2015 Capabilities Deck. (1)
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Transcript of 2015 Capabilities Deck. (1)
CAPABILITIESFull Service Market ResearchQual / Quant / Recruiting / Facility
Since 1990
© 2015 Resolution Research®. All rights reserved.
WHAT WE DO
Expert ConsultingQuantitative
develop, program, host, collectQualitative
expert recruitment, live or online, individuals or focus groups
Project ManagementAnalysis & ReportingDenver Focus Group Facility
Full Service or
À la carte
© 2015 Resolution Research®. All rights reserved.
OUR DIRECTORS
ABBY DRWECKI, Project [email protected]. Cultural AnthropologyEthnographic Research ExpertDesign, Analysis, ModerationFulbright Scholar & Jeopardy TV Star!
HAYDEN GELLER, [email protected] Literature & Editing/PublishingQuant/Qual Recruitment SpecialistOur Jane of Research Go-To Problem SolverTechie & Marathon Runner
LAURIE QUERCIOLI, Qualitative Director [email protected] Public Administration/Human ResourcesBS Leisure Services/Recreation/FitnessRIVA Trained & Certified Master Moderator20+ Years Experience in Healthcare/Medical10+ Years Leisure Svcs & Recreation/Fitness5 Years Restaurant/Food & Dining
NINA NICHOLS, [email protected] company in 1990BS Journalism/AdvertisingExperienced in most aspects of Research & MarketingCreative, Foodie, Traveler
© 2015 Resolution Research®. All rights reserved.
Nina Nichols, CEO and Founder – Nina is involved with most every step of all research projects from design, execution, direction, and conclusion, including all marketing and business elements. Her passion is medical and for more than 25 years, she’s strived to conduct the highest quality research for numerous clients in the medical and other arenas including numerous national and state associations, healthcare organizations, pharmaceutical companies, and clinical trials from hard science to website SEO, design, and marketing campaigns.
Hayden Geller, Chief Operating Officer – Hayden directs and personally facilitates all participation of medical and other C-suite professionals including vetting qualifications, engaging and scheduling participants, as well as incentive distribution. In addition, Hayden is responsible for programming and managing all technical platforms for our studies. Her experience and passion for excellence helps support Resolution in providing the rare and invaluable mix of highly-personalized attention, technical capability, superb know-how, and perhaps most importantly, the dependability that is part and parcel of serious research. Laurie Quercioli, Director, Market Development & Qualitative Services – Laurie has been working in the research industry since 1996. She is a RIVA trained and certified Master Moderator and qualitative consultant with thousands of interviews under her belt. Her experience and expertise include a broad range of live and online methodologies that include live focus groups with healthcare professionals, consumers, and C-level executives. Laurie works closely with clients in developing customized research plans to address their individual needs. Dr. Abby Drwecki, Project Director – Abby is a published Fulbright Fellowship recipient and holds a Ph.D. in cultural anthropology from Indiana University-Bloomington. Abby has extensive experience in quantitative, qualitative, and ethnographic research projects across multiple methodologies and cultures, with special emphasis on the Polish culture -- she speaks Polish (and Spanish) and lived in Poland studying the culture. Abby is our Taste Test & Mock Jury guru. She has also instructed at colleges and in classrooms. Abby supports our team in all aspects of the studies for which she is associated.
OUR DIRECTORSClick gold links below for more info at LinkedIn
© 2015 Resolution Research®. All rights reserved.
INDUSTRIES & CHANNELSResolution is known as the go-to firm for studies that others won’t touch.
Difficult to recruit audiences are our specialty, as are complex studies with intricate, multi-tiered quotas and multi-modalities.
We take pride in working across of variety of industries and welcome new challenges every day.
• Healthcare• Education • Financial• Agriculture• CPG• Franchises • Construction
• Mock Juries• Taste Tests• Food & Dining • Leisure &
Recreation• TV/Film• Start-Ups
© 2015 Resolution Research®. All rights reserved.
Our Focus on Healthcare
Our focus on healthcare led us to create TheMedicalPanel.com which houses all types of medical professionals: MDs/DCs/DOs, Execs, Nurses, Dental, Techs, Chiropractors, Veterinarians, etc. Channels include pharma, devices, diseases, associations, clinical, longitudinal studies and more.
© 2015 Resolution Research®. All rights reserved.
OUR FOCUS ON HEALTHCARE
SUBJECTS: Concept and device testing, usability; positioning, messaging, sales aid testing, new indication, acquisition, competitive intelligence, consumer and patient insights, patient journey studies & product launch, tracking studies, payor/carrier studies and exploratory studies, brainstorming, device modification, sales team training/ education, branding & re-branding, product naming, pricing, KOLs, labeling.
HEALTHCARE RELATED CATEGORY EXPERIENCE: ADHD, asthma, allergy, anaphylaxis, diabetes, facial aesthetics, biologics, drainage systems, pain management, HCV, HIV, vision care, glaucoma, LASIK, health insurance/payor, AMD, cataract, contact lenses, managed care, women’s health- menopause, rheumatoid & psoriatic arthritis, diabetes, hospital technology systems, refractive surgery, vision correction, orthopedic robotic equipment, psoriasis, respiratory equipment, cholesterol, devices, sales team intelligence and special projects (corporate), formulary, generics, orphan disease, IPF.
© 2015 Resolution Research®. All rights reserved.
SOME OF OUR VALUED CLIENTS
© 2015 Resolution Research. All rights reserved.
SUCCESSFUL ENGAGEMENT
• Years of Experience
• Exceptional Insights & Design
• One Point of Contact for All Studies
• Dedication and Commitment to Your Project’s Success
• Customer Support Evening & Weekends
• High-Level Respondent Engagement
• Personal Verification of Respondent Qualifications & Understanding
• Personal Confirmation of Scheduling and Participation by Phone, Email, & SMS including Map/Appointment Reminder (Text the word MOBILE to 888999 to see SMS example)
• In-House Programming & Data Checks
HANDS-ONPROJECT MGMT
OUR PROCESSESOUR PEOPLE
© 2015 Resolution Research. All rights reserved.
QUANTITATIVE& QUALITATIVE CAPABILITIES
• Consulting & Design
• Programming & Hosting
• Recruitment
• Project Management
• Online surveys, in-depth interviews, focus groups, one-on-ones
• Analysis & reporting
• On or off-site facilities
One point of contact from RFP through reporting Customized research design to fit project needs including
hybrid solutions & methodologies Specialized moderators including PRC & RIVA Certified In-person, telephone, online
© 2015 Resolution Research. All rights reserved.
MEDI C AL PRO S & PATI EN TSCON SUMERS & B 2 B
HARD-TO -R EAC H AUDI EN CES
RECRUITING
KOLs C-Suite
Decision Makers Hi/Low SES
Young/Old Healthy/Ill Highly Segmented
Worldwide Nationwide DMA
DIFFICULT TO RECRUIT AND COMPLEX STUDIES ARE WHAT WE’RE BUILT ON.
© 2015 Resolution Research®. All rights reserved.
F O C U S G R O U P R O O M : S E AT S U P TO 1 5 ; B I G S C R E E N T V ; WH I T E B OA R D ; A U D I O / V I D EO
O B S E R V AT I O N & 1 : 1 I N T E R V I E W I N G R O O M : S E AT S U P TO 1 0
W A R E H O U S E : FO R L A R G E P R ODU C T T E S T S & D I S T R I B U T I ON
4 -T O P M E E T I N G A R E A
S O L O D E S K S T E S T I N G A R E A
FA B U L O U S L O U N G E & F A C I L I T I E S
A M P L E , A C C E S S I B L E , F R E E PA R K I N G
FOCUS GROUP FACILITYDenver @ I-25 & Santa Fe
© 2015 Resolution Research®. All rights reserved.
THANK YOU FOR YOUR TIME. We welcome the opportunity to work
together.
303-830-2345 [email protected] ResolutionResearch.com
© 2015 Resolution Research®. All rights reserved.