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Welcome to:

The Basics of TwitterApril 15th, 201410:00 11:00 a.m. EDT

Twitter Training 2014Twitter Training 2014Todays Agenda:What is Social Media? And how does it affect search results in Google?What is Twitter, who is using Twitter and why it matters?Twitter lingo overview.How to be successful with Twitter.Robbins SSOTY promotion on TwitterQ&A Twitter Training 2014

Social Media is an interactive communication platform that facilitates CONVERSATION among users. What is Social Media?Twitter Training 2014Examples of Robbins Social Media sites:

Facebook: Most popular SM site with more than 1 billion active usersTwitter: 560 million users with 5,700 tweets every secondLinkedIn: 240 million users with more than 79% over age 35

YouTube: 1 billion users with 40% of views on a mobile device

Instagram: 150 million users with 20 billion photos shared to dateGoogle +: 400 million active users with 925,000 new users per dayTwitter Training 2014How has Social Media impacted the business to consumer relationship?Allows businesses to talk DIRECTLY to (and with) customers Increases exposure for businesses- levels the playing field for brands Addresses issues, questions, concerns immediately Adds a personal touch Shifted the way we communicate Allows business to reach global customersTwitter Training 2014

Examples:Twitter Training 2014Examples:

Twitter Training 2014Examples:

Twitter Training 2014

Twitter Training 2014How does Social Media affect search results?Google algorithm update 9/2013 = aka Hummingbird

Twitter Training 2014Algorithmalgorithm [al-guh-rith-uhm]nouna set of rules for solving a problem in a finite number of steps, as for finding the greatest common divisor.Twitter Training 201411Keyword ResearchCompetitive ResearchWhat does this meanfor your website?

5%10%45%15%25%Twitter Training 2014

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Twitter Training 201414What is Twitter all about?Twitter is a social site for friends,family, and businesses to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, called "Tweets" of 140 characters or less. These messages are posted to your profile, sent to your followers, and are searchable on Twitter.

Twitter Training 2014Things to consider:

Twitter Training 2014Twitter facts.400 million: tweets per day67 percent: people who own a smartphone in the U.S.57 percent: Super Bowl advertisers with hashtags in their commercials50 percent: Americans who see, read or hear about a tweet every day85 percent: the tweets more likely to be retweeted when a link is includedTwitter Training 20145 reasons you should be using Twitter & how it can help your Business.Connect with customersMarket & promote your BrandProvides industry insightKeep an eye on competitorsTwitter is viral

Twitter Training 2014Tweets & Re-Tweets (RT)Following/ FollowersHashtags (#)Trending/ TrendsThe @ signMentions

The Twitter lingo overview.

Twitter Training 2014The Twitter DemoTwitter Training 2014Example of a Twitter homepage

Tweets or Retweets from your followersTwitter Training 2014

Example of a Twitter profile. My tweets & retweetsOur ProfileCompany nameTwitter handle name @Quick descriptionCommon hashtagsLocation & website

Twitter Training 2014What is the @ Sign?@ sign = your username (or your Twitter Handle) Robbins = @RobbinsSurfaces When you tweet with the @ sign, it tags a twitter account to that tweetDoing this notifies the user that you have mentioned them

Twitter Training 2014Following vs. Followers

Can click to follow

Contains twitter handle = official

Twitter Training 2014

Hashtag = Keyword#RobbinsBasketballFloorsTwitter Training 2014

Twitter Training 2014Basic How Tos of TwitterHow to: Tweet Find the compose button (top right corner of home page) Type message of 140 characters or less (includes usernames and hashtags)

How to: RetweetLook for this symbol and click to Retweet (below original tweet)

Twitter Training 2014How to be successful with Twitter.

Twitter Training 2014How to use Twitter in the SSOTY contest.An announcement will be Tweeted when voting opens.

To vote for a facility, click on the link in the tweet. You will then be taken to a page that looks like this

Twitter Training 2014

Twitter Training 2014How do I Spread the word?RETWEET, RETWEET, & RETWEET!

Twitter Training 2014Q&AThank You

Twitter Training 2014