2015 Coffee Catalog

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Hario 2015 Coffee Catalog

Transcript of 2015 Coffee Catalog

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  • Good accessibilityeasy to understand, easy to replicate If a customer really enjoys the cup we made at the store, they can purchase the same equipment as well as the same coffee and make it at home if they wanted to. Plus, it s an easy system to understand.

    Manual controlWith the brew bar, we can control the rate of extraction by how fast or slow we pour, and are able to adjust on the fly. The brew bar also brings the focus back to the coffee instead of the technology of the brew method.

    Individual brewE a c h c u p i s a n i n d i v i d u a l creation prepared by the barista. Not on ly that , but i t he lped eliminate a barrier between the person working the brew bar and the customer.

    The cone adds depth to the coffee layer.

    The big hole can change coffee taste with speeds of water flow.

    Spiral ribs for maximum coffee expansion.

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    2

    3SpiralRibs

    LargeSingleHole

    ConeShape

    60Angle

    V60?Why

  • V60

    Paper

    Server

    XGS-36/60/80TB360/600/800ml12/20/27oz

    XVD-36/60/80B360/600/800ml12/20/27oz

    VDD-02B700ml24ozCups:1-4

    VCF-WSize:01/02/03Paper filter (White)

    VCF-MSize:01/02/03Paper filter (Brown)

    VPS-100WSize:01/02-100sheetsCeramic

    M-12SV/CP12gStainless/Copper

    VD-01/02/03T/W/RCups:1-2/1-4/1-6PlasticColor:

    VDC-01/02W/RCups:1-2/1-4 CeramicColor:

    VDG-01/02/03W/R/BCups:1-2/1-4/1-6 GlassColor:

    VGS-3512-TC/CO/PU360ml 12ozCups:1-2Color:

    VDGN-01/02B

    Cups:1-2/1-4Glass

    VDM-02HSV/BC/CPCups:1-4StainlessColor:

    VDP-02CP

    Cups:1-4Copper

    VCS-01/02/03B450/700/1,000ml15/24/34oz

    Hot Brew

    Accessory

    VDS-3012W/R360ml 12ozCups:1-2Color:

  • Cloth

    Press

    DGC-40-OV400ml14ozCups:3

    CPSW-2/4-OV300/600ml10/20ozCups:2/4

    DPW-1/3240/480ml8/16ozCups:1-2/3-4

    DPW-1/3-OV240/480ml8/16ozCups:1-2/3-4

    VCWN-40/60-OV400/600ml14/20oz

    Hot Brew

    Olivewood

    Olivewood

    Olivewood

    Olivewood

  • Syphon

    DA-1SV120ml4ozCups:1

    NXA-5600ml20ozCups:5

    SCA-5600ml20ozCups:5

    MCA-3360ml12ozCups:3

    TCA-2/3/5240/360/600ml8/12/20ozCups:2/3/5

    Hot Brew

  • Steeping

    Water Drip

    Rapid cooling(for Iced coffee)

    WDC-6780ml26ozCups:2-6

    WDW-6780ml26ozCups:2-6

    WDM-33,000ml100ozCups:30

    WDW-202,000ml67ozCups:20

    VIC-02B

    700ml24ozCups:2-4

    Cold Brew

    MCPN-7/14R/CBR600/1,000ml20/34ozCups:5/8Color:

    FIC-70-MC/CBR650ml22ozCups:5Color:

    PTN-5BZ

    600ml20ozCups:5

  • Kettle

    Grinder

    VKB-100/120HSV600/800ml20/27oz

    EVKB-80HSV150-800ml5-27oz

    MXR-2TBCoffee ground:40g

    MSS-1BCoffee ground:24g

    MSCS-2TBCoffee ground:100g

    MM-2Coffee ground:24g

    MCS-1Coffee ground:10g

    CMHN-4Coffee ground:120g

    Accessory

    VKB-90CP600ml20oz

    CM-502CCoffee ground:40g

    MCD-2Coffee ground:35g

    MCN-200/300 R/BCoffee ground:200/300g800/1,000ml 27/34ozColor:

  • VSS-1-OVSize:W145 D160 H230

    VAS-1Size:W195 D140 H215

    VAS-8006-GSize:W190 D155 H250

    VAS-8006-HSVSize:W190 D155 H250

    VSS-1206-OVSize:W156 D160 H248

    VSS-1TSize:W132 D140 H180

    VST-2000BMIN-MAX weight: 2-2,000gMAX count up time: 99minutes 59seconds

    VSTM-2000HSV

    Scale

    Stand

    Accessory

    Olivewood

  • Milk frother

    CZ-1 CQT-45100ml 3.5oz

    LS-70-OW/PC70ml 2.5ozColor:

    Accessory

    VUW-35HSV/B350ml 12ozColor:

    Glass

    VCG-10/15300/450ml10/15oz

    SGS-80/14080/140ml2.5/4.5oz

  • FIRST WAVE1930s to 1960s

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    3THIRD WAVE1990s to now.

    New generation of specialty coffee: coffee progressed to the next stage like wine. Coffee is no longer a bulk produced item. Rather, coffee is blossoming as being a refined article of taste. Coffee has evolved to meet the refined demands of a matured market.

    Long distance distribution of roasted coffee became feasible with the development of vacuum packaging, which led to bulk production and mass consumption of coffee. Large corporations, such as Folgers and General Foods, expanded their sales worldwide. At the time, cheap price was of primary concern, so taste and quality took the backseat. Because of this increase in availability, coffee consumption spread among homes and offices worldwide.

    2SECOND WAVE1960 s to 1990 s.

    Some of the coffee roasters, who no longer could tolerate the marketing by large corporation in which taste or quality had to take the backseat, became independent and started to market their own business. Specialty coffee gradually gained recognition among coffee lovers with discerned taste, which ensued to a global boom of coffee consumption as culminated in the global operation of Starbucks Coffee.

    3rd WaveCoffee

  • CUP OF EXCELLENCE

    + purity clarity- dirty earthy moldy

    + creamy buttery round smooth - astringent , rough waterly, gritty

    + fruity smoky floral spicy - vegetal, grassy woody, peas

    + sweet clean disappearing pleasantly lingering - bitter harsh dirty, metallic

    + lively, crisp refined firm- sharp, dull hard thin

    Clean Cup

    + ripened honey caramel- green undeveloped closed

    Sweetness

    Acidity

    FlavorMouthfeel

    Aftertaste+ complexity dimension uniformity richness - simplistic, boring do not like

    Overall

    + harmony equilibrium stable-consistent from hot to cold - hollow excessive aggressive, inconsistent change

    Balance

    1 from SEED to CUPTransparent distribution and traceability improve the quality of coffee.

    Flavor of global standardSpecialty coffee is evaluated by its flavors and recognized as a global standard.

    Single OriginEnjoy the full flavor of single origin coffee.

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    3Brewing methods and toolsChoose the best brewing method and tool for your best coffee.

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    SpecialtyCoffee

  • Order Grind

    Pick Up

    Drip

    Start

    Goal

    1 Best Brewing systemSimple Operation

    Demonstration of making coffee

    23Reasonable equipment

    Best brewing system for single origin coffee.

    Efficient and simple brewing operation for Baristasat peak time.

    Attractive demonstration in front of customers eliminates a barrier between the Barista and the consumer.

    V60 dripper is one of the most reasonable investments in brew bar equipment

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    V60Coffee Bar

    V60Coffee BarMap

    V60Coffee BarFlow

    Pick Up

    Wait

    DripDrink

    Choose coffee

    Grind

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    START

    GOAL

  • South Korea

    The coffee industry is booming and called the coffee bubble.

    FinlandHas the highest annual consumption of coffee per person.

    EnglandThe origin of syphon coffee.

    BrazilWorld s largest producer of coffee.

    Norway

    Produced the world s first barista champion.

    JapanThe country where HARIO equipment originated and continues to grow.

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    U.S .A .CanadaBraz i lCosta R i caCo lombiaE l Sa lvadorAust ra l iaNew Zea landSouth Korea

    ChinaTa iwanIndones iaS ingaporeThai landU.K .I re landHol landGermany

    Austr iaRuss iaFranceNorwaySwedenFin landDenmarkSouth Af r i caand more . .

    HARIO products are used in over

    countries and regions.

    The heart of third wave coffee.

    the USA

    GermanyThe origin of paper filters.

    AustraliaHost of the 2013 World Barista Championship.

  • www.har io. jp