2014 ISACA media kit VHG

Connect with Your Target AudienceOver 110,000 IS & IT Certified Professionals

2014 MedIA KIT

> Audit and Assurance> Security> Governance, Risk and Control

MEDIA KITISACA

2014

For information, call +1.847.660.5717 or email [email protected]. 2

Connect. Market. Sell.Over 75% of

ISACA members participate in the

purchasing decisions for their

enterprise

ISACA Provides Industry Leading Certifications

ISACA Provides COBIT® 5 for the IS & IT Community

As a nonprofit, global membership association for information technology (IT) and information systems (IS) professionals, ISACA® is committed to providing its diverse constituency of more than 110,000 worldwide with the tools they need to achieve individual and organizational success. The benefits offered through our globally accepted research, certifications and community collaboration result in greater trust in, and value from, information systems. Through more than 200 chapters established in more than 80 countries, ISACA provides its members with education, resource sharing, advocacy, professional networking, and a host of other benefits on a local level.

For 45 years, ISACA has been a pace-setting global organization for information governance, control, security and audit professionals. By partnering with ISACA in your advertising efforts, you will take advantage of ISACA’s well-respected reputation and receive a solid return on your investment. Through convenient and customizable advertising and sponsorship packages you will:

n Gain access to and connect directly with professionals, executives and managers who make decisions regarding purchasing IS and IT solutions.

n Differentiate yourself and make a lasting impression on your target market.

n Position your organization as a leader with an internationally respected organization.

The complexity of the IT environment continues to grow, with increasing legal and regulatory requirements, as well as more diverse and sophisticated security threats. IT has emerged as a core strategic imperative that can differentiate and organization from it’s competitors. COBIT 5, ISACA’s revolutionary framework for the management and governance of enterprise IT, will help you bring order to the growing complexity of IT.

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*Data based on 108,204 members as of 16 August 2013.

ISACA members by industry

31% Technology Services/Consulting

21% Banking/Financial

9% Other

11% Manufacturing/Telecom/Mining/Utilities

7% Public Accounting

8% Government/Military

4% Insurance

4% Education

3% Health Care/Medical/Pharmaceutical

2% Retail/Wholesale/Distribution

ISACA Member Demographics

45%

3%

26%

21%

4%

45% US and Canada

26% Europe & Africa

21% Asia and Middle East

4% Central & South America

3% Australia and New Zealand

More than 110,000 IS & IT

professionals worldwide

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12%58%30%

Executive Management

Management/Consultant

Professional Staff

ISACA members by job level/

position

12% CEO, CISO/CSO, CIO/CTO, CAE, CFO, Partner, Chief Compliance/Risk/Privacy Officer, VP/EVP

18% Security and IS/IT Staff

7% IS/IT Senior Auditor

11% IS & IT Audit Director/Manager/Consultant

12% Auditor

7% Other

ISACA members by title

33% Security, Risk and IS/IT Director/

Manager/Consultant

ISACA members by years in

information technology

10 - 12 7 - 9 4 - 6 3 or less unspecified13+

53%

15%

12% 12%

7%1%

ISACA members

by organization size

31% 15,000 or more employees

4% 10,000 - 14,999employees

5% Not applicable

10% Fewer than 50

9% 5,000 - 9,999employees

15% 1,500 - 4,999employees

12% 500 - 1,499

employees

6% 50 - 149

employees

9% 150 - 499

employees

80% of ISACA members have more than 7 years of experience in information technology.

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Harness the Power of ISACAPrint and Digital Advertising

The Power of Printn The average reader spends 43 minutes reading each issue. (source: MRI)

n Magazines deliver more ad impressions than web in a half-hour period. (source: McPheters & Company)

n Magazines rank number one at influencing readers to start a search online. (source: BIGresearch Simultaneous Media Useage Study)

ISACA JournAl OPPOrTunITIES Journal print ad .......................................................p. 7–10 Journal digital ad upgrades .........................................p. 10

The Power of Emailn The average open rate for ISACA newsletter and Journal emails is 21%.

n Email campaigns can be measured in detail through open, click-through and conversion rates to evaluate the success of campaigns.

n Email marketing creates an interactive connection and nurtures quality customer relations.

ISACA EMAIL OPPOrTunITIES @ISACA® sponsorship ........................................... p. 11–13 @AGlance sponsorship .......................................... p. 11–13 ISACA Journal ® sponsorships ................................ p. 11–13 COBIT Focus sponsorship ..................................... p. 12–13

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The Power of MobileReach your audience when they use their mobile device through an ISACA Journal App sponsorship.

n Users engage in more than 8,700 sessions per month.

n The average user spends 1.3 minutes on app per session.

n Over the last year 16,000 new users have downloaded the app.

ISACA MOBILE OPPOrTunITIES

For those interested in sponsoring the ISACA Journal App (available on Android devices, iPhone, iPad and Kindle Fire), please contact your advertising representative for pricing and other details.

The Power of the Webn ISACA’s web site receives 528,030 visits per month.

n The average user spends 1.24 minutes on each page.

n Offers fast implementation and allows you to reach your targeted audience within hours or days.

n Targets by professional space and delivers measurable ROI.

n ISACA’s web site has 3,474,174 page views per month.

ISACA WEB SITE OPPOrTunITIES Home page ad ......................................................p. 14–15 Main site page ad ..................................................p. 14–15 Run-of-site ad .............................................................p. 15

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The Journal delivers practical, professional knowledge through peer-reviewed articles focused on topics critical to IT audit, governance, security and risk professionals. Few publications enable you to precisely target your market like the ISACA Journal.

Five Reasons to Add the ISACA Journal to Your Marketing Mix n The primary audience of this publication is information technology (IT) and information systems (IS) professionals—the very individuals you want to reach.

n Your advertisement receives bonus exposure at major conferences, seminars and events around the world.

n The Journal’s readership is global, enabling you to reach specific and worldwide audiences.

n The Journal is one of the most well-respected publications for the IT audit, governance, security and risk industry.

n The Journal is a valuable resource needed for best practices, guidance and industry news, which, in turn, provides an ideal medium for today’s leading IT/IS advertisers.

The JournAl PRoFIle n Bimonthly print publication delivered six times a year, with Journalonline (Jonline) editions in the off months.

n offers direct access to more than 110,000 readers in your market, including security, audit / assurance, governance, risk and control.

n The Journal provides coverage of the most sought-after topics in IT audit, security, governance and assurance.

n Digital upgrades to increase frequency are available.

ReADeRShIP PRoFIle* n 89% of readers rate the Journal as a strong source of information for their job success.

n 75% of ISACA members work at enterprises with more than 500 employees.

n 64% of Journal readers pass along issues for others to read.

n 60% of readers have learned about a new product or service from reading the ISACA Journal.

* Data based on ISACA member profiles and Readership Survey August 2013.

ISACA Journal Opportunities

enhance your RoI with the

ISACA Journal

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Publication ISACA Journal Computerworld CSO CIO Security Management

Qualified Circulation 101,840 165,050 27,000 140,000 34,000

Published 6 times per year 22 times per year 10 times per year

17 times per year 12 times per year

1 page, 4 color 1X rate $4,530 $50,700 $16,700 $42,865 $8,280

Advertising-related Dates

VolumeTheme (See the full editorial calendar

at www.isaca.org/journal.)Insertion Due Art Due Mail Date

Vol. 1 January/February Data Privacy 11/20/13 11/27/13 1/2/14

Vol. 2 March/AprilBonus Distribution: North America CACS Conference

The IT Audit Transformation 1/23/14 1/30/14 3/3/14

Vol. 3 May/June Big Data 3/20/14 3/27/14 5/1/14

Vol. 4 July/AugustBonus Distribution: EuroCACS/ISRM (Information Security and Risk Management) Conference

Governance and Management of Enterprise IT (GEIT)

5/22/14 5/29/14 7/1/14

Vol. 5 September/OctoberBonus Distribution: North America ISRM Conference

Mobile Devices 7/23/14 7/30/14 9/2/14

Vol. 6 November/December Upcoming Issues of the Year 9/22/14 9/30/14 11/3/14

One of the Best ROIs Available to YouCompared to other publications, the ISACA Journal puts you in front of your target market at a much more affordable price.

ISACA Journal Editorial Calendar 2014

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ISACA Journal Production Requirements•Media format—Mac-formatted CD, zip or print-optimized PDF file

•Layout programs—QuarkXPress or InDesign files preferred. If applicable, convert fonts used in an illustration to paths or outlines.

• Images/graphics—Freehand, Illustrator or Photoshop files, .eps or .tif only. No JPEG or BMP files. Submit as CMYK files, 300 dpi. Scan grayscale images at 300 dpi. Scan B&W line art images at 1,200 dpi.

•Fonts—Adobe Type 1 only plus screen font. No TruType or Adobe Multiple masters.

•Hard-copy proofs—All color ads must be accompanied by a color matchprint. Print at 100% of original size. Proofs should match the supplied electronic files. Color proofs from your in-house printer are sufficient, as long as you note on the proof “Color will be accepted as printed.”

•File submission—Supplied media must be labeled with the advertiser’s name and contact information. Place the required files only on the shipping media, and supply an accurate

directory list of contents. All live, continuous-tone subjects should be in CMYK color space. PMS colors need to be converted to CMYK for inclusion. The resolution of all supplied live

images should be 300 dpi. Continuous tone images may be scaled up to 115%.

Uploading Artwork to Our FTP SiteYou have the option of uploading your ad to our service bureau’s FTP site. Please do not email your ad or ad elements. To upload your ad to the FTP site, please do the following:

• InyourInternetbrowser’sURLline,type:ftp.kelmscottcommunications.com.

– When using Fetch (a Mac application), the communicated file can be BinHex during the transmission process. If using Fetch, enter: login name = isacaads, password = advertiser.

• Nameyouradbytheadvertisingcompany’snameandendwith“Jrnl.”

• DraganddropyourcompressedfiledirectlyoffyourdesktopontotheFTPapplication.

• FaxavisualcopyofyouradtoGaryKrattenmakerat+1.630.898.5462.

• Call(+1.630.898.0800)oremail([email protected]) Gary Krattenmaker to inform him that your ad has been placed on the Kelmscott Communications FTP site.

• CallISACAadvertisingrepresentativesat+1.847.660.5717toinformthemthat your ad was sent to Kelmscott Communications via FTP or for any further information.

Mailing InstructionsSend digital files and proofs to:Gary KrattenmakerKelmscott Communications Inc.1665 Mallette RoadAurora, IL 60507-1090 USAPhone: +1.630.898.0800Email: [email protected]

Full and fractional ad sizes are as follows:

Full PageTrim Size:81/2 x 11Bleed Size:83/4 x 111/4

Two-thirds PageTrim Size:71/2 x 75/15

Half PageTrim Size:33/4 x 10

Half PageTrim Size:71/2 x 5

One-third PageTrim Size:71/2 x 33/8

Quarter PageTrim Size:33/4 x 5

One-sixth PageTrim Size:33/4 x 31/3

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ISACA Journal Advertising Rates

DIGITAL UPGRADESAll print advertisers are automatically included in the digital edition as a value-add. Upgrades are available as noted here.

MULTIMEDIA ADSA $350 upcharge will apply to any multimedia file for insertion into the digital edition. Any other customization will incur charges to be determined at time of request. Accepted media files include: .mpeg, .wmv, .mov, .flv, .rm, .vob, .avi

All rates are posted in US dollars. Rates provided above are for four-color process. Those wishing to purchase a B&W ad are welcome to do so, with a deduction of $1,600 from the four-color price listed for full-page ads and a deduction of $925 for fractional page ads. If no matchprint is provided, a minimum $100 charge will be imposed by the Journal publishers to make the print. The ISACA Journal reserves the right to charge up to $115 for formatting and revision costs to existing ads.

CARRIER SHEETS AND BELLYBANDSContact your account executive to receive pricing on bellybands and carrier sheets.

JOURNAL FOUR-COLOR RATES

Ad Size 1x 3x 6x

Full page $4,530 $4,440 $4,350

2/3 page $3,415 $3,340 $3,265

1/2 page $2,975 $2,915 $2,850

1/3 page $2,535 $2,485 $2,435

1/4 page $2,245 $2,205 $2,165

1/6 page $1,950 $1,915 $1,885

Special Positions* rate

Inside Back Cover $4,800

Back Cover $5,775

Opposite Specific Editorial Column add 25% to page rate

Page One (opposite inside front cover) add 25% to page rate

Page Opposite Table of Contents add 25% to page rate

Page Opposite Bookstore add 25% to page rate

*A contract of six issues is required to reserve a position special

Digital Publication 1x 3x 6x

Leaderboard $3,750 $3,000 $2,850

(exclusive on every page) static web banner: 728x90

Blow-in ad page $2,500 $2,300 $1,850

static web banner: 400x154

Blow-in cover $2,500 $2,300 $1,850


Button (right side of navigation bar) $2,500 $2,300 $1,850


Quantity Price per Total Price Per Total Insert Price Insert Price

2,500 0.90 $2,250 1.00 $2,500

5,000 0.65 $3,250 0.78 $3,900

10,000 0.50 $5,000 0.57 $5,700

25,000 0.40 $10,000 0.45 $11,250

50,000 0.30 $15,000 0.33 $16,500

80# GLOSS COVeR SINGLe-SIded

80# GLOSS COVeR dOUBLe-SIded

POLYBAGGED INSERTSPromote your message to a targeted group of decision makers. Affordable 2014 pricing below!

Rates apply to U.S. mailing. Additional rates apply for international mailing.

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Reach a highly engaged audience of more than 110,000 ISACA members worldwide through email sponsorship. ISACA members rely on these emails and e-newsletters to notify them of relevant and timely association and industry news. Email sponsorship is the fastest, most reliable way to connect with your target audience. Email sponsorship opportunities include the following.

Email Sponsorship Opportunities

@ISACA Email@ISACA, a biweekly membership newsletter, is the one-stop shop for association news and practical, quick-hit tips. Members and subscribers count on @ISACA for the latest news on CISA®, CISM®, CGEIT®, CRISCTM, COBIT®, new ISACA research publications and audit programs, educational opportunities, and other products and services that will help them bring value to their jobs as well as industry news and practical guidance on how to complete certain aspects of their jobs.

@AGlance Email@AGlance, a biweekly membership and certification-holder email, provides a quick and timely summary of all important and upcoming association, certification, publication and membership-related dates and deadlines. In addition to alerting readers of pending dates and deadlines, each issue of @AGlance provides members with a member benefit highlight to help them make the most of their membership benefits and investment.

Average open rate of an ISACA

email is 21%*

*Based on emails sent from 1 June 2012 - 1 June 2013

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JournalOnline Announcement Email Bimonthly, online-exclusive articles are posted to the ISACA web site. These postings are known as JournalOnline and are offered as a supplement to the ISACA Journal, during the Journal’s off-months. The JournalOnline email announcement, informs members of the availability of the latest online-exclusive articles, links directly to the articles and provides the reader with information about each article.

COBIT® Focus Email A quarterly, email newsletter dedicated to the COBIT user community. Users can also gain access to the current issue of COBIT Focus, as well as to archieved issues, via the ISACA web site.

Journal Announcement EmailIn addition to its print edition, the bimonthly ISACA Journal isavailable on ISACA’s web site. The emails announcing the availability of the full digital edition link directly to the articles online and provide the readers with information about each article.

EMAIL SPONSORSHIP CONTENT@ISACA and @AGlance emails: Full sponsorship* includes a message (up to 60 words) with a direct link to the sponsor’s web site** and an HTML graphic (160x160; maximum 30KB) linked to the sponsor’s web site.**

Journal and JournalOnline emails: Full sponsorship* includes a message (up to 60 words) with a direct link to the sponsor’s web site** and an HTML graphic (160x600 tower; maximum 30KB) linked to the sponsor’s web site.

* Cosponsorship includes a message with link OR an HTML graphic with link.

** All landing pages must include a link to the advertiser’s privacy policy. If the advertiser is collecting personally identifiable information on the landing page to which the reader is directed, the page on the advertiser’s web site must be secure (https://). See the Advertising Policy.

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* Current print advertisers are those advertising in the print Journal six months

prior to or six months following the scheduled release of the email sponsorship.

** The mail dates are approximate and can be altered without notice.

Email Sponsorship RatesFULL EMAIL SPONSORSHIP RATE COSPONSORSHIP RATE Current Print Advertisers* ........... 1X = $4,500 / 6X = $4,000 All Advertisers .....................3X – 6X = $3,000

Nonprint Advertisers ................... 1X = $5,000 / 6X = $4,500

2014 Email Schedule**Art and copy for all emails are due one week prior to the following scheduled mail dates:

JANUARy FEBRUARy MARCH APRIL MAy JUNE JULy AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

2014 Journal Email Schedule:6 Jan 3 Mar 5 May 7 Jul 8 Sep 3 Nov

2014 JournalOnline Email Schedule: 3 Feb 7 Apr 2 Jun 4 Aug 6 Oct 1 Dec

2014 @ISACA Email Schedule:2 Jan 12 Feb 12 Mar 9 Apr 7 May 4 Jun 2 Jul 13 Aug 10 Sep 8 Oct 5 Nov 3 Dec15 Jan 26 Feb 26 Mar 23 Apr 21 May 18 Jun 16 Jul 27 Aug 24 Sep 22 Oct 19 Nov 17 Dec29 Jan 30 Jul 31 Dec

2014 @AGlance Email Schedule:8 Jan 5 Feb 5 Mar 2 Apr 14 May 11 Jun 9 Jul 6 Aug 3 Sep 1 Oct 12 Nov 10 Dec22 Jan 19 Feb 19 Mar 16 Apr 28 May 25 Jun 23 Jul 20 Aug 17 Sep 15 Oct 26 Nov 24 Dec 29 Oct

2014 COBIT Focus Email Schedule:24 Jan 21 Apr 21 Jul 24 Oct

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* All landing pages must include a link to the advertiser’s privacy policy. If the advertiser is collecting personally identifiable information on the landing

page to which the reader is directed, the page on the advertiser’s web site must be secure (https://). See the Advertising Policy.

Web Site Opportunities Web site advertising is one of the most popular forms of online advertising, but as you know, for it to be successful you have to advertise on the right web site. ISACA offers the perfect, brand-safe environment for those needing to reach the IS/ITindustry. Not only does isaca.org give you access to IS and IT professionals, but it offers significant benefits to your organization by providing an unsurpassed reach, range and scale. Get ahead of the curve, take advantage of its benefits, and gain an edge over your competitors—contact media sales for details.

ISACA.org Site Statistics for July 2012 – June 2013

Visits:

6,336,360528,030/month

Unique visitors:

3,273,263 272,772/month

Total pages viewed:

41,690,0933,474,174/month

Campaigns receive special pricing.

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AvAILABLE SIzES AND REQUIREMENTS

* Above each ad include a 15-pixel-high, transparent, no-border space (same width of the ad ) with the word “Advertisement” flush left in 10 pt., Arial, black, bold font. This 15-pixel-high space is in addition to the noted size of your ad.

MAIN SITE PAGE Most main site pages include the options for either a 250x250 ad in the far right column of the page or a 970x90 ad at the bottom of the content in the center of the page. Most pages will allow for the sale of up to two ad units (250x250 and 970x90) per page.

ART DEADLINES Art and URL are due one week prior to chosen posting date.

RATES Position 1X/Year 3X–12X/Year

Home Page

250x250: $1,935 per month (1 of 3 rotating banners)

Main Site Pages

250x250: $1,675 per month $1,250 per month

970 x 90: $1,375 per month $1,000 per month

Run-of-site Options

Journal-related pages: Rates as above Knowledge/Certification Pages ROS

250x250*max file size: 40kmax animation: 15 sec

970x90*max file size: 40kmax animation:15 sec Font size can be no larger than 65 points

Online Advertising RatesAvAILABLE PLACEMENTSThe site has been designed to allow more options for banner placement in higher visibility locations within main site pages.

Placement Size

Home Page 250x250 (1 of 3 rotating banners)

@ISACA 250x250 | 970x90

Press Room 250x250 | 970x90

Student Membership 250x250 | 970x90

Certification Main 250x250 | 970x90

CISA Main 250x250 | 970x90

CISM Main 250x250 | 970x90

CGEIT Main 250x250 | 970x90

CRISC Main 250x250 | 970x90

eLearning 250x250 | 970x90

Individual Event Pages 250x250 | 970x90

Knowledge Center 250x250 | 970x90

COBIT 5 250x250 | 970x90

Career Centre Overview 250x250 | 970x90

Journal Home 250x250 | 970x90

JOnline 250x250 | 970x90

In addition to the main site pages, ISACA offers run-of-site options in the ISACA Journal/JOnline Article pages and the ISACA Journal/JOnline Year and volume pages. Run-of-site advertising will require each advertiser to provide an ad for each position (250x250, 160x600 and 970x90), as their ad’s placement will rotate among these positions on each page view.

Run-of-site Options Size

Journal Article Pages 160x600 | 970x90

JOnline Article Pages 160x600 | 970x90

Journal Year Pages 250x250 | 970x90

Journal Volume Pages 250x250 | 970x90

Audit/Assurance ROS 250x250 | 970x90

Control/Governance ROS 250x250 | 970x90

Risk ROS 250x250 | 970x90

Cybersecurity ROS 250x250 | 970x90

Career Centre ROS 250x250 | 970x90

Education ROS 250x250 | 970x90

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Advertising of like seminars/conferences by advertisers who are not formally affiliated with ISACA will be accepted if their conference/seminar is not being held in the same state, province or country as one that is sponsored by ISACA either two months prior to or one month after an ISACA multiday event. Advertisements for conferences and seminars held within 30 days of ISACA conferences are automatically excluded.

All questions about acceptance should be directed to the ISACA advertising team. Advertisements are subject to final approval by the publisher. Claims made about products or services must be valid. It is not necessary that claims be validated in the ad copy, but claims and facts need to be substantiated if requested by ISACA.

Advertisements should not attempt to invoke humor or make references to situations, current events or puns that may be misunderstood or considered offensive in any culture. Advertisements must appreciate that international associations and businesses are sensitive to the nuances of world views.

For electronic advertising that directs the user to a URL, the landing page must include a link to the advertiser’s privacy policy and, if the advertiser is collecting personally identifiable information on the page, the page must be secure (https://).

In addition to the above requirements, all direct competitor advertising, e.g., ISACA-related certification training and review manual ads, is prohibited in online advertising and sponsor copy. Please note: Such competitor advertising is accepted for print advertising in the Journal.

CONTRACT COPY AND REGULATIONS1. Rates are based on the number of insertions within a

12-month period, dating from the first insertion.

2. Cancellation of space reservations will result in a rate adjustment based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate. Advertisers will be rebated or credited if they use sufficient additional space within a 12-month period from the date of the first insertion to earn a lower rate than the rate at which they are billed. If an advertiser does not pay for an insertion per the contractual agreement, the publisher reserves the right to hold the advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher. Furthermore, if an advertiser becomes delinquent, the publisher reserves the right to cancel the contract and open the space contracted by the advertiser up for sale to another party.

3. Rates are in US dollars and are subject to change. Normally, at least three months’ notice will be given prior to any rate changes, and contracts may be cancelled at the time the change in rate becomes effective without incurring a short-rate adjustment, providing that the contract rate has been earned up to the date of publication.

4. Each page or fractional page counts as one insertion. A spread is considered to be two insertions.

5. A 15% discount is available to qualified ad agencies.

6. All advertisements are subject to approval of the publisher.

Advertising Policy

CONTACT

INFORMATION

CORPORATE

INFORMATION

VICTOR GARCIA

Sponsorship Account Executive

Phone: +1.847.660.5732

Email: [email protected]

Web: www.isaca.org/Journal/Advertise

International Headquarters

3701 Algonquin Road, Suite 1010

Rolling Meadows, IL 60008 USA

2014 ISACA media kit VHG

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Transcript of 2014 ISACA media kit VHG