PROVEN VISIBILITY FOR YOUR COMPANY

BBB Community Sponsorship…reach out and make a difference in your community.

Becoming a BBB Community Sponsor positions your business as an important partner in the community. BBB can enhance your company’s reputation through our brand representing consumer trust and confidence. Align your company’s marketing with the BBB Denver/Boulder-one of the most trusted leaders in the marketplace. The value of your community sponsorship encompasses everything from sponsoring an educational event series to marketing to millions of consumers on our state-of-the art website. Through your community sponsorship or co-branding opportunities, your company will reach millions of Denver Metro consumers. Together through our 360 degree co-branding marketing program, we will expand visibility for your business. Become a community sponsor with the BBB, one of the premier business leaders in the Denver market.

TWO KEY REASONS WHY BUSINESSES BECOME

BBB ACCREDITED• For customer trust and confidence• For enhancement of a company’s reputation

Accredited Businesses and Charities*More members than in all Denver Metro Chambers combined

*7,723 ABs/ACs as of December 31, 2013. Data collected from the Nielsen Company (2012), Alexa (2013) and CBBB (2013)

Rating sources

are among the

T O P F I V E

I N F L U E N C E R S

on decision

to purchase

For more than 100 years, BBB has helped millions of consumers find and recommend businesses they can trust. Is your business BBB Accredited? Visit us at becomeaccredited.org

BBB leads as the preferred resource of choicefor hiring a contractor and online shopping

8 4 out of 1 0 0 C O N S U M E R S

contractor purchaseslikely to consult BBB would consult it for

7 1 out of 1 0 0 C O N S U M E R Slikely to consult BBB would consult for in-person purchases in a business or store

are familiar with BBB

7 7 out of 1 0 0 C O N S U M E R S

4,030,695 3,373,095Total website visitors in 2013 Total unique website visitors in 2013

Based on the Community Sponsor package, benefits may include:

• Inclusion in BBB e-blasts and e-newsletters – reaching nearly 20,000 businesses

• Social media announcement – reaching over 5,000 followers

• Mentioned on BBB phone system – over 2,500 callers per day

• Inclusion on website – averaging 500,000 monthly visits to bbb.org/denver

• Announced on BBB weekly radio program

• Speaking opportunities at BBB events

• Promotion at local trade shows

• Reduced pricing on additional locations

• Possible inclusion in BBB roundtables

COMMUNITY SPONSOR MENU

$50,0

00 Event Sponsorship$17,500

BBB FoundationOptional Donation

Marketing$32,500

TRUSTEE

$10,0

00 Marketing$8,500

Event Sponsorship$1,500

BBB FoundationOptional Donation

SILVER

NOTE: Example of suggested sponsorship

A representative will contact you to develop your Foundation and Events menu.

$7,5

00 Marketing$6,000

Event Sponsorship$1,500

BRONZE

$5,000 Marketing

$4,000Event Sponsorship

$1,000

SUPPORTING

$25,0

00

PLATINUM

Event Sponsorship$7,000

BBB FoundationOptional Donation

Marketing$18,000

$15,0

00

GOLD

Event Sponsorship$3,000

BBB FoundationOptional Donation

Marketing$12,000

EXCLUSIVE COMMUNITY SPONSOR ADVANTAGES

EDUCATION SERIES

About the ROI SeriesConventionally, ROI stands for “return on investment.” However, integrity may be the single most important practice in which a company can invest. For businesses to achieve and maintain success, they must see a return on investment. This series explores topics like: Managing Your Competitor, Social Media for Growth, Customer Service, Website Development, SEO/SEM and Ad Words, and Methods of Solving Ethical Problems. Learn about these and other topics to help you grow your business with integrity.

BUSINESS • ROI • G

RO

WT

H

BBB ROI SeriesResults of Integrity

At a Glance

Sponsorship ...... 4 Programs including:Packages Panels

Workshops

Event Details .... Generally held 8:00 - 10:30 am

Expected ............ 40+ registrantsAttendance Demographics: Professionals of all levels

and roles

About the Empowerment SeriesEmployees are key to the growth and success of any business. An organization with satisfied employees demonstrates employee retention, a sense of community, increased productivity and increased customer loyalty. This series partners with Mountain States Employers Council to explore topics like: Generations: Working Together, Creating an Ethical Culture, Instilling Company Standards and Expectations, and How Growing and Keeping Exceptional Employees are good for the bottom line. 

BUSINESS • EMPOW

ERM

EN

T • G

RO

WTH

BBB Empowerment SeriesBBB & Mountain States Employers Council Partnership

At a Glance

Sponsorship ...... 4 Programs may include: Packages Presentations

Panels Workshops

Event Details .... Generally held 11:00 am - 1:30 pm over lunch including networking, presentation/panel and Q&A

Expected ............ 80+ registrantsAttendance Demographics: Professional leaders,

including executives, entrepreneurs, HR leaders

About the Breakfast ‘N Bytes SeriesMicrosoft Office is one of the world’s most widely used office platforms. According to the 2013 IDC Study: Top Skills Comparison, Microsoft Office is No. 3 on the list of skills most required for tomorrow’s best jobs. This series teaches the most effective and efficient ways to use the Microsoft Office suite and how that translates into growth opportunities for your company.

BUSINESS • BREAKFAST ‘N B

YT

ES

• GR

OW

TH

BBB Breakfast ‘N BytesSoftware Training Program

At a Glance

Sponsorship ...... 4 Programs including: Packages Trainings Workshops

Event Details .... Generally held 8:00 - 10:00 am

Expected ............ 40+ registrantsAttendance Demographics: Professionals of all levels

and roles

About the BBB Government ProgramIn any business, there are legislative issues that impact your business. As a business owner, knowing and understanding these issues can impact your employees, customers and even your bottom line. This program explores an introduction to government sales and acquisition for vendors and contractors, shares information on important Colorado legislation that effects businesses as well as shares how the Attorney General’s office is shaping Colorado business practices today.

BUSINESS • GOVERNM

EN

T • G

RO

WTH

BBB Government ProgramEducation and Business Opportunities

At a Glance

Sponsorship ...... 2 Programs including: Packages Panels

Presentation

Event Details .... Generally held 8:00 - 10:30 am including networking, presentation/panel and Q&A

Expected ............ Demographics: Professional Attendance leaders, including executives,

entrepreneurs, marketing leaders

SERIES SPONSORSHIP OPPORTUNITIES

These BBB programs provide a cross section of professionals the opportunity to discuss best practices, lessons learned and learn applicable business practices to grow their businesses.

Series sponsors get a unique opportunity to target their message to an exclusive group of industry leaders and business professionals, elevating brand awareness.

Series Presenting Sponsor ($5,000 Exclusive)PRE-EVENT• Premier placement of logo on all event promotional

material including event branding banners• Premier placement of sponsor logo on each series’

event webpage• Logo included on event banners rotating on BBB

homepage for upcoming events• Premier placement of logo in event e-blasts to nearly

6,000 professionals• Social media mentions

AT-EVENT• Logo on name badges worn by event attendees• Branding on electronic stage signage at event (when

applicable)• Invitation to provide a door prize to be given away

during event• Verbal recognition at event as Presenting Sponsor• Opportunity to introduce speakers at two events• Opportunity to provide a panelist or moderator

for one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates.

• 10 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)

Series Title Sponsor ($2,500 Exclusive)PRE-EVENT• Elevated placement of logo on all event promotional

material • Elevated placement of sponsor logo on each series’

event page• Elevated placement of logo in event e-blasts to

nearly 6,000 professionals

AT-EVENT• Branding on electronic stage signage at event (when

applicable)• Invitation to provide a door prize to be given away

during event• Verbal recognition at event as Title Sponsor• Opportunity to introduce speakers at one event• 5 tickets to each series event to use how you like

(you can send guests from your company, other companies, clients, etc.)

Series Co-Sponsor ($1,500)

PRE-EVENT• Logo on all event promotional material • Logo on each series’ event page• Logo in event e-blasts to nearly 6,000 professionals

AT-EVENT• Branding on electronic stage signage at event (when

applicable)• Verbal recognition at event as Title Sponsor• 2 tickets to each series event to use how you like

(you can send guests from your company, other companies, clients, etc.)

2014 BBB SIGNATURE NETWORKING EVENT

Join your local BBB on August 14, 2014 and wager your luck at Monte Carlo Night—an exciting evening of food, drink, and the chance to win big! This event is a great way to meet other Denver/Boulder area business owners or to just get out for a relaxing night of entertainment. Just like the James Bond films that took place in Monte Carlo, you’ll be a treated to a glamorous night of intrigue and just the right amount of risk. Here at your BBB, we’re committed to serving our Accredited Businesses and our local consumers, but we also like to have a little fun! Keep an eye on the events section of our website as we’ll be posting more details as the event approaches. We aren’t bluffing—it’s going to be great!

DENVER.BBB.ORG HOME PAGE

Website Sponsor Banners and Video

on BBB WebsiteIncrease your exposure to consumers on denver.bbb.org.

Nearly 3.4 million unique visits in 2013

Premium placement on Home Page, Business Search Page, Video Page and News Center!

ONLINE DIRECTORY HOME PAGE

More than 300,000 online directory visits!

Create your own unique package of listings and promotional opportunities.

CREATE

findabbbcompany.org

Bottom Rail Logo

Your company logo here.

Online Directory Home Page Carousel(CS Only)

Billboard Map Pins(CS Only)

Bottom Rail Logoon Home Page

12 Months.......$2,500

Home Page Sponsor Banners & Video 12 Months...........................................$900Plus video production one-time fee for 15-second commercial ...........$300

Home Page Rotating Banner12 Months........................................ $1,500 Home Page

Rotating Banner

Home Page Sponsor Banner & Video

ONLINE DIRECTORY TYPE OF BUSINESS PAGE

Target your ad space specific to your industry.

TARGET

Map Pins

Enhanced Listing

Featured Listing

Premium Listing

Logo Listing

Online Directory TOB Page Carousel

1st PositionSide Banner

2nd PositionSide Banner

TOB Page Carousel

FLIGHT 1 ........... $3,000FLIGHT 2 .......... $2,500FLIGHT 3 .......... $2,000FLIGHT 4 ...........$1,500

Industry Page Carousel

FLIGHT 1 ........... $2,500FLIGHT 2 .......... $2,000FLIGHT 3 ...........$1,500FLIGHT 4 ...........$1,000

Premium Listing Does not rotate with

other advertisers.

FLIGHT 1 ............$5,000FLIGHT 2 .......... $4,000FLIGHT 3 ...........$3,000FLIGHT 4 ............$1,500

Featured Listing Rotates with max of 2

other advertisers

FLIGHT 1 ............$3,500FLIGHT 2 ...........$2,500FLIGHT 3 ............$1,500FLIGHT 4 ........... $1,000

Enhanced Listing Rotates with max of 5

other advertisers

FLIGHT 1 ............$2,000FLIGHT 2 ............$1,500FLIGHT 3 ........... $1,000FLIGHT 4 ............$ 700

TOB Side Banner 1st Position

Rotates with max of 3 other advertisers

FLIGHT 1 ........... $3,000 FLIGHT 2 .......... $3,000 FLIGHT 3 ........... $1,500 FLIGHT 4 ...........$1,000

TOB Side Banner

2nd PositionRotates with max of 3

other advertisers

FLIGHT 1 ............$2,500FLIGHT 2 ...........$2,500FLIGHT 3 ...........$1,000 FLIGHT 4 ............$ 500

AB Only Side Banner 1st Position

Rotates with max of 3 other advertisers

12 Months............ $500

AB Only Side Banner 2nd Position

Rotates with max of 3 other advertisers

12 Months............ $300

Logo Listing12 Months............ $300Additional ............$ 50

Coupon/Special Offer12 Months.............$150Additional ............$ 50

All products offered for 12-month duration.

BBB COMMUNITY GUIDE/CO-BRANDED BILLBOARDS

CommunityBETTER BUSINESS BUREAU

gUIdE

Better Business Bureau of Denver/Boulder

FREE SPRING 2014

get To Know YOUR BBB | p10

Why Become Accredited? | p14

Top 10 Tips for

Hiring a Contractor | p28

Ethics for Students | p32

BBBguide.com

How ToBeautify YOURLandscaping!p. 30

HomeSiding

Solutions p.20

InsIde: Money-Saving Offers

from BBB Accredited Businesses

Co-Branded BillboardsBillboards provide impact, dominance and prestige to your advertising campaign.• Located at highly visible locations• Billboards often creative flexibility• Easier than ever to reach target audiences

14’ X 48’ ..... Rotary Bulletin .....2 Months .....$6,59910’ X 30’ .... Rotary Bulletin .....2 Months .....$5,899Multiple locations in Metro area.

BBB Community GuideThe BBB Community Guide Offers Dynamic Marketing Solutions • Quarterly Publication• Valuable, Industry Specific Information for

Consumers• Powerful Marketing Tool• Direct Mail and Rack Distribution• 75,000 Copies Each Publication

Full Page Color ...................................................$2,475Half Page Color ..................................................$1,550Quarter Page Color ............................................$ 795

CO-BRANDED BUSES/LIGHT RAIL

Co-Branded BusesReach a captive audience with RTD Transit• Advertising where consumers live, work and play! • Full-color transit messages deliver quick

impressions, 24/7 in Metro Denver.

Bus Kings ................ 20 Buses ...2 Months .... $9,499

Bus Queens ........... 20 Buses ...2 Months ...... $7,199..................................... 10 Buses ...3 Months ......$5,199.......................................4 Buses ...3 Months ......$2,199

16th St. Mall ............ 30 Buses ...2 Months ......$3,199

Denver/Boulder ...50 Buses ...2 Months .... $3,999

Co-Branded Light RailLight Rail advertising captures the Denver Metro consumers in a bold way! • Reach Denver Metro consumers in a bold

way• Market to downtown campuses, sports

fanatics, Denver Convention Center, restaurants and night life

• Eye-level messages in passengers’ direct line of sight

• Excellent coverage along major arteries and commuter routes

Interior Cards ..................2 months ............$5,29920 Michelangelos .......... 2 Months ............$5,299Mural Train ....................... 2 Months ............$5,299

*Sources: Scarborough USA and 2011 US Census

SCHOLARSHIPS • TORCH AWARDS

The Torch Awards for Marketplace Trust offers companies the opportunity to promote their business with unparalleled brand visibility in front of more than 400 of Colorado’s business leaders. The event’s outstanding sponsorship levels include: Presenting (Exclusive), Platinum (3), Gold (6), Silver (12), VIP Reception (Exclusive), and Dessert (Exclusive) and range from $3,000—$20,000.

Dave RyanBig Brothers

Big Sisters of ColoradoNonprofit

John GibsonSwingle Lawn, Tree & Landscape Care

Large Business

Chris CumptonIntegrity Electrical

Small Business

2013 Torch Awards Winners

Preparing an ethical workforce is essential in generating economic growth in Colorado. BBB Foundation scholarships provide opportunities for students who are economically challenged to have a road to success. Scholarships awarded range from $500 to $10,000 and include both general scholarships as well as industry specific scholarships.

TMBOULDER

DENVER

The BBB Foundation

Student of Integrity Scholarship

DATE October 18, 2013

Miguel Valles $ 5,000

Five thousand and 00/100 dollars

Keylen Villagrana JuarezWest High School

$10,000 Scholarship

Miguel Valles Grand Valley High School

$5,000 Scholarship

Rikki SalasWest High School $1,000 Scholarship

2013 Scholarship Recipients

STUDENTS • INTERNSHIPS • YOUTH • FUNDRAISING

Founded in 2011, the SMARTS program provides entry level office tasks and a supportive environment for those preparing to enter or re-enter the workforce. The program offers both diverse interns and extensive reach into the community.

SMARTS Program A PROFESSIONAL MENTORING INTERNSHIP

Raising up leaders with integrity is crucial to creating an ethical marketplace for tomorrow. New in 2014, BBB Business Ethics curriculum is designed to be implemented in partner programs such as the Denver Scholarship Foundation, University of Denver, Denver Public Schools, Adams County Schools and more.

TM

Raising Up an Ethical Workplace for Tomorrow

Come enjoy Colorado-grown wine and beer while mingling among business leaders and professionals at the first annual tasting. With great food, wonderful Colorado beer and wine, and an evening dedicated to pure networking, you are bound to make lasting connections.

Delish!a tasting

TM

Today’s youth use technology and digital communications more than any generation before them. As a result, they are more vulnerable to online scams, identity theft and other unforeseen threats. BBB Online Safety curriculum teaches youth safe and ethical online practices.

nline SafetyTM

THE MISSION of the BBB Foundation, a 501 (c)(3) nonprofit, is to support the future of the Denver/Boulder business community, raising up an ethical workplace for tomorrow, by creating both ethics education and opportunities such as scholarships and internships for students and youth. The Foundation’s programs include BBB Student of Integrity Scholarships, Smarts Program, Online Safety, and Business Leaders of Tomorrow as well as partnering with BBB Denver/Boulder in the Torch Awards for Marketplace Trust.

• 92 percent are likely to renew their accreditation

• 88 percent are likely to recommend a business to become BBB Accredited

LOYALTY AMONG CURRENTACCREDITED BUSINESSES

LOW

MEDIUM HIG

H

CU

RR

EN

T ACCREDITED BUSINE

SS

ES

LOYALTY

BUSINESSES

PROUD OF BBB ACCREDITATIONMore than eight in 10 Accredited Businesses mention their accreditation if the topic

is relevant to a conversation.

80%+

VALUE OF ACCREDITATION87 percent of current

Accredited Businesses say their

company’s accreditation with

the BBB is of high value

• 92 percent of current

Accredited Businesses have

a favorable impression• At least two in three

businesses have

a favorable impression

of the BBB

CONSUMERS

BUSINESS REVIEWS IN 2013 REQUESTED BY CONSUMERS

A B C D F

KEY BBB BENEFITS AND SERVICES

• A valuable resource for unbiased information on businesses and charities

• An authority on which companies can be trusted

• For handling consumer complaints

Val

uable Resource

Ha

nd

le ComplaintsA

uth

ori

ty

SERVING OUR COMMUNITY

BBB Serving Denver/Boulder is a membership-based nonprofit 501(c)(6) organization dedicated to promoting and fostering the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence. Founded locally in 1951 and an active member of the Council of Better Business Bureaus (CBBB) based in Arlington, VA, the BBB Serving Denver/Boulder offers free information on businesses and charities in addition to dispute resolution, mediation, and arbitration services. Along with The BBB Foundation, a 501(c)(3) nonprofit dedicated to consumer, business and marketplace education, the BBB provides 24-hour services through its automated inquiry line at 303.758.2100 and website at denver.bbb.org. Our offices are located at 1020 Cherokee Street, Denver, Colorado 80204. Donations to the BBB Foundation may be tax deductible as a charitable contribution; some donations may be tax deductible as a business expense for corporations. All sponsorship monies and funds collected will be considered as unrestricted unless the donor requests that the funds be used for a specific purpose.

BBB Denver/Boulder1020 Cherokee Street, Denver, CO 80204

4730 Table Mesa Drive Suite E-101, Boulder CO 80305Phone 303.758.2100 • info@denver.bbb.org

denver.bbb.org • boulder.bbb.org • www.denver.bbb.org/foundation • becomeaccredited.orgThis publication created by Vickie Denham, Graphic Designer, BBB Denver/Boulder.

This publication created and co-designed by Vickie Denham, Graphic Designer, BBB Serving Denver/Boulder.May 28, 2014