2014 Wine Bloggers Conference presentation

20
Photography & Videography Best Practices Session

description

Presentation from the 2014 Wine Bloggers Conference photography and videography session with Lisa Mattson, George Rose, Whitney Adams and Claire Thomas.

Transcript of 2014 Wine Bloggers Conference presentation

Page 1: 2014 Wine Bloggers Conference presentation

Photography amp VideographyBest Practices Session

wordsamp pictures

ImageryItrsquos all about

StorytellingItrsquos all about

Food for Thought

Articles with relevant images

get nearly95 percent

more views that those without

images

Food for Thought

Customers value the quality of a productrsquos image more than

bull Product-specific information (63)

bull Long description (54)

bull Ratings amp reviews (53)

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 2: 2014 Wine Bloggers Conference presentation

wordsamp pictures

ImageryItrsquos all about

StorytellingItrsquos all about

Food for Thought

Articles with relevant images

get nearly95 percent

more views that those without

images

Food for Thought

Customers value the quality of a productrsquos image more than

bull Product-specific information (63)

bull Long description (54)

bull Ratings amp reviews (53)

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 3: 2014 Wine Bloggers Conference presentation

ImageryItrsquos all about

StorytellingItrsquos all about

Food for Thought

Articles with relevant images

get nearly95 percent

more views that those without

images

Food for Thought

Customers value the quality of a productrsquos image more than

bull Product-specific information (63)

bull Long description (54)

bull Ratings amp reviews (53)

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 4: 2014 Wine Bloggers Conference presentation

StorytellingItrsquos all about

Food for Thought

Articles with relevant images

get nearly95 percent

more views that those without

images

Food for Thought

Customers value the quality of a productrsquos image more than

bull Product-specific information (63)

bull Long description (54)

bull Ratings amp reviews (53)

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 5: 2014 Wine Bloggers Conference presentation

Food for Thought

Articles with relevant images

get nearly95 percent

more views that those without

images

Food for Thought

Customers value the quality of a productrsquos image more than

bull Product-specific information (63)

bull Long description (54)

bull Ratings amp reviews (53)

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 6: 2014 Wine Bloggers Conference presentation

Food for Thought

Customers value the quality of a productrsquos image more than

bull Product-specific information (63)

bull Long description (54)

bull Ratings amp reviews (53)

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 7: 2014 Wine Bloggers Conference presentation

Evolution of photos 1960

bull 3 billion photos were taken a year

bull 55 of photos were of babies

2000

bull We took about 86 billion photos

2012

bull We took more than 380 billion

photos

bull Thatrsquos 10 of all photos ever taken

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 8: 2014 Wine Bloggers Conference presentation

The Age of Visual CulturebullMore than 25 billion camera phonesbullAbout 880 billion photos will likely be taken in 2014

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 9: 2014 Wine Bloggers Conference presentation

Invest in visuals bull bad photosvideos hurt your brand and blog trafficbull benchmark the biggest and the best bull buy a good camera bull learn how to perfect iphoneography

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 10: 2014 Wine Bloggers Conference presentation

DSUDonrsquot Share Ugly

SShit

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 11: 2014 Wine Bloggers Conference presentation

Ainrsquot Nobody Got Time to Share This

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 12: 2014 Wine Bloggers Conference presentation

No likes No commentsHmmmm

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 13: 2014 Wine Bloggers Conference presentation

Popular videos bull Answer a question or evokes an

emotional response

bull Address a hot topic that people are

searching for or talking about

bull Have a compelling title description

and video thumbnail to drive clicks

bull Are short and sweet ideally two

minutes or less

bull Focus on relevant digital distribution

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 14: 2014 Wine Bloggers Conference presentation

Memorable videos

bull Grab your attention

bull Make you laugh

bull Make you cry

bull Keep you amused

bull Keep you on the edge of your seat

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 15: 2014 Wine Bloggers Conference presentation

12 Amazing Video Stats1 Videos Increase Peoplersquos Understanding Of Your Product Or Service by 742 YouTube Is The Number Two Search Engine In The World 3 A Third Of All Online Activity Is Spent Watching Video4 The Average Internet User Is Exposed To An Average Of 322 Videos In A Month 5 Every Day 100 Million Internet Users Watch An Online Video 6 50 Of Users Watch Business Related Videos On YouTube Once A Week7 75 Of Users Visit The Marketerrsquos Website After Viewing A Video8 45 Of Viewers Will Stop Watching A Video After 1 Minute amp 60 By 2 Minutes 9 An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month 10 80 Of Internet Users Remember The Video Ads They Watch Online11 Website Visitors Are 64 More Likely To Buy A Product On An Online Retail Site After Watching A Video 12 Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 16: 2014 Wine Bloggers Conference presentation

George Rose

bull Former Los Angeles Times staff photographer

bull Freelance photographer with Time Newsweek Rolling Stone and USA Today

bull Former publisher of the Mendocino Grapevine newspaper

bull 25 year veteran wine public relations with Fetzer Vineyards Clos du Bois Kendall-Jackson and J Vineyards amp Winery

bull Producer and photographer of five books including The Art of Terroir Down To Earth Hollywood Beverly Hills amp Other Perversities The Heirloom Tomato Cookbook and Small Plates Perfect Wines

bull Contributing Photographer at Getty Images

bull Currently a full-time photographer focused on wine and travel

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 17: 2014 Wine Bloggers Conference presentation

Whitney Adams

bull Actress turned sommelier writer traveler business owner and on-camera personality

bull A contributing writer for Ten Speed pressrsquos online drinks site PUNCH as well as Los Angeles Magazinersquos Liquid LA

bull Editorrsquos Choice Best Wine or Beer Blog at Saveurrsquos 2014 Best Food Blog Awards for her blog Brunellos Have More Fun

bull Owner of a wine accessory company Bottle Stock launched in 2013 which has been featured in Cosmo Food amp Wine Everyday with Rachael Ray Wine amp Spirits among others

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 18: 2014 Wine Bloggers Conference presentation

Claire Thomas

bull A self-taught chef and unabashed food enthusiast

bull A commercial director food photographer and writer who uses her blog The Kitchy Kitchen as an experimental playground

bull A frequent collaborator with Brunellos Have More Fun

bull Creator of the YouTube series is call 10 Second Living

bull Author of The Kitchy Kitchen New Classics for Living Deliciously

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 19: 2014 Wine Bloggers Conference presentation

Questions

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography

Page 20: 2014 Wine Bloggers Conference presentation

Follow Us

jordanwinerycomvisit blogjordanwinerycom

youtubecomjordanvineyardflickrcomjordanwinery

jordanwinerylisamattsonwine

brunelloshavemorefuncomthekitchykitchencom

vimeocomkitchykitchenubriaca

kitchykitchen

georgerosecomfacebookcomgeorgerose94

facebookcomgeorge-rose-photography