2015 MEDIA KIT

2015 EDITORIAL CALENDARJANUARY Features:

• Making Our Case: the Hydrofracking Issue: Part 1 • The PBIOS Show: Trends and Takeaways• The Texas Legislature: How Will Energy Fare?• Geomechanics: Energy’s Emerging Science

Service Industry Articles:• Land and Leasing: Energy’s Real Estate Factor• Geophysical and Seismic: Working Wonders with

3D and Other Energy-Finding Technologies

FEBRUARY Features:

• Making Our Case: the Hydrofracking Issue: Part 2• The Texas Legislature: Making the Permian Case• Lubbock: Building on Successes• New Mexico Legislative Session

Service Industry Articles:• Water: the Fluid that Primes the Pump• Auctions – Where the Action Is

MARCH Features:

• Making Our Case: the Hydrofracking Issue: Part 3• The Texas Legislature: Final Push• Top Hand Banquet Wrapup in words and pictures• Favorite Plays: Operators Open up about Their

Prized Payzones• MEE Show – a Preview

Service Industry Articles:• Well Servicing (and will cover again in September)• Rentals: How the Rental Biz Follows the Money—

and the Finds

APRIL Features:

• A Conversation With Ray Perryman, Oil and Gas Economist

• Safety Special Issue• Natural Gas: The “Other” Resource Play is Still Huge• Machine Shops: the Industry’s Fixers Are Also the

Industry’s Innovators• Sue and Settle – A High Stakes Game

Service Industry Articles:• Drilling Mud• When Outsourcing Makes Sense: Finding Help

When You Need It

MAY Features:

• Drilling Demystified: Part 1 of a 3-Parter. Part 1 breaks down the traveling army of profession-als who punch holes in the ground. A study in logistics.

• The Texas Legislature: Wins and Losses• Dealing with Growth: Strategies for Doing More

Than Just Coping• Servicemen and Servicewomen of the Permian• PBPA Sporting Clay Shoot and Pit Challenge

Preview

Service Industry Articles:• Automation and Monitoring: New Frontiers • Measurement While Drilling – latest refinements in

the newest game-changing technology

JUNE Features:

• New Mexico: How New Mexico Differs• Drilling Demystified: Part 2 of a 3-Parter. Part 2 is

a walkthrough of the steps between spudding and reaching TD: Total Depth

• Midland Energy Expo: Every Exhibit, Every Speaker

• Spring Swing Golf Tournament

Service Industry Articles:• Dirtwork and Site Prep: the Oilfield’s Advance

Guard• Sand and Proppants: Supply and Demand

JULY Features:

• Leadership: How to Cultivate It• Drilling Demystified: Part 3 of a 3-Parter. Part 3

examines the orchestration required to make the magic happen underground.

• Sporting Clay Shoot and Pit Challenge – the Smoke Clears

• PBPA Snapshot: A Virtual Meet-and-Greet with a Month’s Worth of New Members

Service Industry Articles:• Totally Tubular: The Industry’s Simplest Instrument

is Its Most Prevalent and Most Utilitarian• Trucking: Trends in the World of Over-the-Road

Transport

AUGUSTFeatures:

• A Conversation with Karr Ingham, Oil and Gas Economist

• Eagle Ford Issue • Data Security• Mexico and the Permian Connection

Service Industry Articles:• Disposal Wells• Aviation and the Permian

SEPTEMBER Features:

• Not Your Grandfather’s Oilfield: How the Work-force Has Changed. Part 1 of a 3-Parter

• The Changing World of the Vertical Well• Refining: How it Affects Everything Upstream• Oil and Gas Investing, Permian Style

Service Industry Articles:• Well Servicing (2nd time for 2013)• Pits / Liners / Tanks

OCTOBER Features:

• Economic Impact - National, Regional, State (TX plus NM), Local

• Geographic Information Systems • PBPA Annual Meeting Agenda• Not Your Grandfather’s Oilfield: How the Work-

force Has Changed. Part 2 of a 3-Parter

Service Industry Articles:• Catering and Other Support Services• Manufacturing and Exporting (local/regional

firms)

NOVEMBERFeatures:

• Midstream in Motion: the Business of Pipelines• Not Your Grandfather’s Oilfield: How the Work-

force Has Changed. Part 3 of a 3-Parter• How the Cline Inclines: A Report from the Field• The Aggie Permian

Service Industry Articles:• Well Treating, Chemicals• Hardware: Compressors, engines, generators

DECEMBERFeatures:

• Executive Oil Conference Wrapup• Drilling Bits and Where They’re Going - A look

at the vastly changed world of the drilling bit, that wondrous piece of machinery that is motorized, steerable, intelligent.

• Top Hand Honoree • Texas Tech and the Permian

Service Industry Articles:• Rentals: Strategies to Save• The Consultancy Industry and How It Can Help

WHAT OUR READERS ARE SAYING:

“The drilling reports because they tell you where the permits have been issued for the last few weeks. That’s the most important thing to me. It gives me a trend to know where and in which direction they are going to be drilling.”

- Verhalen, TX

“I’ve contacted quite a few people and companies that had ads in PBOG. We’ve even set up meetings and networked that way.”

- Odessa, TX

“I’m pretty new to it but I use it looking for the magic globe of the future. I like to look for that prediction on what the oil boom is going to do.”

- Artesia, NM

“I like the articles talking about new trends that are happening and companies involved in those trends. I also like the back stories on the professionals in the Permian Basin.”

- Fort Worth, TX

“To be frank, the ads help me know where everyone else is located. Also, the technical numbers and statistical information are very helpful.”

- Sweetwater, TX

“I read it because I like everything that’s in it; I think you do a good job.”

- Odessa, TX

“I use it to stay on top of what’s going on in the Permian Basin.”

- Houston, TX

“It’s reader friendly and the design is engaging.”

- Fort Worth, TX

“I use it to prospect in and to look for new customers I can potentially do business with.”

- Omaha, NE

*2014 PBOG Reader Survey

FULL PAGE AD PACKAGES

Package 3-Run 6-Run 12-Run

Price $2,325 $2,000 $1,800

Package includes:

Print 3 3 3E-Magazine 3 3 3Web Ads 3 3 3Newsletter E-Blast 3 3 3E-Magazine Video 3 3 3Social Media 3

PBOG readers are decision

makers!Over 76% of PBOG readers work in positions at the Manager level and above.

*2014 PBOG Reader Survey

JUNIOR SPREADAD PACKAGES

Package 3-Run 6-Run 12-Run

Price $2,325 $2,000 $1,800

Package includes:

Print 3 3 3E-Magazine 3 3 3Web Ads 3 3 3Newsletter E-Blast 3 3 3E-Magazine Video 3 3 3Social Media 3

PBOG is an invited

guest; nearly 74% of our

readers have requested a

subscription!

*2014 PBOG Reader Survey

TWO-THIRDS PAGE AD PACKAGES

Package 3-Run 6-Run 12-Run

Price $2,063 $1,830 $1,500

Package includes:

Print 3 3 3E-Magazine 3 3 3Web Ads 3 3 3Newsletter E-Blast 3 3 3E-Magazine Video 3 3 3Social Media

PBOG readers are an affluent target market.

More than 40% of our readers make more than $100,000 a

year in personal income.

3.5% report annual income of more than $1,000,000.

*2014 PBOG Reader Survey

HALF PAGE AD PACKAGES

Package 3-Run 6-Run 12-Run

Price $1,751 $1,621 $1,467

Package includes:

Print 3 3 3E-Magazine 3 3 3Web Ads 3 3 3Newsletter E-Blast 3 3 3E-Magazine Video

Social Media

Each copy of PBOG is read by an average

of 3.53 readers!

*2014 PBOG Reader Survey

THIRD PAGE AD PACKAGES

Package 3-Run 6-Run 12-Run

Price $1,448 $1,342 $1,211

Package includes:

Print 3 3 3E-Magazine 3 3 3Web Ads 3 3 3Newsletter E-Blast

E-Magazine Video

Social Media

PBOG is read cover to cover. 48% of readers stated that they read at least 3/4 of the magazine

every month.

*2014 PBOG Reader Survey

1-Run 3-Run 6-Run 12-Run 24-RunInside Front Cover $2,200 $1,900

Back Cover $3,000 $2,700

Inside Back Cover $2,200 $1,900

Page 3 $1,755 $1,555

Inside Front Cover Spread $3,375 $3,330

Full Page Spread $3,625 $3,320 $3,120 $2,880 $2,745

Full Page $1,950 $1,680 $1,560 $1,350 $1,260

Junior Spread $1,950 $1,680 $1,560 $1,350 $1,260

Two-Thirds Page $1,765 $1,500 $1,335 $1,125 $990

Half Page $1,520 $1,315 $1,150 $900 $810

Third Page $1,335 $1,135 $970 $765 $720

Quarter Page $1,085 $855 $740 $675 $630

Sixth Page $750 $675 $600 $575

Belly Band $5,000 $5,000 $5,000 $5,000 $5,000

A LA CARTE ADVERTISING

PBOG readers are decision

makers!Over 76% of PBOG readers work in positions at the Manager level and above.

*2014 PBOG Reader Survey

Advertising Element Cost

Leaderboard (728x90 pixels) - Top of the page $400/month

Wide Skyscraper (160x600 pixels) - Right rail, above the fold $300/month

Medium Rectangle (300x250 pixels) - Right rail, below the fold $200/month

Rectangle (180x150 pixels) - Embedded in articles $150/month

Press Release Online (with one photo) $250

Add another photo to press release $50

Add slider promo to press release $100

Add online video to press release $100

Social Media Promotion $50

Add video to digital edition ad $450

E-Blast $1,500

DIGITAL ADVERTISING

PBOG is an invited

guest; nearly 74% of our

readers have requested a

subscription!

*2014 PBOG Reader Survey

2-Page Spread

Bleed: 17 1/4” x 11 1/4”*

Junior SpreadBleed: 17 1/4” x 5 3/8”*

PRINT/DIGITAL ADVERTISING SIZES

1/2-Page Vertical4 1/2 x 7"

1/6-Page2 3/8 x 4 5/8"

Belly Band18 x 3"

1/2-Page Horizontal7 x 4 5/8"

Bleed: 8 5/8 x 5 3/8”*

Full Page7 x 9 3/4"

Bleed: 8 5/8 x 11 1/4”*

2/3 Page 4 1/2 x 9 3/4”

Bleed: 5 1/4 x 11 1/4”* 1/3-Page Horizontal4 1/2 x 4 5/8"

1/3-Page Vertical2 1/4 x 9 3/4"

Bleed: 3 x 11 1/4”*

1/4-Page Horizontal4 1/2 x 3 5/8"

1/4-Page Vertical3 3/8 x 4 5/8"

PRINT SPECIFICATIONS WEB & NEWSLETTER SPECIFICATIONS

VIDEO SPECIFICATIONS

Acceptable File TypesWe accept TIF, JPEG, EPS and PDF files for our print ads. Files may be submitted on Flash Drives, CD-ROMs, via e-mail, or shared via Dropbox.

Font UsagePlease ensure that any fonts embedded in EPS files are included. Ad files in PDF format or a rasterized TIF file may be sent without fonts.

Graphic IssuesYou must include all graphics with EPS files. If there are embedded fonts in your graphics, those font files must be included also. For optimal reproductions, photos should be scanned at a minimum resolution of 300 dpi. Be sure to scan images in at least the size they appear in your ad since enlarging images after scanning reduces resolution. Your files must have a resolution of 300 dpi and be CMYK.

We accept JPEG, PNG, and GIF files for our web ads. Animated GIF ads are acceptable for the website, but not for newsletter insertions. Files may be submitted on Flash Drives, CD-ROMs, via e-mail or shared via Dropbox. Your files must have a resolution of 72 dpi and be RGB.

Acceptable File TypesVideos for use in our digital publications should be submitted in one of the following formats: FLV, MP4, MPG, MPEG, MOV, OGV, OGG, WMV, and AVI. The optimal ratio is 4:3 or 16:9. Your video resolution must be even numbers in width and height. Odd number resolutions will not process. The max file size for all formats is 50 MB. Videos will be sized to fit within your ad in the digital issue, and you can request where within your ad you’d like the video to be located. Files may be submitted on Flash Drives, CD-ROMs, via e-mail or shared via Dropbox.

Publication trim size: 8 1/2 x 11"*Live copy should be kept at a minimum of 1/2" from the trim size on all bleeds.

Leaderboard: 728x90 pixelsWide Skyscraper: 160x600 pixels

Medium Rectangle: 300x250 pixelsRectangle: 180x150 pixels

Web & Newsletter Advertising Sizes

Web and newsletter ads should be 72 dpi; JPEG or GIF file types are preferred.