2015 Alicja Jordan Celia Hackling Justina Oksaite Natalia Wydziałkiewicz Ruta Osite.
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Transcript of 2015 Alicja Jordan Celia Hackling Justina Oksaite Natalia Wydziałkiewicz Ruta Osite.
Client Profile
• Non-profit organization• Location: Copenhagen, Denmark• 5 permanent employees• Launched : 15 of January 2015• Supported by VAUX Foundation with 300.000DKK,
April 2012• Website: www.bemyeyes.org• Language: app available in 36 languages, covering
80 languages
Current & Potential CustomersCurrent Customers Potential Customers
Blind Users 12,000 39 Million
Sighted Users
120,000 140 Million
Age 17 - 53
17 + (no upper age limit)
Location Worldwide
Worldwide
Gender 46% Female 54% Male
Both Genders
Competitors
Competitors
Page Rank Facebook Twitter Downloads Launch Date
Be My Eyes
3 13700 4303 149 525
15 January 2015
Tap Tap See
4 475 1367 no data
11 October 2012
Industry
• Global market• Niche market – recently developed• Almost no rivalry• Targeting specific audiences• Big demand and interest
Current Marketing
Website: • provides an overview of BeMyEyes App• designed in clear way, makes it easy to
maneuver• all images are high-quality/vector• contains contact information • linked with Facebook and Twitter accounts
CampaignsCampaigns BeMyEyes EN BeMyEyes LT BeMyEyes LV BeMyEyes PL
Ad Groups BeMyEyes App Android EN
BeMyEyes Aplikacija Android Lt
BeMyEyes Aplikācija Android LV
BeMyEyes Aplikacja na Android PL
BeMyEyes App IOS EN
BeMyEyes aplikacija iOS Lt
BeMyEyes Aplikācija IOS LV
BeMyEyes Aplikacja na iPhone iOS PL
BeMyEyes Blind EN Aklieji ir Silpnaregiai Lt
BeMyEyes Aklo Biedrības
BeMyEyes Niewidomi i niedowidzący PL
Organisations for blind and visually impaired people EN
Aklųjų ir silpnaregių organizacijos Lt
BeMyEyes Akli un daļēji akli
BeMyEyes Stowarzyszenia i Fundacje Opieki nad Ociemniałymi PL
BeMyEyes Visually Impaired EN
Sample Keywords "Android app for blind", [App for blind], "Blind people app", visually impaired equipment
[aplikacijos akliesiems], "BeMyEyes aplikacija akliesiems", aplikacijos telefone
[aplikācija neredzīgajiem], "digitālā palīdzība neredzīgajiem", palīdzēt otram
Stowarzyszenie Niewidomych, "Darmowy serwis dla niewidzących", +iphone +dla +ślepych
Negative Keywords Deaf, Deafness, Colour Blind, Colour Blindness
Deaf, Deafness, Colour Blind, Colour Blindness
Deaf, Deafness, Colour Blind, Colour Blindness
Deaf, Deafness, Colour Blind, Colour Blindness
Geo - Targeting All Countries All Countries All Countries All Countries
Language Targeting All Languages All Languages All Languages All Languages
• 4 Campaigns• 4 different AdGroups for
polish, latvian and lithuanian campaigns
• 5 different AdGroups for english campaign
BudgetCampaign % of
budget alloted
Week 1 - 40% Week 2 – 30% Week 3 – 30%
Day Week Day Week Day Week
English 25% 3.57$ 25.00$ 2.68$ 18.75$ 2.68$ 18.75$
Polish 30% 5.00$ 35.00$ 3.75$ 26.25$ 3.75$ 26.25$
Lithuanian 20% 2.68$ 20.00$ 2.14$ 15.00$ 2.14$ 15.00$
Latvian 15% 2.14$ 15.00$ 1.60$ 11.25$ 1.60$ 11,25$
Total 100% 13.39$ 95.00$ 10.17$ 71.25$ 10.17$ 71.25$