HOW TO MAKE MILLIONS FROM YOUR WINE BLOG!

WBC 2014 KEYNOTE

2014 wine bloggers conference keynotecorbett barr

superstars & tastemakers a brighter future for wine blogging

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

you have it figured out

first, an admission of jealousy:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

(sub-heading)

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

(sub-heading)

drinking wine + blogging ≠

wine blogging

wine

travel finance

self help tech

fitness food …

vs.

‣ motivation ‣ finding an audience ‣ design + tech ‣ the term “blogging” ‣ respect / recognition ‣ finding opportunities ‣ earning a living

many of your personal struggles are the same: !

but wine blogging is also different in a few important ways

‣ few earn a living

‣ community isn’t as tight

‣ not as many industry-level leaders, tastemakers & superstars

‣ not as much respect from wine world as you would expect

wine blogging is different: !

wine blogging hasn’t had it’s golden age (yet)

bottom line:

who will it be?

The question is:

excuses, we’ve heard ‘em all:

‣ wine is different ‣ don’t have enough time ‣ industry isn’t big enough ‣ only wine bloggers read wine blogs

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

“corbett who?”

Announcing the 2014 Wine Bloggers’ Conference Keynote speaker: Corbett Barr

cartoonsbysheila.wordpress.com

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

(sub-heading)

h!ps://www.flickr.com/photos/lucynieto/

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

(sub-heading)

what does your version of this story look like?

blogging can be the most valuable thing you ever do.

but you have to commit. you have to earn it.

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

(sub-heading)

what I’ve learned:

‣ this is doable (success stories are smart but not superhuman)

‣ luck/magic not required ‣ there are repeatable patterns

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

blogging roadblocks & breakthrough realizations

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

everyone has more credentials than you

big bad blogging roadblock #1:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

character trumps credentials

breakthrough realization #1:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

your site blends in instead of standing out

big bad blogging roadblock #2:

how many blog posts are being published?

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

the world doesn’t need another wine review site?

breakthrough realization #2:

how many blog posts are being read?

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

you’re working hard but not getting results

big bad blogging roadblock #3:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

the definition of insanity is: doing the same thing over and over and

expecting different results

breakthrough realization #3:

deliberate practice

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

you know your content is good, but nobody is finding it

big bad blogging roadblock #4:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

hope is not a marketing strategy

breakthrough realization #4:

where are your potential readers hanging out?

!

how can you get in front of them and bring them back to your site?

If your site isn’t growing, there are only two possible answers:

!

A) your content isn't interesting/useful or

B) not enough people are finding it

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

you want to earn revenue, but wine blogging isn’t an automatic money-maker.

big bad blogging roadblock #5:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

your blog is not your business

breakthrough realization #5:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

you’re already doing all of this. what next??

big bad blogging roadblock #6:

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

1 + 1 = 3

breakthrough realization #6:

“You are the average of the five people you spend

the most time with.” –jim rohn

2014 wine bloggers conference keynote – corbett barr, fizzle.co“superstars & tastemakers – a brighter future for wine blogging”

mastermind 101

who will lead the future of wine blogging?

“blogging”

thanks

extras

U.S. wine consumption per person (liters/year)

2008 2011

14.2% growth

Wine Institute - 2013 California and U.S. Wine Sales

U.S. wine sales retail value per year

Wine Institute - 2013 California and U.S. Wine Sales

114% growth from 1998 to 2013