© Copyright 2010 TopRight, LLC. All Rights Reserved

In t roduct ion

C O R N E R T H E M A R K E T

Website | www.toprightpartners.com

Blog | toprightpartners.com/our-corner/topright-blog June 2013

© Copyright 2013 TopRight, LLC. All Rights Reserved 2

About TopRight |

TopRight is a boutique strategic marketing firm founded in 2006 by consultants from top firms (McKinsey, Booz & Company) and former Chief Marketing Officersand senior marketing practitioners.

History

Direct Marketing

Marketing Automation

Social Media

Services

Our Vision

Locations

To be a catalyst for the growth of businesses through the art and science of marketing – the best creative marketing is creative marketing that sells.

We deliver senior talent that can work as an extension of our client’s management team – committed to driving day-to-day results for our clients.

We help our clients attain the TopRight relative position in their industry – outperforming their competition and assuming a leadership position.

TopRight seeks long-term client relationships with organizations that are leaders in their industries and have aspirations to build strong marketing capabilities.

Marketing Strategy Customer Experience Marketing Analytics

Headquartered in Atlanta

Regional offices in Chicago, New York and Washington DC.

© Copyright 2013 TopRight, LLC. All Rights Reserved

TopRight Strategic Marketing Value DeliveredRepresentative TopRight Clients

3

Traditional Management Consulting

Firms

AN

ALY

TIC

S

Ad/MarketingAgencies

Move their business up and forward in their competitive frame – to the TopRight

Corner the Market in their chosen market segmentsHelping Our Clients…

CREATIVE

© Copyright 2013 TopRight, LLC. All Rights Reserved

How Can TopRight Help NOW Account Capture Opportunities and Meet Strategic Objectives?

TopRight Expertise… TopRight’s Solution... TopRight Creates Value By…

Analytics & Insights

Marketing & Branding Strategy

Measure & Optimize

Go-To-Market Transformation

Enabling Marketing Technologies

4

TopRight’s Strategic Playbook is a major intervention to shift the fundamental competitiveness of your business

Driving opportunities to “reinvent” governance to increase focus and discipline for generating results - an initiative that will allow the organization to meet the strategic goals articulated by the CEO and/or CMO.

Identifying growth areas and successfully expand a powerful brand into new channels, geographies, and businesses to optimize a business portfolioThe Customer BuyWay™ because

traditional brand positioning frameworks had not evolved to keep pace with the new ways in which Brands are activated today through multiple channels and touch points

Deeply understanding customer insights, prioritizing audience segments and purchase processes, to define and optimize the consumer experience

Building a winning brand position by tailoring the message ,across multiple channels and testing its effectiveness to drive customer acquisition and retention, and increase profitability

TopRight’s Marketing Spend Effectiveness (MSE) has been designed to optimize your marketing spend

Evaluating performance of marketing spend categories through insightful measurement and analysis

Improving marketing spend effectiveness to drive increased revenue while reducing marketing expense by facilitating shifts in spend allocations to higher ROI marketing plan components

TopRight’s Enterprise Marketing Management (EMM) methodology will transform your marketing to a high performance part of your business

Facilitating transformation and integration of process, organization, culture, measurement, and technology enablers

Aligning across the organization to deliver the consumer experience

Building the capabilities your business needs to drive profitable growth by increasing effectiveness to grow the top line while increasing business efficiencies to reduce costs

TopRight Technology is focused on best-in-class technology solutions to seamlessly integrate and leverage key processes, business functions and data across the enterprise

Leveraging applied technologies to enable optimized sales and marketing processes and enabling CRM, ERP, SCM and eCommerce to live up to their potential

Facilitate the linkage between strategy, business operations and information technology to ensure optimal selection and implementation of best-in-class technology solutions

© Copyright 2013 TopRight, LLC. All Rights Reserved

TopRight Strategic Marketing Management Consulting Services

TopRight Strategic Marketing methodologies have proven effective in the most competitive business environments by combining creative strategy and innovative

analytic techniques to yield actionable insights and dramatic business results.

5

TopRight’s EMMmethodology is used to transform your marketing to a high performance part of your business. Through process, organization, culture, measurement and technology enablers, EMM helps to build the capabilities your business needs to drive profitable growth.

TopRight created The Consumer BuyWayTM because traditional brand positioning frameworks had not evolved to keep pace with the new ways in which Brands are activated today through multiple channels and touch points.

TopRight’s Marketing Spend Effectiveness has been designed to optimize your marketing spend. It identifies poor performing marketing spend categories and recommends shifts in spend allocations to higher ROI marketing plan components.

TopRight’s Strategic Playbook is a major intervention to shift the fundamental competitiveness ofyourbusiness. Playbook offers an opportunity to “reinvent” governance to increase focus and discipline for generating results - an initiative that will allow the organization to meet the strategic goals articulated by the CEO and/or CMO.

© Copyright 2013 TopRight, LLC. All Rights Reserved

TopRight Technology |

6

TopRight Technology is focused on best-in-class technology solutions to seamlessly integrate and leverage key processes, business functions and data across the enterprise

Leveraging applied technologies to optimize sales and marketing processes Facilitate the linkages between strategy, business operations and information technology to

ensure optimal selection and effective implementation of best-in-class technology solutions

Creating Technology Enabled Marketing to Drive Business Performance

© Copyright 2013 TopRight, LLC. All Rights Reserved 7

Our business model ensures that our Partners are core and active

members of the project team, giving you access to our most experienced marketing experts

and advanced thinking

Our ability to bring strategic marketing expertise gained from

working with a range of client sizes, from large global

enterprises to small start-up operations

We have extensive experience working in marketing practitioner

roles across many industries, developing compelling brands,

marketing and customer acquisition strategies

Our high client retention comes from bottom line impact based on

our experience and proven strategic marketing capabilities

We work with your team to turn ensure we deliver a strategic

plan that is actionable and can be executed by your team and

grow your business

The TopRight Difference |

Partner-Level Engagement

Hands-OnExpertise

StrategicInsight

Action-Oriented Success

© Copyright 2013 TopRight, LLC. All Rights Reserved 8

Dave Sutton is a leading authority on how to plug 21st-century strategic marketing techniques and enabling technology into businesses to drive organic growth. He has extensive experience working with B2B and B2C businesses across many categories including most recently: financial services, business services, healthcare, packaged goods, forest and paper products, airlines and education. His clients have included companies such as AON, American Red Cross, Barclays/Equifirst, Blackstone, Boeing, Coca-Cola, ConAgra Foods, Delta Airlines, Eli Lilly, Georgia-Pacific, JP Morgan Chase, Kimberly-Clark, PBS and Sylvan Learning.

In his work with clients, Dave delivers a truly unique package of credentials and expertise: blending the art of a marketer with the science of an engineer and the business acumen of a former public company CEO. He tailors his approach to the specific needs of the client - identifying relevant and actionable market and customer insights in order to offer powerful, practical strategies for driving organic growth through scientific marketing practices. Global 2000 organizations seek out Dave to help them develop compelling marketing and sales strategies to grow their businesses. His clients have included companies from practically every sector, including: aerospace, business services, consumer packaged goods, education, energy, financial services, government, healthcare, industrial products, media and entertainment, pharmaceuticals, technology, and telecommunications.

Managing Partner Profile | Dave Sutton

As a strategic marketing thought leader, Dave is a widely quoted authority on growth and marketing strategy, operating strategy, marketing execution and marketing technologies. Dave appears regularly as a marketing expert on Fox Business News, Fox and Friends and Neil Cavuto – Your World. Industry analysts such as Forrester Research, Gartner Group, AMR Research, and mainstream publications such as Fortune, Forbes, Business 2.0, CEO, and The Advertiser regularly look to Dave for strategic marketing insight.

© Copyright 2013 TopRight, LLC. All Rights Reserved

Contact Us |

9

TopRight, LLC3290 Northside Parkway

The Forum, Suite 150Atlanta, GA 30327

www.toprightpartners.com

Dave SuttonPresident and CEOOffice | 678.384.6700Mobile | 404.229.0234Email | dave@toprightpartners.com