2015 09 PSA LinkedIn Overview
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Transcript of 2015 09 PSA LinkedIn Overview
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 1
Grow your Speaker Business Brand with LinkedIn
1. Become KNOWN 2. Create LIKEABILITY 3. Build TRUST To be Remembered and Referred
Why Invest in LinkedIn?
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 2
Copyright Wildfire Social MarkeAng 2015
How can you stand out?
Stats from LinkedIn 4 August 2015
Copyright Wildfire Social MarkeAng 2015
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 3
ConnecAon
ConversaAon
What is Strategy Start with
WHY WHO are you and
WHAT do you want to
achieve?
WHO do you want to reach
and HOW will you connect
with them?
PosiAoning Through Profile
• Who are you? • Who do you help? • How you help them? >
1. Become KNOWN
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 4
Copyright Wildfire Social MarkeAng 2015
One does not network with a bag on your head
Copyright Wildfire Social MarkeGng 2015
Your Headline follows you everywhere – use wisely
14 x
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 5
How can you position yourself ?
Headline Formula 1. [Keyword focused experGse] who [does what] for [who] by [how] DemysAfying LinkedIn™ through training & consulAng for Professional Service SMEs » to connect and generate leads The Corporate Shoe Specialist for cabin crew, corporaAons, and professional women seeking comfort, style & compliance.
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 6
Headline Formula 2. [Title or role with company] | I help [who] with [problem] to achieve [results] or [AUenGon-‐grabbing quesGon] Life & Career Coach at Oakwood InspiraAonal -‐ What is meaningful in your life and what is missing or needs to change? PNu\z Bookkeeping Services specialising in transforming chaos into calm | Let me nut out your accounts
Headline Formula 3. [Title or role with company] | [Key phrase 1], [Key phrase 2], [Key phrase 3] CommunicaAon Skills Trainer ■ Keynote Speaker ■ Leadership & Sales Coach and Consultant ■ Developing EffecAve Leaders Director, The EmoAonal Intelligence InsAtute | EmoAonal intelligence & EQ coach, Keynote speaker, Job Interview Coach
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 7
Make the first 75 characters count
7 Step Summary Formula 1. IntroducGon / Welcome 2. Opening Statement / QuesGon 3. What problem do you solve for whom? 4. How do you help -‐ What services do you provide? 5. Why You? 6. Add some personal & business interests 7. CTA – what next?
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 8
Make it Visual
ConnecAng & CommunicaAng Build a network Be ‘social’ & be seen Invest in relaAonships
2. Create Likeability
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 9
“Connect with ConversaGon”
Copyright Wildfire Social MarkeAng 2015
One does not merely hand over a business card and walk away.
Develop Your Own Connection Strategy Build a Network
What is a Connection
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 10
Engagement & Experience
Create and share content Engage with your network Recommend to say thanks
3. Build Trust
ConnecAon
ConversaAon
Content
Find Your Voice…..
Start & join conversaGons…. Comment & share Publish content Group Discussions
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 11
Copyright Wildfire Social MarkeAng 2015 Copyright Wildfire Social MarkeAng 2015
Join relevant groups -‐ industry groups & target market groups
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Do Metrics MaUer? Profile views, ranking, connecGons, endorsements, recommendaGons, comments, likes, shares…. Emails, phone calls… bookings
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 12
Copyright Wildfire Social MarkeAng 2015
Your LinkedIn Profile is Never Finished. It grows with you…
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Next Workshop Friday 18th Sept 9:30am – 12:30pm East Vic Park h\p://linkedinsept2015.eventbrite.com.au
3 Steps to Success With LinkedIn 14/09/15
Copyright Wildfire Social MarkeAng | [email protected] | 0422 431 039 13
What is the first acGon you will take to start building your personal brand with LinkedIn?
Next Step
Please share over dessert
Burning QuesGons? Call Jo : 0422 431 039
Email: [email protected] www.wildfiresocialmarkeGng.com
@joatwildfire
MarkeGng ConsulGng / LinkedIn Training