THE WORLD’S FIRSTCONTEST MARKETING AGENCY

SPORTS EDITION

RAVEN5 is an Oakville based marketing agency and specializing in contest marketing. We work with sports teams, sporting goods brands, sports marketing agencies and public relations firms to create engaging and interactive contests and consumer experiences.

We do one thing well: Contest Marketing.

What does RAVEN5 mean? Ravens are often viewed as symbolic messengers that tell a story while the 5 represents the maximum time in seconds that you have to capture the attention of someone in any media nowadays.

Our mission is simple:Get consumers to engage with your brand.

About RAVEN5

Why work with us?

Social Sharing (with like-minded fans)We empower brand ambassadors via social sharing technology. Our contests easily bolt onto Facebook, Twitter, YouTube, Instagram and Pinterest.

Full Customization (your team’s branding, logo, colors)

We provide customized contest experiences with our scalable platform such as pin-code redemption, photo submission, voting and more.

Data (know what your fans want)

Gather valuable consumer data and insights about your fans via our survey, user tracking

and PURL technology.

Legal Counsel (a must for national contests)

A fair amount of legal administration goes into running a successful contest. We have filed

and secured bonds for sweepstakes in US states that have specific requirements such as

New York, Florida and Rhode Island. In Quebec, Canada, we’ve also filed contests with the

Régie des alcools, des courses et des jeux.

Why work with us? (Cont’d)

Coupon Distribution (sell more tickets)Save on printing and utilize digital distribution of your coupon incentives through our platform. Our process allows for unique barcode generation, perfect for tickets.

Rules Writing

Contests need rules that are properly worded to avoid any legal issues before, during and after it’s run. The rules should be properly vetted by legal before the contest goes live.

Collect DonationsOur platform has the ability to capture donations, automatically email transactional receipts

and can handle multiple online payment platforms like Stripe, PayPal and more.

FulfillmentDepending on the contest and the complexity of prizes being awarded it may be advantageous to have the logistics managed externally.

Our approach: How we work

RAVEN5 creates engaging experiences for consumers through fun and professional online contests while building sports marketing channels.

We create experiences unique as your customers with incentivizedmarketing solutions using email, social media and advertising techniques

that build digital communities, engage fans and deliver a targeted response.

Our contest marketing programs focus on building email databases and increasing social currency by creating an experience for your existing and future fans like no other.

We at RAVEN5 are your partners and love to create professional, highly viral and seamlessly integratedonline contests and campaigns.

Our approach to working with you

As a contest marketing provider, we have experience working with brands and agencies of all sizes. The following are typical steps taken after initial discussions and proposals are approved:

1.  After requirements and direction are received, comprehensive layouts of the contest and/or collateral are produced to establish campaign flavour.

2.  Once layouts are approved, a contest flow is produced that includes comps of the individual contest steps including copy. Email and social comps to follow.

3.  Upon approval, development and testing of the contest and emails starts.

4.  After final approval of the contest and collateral, the program is scheduled and the contest, social and email deploys are activated.

5.  Upon completion, a campaign report is provided as well as drawing of winner(s) and notification.

*Note: Legal review, Régie filings (Quebec), Rules writing and Fulfillment are available options.

1.  Arrive at contest microsite (driven by email, social, etc.)

2.  Complete entry form (can be pre-populated utilizing existing information – see PURL)

3.  Answer survey questions (optional)

4.  Choose coupons (optional)

5.  Share via email, Facebook, Twitter, LinkedIn, Google+, Pinterest.

6.  Online redemption or print coupon

7.  Follow up email after completion (optional)

Contest steps

By presenting consumers with the opportunity to win, it’s fair to ask them to complete a few tasks for your brand in return:

1.  Opt-in – Entrants confirm the right to receive marketing in compliance with CASL.

2.  Data – Gather valuable data regarding consumer interests via our process.

3.  Social – Empowers followers to become brand ambassadors.

4.  Followers – Expand current social channels for more activation opportunities.

5.  Driver – Direct users where to go, brand website, another campaign, etc.

Equivalent exchange

Custom Contest Example

1. Email or Social Driver

5. Coupon

6A. Printable Coupon2. Contest Microsite

(Opt-in) 6B. Exit Link

3. Survey

2. Contest Microsite

*Patented Personalized URL Technology pre-populates the required input boxes with the available information.

4. Share

The primary objective of contest marketing is to build brand marketing channels. Every campaign provides brands with the following:

1.  Increase brand awareness

2.  Build email lists

3.  Develop social following

4.  Collect consumer data

5.  Distribute coupons

Core benefits

Work Examples

View working demos here:

raven5.com/demo

For data accuracy all sites are tracked using Google Analytics in addition to our platform and social tracking tools.

Previous standard campaign results

We get results

Contest marketing results are not duplicated in any other media offering.

ClientList TotalEmails Response Submissions Opt-ins Share

200,000 800,000 220,600(28%) 59,306(27%) 33,090(15%) 5,995(42%)

75,000 300,000 52,554(17%) 29,769(56%) 5,692(11%) 1,261(22%)

50,000 200,000 59,000(30%) 23,000(39%) 6,050(10%) 2,050(34%)

20,000 80,000 15,799(19%) 12,201(77%) 6,011(38%) 2,236(37%)

CampaignAverages: 24% 49% 19% 34%

Brands we have worked with

We design, build and maintain contests for sports teams and sports marketing agencies; it’s what we do.

Thank you