2015 Public Image presentation (30 min)

STRENGTHENING ROTARY PDG Tanya WolffRotary Public Image Coordinator Zone 24ERotary Club of Watford May 19, 2015

STRENGTHENING ROTARY | 2

Unites leaders to exchange ideas and take action to improve communities everywhere


AGENDA

1. Why Strengthen Rotary

2. Power of Brand

3. What is Rotary?

4. Our Voice

5. Visual Identity

6. Introducing Rotary’s Brand Center

7. What Your Club Can Do

8. Be a Rotary Champion


WHY STRENGTHEN ROTARY


What? How? Why?

STRENGTHENING ROTARY


Never Heard of Rotary

Know Name Only

SomeFamiliarity

SURVEYS SHOW


Not earning full credit for our good workHARDER TO REACH OUR FULL POTENTIAL


THE POWER OF BRAND


WHAT IS ROTARY?


Unites leaders to exchange ideas and take action to improve communities everywhere


CONSISTENT MESSAGING

• Tell a compelling story

• How you bring leaders together

• Exchange ideas

• Take action to improve your community

• More conversational &authentic—avoid “Rotary speak”

• More consistent visual identity


OUR VOICE


• Smart

• Compassionate

• Persevering

• Inspiring

OUR VOICE


BE AUTHENTIC

CONSISTENT MESSAGE

AUTHENTIC VOICE


YOU ARE THE ROTARY BRAND

• Reflect our brand

• One-to-one experience


OUR VISUAL IDENTITY


BRANDS EVOLVE


ROTARY EVOLVED, TOO

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=IAvtyiJn1uQ4QM&tbnid=F18-uGeBb7Ag1M:&ved=0CAUQjRw&url=http://www.chelsearotaryclub.org.uk/portrait/about_rotary/&ei=tqVJUrnyGs6c0wXTi4CoBg&bvm=bv.53217764,d.d2k&psig=AFQjCNGtgyoymHxvCEzFIRpufA3b-b66IQ&ust=1380644645582230


ROTARY EVOLVED, TOO


FLEXIBLE AND CONSISTENT


www.rotary.org/brandcenter


FOUNDATION LOGO


YOUR CLUB LOGO


WHAT YOU CAN DO


1. ADOPT OUR VOICE AND VISUAL IDENTITY

• Download our guidelines

• Create your own club logo

• Use templates as a starting point

• Use images to inspire your ownphotos


2. TELL COMPELLING STORIES WITH CONSISTENT MESSAGES

• Real people, real stories

• Tug the heartstrings

• Focus on the WHY, not the HOW

• Define your impact


3. UPDATE YOUR WEBSITE AND FACEBOOK PAGE


4. PLAN AND BUDGET FOR MARKETING

• Plan for success NOW

• Map out your events

• Put the right team in place

• Give them a clear budget


5. BANG THE DRUM AND DON’T STOP


THE END RESULT

million members

delivering a consistent message

1.2= =more members, donors, partners

stronger brand greater impact

=

BE A

ROTARYCHAMPION

2015 Public Image presentation (30 min)

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Transcript of 2015 Public Image presentation (30 min)