20141006 producers guild second screen mitch askenas piksel
-
Upload
chris-pfaff -
Category
Technology
-
view
106 -
download
3
description
Transcript of 20141006 producers guild second screen mitch askenas piksel
![Page 1: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/1.jpg)
State of the Second Screen:
What’s Now and What’s Next?
Mitch Askenas
SVP Commercial, AmericasPiksel
@piksel @maskenas
![Page 2: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/2.jpg)
The Status Quo Is Dead
Cord cutters…
… are becoming cord nevers.
And attention is being diverted from the big screen
To any other screen available
✓
![Page 3: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/3.jpg)
Enter the Second Screen or maybe the First Screen
Page 3
![Page 4: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/4.jpg)
© PIKSEL 2014. ALL RIGHTS RESERVED | CONFIDENTIAL Page 4
Channel
4’s (UK)
4Now
![Page 5: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/5.jpg)
Who is Active on Twitter During a Live Show?
21.8%
78.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Yes No
Target Audience SurveyIndustry Experts Survey
Are you an active Twitter user during live shows?
![Page 6: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/6.jpg)
Why the next 5 years are crucial
Page 6
![Page 7: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/7.jpg)
Number of Devices Are Growing Rapidly
Page 7
![Page 8: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/8.jpg)
Stand-alone Apps Are Not Important
15.3%20.5%
44.0%
20.1%
Very
Important
Important Not
Important
Not
Applicable
Target Audience SurveyIndustry Experts Survey
How important is it to users to have access to stand-alone apps for each network or
content owner (e.g., HBO, FOX, NBC)?
![Page 9: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/9.jpg)
What Next?
![Page 10: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/10.jpg)
Many sources of content
Navigating and organizing content
depends on the ecosystem (Apple,
Google etc), OS, device type and
app
Much of this content doesn’t
translate to every screen
Content is king, context is the kings army.
![Page 11: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/11.jpg)
The Future As We See It
• The challenge is finding the right content at
the right time, regardless of which device is
being used
• Imagine a hyper-personalized approach to
content discovery
• Context sensitive ecosystem that gives users to
access all their content through a single portal
on any device
• Content surfaced is relevant to what the user
is doing at the time and what device they are
using
• Modular architecture enables new features
and services to be integrated easily
![Page 12: 20141006 producers guild second screen mitch askenas piksel](https://reader034.fdocuments.net/reader034/viewer/2022052412/5594199b1a28ab6c0d8b465c/html5/thumbnails/12.jpg)
Piksel Mosaic
Relevant, context
and device
sensitive content
within the Piksel
Mosaic ecosystem
ensures we are able
to deliver increased
understanding
about your viewers
while also
reinforcing and
strengthening the
brand.