t

Atlanta Marketing Technology #1January 27th, 2015

• Make ATL the MarTech Capital of the World

• Major MarTech Conference in ATL

• Quality Over Quantity

Asia Matos Nikki Nixon Eric Spett

Organizers

Vision for AMT

@atlmartech

#atlmartech

Sangram VajreDirector of Marketing, Salesforce

2015: The Year of Surprises in Marketing Technology

Now is the best time EVER to be a marketer

#atlmartech

Polls• How many are in B2B / B2C?

• Is anyone already drunk?

• How many want to get drunk?

@SangramVajre#atlmartech

- Marketing Director, Salesforce- Two acquisition in two years- Ran global Demand Generation- Total misfit, maverick

@SangramVajre

1

2

3

What is causing this crazy explosion in

MarTech?

@SangramVajre#atlmartech

By 2017, CMO will outspend CIO

Gartner

$6.2B funding and acquisitions in just second half of last year

VentureBeat

10 Surprises in 2015 Marketing

@SangramVajre#atlmartech

Marketing meet Advertising

1@SangramVajre#atlmartech

The rise of the whole-brain Marketer

2@SangramVajre#atlmartech

End of Annual plans

3@SangramVajre#atlmartech

Experiment or Die

4@SangramVajre#atlmartech

Companies that delight customers will win

@SangramVajre#atlmartech

5

Rise of Customer Journey Officer

6@SangramVajre#atlmartech

Personalization will be huge

7@SangramVajre#atlmartech

Marketing becomes more specialized

8@SangramVajre#atlmartech

Everything has to be connected

9@SangramVajre#atlmartech

CMO best suited to be the next CEO

10@SangramVajre#atlmartech

Good Bad NEWS

@SangramVajre#atlmartech

The window of opportunity is shrinking every momentSean Williams (Road trip movie)

Highest paying jobs are in B2B MarketingGlassdoor

Now is the best time EVER to be a marketer

#atlmartech

Sangram VajreDirector of Marketing, Salesforce

Thank you!@SangramVajre#atlmartech

t

• Next Event 2/17 – AdTech is Invading MarTech

• LinkedIn Group and Eventbrite

• Feedback

@atlmartech

Atlanta Marketing Technology LinkedIn Group

atlmarketingtech@gmail.com

Announcements