0 1 5 N A T I O N A L R A N K I N G | S A L E S V O L U M E P E R A S S O C I A T E
K E N T W O O D R E A L E S T A T E R A N K E D
According to RISMedias Real Estate Magazine (National Real Estate Media Publishing Company), Kentwood Real Estate ranked
#1 in Colorado and #3 nationally for highest average volume sold per associate in 2015. Kentwood is comprised of three Denver
real estate offices, located in Downtown Denver, Cherry Creek and The Denver Tech Center with a total of 190 agents. Kentwood
had a record year in 2015 with total sales of $2.4 billion. The company looks forward to surpassing its previous record in 2016.
With an average of 20 years of experience per agent and average sales volume of over $12.5 million in 2015, Kentwood Real Estate
out-performs their competitors.
T O P P E R F O R M I N G A G E N T S
I N 2 0 1 5
SALES SALES SALES VOLUMECOMPANY STATE ASSOCIATES VOLUME PER ASSOCIATE
1. Hilton & Hyland CA 150 $2,784,159,763 $18,561,065
2. Washington Fine Properties DC 146 $2,240,034,074 $15,342,699
3. KENTWOOD REAL ESTATE CO 190 $2,400,000,000 $12,631,579
4. Paragon Real Estate Group CA 121 $1,508,013,932 $12,462,925
5. RE/MAX Metro New York NY 42 $503,473,916 $11,987,474
6. Pacific Union International CA 702 $8,221,881,077 $11,712,081
7. Decker Bullock Sothebys International Realty CA 171 $1,937,219,731 $11,328,770
8. Today Sothebys International Realty CA 78 $795,039,249 $10,192,811
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Kentwood as a local company has always taken pride in being a good
neighbor and today, Kentwood Real Estate continues to support
numerous civic and community endeavors. Every year, Kentwood
and its agents demonstrate their commitment to the community by
volunteering and supporting local charities and events.
GIVING BACKTO THE COMMUNITY
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N O N P R O F I T S , C H A R I T I E S , C I V I C & C O M M U N I T Y E N D E A V O R S S U P P O R T E D B Y K E N T W O O D A G E N T S
C O N T I N U E D O N N E X T P A G E
A Precious Child
ACE Scholarships
African School Assistant Project
Aiducatius
Aish Denver
Allied Jewish Federation of Colorado
Alpha Kappa Alpha Sorority Inc.
Alzheimers Association
American Cancer Society
American Civil Liberties Union
American Diabetes Association
American Heart Foundation
American Legion
American Melanoma Foundation
American Society for the Prevention
of Cruelty to Animals
Amor Ministries
Anchor Center for Blind Children
Angels on the Green
Anti-Defammation League (ADL)
Arapahoe/Douglas Mental
Health Network
Archbishops Annual Campaign
Art for Edison
ArtReach
Assist-a-Family
Athletics & Beyond
Autism Society of Colorado
Avon Walk for Breast Cancer
Bnai Brith Youth Organization
Bags of Fun
Be the Gift
Bear Creek High School Football Team
BMH-BJ
Bienvenidos Food Bank
Big Brothers, Big Sisters
Blue Sky Foundation
Bonfils Blood Center
Book Trust
Boy Scouts of America
Boys and Girls Club of Denver
Boys and Girls Clubs of Colorado
Brents Place
Bromwell Elementary
Bronco Wives
Camp Chief Ouray
Cancer League of Colorado
Cancer League of Denver
Cancer Research
Canterbury H.O.A.
Carson Elementary
Catholic Charities
Central City Opera
CHARG Resource Center
Chatfield High School Baseball Team
Cherry Hills Village Elementary
Chi Omega Alumnae Association
Childrens Hospital Colorado
Children International
Cleo Parker Robinson Dance Company
Coats for Colorado
Cocktails for a Cause
Colorado Academy
Colorado Agency for Jewish
Education (CAJE)
Colorado Ballet
Colorado Childrens Chorale
Colorado Coalition for the Homeless
Colorado College
Colorado Opera
Colorado Ovarian Cancer Alliance
Colorado Pet Pantry
Colorado Public Radio
Colorado Pug Rescue
Colorado Veterinary Medical Foundation
(via The Goethe Fund)
Colorado Youth at Risk
Columbine Knolls South II H.O.A.
Community Sailing of Colorado
Concerts For Kids
County Sheriffs of Colorado
Court-Appointed Special Advocates
Cover Colorado
CU Denver School of Business
Davis Phinney Foundation for Parkinsons
D.E.A. Survivors Benefit Fund
Denver Active 20-30
Denver Art Museum
Denver Ballet Guild
Denver Botanic Gardens
Denver Campus for Jewish Education
Denver Center for Performing Arts
Denver Debutante Ball
Denver Dumb Friends League
Denver Early Childhood Council
Denver Health
Denver HospiceDenver Jewish Day School Denver Kids, IncDenver Metropolitan Major League Baseball Stadium District BoardDenver Museum of Nature and ScienceDenver Public LibraryDenver Public Schools FoundationDenver Rescue Mission Denver School of the Arts FoundationDenver School of Science & Technology ByersDenver Southeast RotaryDenver SymphonyDenver ZooDisabled American VeteransDowntown Denver Housing CouncilDowntown Denver Partnership Civic Ventures BoardDPS Summer ScholarsDress for SuccessDumb Friends LeagueEast High Angel FoundationElephant EnergyEthnic College Counseling Center Families FirstFather Woodys Haven of HopeFCBI Annual Charity Golf TournamentFederal Boulevard PartnershipFine Arts FoundationFirst DescentsFisher Early Learning CenterFood Bank of the RockiesFountain HouseFriends of EdisonGameday Memories Gateway Battered Womens ServicesGirl Scouts of ColoradoGirls Athletic Leadership School (GALS)Girls, Inc. of Metro DenverGirls on the Run (Rocky Mountain chapter)Global Education FundGlobal Down SyndromeGolden Retriever Freedom Rescue GoodwillGreater Park Hill Community, Inc.Greenwood Village Parks & Trails Commission
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Habitat for Humanity Hands Up for ChildrenHeart AssociationHeart FundHomeSteaders of Family HomeSteadHopes PromiseHospice of Saint JohnIndividual Grant for College EducationInnovage FoundationInstitute for International Education (IIE)Invest in Kids Jack and Jill of America, Inc. Janets CampJefferson Park United NeighborsJewish Community CenterJewish Family ServicesJewish National FundJewish War VeteransJudis HouseJunior LeagueJuvenile Diabetes Research FoundationKendall And Taylor Atkinson FoundationKent DenverKidney AssociationK-LifeKolkata City Mission Ladies of CharityLeukemia and Lymphoma SocietyLodo CaresLower Downtown Design Review BoardLupus FoundationMake-a-Wish FoundationMaple Star Colorado Foster ParentMarch of DimesMarion Downs Hearing CenterMax FundMelanoma Research FoundationMental Health AmericaMetro Denver Partners Tutoring ProgramMile High CalvaryMile High MontessoriMile High SquashMinds Matter DenverMultiple SclerosisMuseum of Contemporary Art Mylifeline.orgNamaste HospiceNational Council of Jewish WomenNational Jewish Hospital
National Kidney FoundationNational Public Radio National Western Stock ShowNew GenesisNorth Shore Animal League in Long Island, NYOpen Door MinistriesParkinsons Association of the RockiesPedaling for ParkinsonsPilsung Youth InitiativePlanned Parenthood of the Rocky MountainsPorter HospitalProject AngelheartProject Pave Restoration Community Church Riviera Circle Lake ClubRMRSDRocky Mountain Community ChurchRonald McDonald House DenverRose Womens OrganizationRwanda FoundationSafe House DenverSalvation ArmySave Our YouthSense of SecuritySerenity SkiMeistersSmart Girls, Inc.Smile TrainSpecial OlympicsSt. Thomas More Catholic ChurchSt. Annes Episcopal SchoolSt. Marys AcademyStanley British Primary SchoolSteck ElementarySteele ElementaryStep 13Sungate KidsSusan G. Komen-Breast CancerSusan G. Komen Race for the CureTeammates For Kids - Garth Brooks FoundationTennyson Center for ChildrenThe Butterfly FoundationThe Challenge Foundation The Cystic Fibrosis FoundationThe Delores ProjectThe Democratic National PartyThe Denver Film Society
The Gordian Fund The Jewish ExperienceThe Kempe FoundationThe MACC (Mizel Arts and Culture Center)The Pink Ribbon Foundation The Rose FoundationThe Roundup Riders Heritage and Trails FoundationThe Sanctuary CenterThe Womens Foundation of ColoradoThe Zara ProjectTheodore Roosevelt Medora FoundationTherapy Dogs InternationalThird WayUNICEFUnited WayUniversity of Colorado Depression CenterUniversity of Colorado FoundationUniversity of Colorado Hospital FoundationUniversity of Colorado Parents Advisory CouncilUniversity of Notre Dame Alumnae Association University of Wisconsin Mile High Alumni AssociationUrban PeakUte Meadows Elementary School PTAVeterans of Foreign WarsVisionboxVolunteers of AmericaVolunteers of America - MAX Fashion ShowWarren VillageWestern FantasyWhiz kids TutoringWings over the RockiesWish for WheelsWish of a LifetimeWitnesses for JesusWomen for Women InternationalWomens Fund at the Denver Center for Performing ArtsWomens Global Empowerment FundWoodbourne Wave Swim TeamWounded WarriorsY2K Ski ClubYellowstone FoundationYoung Life Young Philanthropist Foundation
C O N T I N U E D F R O M P R E V I O U S P A G E
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O N A N I N D I V I D U A L B A S I S , K E N T W O O D A G E N T S S U P P O R T H U N D R E D S
O F N O N - P R O F I T S , C H A R I T I E S , C I V I C A N D C O M M U N I T Y E N D E A V O R S .
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USINGKENTWOODMARKETING
DenverRealEstate.com
K E N T W O O D S T E C H N O L O G Y H E L P S Y O U
F I N D T H E P E R F E C T P R O P E R T Y
-
A L L D E N V E R M E T R O L I S T I N G S can be viewed 24/7 on the continually updated DenverRealEstate.com. Kentwood has
deployed cutting-edge technology in order to give you the most robust search tools, and information about brokers, homebuyer
resources, and market data. Get to know Denver by browsing through our in-depth community profiles. With our Property Alerts
feature, you can save searches, share properties, and automatically keep your Kentwood realtor up to date with what you like. You can
also create an account by using your Facebook or Google login information. The cornerstone of DenverRealEstate.com is our Advanced
Interactive Mapping (AIM) feature. Consumer studies show that home buyers prefer visually oriented, interactive property searches.
We provide a unique map-based property search that allows you to search for just the right home and neighborhood.
Real time, dynamic search functionality
Display of all property listing data on the map
according to the search characteristics from your
selection
The ability to draw custom search boundaries
using the interactive polygon search tool
Point-of-Interest Plotting, enabling the buyer to
search for area shops, services and amenities such
as restaurants and schools
Satellite photos of entire search areas as
well as close-up Street View photographs
of any neighborhood
Market Data And Statistics
Relevant information that aligns with your Denver
lifestyle. Categories include Events, Restaurants,
Things to Do, Theatre And Arts, Music And
Concerts, and Sports
D E N V E R R E A L E S T A T E . C O M C A N P R O V I D E A L L O F T H E T O O L S Y O U N E E D
F O R P R O D U C T I V E P R O P E R T Y S E A R C H E S , I N C L U D I N G :
-
S E A R C H E N G I N E O P T I M I Z A T I O N ( S E O )
Search Engine Optimization (SEO) is a system of methods used to enhance a websites ranking in the natural search results of search engines.
This includes optimizing many factors including the use of relevant keywords and making sites web compliant, to name a few.
S I T E U S A G E
W E B T R A F F I C S O U R C E S
TOTAL VIS ITS
PAGE VIEWS
ORGANI C SEARCH207,066
DIRECT TRAFF I C200,515
REF ERRI NG S I TES139,142
S O CI AL TRAFFIC28,630
% NEW VI S I TS
AVG. PAG E VI EW S PER VI S I TOR
AVG. T I ME O N S I TE (MI NUTES)
575,803
3,517,664
53.17%
6.11 5:04
2015 SEO Overview of DenverRealEstate.com
35.96% 34.82% 24.16% 4.97%
-
S O U R C E S B Y L O C A T I O N
UNITED STATES . . . . . . . . . . 503,732
CANADA . . . . . . . . . . . . . . . . . . . . . 2,512
UNITED KINGDOM . . . . . . . . . 2,422
INDIA . . . . . . . . . . . . . . . . . . . . . . . . . 1,867
ITALY . . . . . . . . . . . . . . . . . . . . . . . . . 1,544
SWITZERLAND . . . . . . . . . . . . . . 1,508
AU STRA LIA . . . . . . . . . . . . . . . . . . 1,459
P H IL IP P INES . . . . . . . . . . . . . . . . 1,265
GE RMA NY . . . . . . . . . . . . . . . . . . . . 1,259
SPA IN . . . . . . . . . . . . . . . . . . . . . . . . . 1,245
ME X ICO . . . . . . . . . . . . . . . . . . . . . . 1,107
FRA NC E . . . . . . . . . . . . . . . . . . . . . .1,066
575,803came from 200 countries / territories
HIGHEST CONCENTRATION LO WER CO NC ENTR ATIO N LO WEST CO NC ENTR ATIO N
VISITS
-
M O B I L E D E V I C E SM O B I L E V I S I T S
Top mobile devices used to visit DenverRealEstate.com in 2015:
Total mobile visits to DenverRealEstate.com increased 30% from 2014 to 2015:
iPad Android2014 iPhone2015
102,577
20,000
50,000
40,000
100,000
60,000
150,000
80,000
200,000100,000
250,000 120,000
222,408 65,145170,597 36,919
T H E M O B I L E M O V E M E N T
Kentwood knows that more than 50% of real estate searches are done on mobile devices. This makes mobile accessibility crucial to the
real estate market.
As potential buyers search neighborhoods and
discover properties, they expect to be able to get
more information in real time on their mobile device.
Kentwoods comprehensive, easy to use mobile
apps with custom search capability, puts relevent
properties in the buyers hands.
O U R O W N S M A R T P H O N E
A N D T A B L E T A P P S
-
*RATED TOP 5 REAL ESTATE SITES BY INMAN NEWS 2014
YOUR HOME WILL BE ADVERTISED ON TH ESE TOP RATE D S ITES A ND NUME ROU S OTHERS:
A D D I T I O N A L S Y N D I C A T E D S I T E S I N C L U D E :
R E A L T Y T R A C . C O M L A K E H O M E S U S A . C O M L A N D W A T C H . C O M H O M E W I N K S . C O M
P R O P E R T Y P U R S U I T . C O M P R O P E R T Y S H A R K . C O M H O T P A D S . C O M V A S T . C O M O O D L E . C O M
P R O P B O T . C O M P R O P E R A Z Z I . C O M F R O N T D O O R . C O M
W H E R E D O K E N T W O O D L I S T I N G S A P P E A R O N L I N E ?
Listing syndication maximizes a homes exposure and a brokerages online presence. Kentwood gives your home the most exposure by
syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.
Z I LLO W.COM44.9 MILL IO N VIS ITS PER MO NTH11.39% MAR K ET SHAR E
TRULI A.COM33.9 MILL IO N VIS ITS PER MO NTH7.72% MAR K ET SHAR E
REALTOR.COM28.8 MILL IO N VIS ITS PER MO NTH6.56% MAR K ET SHAR E
HOMES.YAHOO.COM19 MILL IO N VIS ITS PER MO NTH4.34% MAR K ET SHAR E
HOMES.COM17.2 MILL IO N VIS ITS PER MO NTH3.92% MAR K ET SHAR E
1
2
3
4
5
-
Your home will be advertised around
the globe on the Internet via its own
unique Individual Property Website (IPW).
In order to make the process of finding
your home easy, our agents will typically
register a simple and specific domain
name for that property.
These web addresses can also be included
on a rider over the Kentwood For Sale
sign. A prospective client passing by can
use their mobile device to view a complete
online brochure, including outstanding
photographs, a property description, price,
and agent contact information.
E V E R Y K E N T W O O D L I S T I N G G E T S I T S O W N W E B S I T E
Signs and the Internet are two of the leading sources used by prospective buyers to find their next home. Kentwood has combined these
two advertising mediums into a unique marketing program that will help you sell your home faster.
-
For years, the real estate industry has offered
virtual tours. These tours were comprised
of individual still images faded in and out
with added motion caused by zooming in or
out of the image. However in todays market
buyers and sellers desire more, especially
when it comes to interactivity. Kentwood
Real Estate recently invested in a new cut-
ting edge camera technology and accompa-
nying rendering software that allows for any
perspective buyer to virtually walk through
a property with full 360 degree views taken
from multiple perspectives throughout the
property. The camera uses not only 2D and
3D images to create these virtual environ-
ments, but also depth sensing lasers in order
to provide accurate and immersive render-
ings of every angle of a homes interior.
M A T T E R P O R T 3 D C A M E R A T E C H N O L O G Y
Kentwood Real Estate, Colorados Premier Real Estate Company, has introduced the Matterport Pro 3D Camera to its arsenal of
technologically advanced tools to benefit its brokers and home buyers and sellers alike.
Q U I C K F A C T S
S CANS PER PROPERTY HOURS DURATION / SH OOT H OURS TURNAROUND T IME
50-100 1-2 24
-
Thousands of highly qualified prospects receive email
notification when properties are updated on our website,
which occurs daily. We also send email marketing
pieces to our network of brokers, which reach 8,000+
brokers in the Denver metro area alone. Kentwood also
hosts a Broker Open Program, marketing Kentwood
properties for a Company-Wide Broker Open event
once a month. This promotes your property to a
network of brokers to bring qualified buyers.
E M A I L M A R K E T I N G : I N S T A N T R E S U L T S
Kentwoods email marketing consists of both graphic and text-based emails sent to potential buyers who have requested email alerts as
members of our Property Alerts.
W I T H O U R E - F LY E R P R O G R A M ,
Y O U R M E S S A G E W I L L R E A C H
8,000+ brokers in the Denver area alone
-
Local distribution to approximately 80,000
highly targeted households in the Denver
Metro Area and distribution with the Denver
Business Journal and LoDo news. A variety
of advertising options allow our brokers to
provide their sellers properties with the best
placement and display.
K E N T W O O D G A L L E R Y
D I G I T A L E D I T I O N
View the entire magazine online
Check out past issues
Browse individual home tours directly
from the magazine
Send a link to share the publication
T H E K E N T W O O D G A L L E R Y M A G A Z I N E
Our home-selling clients enjoy the finest marketing programs in the business, with the Kentwood Gallery serving as just one example of
our vast arrray of marketing tools.
-
A N E X C L U S I V E N E T W O R K O F I N D E P E N D E N T B R O K E R A G E S
The exclusive selection of independent brokerages who are invited to be part of Luxury Portfolio
offer the local expertise and exceptional service that todays experience-oriented affluent demand.
Diverse in geography and demographic, the Luxury Portfolio network is united by a desire to deliver
a high-value, highly personalized experience.
The award-winning LuxuryPortfolio.com represents more $1 million-plus properties than any other luxury network, leveraging
high resolution photography and the latest mobile and video technology to create a cutting edge experience when browsing the
worlds preeminent collection of fine properties.
Luxury Portfolio International
5 0 0 G L O B A L A F F I L I A T E S
3 , 5 0 0 O F F I C E S
1 2 0 , 0 0 0 S A L E S
A S S O C I A T E S
L U X U R Y P O R T F O L I O I N T E R N A T I O N A L
Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better
decisions, and coveted partnerships in the growing lifestyle market.
-
O UR INTERNATIO NALNETWO RK
CHRISTIE SINTERNATIO NALREAL ESTATE
SOTHEBYSINTERNATIONALREALTY
AFFILIATES
OFFICES
SALES ASSOCIATES
SALES VOLUME ANNUALLY
500 140 N/A
3,500 1,350 760
120,000 32,000 16,500
$321B $95B $70B
Source: Christies International Real Estate comparative metrics CIRE vs SIR dated June 1, 2015. Sales volume annually is U.S. only.
600
500
400
300
200
100
0
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
A F F I L I A T E S S A L E S A S S O C I A T E S
OUR INTERNATIONAL NETWORK
OUR INTERNATIONAL NETWORK
CHRISTIE S CHRISTIE SSOTHEBYS SOTHEBYS
500
140
N/A
120,000
32,00016,500
350
300
250
200
150
100
50
0
S A L E S V O L U M E A N N U A L L Y
OUR INTERNATIONAL NETWORK
CHRISTIE S SOTHEBYS
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
O F F I C E S
OUR INTERNATIONAL NETWORK
CHRISTIE S SOTHEBYS
3,500
1,350
16,500
$321B
$95B $70B
-
Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global
network whose name says it all Leading Real Estate Companies of the World. Only the best of the best are part of this collection.
Wherever you go, the Leading Real Estate Companies of the World logo is a symbol of the finest local real estate professionals.
Leading Real Estate Companies of the World
AR GE NTINA | AU ST R A LI A | BA H A MA S | B ELGI UM | BRIT ISH VIRGIN ISLANDS
C ANADA | CAYMAN I SLA N DS | C H I N A | COSTA R ICA | CZECH REP UBLIC | DENM ARK
DOMINICAN RE PU BLI C | EN GLA N D | F I J I | FR A N CE | F RENCH WEST INDIES | GERMANY
INDONESIA | IRE LA N D | I TA LY | JA MA I C A | JA PAN | M ACEDO NIA | MAURITIUS | MEXICO
NEW Z E AL AND | PAN A MA | POR T UGA L | PUER TO RICO | ROM ANIA | S INGAP O RE
S IN T MAARTE N | SOUT H A FR I C A | SPA I N | SWI T ZERLAND TRINIDAD & TO BAGO | TURK EY
TURKS & CAICOS | UN I T ED A R A B EMI R AT ES | UN I TED STATES | U.S . V IRGIN ISLANDS
L E A D I N G R E A L E S T A T E C O M P A N I E S O F T H E W O R L D
Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when
selling their home.
O V E R 5 5 0 C O M P A N I E S
4 , 0 0 0 O F F I C E S
1 2 8 , 0 0 0 A S S O C I A T E S
O V E R 5 5 C O U N T R I E S
-
The Kentwood Relocation Service team is
carefully trained in all aspects of individual,
family, and corporate moves. We concentrate
on the individual needs of each family and
do all that we can to ensure that each family
finds the right location and is happily settled
into their new home.
Kentwoods corporate movers range in size
from a handful of employees to major moves
of several hundred families. Utilizing the
full resources of the Kentwood Relocation
Department, Kentwood Real Estate provides
the expert service and support to assist
Denvers corporations and their people as
they change, grow and prosper.
As an affiliate of the prestigious Leading Real
Estate Companies of the World network,
Kentwood is proud that our organization
produced more home sales volume in 2015
than any national real estate network,
$351 billion, representing over one million
transactions. Those connections make us
a national and global real estate company
working on your behalf.
Leading RE affiliates also lead in the number
of sales, with 20% more transactions than the
closest competitor.
GLOBAL STRENGTH. GLOBAL POWERHOUSE. MAXIMUM EXPOSURE.
A W A R D - W I N N I N G R E L O C A T I O N S E R V I C E S
Every day, Kentwoods Relocation Department looks after the complete real estate needs of people moving to and from Denver.
P ROD U C ING ONE-TH IRD MORE U.S . H OME SA LES VOLUME IN 2015 TH A N OU R C LOSEST COMP E TITOR
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agentand average sales price for firms in each respective network from published sources for 2015 production.
$351 350
300
250
200
150
100
50
0
$265 $262
$208
$113
$98
$45
$77
$28
$11$17$18
$8
Leading Real Estate Companies of the World
RE/MAX
Coldwell Banker
Keller Williams
Century 21
Berkshire Hathaway Home Services
Sothebys International Realty
Prudential
ERA
Better Homes & Gardens
Realty Executives
Real Living
HomeSmart
Volume shown in billions of dollars
-
W H O S W H O I N L U X U R Y R E A L E S T A T E
Since its debut in 1995, LuxuryRealEstate.com has become the number one portal for luxury properties on the internet. Kentwood values
its relationship with Luxury Real Estate, selling in excess of $200 billion in real estate annually.
LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and
property visibility, Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals
from small boutique firms to large international brands.
Whos Who in Luxury Real Estate
1 ,757 B RAND S | 5,141 OFFI C ES | 68,961 SA LES ASSO CIATES | 69 CO UNTRIES
49,000+ PROPE R T I ES I N OVER 100 COUN T R I ES
INCLU D ES AL L OF T H E TOP LUXURY PR OFESSI ONALS F ROM SMALL BO UTIQ UE F IRMS
TO L ARGE INTE RN AT I ON A L B R A N DS
2M+ PAGE V IE W S P E R MONTH
49,000+ P ROP E RTIES W ITH A N AV E RAGE P RICE OF $2,258,397
#1 SE A RC H ES ON GOOGLE, B ING, A ND YA H OO SE A RC H E NGINES
-
SELLINGWITHKENTWOOD
DenverRealEstate.com
K E N T W O O D S T E C H N O L O G Y H E L P S Y O U
F I N D T H E P E R F E C T P R O P E R T Y
-
A N A G E N T S R E S P O N S I B I L I T I E S
Your Kentwood Agent will provide the luxury of personalized service and take care of it all, from specialized market knowledge to
negotiating and closing your transaction.
E X P E R T G U I D A N C E R E S P O N S I V E N E S S
A C C O U N T I N G
L O Y A L T Y
Provide a marketing strategy, a competitive market analysis
and recommend an appropriate list price for the sale of
your property
Market your property to buyers and other agents utilizing
all possible appropriate methods
Make recommendations on staging, potential repairs and
cleaning your property, in order to make your home more
attractive to buyers
Suggest quality professionals, including attorneys,
handymen, stagers and inspectors
Guide you in making informed decisions leading to a
satisfactory sale
Present and respond to all offers in a timely manner
Negotiate the best price and terms possible, always
keeping your specific needs in mind
Act in good faith at all times
Adhere to your instructions
Return all calls and emails promptly
Closely track dates and deadlines
Receive and monitor all earnest money deposits
Receive and deliver all documents in a timely manner
Review final settlement statements
Place your interests above all others
Keep your personal information strictly confidential
Ensure that all parties to the transaction are fully
informed about any material facts that may affect
the transaction
-
G E N E R A L S T E P S I N T H E K E N T W O O D S E L L I N G P R O C E S S
DECISIONTO SELL
Explain The Selling
Process
MultipleListingService
DetermineListingPrice
PropertyWebsite
PublicationMarketing
PrintMaterials
InternetMarketing
OpenHouses
EmailFlyers
Real EstateWebsites
Signage
MOVINGDAY
DETERMINE ANDCOORDINATEMARKETING
STRATEGIES TO BEST FIT YOUR HOME
CONDUCTSHOWINGS AND GIVEFEEDBACK
ATTRACTAND SCREEN
QUALIFIEDBUYERS
DIRECTBUYERS TOFINANCING
OPTIONS
ENSURE COMMUNICATION
AMONG ALL PARTIES
MEETAPPRAISER
COORDINATEHOME
INSPECTION
ACCOMMODATE FINAL
WALKTHROUGH
HANDLECONTRACT
ADMINISTRATIONORDER
TITLE
FACILITATECLOSING
NEGOTIATEOFFERS
AS YOUR AGENT, I WILL:
REALTOR SELECTION
-
SELLERTYPICALLY
PAYS
OCCASIONALLYBUYER PAYS
LISTINGAGENTS
BROKERAGEOFFICE
BUYERAGENTS
BROKERAGEOFFICE
LISTING AGENT
BUYERSAGENT
Buyers Agent
LENDER
INSPECTOR
TITLECOMPANY
ListingAgentBUYER SELLER
A N A G E N T S R E S P O N S I B I L I T I E S
We will take the time to explain the different agency relationships you may have with your Kentwood agent.
T H E P E O P L E I N V O L V E D A N D H O W C O M M U N I C A T I O N T A K E S P L A C E
A B O U T T H E C O M M I S S I O N
-
WEEK 1:GROWING AWARENESSA new property on the market generates a high level of interest.
WEEK 2:HIGH AWARENESSPeak market awareness during the first two weeks on the market.
WEEK 3:DECLINING AWARENESSDeclining awareness and interest as other new properties arrive on the market.
WEEK 4:CONTINUED DECLINE Continued decline in awareness and interest.
HIGHER P RICES ATTRACT F EWER BUYERS
NUMBERS O F BUYERS
LOW
ER P
RICE
HIGH
ER P
RICE
LO WER P RICES ATTRACT M ANY BUYERS
FAIRMARKETVALUE
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS | PROFILE OF HOME BUYERS AND SELLERS 2014
A N A G E N T S R E S P O N S I B I L I T I E S
Timing and pricing for your home is imperative to a satisfactory sale. Your Kentwood agent will help you analyze these factors to get the
best price in the best time.
The higher the asking price of
your home, the fewer interested
buyers you will have.
A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest
will decline, which makes it crucial to list your property at the right price when it first goes on the market.
S T R A T E G I C P R I C I N G F O R T H E B E S T E X P O S U R E A N D R E S U L T S
T I M I N G I S E V E R Y T H I N G
-
FIRST STEP TAKEN IN BUYING PROCESS
LOOKED ONLINE FOR PROPERTIES FOR SALE
CONTACTED A REAL ESTATE AGENT
LOOKED ONLINE FOR INFO ABOUT THE HOME BUYING PROCESS
TALKED WITH A FRIEND OR RELATIVE ABOUT THE HOME BUYING PROCESS
CONTACTED A BANK OR MORTGAGE LENDER
DROVE BY HOMES / NEIGHBORHOODS
VISITED OPEN HOUSES
50%40%30%20%10%0%
ALL BUYERS
VERY USEFUL
FIRST-TIME BUYERS
SOMEWHAT USEFUL
REPEAT BUYERS
NOT USEFULUSEFULNESS OF INFO SOURCES
ONLINE WEBSITE
REAL ESTATE AGENT
MOBILE OR TABLET WEBSITE OR APP
MOBILE OR TABLET SEARCH ENGINE
HOME BUILDER
ONLINE VIDEO SITE
OPEN HOUSE
YARD SIGN
RELOCATION COMPANY
BILLBOARD
PRINT NEWSPAPER ADVERTISEMENT
TELEVISION
HOME BOOK OR MAGAZINE
0%
82% 16%
19%
27%
31%
46%
49%
54%
57%
53%
63%
63%
67%
67% 21%
20%
19%
13%
14%
8%
8%
6%
11%
3%
2%
3%
2%
72%
67%
43%
44%
38%
35%
33%
25%
18%
14%
13%
20% 40% 60% 80% 100%
W H E R E D O B U Y E R S F I N D T H E H O M E T H E Y P U R C H A S E ?
A successful sale is based on understanding the buyer. Your Kentwood agent understands how to market your home based on the
knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.
78%
-
REAL ESTATE AGENT
WHERE BUYER FOUND THE HOME THEY P U RC H A SE D, 2001-2015
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS | PROFILE OF HOME BUYERS AND SELLERS 2015
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
T H E I N T E R N E T A N D R E A L T O R S R E A C H I N G B U Y E R S
Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market
your home including DenverRealEstate.com, search engine optimization (SEO) and syndication to top real estate websites.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
INTE RNE T
YARD SIGN / OPEN HOUSE S IGN
FRIEND, RELATIVE OR NEIG H BOR
(Percentage Distribution)
-
REFERENCESFORSELLERS
Information & ResourcesA D D I T I O N A L H E L P F U L
-
*Discounts may apply for re-issue rates
*Includes owners extended coverage
(If needed per contract)
BROKERS COMMISSION
KENTWOOD CLIENT COMMISSION
WATER ESCROW
PRORATED UTIL IT IES & ASSESSMENT
RECORDING FEES
HOMEOWNERS ASSOCIATION (HOA) FEES
HOA DOCUMENT RETRIEVAL
RELEASE TRACKING FEE
TITLE CLOSING FEE
TITLE INSURANCE (APPROXIMATE)
IMPROVEMENT LOCATION CERTIF ICATE ( ILC)
Percentage of sales price
$200 per transaction
$250 - $1,000 with balance refunded to seller
For expenses incurred, but not paid, up to the date of closing
$50 - $100
Per the contract and as assessed by the HOA
$100 - $175
$25 per payoff
$150
$250 - $400
Sliding scale based on sale price
$150,000 : $1,210
$500,000 : $1,857
$750,000 : $2,295
$1,000,000 : $2,732
Over $1 million, approximately $1.65 per $1,000 of sales price
SOURCE: LAND TITLE GUARANTEE COMPANY*COSTS ARE APPROXIMATIONS AND MAY VARY
I N F O R M A T I O N E V E R Y S E L L E R S H O U L D K N O W
As the seller, you may be responsible for the following estimated expenses associated with the sale of your Denver home:
-
BEFORE PUTTI NG YOUR HOME ON THE MARKET,
YO U CAN ENHANCE ITS INTERIOR BY:
Cleaning every room and removing clutter. This alone
will make your house appear bigger and brighter.
Renting units to move furniture out of a crowded room.
Hiring a professional cleaning service every few weeks
while the house is on the market.
Removing items from kitchen counters, closets and attics.
Re-surfacing soiled or strongly colored walls with a
neutral shade, such as off-white or beige, and applying
the same color scheme to carpets and flooring.
Checking and repairing cracks, leaks and signs
of dampness in the attic and basement, as well as
repairing cracks, holes or damage to plaster, wallboards,
wallpaper, paint and tiles.
Replacing broken or cracked window panes, molding
and other woodwork.
Inspecting and repairing plumbing, heating, cooling and
alarm systems.
Repairing dripping faucets and shower heads.
Buying new towels for the bathrooms to be displayed
when prospective buyers visit.
Sprucing up a kitchen in need of major remodeling with
new cabinet knobs, window treatments and a coat of
neutral paint.
Consider bringing in a professional stager to set the
scene throughout your home.
E N H A N C E Y O U R H O M E F O R A Q U I C K E R S A L E
It is important for your home to look its best when going on the market. Your Kentwood agent can advise you on enhancements and give you
referrals for preparing your home for sale.
-
ENHANCE EXTERIOR AND CURB APPEAL BY:
Keeping the lawn manicured and watered regularly.
Trimming hedges, weeding flower beds and pruning trees regularly.
Checking the foundation, steps, walkways, walls and
patios for cracks and crumbling.
Inspecting doors and windows for peeling paint.
Cleaning and aligning gutters.
Inspecting and clearing the chimney.
Repairing and replacing loose or damaged roof shingles.
Repairing and repainting loose siding and caulking.
Keeping walks neatly cleared of snow and ice in winter.
Adding colorful annuals near the front entrance in spring and summer.
Re-sealing an asphalt driveway.
Keeping your garage door closed.
Applying a fresh coat of paint to the front door.
W H E N SH OW ING YOU R H OME:
Open drapes and curtains before prospective
buyers arrive. Make certain the temperature is
comfortable. Turn on all lights.
Keep pets out of the way temporarily unless
they are quiet and well behaved.
Soft background music is acceptable, but
blaring stereos, radios and televisions will
impede discussions.
Never apologize for the appearance of your home.
After all, its been lived in. Let your Kentwood
agent react to comments.
Plan on vacating during the showing period.
Potential buyers may feel like intruders and
hurry through your home if you are there.
-
SELLERS AGENT
BUYERS AGENT
CUSTOMER
TRANSACTION-
BROKER
A sellers agent works solely on behalf of the seller to promote the interests of the seller with the
utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate
for the seller. The sellers agent must disclose to potential buyers all adverse material facts actually
known by the sellers agent about the property. A separate written listing agreement is required
which sets forth the duties and obligations of the broker and the seller.
A buyers agent works solely on behalf of the buyer to promote the interests of the buyer with the
utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate
for the buyer. The buyers agent must disclose to potential sellers all adverse material facts actually
known by the buyers agent, including the buyers financial ability to perform the terms of the
transaction and, if a residential property, whether the buyer intends to occupy the property.
A separate written buyer agency agreement is required which sets forth the duties and obligations
of the broker and the buyer.
A customer is a party to a real estate transaction with whom the broker has no brokerage relationship
because such party has not engaged or employed the broker, either as the partys agent or as the
partys transaction-broker.
A transaction-broker assists the buyer or seller or both throughout a real estate transaction by
performing terms of any written or oral agreement, fully informing the parties, presenting all offers
and assisting the parties with any contracts, including the closing of the transaction without being
an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care
in the performance of any oral or written agreement, and must make the same disclosures as agents
about all adverse material facts actually known by the transaction-broker concerning a property or
a buyers financial ability to perform the terms of a transaction and, if a residential property, whether
the buyer intends to occupy the property. No written agreement is required.
A Q U I C K G U I D E T O A G E N C Y T E R M S
-
APPRAISER
ASSESSOR
CLOSING
CON TI N GENCY
CONVENTIONAL
LOAN
FI XED-RATE LOAN
HOMEOWNERS
POLICY
I NTEREST RATE CAP
OPEN MORTGAGE
POINT
REALTOR
TITLE
The person who decides the market value of a home based on its condition and the selling prices of
comparable homes recently sold in the area. His or her job is to compute a fair estimate of market
value to help the lender determine a reasonable loan amount.
A public official who appraises property for tax purposes, determining the assessed value, not the tax rate.
The conclusion of a real estate transaction, which includes delivery of a deed, financial adjustments,
signing of notes and disbursement of funds necessary to the sale or loan.
A condition that must be met before a contract is binding. For example, the sale of a home might be
contingent upon the seller paying for certain repairs, resulting from buyers inspection.
A loan made with real estate as security and not involving government participation in the form of
insuring (FHA) or guaranteeing (VA) the loan.
A loan with the same rate of interest for the life of the loan.
A multiple-peril insurance policy commonly called a package policy. Available to owners of private
homes, it covers the dwelling and contents in case of theft, fire, or wind damage, as well as liability
for property damage and personal liability.
The maximum interest rate charge allowed on an adjustable-rate loan for any one adjustment period
during the life of the loan.
A mortgage that may be repaid in full at any time over the life of the loan without a prepayment
penalty.
A point is a dollar amount paid to a lender for making a loan, each point being equal to one percent
of the loan amount, also called a discount point.
A member of the National Association of Realtors who subscribes to a strict code of ethics.
Documentary evidence of the right to or ownership of property, which in real estate is the deed. Title
may be acquired through purchase, inheritance, gift or exchange, as well as through foreclosure of a
mortgage.
A G L O S S A R Y O F C O M M O N R E A L E S T A T E T E R M S
-
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.
WE AREDENVERREAL ESTATE TM