Over $25B is spent annually on collegiate sports, creating a huge and growing opportunity

*NACS  2012  **Neilsen  State  of  Sports  2011  *Smith  &  Streets  Sports  2012  

Audience Size Media Rights Ad Dollars Fan Support Licensed Merch

Tailga:ng  is  a  $15B  industry  

$5.6B  spent  by  fans  on  college  sports  :ckets  and  $1.0B  spent  on  travel  to  events  

20.4MM  college  students  

200MM  fans  of  college  sports  

$1.3B  TV  ad  revenue  for  college  basketball  

$700MM  TV  ad  revenue  for  college  

football  

$1.1B  currently  spent  on  media  rights  

New  College  Football  Playoffs  expected  to  earn  $600-­‐700MM  for  

media  rights  

$2.5B  is  spent  on  college  licensed  merch  

Tied  with  NFL  for  #1  in  licensed  merch  sales  

Unlike Pro sports, where you may adopt a team, College fandom goes from cradle to grave

Websites

Social Media

Apps Content and Social Management Systems

Original TV Shows

TV ads

Radio ads

Viral video

Visual ID

Print & digital Ads

Concerts

Mobile tours

Sampling

Campus tours

Tailgating events

Customer hospitality

POS, merchandising and displays

Sweeps

Gift with purchase

Incentive programs

MELT is a full-service marketing firm devoted to monetizing and driving brand loyalty through the collegiate and campus space

Sponsorship evaluation

and negotiation

Sponsorship strategy

Proprietary software

package

Campus ambassadors

network

Research tool

Champion Coaches

Memorabilia

Appearances

Events

Content

MELT represents the country’s leading brands

MELT produced a national advertising campaign and led a rebranding initiative for the ACC

Project Highlights: •  Produced TV/Radio/Digi/Social Ad Campaign •  Generated Custom content •  Developed Long-term Strategic brand plan •  Implemented custom research studies •  Generating social maternity ward •  Supporting ACC on integrating Pitt, Syracuse and Notre

Notre Dame into the conference

MELT evolved and streamlined the visual ID for the SEC

Project Highlights: •  Generated Visual ID guidelines for conference

and member institutions •  Established circular mark, as iconic logo,

removing other emblems from the branding •  Created various applications for the circular

SEC logo including digital and video formats •  Logo has generated consistency and staying

power for the past 5 years

MELT produced the SEC’s 75th anniversary campaign, “Stories of Character,” which featured famous southern storytellers like former President Clinton and Ashley Judd

Project Highlights: •  TV/Radio/Print/Digi/Social Campaign •  Brought Nissan in as Official Auto partner of SEC •  Produced Nissan SEC Heisman Tour featuring 75 greatest SEC moments •  Led development of Sports Illustrated SEC 75th Custom pub

MELT created the entertainment strategy for Coca-Cola and the NCAA Final Four in 2003 and remains lead producer today

Project Highlights: •  Produced 10 Final Four Big Dance Concerts including talent,

branding, ROS, staging, sound, lighting, etc. •  Streamed the Concert on Facebook and March Madness Live •  Produced Vignette and Live Drop In for CBS, as well as

programming for CMT, VH1 and Food Network •  Integrated Ryan Seacrest, Fergie, Ludacris, Carrie Underwood,

Taylor Swift, Black Eyed Keyes, Maroon 5, Sugarland, Slash, Janelle Monae, C-Lo Green and more

•  Managed surrounding branding and host city activation including Bracket-town

MELT produced the national screening of The ESPN movie, "A Sporting Chance", celebrating 40 years of Title IX on behalf of the NCAA, Coca-Cola and ESPN

Project Highlights: •  Brought in inspiring female athletes to tell their individual stories through the lens of Title IX. •  Panel invitees included: Billie Jean King, Jackie Joyner-Kersee, Summer Sanders, and

Cheyenne Woods •  Filmed a highlight video and live stream of the panel discussion •  Developed all creative elements and set design

MELT created the tourism category for BP and the SEC

Project Highlights: •  Created the !rst-ever tourism partner for the

SEC and •  Developed multi-media ad campaign “where

SEC Families come to play” featuring legends coaches of the SEC

•  Produced Inaugural SEC Beach Fest and Fan Fare

•  Activated SEC & Chick Fil A Fan Fares & Lead Generation

 

Project Highlights: •  Created the tourism category for the

SEC with Gulf Shores orange Beach and BP

•  Developed ad campaign and brand strategy around “Where the SEC comes to Play,” featuring legendary SEC Coaches such as Gene Stallings and Pat Dye and their families

•  Conceived and produced SEC Beach Fest, as an official kick-off to football season featuring Nick Saben, Les Miles and Gene Chizk

•  Developed ESPN U SEC Beach Fest 1-hour TV special

MELT has activated and developed sponsorships for top brands against the collegiate space

Highlights: •  First Data: B2B and fan integration into PGA Tour Championship and SEC •  Kia: Fan and dealership SEC and NFL •  Macy’s: True colors of the SEC in-store activation •  Powerade: NCAA, 25 elites colleges, MLB and NBA trainer and brand relationship management •  Primesport: Corporate Hospitality across every major collegiate and pro sporting property •  Senior Bowl: Sponsorship, content and activation plans •  State Farm: UGA and Falcons experiential fan recruitment tour

MELT has driven significant volume at retail via in-store and on premise promotions against collegiate and pro sports

MELT has produced award winning national TV, social and digital content

Highlights: •  Palladia & My Space: Two-hour Hangout Festival

highlight show and a one-hour Flaming Lips cover of the “Dark Side of the Moon” show

•  CBS: Two Final Four documentaries hosted by Greg Gumbel airing pre-tip off in 2011 and 2012

•  ESPN U: Live to tape show of SEC Beach Fest showcasing last three national champion coaches: Nick Saben, Gene Chizk and Les Miles

•  Facebook & MMOD/MML Live Stream: Coke Zero Countdown Concert from Final Four

•  Maxim Live Stream: Ludacris performs from Super Bowl Party

•  Food Network: Produced a Coach-Chef Cook-off featuring top San Antonio Chefs and Final Four Coaches

•  ESPN, ESPN2 and Comcast: Produced 50+ episodes of Full Throttle TV capturing the lifestyle of the NHRA

•  Emmy Winning Producer: Craig Silver, Executive Producer of SEC Football on CBS leads MELT productions

MELT developed a website that will connect college student with real world experiences in sports and entertainment careers

Highlights: •  Career-minded content to provide students info

and training for the workplace •  Exclusive internship and experience

opportunities in sports & entertainment •  Supporting social sites, sweeps and contests

MELT  U   WOM   Earn  Points   Event  Experiences  

MELT is an award winning agency recognized by its peers

How can we into your business?

www.meltatl.com